1. MAPPING THE WAY FORWARDContent Day, Stockholm, 20th November 2014#contentday2014Richard Ingram@richardjingram

2. Trustees of the British MuseumBabylonBabylonian map of the worldClay tablet, probably from Sippar, southern Iraq (c.700-500 BC) 3. Trustees of the British MuseumLondonEdinburghHereford Mappa Mundi (Sheet of the World)Inked parchment, the largest medieval map known to still exist (c.1300) 4. Administrative 5. Administrative Social 6. Administrative SocialMilitary 7. Administrative SocialMilitary Political 8. Walt Disneys business map,1957Depicts a central film asset and its supporting entertainment assets 9. Growth of Las Vegas, NV 19842012Google Earth timelapse constructed from satellite imagery 10. Growth of Las Vegas, NV 19842012Google Earth timelapse constructed from satellite imagery 11. Radial hierarchical organisation structureAbout as complex and contradictory as its name suggests 12. John Rocques map of London, 1746Rocque deliberately left out the citys unsavoury elements 13. John Rocques map of London, 1746Rocque deliberately left out the citys unsavoury elements 14. John Rocques map of London, 1746Rocque deliberately left out the citys unsavoury elements 15. Map of organisation-wide content distributionOr that giant hairball the cat coughed up yesterday. Equally yucky. 16. MAPPING OUT A STORYBeyond physical geography 17. Wabash riverOhio riverMississippi river Trustees of the British MuseumNative North American buckskin mapPossibly used in land negotiations with the British (c.1744) 18. Distribution DistanceOverlap DirectionNABCAB 19. LIGHTHEATDifferent maps, same basicbuilding blocksSUNgivesgivesExploded view Concept map 20. Different maps, same basicbuilding blocksTopological map Star map 21. Find your coordinate systemAnything can be mapped using pairs of oppositesNorthWest EastSouth 22. Find your coordinate systemAnything can be mapped using pairs of oppositesExpensiveSlow FastCheap 23. Find your coordinate systemAnything can be mapped using pairs of oppositesHighSmall LargeLow 24. Plot your landmarksStart with the most prominent feature, then move outward 25. Plot your landmarksStart with the most prominent feature, then move outward 26. NPlot your landmarksStart with the most prominent feature, then move outward 27. FINDING OUR WAYThe unfamiliar environment 28. Tackling that complex trinityContent governance is an important tool for this endContentPeople Processes 29. Maintaining content consistency is hardParticularly when many contributors have other responsibilitiesweb-site?web