Mapping Session: Navigating the Modern Appconomy
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Transcript of Mapping Session: Navigating the Modern Appconomy
GigaOM Pro Mapping Session:Navigating the Modern
Appconomy
The opportunities for today’s app developer are unlimited
Exploding usage. Hundreds of millions of
devices. Multiple platforms.
Everything is perfect…
Well, let’s see…Today’s app developer
Relatively speaking, most are new to the career…
How long have you been an app developer?
Less than 6 months7-12 months1-2 years2-3 years4-5 years5+ years
n = 248
Two-thirds work at firm of 3 or less employees
How big is app development firm/business you work at/own?
J ust me - I work solo2-3 person firm4-5 person firm6-9 person firm10+ person firm
n = 248
Multiple screens to develop for…
0%
20%
40%
60%
80%
100%
Mobile phone Tablet TVn = 305 n = 262 n = 254
Are currently or have in the past 12 months worked on an app for:
A variety of platforms…
0%
10%
20%
30%
40%
50%
60%
70%
80%
Mobile Current (n=276)
Mobile Future (n=275)
Tablet Current (n=182)
Tablet Future (n=181)
Ad Revenue: 60% make less than $500 per month
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Mobile Phone (n = 58)
Tablet (n = 28)
Paid app revenue: only 1 in 5 make over $1000 month
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Mobile Phone (n=131)
Tablet (n=76)
Average Income is $45 thousand
Please share with us your annual income from app development?
Less than $15,000$15,000 - $24,999$25,000 - $34,999$35,000 - $49,999$50,000 - $74,999$75,000 - $99,999$100,000 - $149,999$150,000 or moreDecline to answer
n = 270
Bottom Line?
While there is still LOTS of opportunity in app
development
App development is much more competitive than just a
few years ago
WHY?
Today’s Panel
• Michael Wolf - VP, GigaOM • Derek Kerton - Principal Analyst, The Kerton Group and Analyst,
GigaOM Pro• Jake Ward - SVP, Application Developers Alliance• Aaron Watkins - President, Appency and Analyst, GigaOM Pro
Today’s Mapping Session
• Introduction • Expert Panel – Market Scope• Interactive Session• Conclusions and Predictions
Takeaways
• There is a big divide today in haves and haves nots• Discovery is a major issue- the meritocracy is really not existent as it
once was• You can’t bring your own business model to the app stores• New alternative channels are one way to market (API-friendly
services, enterprise apps, etc)• App developers need to explore alternative business models early
on (the Jake question)• Still, things are great even if everyone is miserable