MAP Financial Planning Implementation REI

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    MAP Financial Planning

    Implementation/ REITom Kimmet and Kelly Hasty

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    Real Experience. Real Advantage.

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    Learning Points

    Successful implementation of theMAP Financial Planning tool

    Benefits seen in using SAP MAP

    Best practices

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    Real Experience. Real Advantage.

    [ Who is REI?

    Outdoor SpecialtyRetailer

    Co-op structure

    Established in 1938

    Based in Seattle, WA

    $2.0B in sales 11,000 employees

    125 Stores/robust online

    business

    2 DC’s 

    Private Brand

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    Real Experience. Real Advantage.

    [ REI Footprint

    Process Integration

    Merchandise &AssortmentPlanning

    Business Warehouse

    POSDMECC 6

    FI CO

    MM SD

    Enterprise Portal

    SCM

    Forecasting &

    Replenishment

    SAP IS-Retail Solution

    * REI also owns the BusinessObjects tool suite (Crystal, WebI, Xcelsius)

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    Real Experience. Real Advantage.

    [ Scope of SAP Retail Footprint/Roadmap

    2010 implemented ECC, FICO, POSDM, BW, netweaver,handheld scanning

    2011implemented MAP Financial planning

    2011 executed substantial hierarchy reclassification

    Future: F&R 5.2

    Future-Future: MAP Assortment planning

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    Real Experience. Real Advantage.

    [ Why SAP MAP

    Legacy system unstable Legacy system would not support a

    hierarchy reclassification

    Change from Retail method of

    accounting to Cost method ofaccounting

    Leverage the SAP ECC/BW

    platform

    Include Private Brand planning Supports location, product and

    strategic planning levels

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    [ Implementation

    Started in May 2010- went live in

    September 2011

    Karabus as a consult for

    development of planning process

    SAP as implementation team

    Total team: 2 SAP/4 REI Full greenfield effort

    Product: Monthly, class level,

    Sales/Turn/ Margin/ Inv

    SAP support for Calculation

    Engine rebuild

    Inconsistent performance using

    portal interface

    Web Application Designer

    (WAD) used to develop UI front

    end.

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    [ REI Product Hierarchy

    Total Specialty Shop

    Department

    Class: Lowest level of product planning

    Merch-Cat

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    [ Product Planning KPI’s 

    Sales Inline, Clearance, Promo

    Inventory

    Inline, Clearance, Promo

    Gross Margin Average Unit Retail (AUR)

    Average Unit Cost (AUC)

    Monthly at class level

    Number of Departments: 52

    Number of Classes: 238

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    [ Planning Layouts/Reports

    Open to buy Preseason

    Strategic

    Location

    Private Brands

    3 plan versions

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    [ Channel Hierarchy

    TotalRetail/Direct

    Region

    District

    Store: Lowestplanning level

    DMA

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    [ Location Planning KPI’s 

    Line of Business Planning (Retail,Online)

    Region, District, Location

    Sales only

    Monthly Total Store (created to go to

    Specialty Shop)

    Created concepts for planningComp Stores, New Stores and

    non-comp stores

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    Benefits

    Stable platform Less Administration

    Allowed for Hierarchy reclass

    Better management of perishable inventory due to CMA

    Integration of Private Brand planning System Flexibility

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    Key Learnings

    Define future planning process before starting implementation

    Pick a good time in the planning cycle to go live

    Spend more time understanding CMA impacts

    Think twice about the triple play: CMA, Hierarchy, new System

    Be more thoughtful on strategy for transition on Retail vs.CMA reporting KPI’s 

    EOP$ don’t equal BOP$ 

    Developed reporting last

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    Best Practices

    Define planning process prior to start of implementation

    Layout/Tab management

    Leadership level support (REI)

    Executive alignment REI-SAP

    Agile development

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    ] Thank you for participating. 

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    3502

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