Many years ago, an American nightclub had a fire in which over 400 people died due to a simple...

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Many years ago, an American nightclub had a fire in which over 400 people died due to a simple design flaw. What was it and how were regulations changed to ensure it never happened again?

Transcript of Many years ago, an American nightclub had a fire in which over 400 people died due to a simple...

Page 1: Many years ago, an American nightclub had a fire in which over 400 people died due to a simple design flaw. What was it and how were regulations changed.

Many years ago, an American nightclub had a fire in which over 400 people died due to a simple design flaw. What was it and how were regulations changed to ensure it never happened again?

Page 2: Many years ago, an American nightclub had a fire in which over 400 people died due to a simple design flaw. What was it and how were regulations changed.

The doors opened inwards.

Page 3: Many years ago, an American nightclub had a fire in which over 400 people died due to a simple design flaw. What was it and how were regulations changed.

The moral?Design is important

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Principles of Communication Design

various theories, no one correct one

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Unity

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UnityEmphasis

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UnityEmphasisBalance

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UnityEmphasisBalanceRhythm

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Contrast

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ContrastRepetition

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ContrastRepetitionAlignment

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ContrastRepetitionAlignmentProximity

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Really, they all interconnect and support each other

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Unity

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Unity

- the whole has meaning beyond its parts (Gestalt theory)

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Unity

- the whole has meaning beyond its parts (Gestalt theory)- we see the overall picture/image/design first, then its components

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Unity

- the whole has meaning beyond its parts (Gestalt theory)- we see the overall picture/image/design first, then its components- takes advantage of brain’s inherent need to create patterns (even if not there)

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Unity

- the whole has meaning beyond its parts (Gestalt theory)- we see the overall picture/image/design first, then its components- takes advantage of brain’s inherent need to create patterns (even if not there) - to achieve, all components need to belong, to visually connect to each other.

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Unity

we create this by considering:

- repetition- alignment- proximity

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Proximity

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Proximity

by grouping items we create a “whole” and create unity

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Proximity

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Proximity

By grouping related items, we also create clarity

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Proximity

principle of proximity states that by grouping related items together, they become one visual unit

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Proximity

principle of proximity states that by grouping related items together, they become one visual unit

proximity implies a relationship

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Alignment

proximity and similarity of shape unify design

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Alignment

aligning like edges together strengthens unity-helps brain create pattern

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Alignment

Items are grouped--but disconnected

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Alignment

Items now aligned--better sense of connection/unity

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Alignment

principle of alignment states that

1) nothing should be placed on a page arbitrarily

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Alignment

principle of alignment states that

1) nothing should be placed on a page arbitrarily

2) every item should have a visual connection with something else on the page

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Repetition

of shape

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Repetition

of image

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Repetitionof pattern

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Repetitionof pattern

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Repetition

principle of repetition states that

repeating similar elements creates consistency and unity

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Emphasis and focal point

- the intentional (ie by “design”) focusing of a viewer’s attention to one point in the piece

- simplifies message

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Emphasis and focal point

we create this by considering:

- contrast- white space

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Contrast

- insufficient contrast, focal point lost

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Contrast

- better contrast, focal point gained

- head- logo- phone

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White space

- isolating an element focuses attention on it

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Balance

- the relative balance within a composition can affect attention

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Symmetry

- suggests, calm, order, stability

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Asymmetry

- suggests, movement, tension

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Rhythm

a sense of visual movement created by repetition of similar elements

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Elements of Graphic Design

- units which can be manipulated according to design principles

- “letters” to the “sentences” of principles

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Line

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Shape

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Size

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Colour/value

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Texture

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Summary

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Design Elements

Line

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Design Elements

LineShape

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Design Elements

LineShapeSize

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Design Elements

LineShapeSizeColour

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Design Elements

LineShapeSizeColourTexture

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Design Principles

Unity

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Design Principles

UnityEmphasis

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Design Principles

UnityEmphasisBalance

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Design Principles

UnityEmphasisBalanceRhythm

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Design Principles

UnityEmphasisBalanceRhythm

Contrast

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Design Principles

UnityEmphasisBalanceRhythm

ContrastRepetition

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Design Principles

UnityEmphasisBalanceRhythm

ContrastRepetitionAlignment

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Design Principles

UnityEmphasisBalanceRhythm

ContrastRepetitionAlignmentProximity

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