Mapping the Market Assessing Market Systems for & with the Poor Alison Griffith & Mike Albu Market...
-
Upload
reilly-whittemore -
Category
Documents
-
view
221 -
download
1
Transcript of Mapping the Market Assessing Market Systems for & with the Poor Alison Griffith & Mike Albu Market...
Mapping the MarketAssessing Market Systems for & with the Poor
Alison Griffith & Mike Albu Market and Livelihoods Programme22nd September 2005
Making market systems work for rural producers
Improving competitiveness linkages collaboration access to services enabling
environment
The Market Map approach to assessment & intervention
Market literacy – a key capability The Market Map framework for communicating complex information for stimulating coordination for catalysing action
Practical Action drew on several tools, approaches and experiences:
Sub-sector analysis Sustainable Livelihoods framework
approach Value Chain Analysis Integrated Agro-enterprise Project
methodology (CIAT)
Background to the Market Map
The Market Map (a generic schematic)
The case of aloe in Kenya
In collaboration with Traidcraft & Kenya Gatsby Trust
Mapping the Market
The Aloe Market Chain in Kenya
Harvesters
Boilers
Traders
Exporters
ALOE SAP
HARVESTERS
WEST POKOT
SAP
BOILERS
WEST
POKOT
URBAN TRADER
EL DORET
URBAN TRADERS
OTHER REGIONS
EXPORTERS AT
MOMBASSA
BROKERAGE AGENT NAIROBI
RE-
EXPORTERS
SOUTH
AFRICA
BUYERS
EUROPE,
MIDDLE
EAST &
SOUTH
ASIA
Aloe Market Chain into West Pokot, Kenya
DROUGHT & FAMINE RELIEF
PREJUDICE
CONFLICT / INSECURITY
LAND TENURE
CITES TRADE RESTRICTIONS
PRESIDENTIAL DECREE
CORRUPTION IN LICENSING
FOREST ACT
HARVESTER COORDINATION
QUALITY CONTROL
PACKAGINGSTORAGE & BULKING UP
ROAD TRANSPORT
FUEL SAVING
TECHNOLOGY
TECHNICAL EXTENSION
SHIPPINGMARKET
INFORMATION
BUSINESS SERVICES
THE ENABLING ENVIRONMENT
Using Market Mapping for stimulating collaborative action
Participatory Market Chain Analysis:The steps:
Preliminary mapping Preparing producers Involving other stakeholders Market Chain workshops
1. Building trust and coordination in the aloe market chain
Tackling misconceptions Dealing with imbalances of power Managing expectations Addressing uncertainty and secrecy Coping with physical distances
Bite-size market chain analysis
Harvesters Boilers
Boilers Traders
Traders Exporters
2. Assessing service needs of aloe market chain actors
Identifying new services that would be valued in the market chain
Advice on sustainable harvesting Verification of sustainable sources Sap extraction technology Energy efficient processing
3. Tackling issues in the Aloe business environment
Trade restrictions are a key issue for the entire chain
Proof of sustainable harvesting of aloe (the “hook” for PMCA)
Bringing producers’ voices into the national aloe working group
What we achieved so far….
Credibility as a facilitator in the aloe market system
Increased market literacy of remote, resource-poor pastoralist communities
Dialogue between disparate market chain actors
Stronger articulation of demand for services
Producers voices influencing a key policy issue, trade restriction
Oops! What we would do differently Introduce the producers to the ideas and
contacts more gradually Not allow the PMCA workshop focus to be
diluted by too many issues and stakeholders.
Ensure project team have sufficient knowledge and skills capacity
Move to practical action sooner e.g. services to boilers (sap processors)
From Analysis… …to ActionIn market assessment, it can be difficult to decide how much information is enough….
Market Mapping is a rapid, low-cost tool for generating sufficient relevant knowledge
By linking market mapping to participatory processes, PMCA creates market literacy, strengthens relationships and encourages coordination
This creates the context and opportunity for tackling business environment constraints and developing services that make the market system work better for poor producers.