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Michelle A. Patterson, Michelle A. Patterson, MBAMBA
Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
MARKETING EXECUTIVE
Michelle A. Patterson, Michelle A. Patterson, MBAMBA
Brings 18 years of successful leadership in planning and leading integrated marketing strategies.
Transformed Marketing Department s Directed and managed up to 15 professionals and
support staffs Worked with an operating budgets of up to $5.6
million.
PROFESSIONAL PROFILE
Dynamic, results-producing Senior Marketing Executive
Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, Michelle A. Patterson, MBAMBA
EXECUTIVE HIGHLIGHTS
Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, Michelle A. Patterson, MBAMBA
AREAS OF EXPERTISE
Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, Michelle A. Patterson, MBAMBA
Kaplan Publishing Inc—New York, NY
2007-2009
Executive Director of Marketing
Globe Pequot Press—Guilford, CT
2005-2007
Director of Marketing
John Wiley & Sons, Inc—Hoboken, NJ
2000-2005
Marketing Manager
CAREER CHRONOLOGY
Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, Michelle A. Patterson, MBAMBA
Associate Publisher, Random House, Inc – New York, NY
2000
Product Marketing Manager, Hungry Minds, Inc-- New York, NY
1999-2000
Sales Representative, Pearson Education – Upper Saddle River, NJ
1994-1999
Business Manager -The Torch, Roosevelt University – Chicago, IL
1993-1994
EARLY CAREER DEVELOPMENT
Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, Michelle A. Patterson, MBAMBA
SOCIAL MEDIA…
Developed marketing strategies that included social media marketing outreach and raised consumer sell-through of key branded products by 20%.
HANDS ON MARKETING AND BRAND MANAGEMENT…
Developed and executed brand strategies for multiple imprints in business and consumer facing marketing utilizing integrated online and offline campaigns achieving up to a 30% increase of sales within short sales cycles.
STRATEGY…
Increased new-product revenue from zero to $50,000 within one month by spearheading creation and implementation of highly effective marketing business facing campaign.
PRODUCT LAUNCH…
Launched new product line into the marketplace to replace an existing product increasing annual sales by 12%.
CAREER HIGHLIGHTS
Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
Michelle A. Patterson, Michelle A. Patterson, MBAMBA
Michelle A. Patterson, MBA
862-902-7723 (H)917-539-4395 (C)[email protected]
111 Mulberry St, #4N, Newark, NJ 07102
FOR MORE INFORMATION, PLEASE CONTACT:
Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch
THANK YOU FOR YOUR INTEREST