Mapping the Australian Twittersphere
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Transcript of Mapping the Australian Twittersphere
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http://mappingonlinepublics.net/http://mappingonlinepublics.net/
Mapping the Australian TwittersphereAssoc. Prof. Axel Bruns, Dr. Jean BurgessARC Centre of Excellence for Creative Industries and InnovationQueensland University of Technology, Brisbane, Australia
[email protected] – @snurb_dot_info / [email protected] - @jeanburgesshttp://mappingonlinepublics.net/
Dr. Lars Kirchhoff, Dr. Thomas NicolaiSociomantic Labs, Berlin, Germanyhttp://sociomantic.com/
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http://mappingonlinepublics.net/
Why Twitter?
o Researching Twitter:o Significant world-wide social networko ~200 million users (but how many active?)o Varied range of uses: from phatic communication to
emergency coordinationo Healthy third-party ecosystem (for now)o Strong history of user innovation:
@replies, #hashtagso Flat and open network structure:
non-reciprocal following, public profiles by defaulto Good API for gathering data for research
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http://mappingonlinepublics.net/
New Media and Public Communication: Mapping Australian User-Created Content
in Online Social Networkso Australian Research Council (ARC) Discovery Project (2010-
13) – $410,000o QUT (Brisbane), Sociomantic Labs (Berlin)
o First comprehensive study of Australian social media useo Computer-assisted cultural analysis: tracking, mapping,
analysing blogs, Twitter, Flickr, YouTube as ‘networked publics’o Builds on previous work of the research team (UCC, YouTube,
blogosphere mapping)o Advances beyond established approaches – beyond political
blogospheres, beyond snapshotso Addressing the problem of scale (‘Big Data’) and disciplinary
change in media, cultural and communication studies – natively digital methods
o Studying society with the Internet (Richard Rogers)
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http://mappingonlinepublics.net/
#hashtag Publicso #hashtags
o ‘#’ + keyword makes tweets easily discoverable and marks themeso E.g. #ausvotes, #qldvotes, #qldfloods, #fail, #headdesk,
#facepalmer
o Publics o Attend to matters of shared concern with some level of co-awarenesso Varied in intensity and temporalityo Emergent, constituted via discourse & affect
o #hashtag publicso Not all hashtags constitute publics; Twitter doesn’t ‘contain’ publicso What are the various patterns in the dynamics of different hashtag-
based publics?o What might account for these differences?
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http://mappingonlinepublics.net/
#ausvotes: Leaders
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#qldfloods Tweets10 Jan 2011 11 Jan 2011 12 Jan 2011 13 Jan 2011 14 Jan 2011 15 Jan 2011
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http://mappingonlinepublics.net/
Towards Comparative Metrics
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Beyond Hashtags
o Publics on Twitter:o Micro: @reply and retweet conversationso Meso: hashtag ‘communities’o Macro: follower/followee networks
Multiple overlapping publics / networks
o What drives their formation and dissipation?o How do they interact and interweave?o How are they interleaved with the wider
media ecology?o Twitter doesn’t contain publics: publics transcend
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http://mappingonlinepublics.net/
Understanding Australian Twitter Use
o What is the Australian Twitter userbase?o Large-scale snowballing projecto Starting from selected hashtag communities
(e.g. #ausvotes, #qldfloods, #masterchef)o Identifying participating users, testing for ‘Australianness’:
o Timezone setting, location information, profile informationo Retrieving follower/followee information for each account
(very slow)
o Progress update:o ~950,000 Australian users identified so far, ~21m
connections ~2 million Australian users in total?
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The Australian Twittersphere?
Follower/followee network:~150,000 Australian Twitter users(of ~550,000 known accounts by mid-2011) colour = outdegree, size = indegree
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The Australian Twittersphere?
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = outdegree, size = indegree
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Thematic ClustersPerth
Marketing / PR
DesignWeb
Creative
FarmingAgriculture
HardlineConservatives
ConservativesJournalists
ALPProgressives
Greens
News
OpinionNews
NGOsSocial Policy
ITTech
Social MediaTechPR
Advertising
Real EstateProperty
JobsHR
Business
BusinessProperty
Parenting
Mums CraftArts
FoodWine
Beer
Adelaide
SocialICTs
CreativeDesign
FashionBeauty
UtilitiesServices
Net Culture
BooksLiteraturePublishing
Film
TheatreArts
RadioTV Music
DanceHip Hop
Triple J
TalkbackBreakfast TVCelebritiesCycling
Union
NRL
Football
CricketAFL
SwimmingV8s
Evangelicals
Teachinge-Learning
Schools
ChristiansHillsong
Teens
Jonas Bros.Beliebers
Austra
lian
Bands
@KRuddMP
@JuliaGillard
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Automatic Cluster Detection
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = clusters, size = indegree
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Automatic Cluster Detection
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = clusters, size = indegree
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#Hashtag Participation
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) size = indegree
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#auspol
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #auspol tweets, size = indegree
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#ausvotes
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #ausvotes tweets, size = indegree
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#wikileaks
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #wikileaks tweets, size = indegree
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#qldfloods
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #qldfloods tweets, size = indegree
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#eqnz
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #eqnz tweets, size = indegree
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#egypt
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #egypt tweets, size = indegree
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#aflgf
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #aflgf tweets, size = indegree
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#nrlgf
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #nrlgf tweets, size = indegree
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#masterchef
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #masterchef tweets, size = indeg.
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#eurovision
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #eurovision tweets, size = indegree
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#royalwedding
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #royalwedding tweets, size = indeg.
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theaustralian.com.au URLs
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = tweets with URLs, size = indegree
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abc.net.au URLs
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = tweets with URLs, size = indegree
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ABC accounts
Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) blue: official, red: personal ABC accounts
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http://mappingonlinepublics.net/
Understanding Twitter Publics
o #hashtags:o Useful coordinating mechanism for core discussiono Relatively easy to capture and analyseo Fails to capture non-hashtagged tweets about the topico Good case studies, but very little comparative work to date
o National / global Twittersphere mapso Crucial contextual baseline for #hashtag case studieso Slow and laborious data gathering process, never completeo Very long-term perspective, beyond most funded projectso Indispensable for study of Twitter as a public space
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‘Big Data’ and the Digital Humanities
o Emerging needs in Twitter research:o Unified, compatible methods and metrics for Twitter analysis
Tools and approaches shared at http://mappingonlinepublics.net/o Powerful infrastructure for long-term, high-volume tracking of
Australian public communication on Twitter Data access requires substantial funding stream
o Facilities for long-term data storage and preservation Key roles for National Library, National Archives
o Integration with related datasets (e.g. MSM content) Need to address data interoperability questions
o Twitter as a test case for digital humanities researcho Widespread, open, public platform for everyday communicationo Tool for observing society at scale through Internet research
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http://mappingonlinepublics.net/http://mappingonlinepublics.net/
http://mappingonlinepublics.net/
@snurb_dot_info@jeanburgess