MAP Crown & Caliber Partnership Press Release

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  • 7/31/2019 MAP Crown & Caliber Partnership Press Release

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    With an extensive globalprocurement and logistics network,MAP Intl is unrivaled in its ability toget vital medicines and criticalsupplies into the hands of healthprofessionals serving people in theworlds poorest communities.

    MAP INTERNATIONAL PARTNERS WITH CROWN & CALIBER

    TO RAISE FUNDS FOR CHILDREN IN DEVELOPING NATIONSFunds Raised Will Be Used To Procure Medicines

    ATLANTA (July 13, 2012) MAP International is partnering withCrown & Caliber in a fundraising effort to provide medicines tochildren in some of the worlds least developed countries. Crown &Caliber, the nations premier purchaser of high-end luxurytimepieces, will be donating to MAP International a portion of theproceeds of each timepiece it buys from customers. For its partMAP International will use the funds to procure and distribute

    antibiotics, deworming treatments and dehydration-based treatmentsto help those in need.

    The unique cause-marketing relationship, entitled, Buying Time, isdesigned to make each minute count. With each watch sold toCrown & Caliber, customers will be provided with cashcompensation while also buying time for 12 children who wilreceive essential medical treatments through MAPs globapartnerships with medical organizations."Buying high-end luxury watches may be our business, but oupassion is buying time for children who are at risk of dying withou

    immediate medical assistance," said Joy Glaze, Marketing Director at Crown & Caliber. We are excited thawe can use an item that measures time, to give time. Our entire team is proud to be working with MAPInternational to contribute what we can to aid in this critical effort.

    Additionally, beginning July 13 and continuing through the end of the month, Crown & Caliber is running aspecial Z-Pak promotion to further assist in MAPs efforts. For every social share of the link to Crown &Calibers Our Movement webpage, the company will donate a Z-Pak to MAP International. The campaign wilfurther Crown & Calibers personal contribution to MAP while simultaneously building awareness for thecharity.

    MAP International is recognized by many charitable watchdog groups including Charity Navigator, whichrecently ranked MAP #1 on its list of 10 of the Best Charities Everyone Has Heard Of. According to Charity

    Navigators website, these charities adhere to good governance and other best practices that minimize thechance of unethical activities and that they execute their missions in a fiscally responsible w ay.

    We thank the people at Crown & Caliber for their generous donation of funds and also for helping buildawareness in the important work we do, said Scott Walters , Chief Development Officer of MAP. From thestart, it was obvious that Crown & Caliber wanted to incorporate a corporate social responsibility programwithin its business model. We are pleased with the efforts of the team in developing a transparent program.

    MAP International is a global Christian health organization that for the past 55 years has partnered with peopleliving in conditions of poverty to save lives and develop healthier families and communities. Recognized for its

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    99% efficiency rating, MAP responds to the needs of those it serves by providing medicines, preventingdisease and promoting health to create real hope and lasting change.

    Crown & Calibers corporate headquarters is located in Atlanta, GA. The organization is venture backed by theAtlanta based private equity firm Powell Growth Capital, LLC.

    CONTACT:

    Scott Walters; Chief Development Officer, MAP International; 404-492-7712; [email protected]

    Donna Heimerich; Director of Sales & Business Development, Crown & Caliber; 800-514-3750;[email protected]