Manufacturing Focused Market Research June 2013

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Slide 1 Market Research June 2013 DVIRC 2905 Southampton Road Philadelphia, PA 19154 The Navy Yard Building 100 Innovation Center 4801 S Broad St, Suite 100 Philadelphia, PA 19112

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Local Manufacturing / Research / OEM / Supplier Scouting / Economic Development / Metropolitan Manufacturing companies attraction research / Philadelphia / international market definition / new markets / new product / product research / manufacturing energy / natural gas / energy / manufacturing company success / product differentiation / new market definitions / competitive manufacturing via energy / competitive energy cost /labor pull definition / STEM education

Transcript of Manufacturing Focused Market Research June 2013

Page 1: Manufacturing Focused Market Research June 2013

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Market ResearchJune 2013

DVIRC2905 Southampton RoadPhiladelphia, PA 19154

The Navy Yard Building 100 Innovation Center

4801 S Broad St, Suite 100 Philadelphia, PA 19112

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Manufacturing Focused Market Research:

DVIRC’s Market Research Approach Has Been Constructed To help Grow Business Value.

As such, our research is designed to help Businesses Pursue:

Growth in Sales Growth in Profitability Success in Execution

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The future of Market Research as a decision making tool is bright (Source: Moody’s 2013)

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Market Research and its applications

• Strategic Planning • Corporate Branding• New Product Development / New Product Launch • New Market Entry / Market Scouting • Market Validation and Forecasting • Technology Scouting • Voice of Customer (CFP) • ISO/AS 9100 and other quality related initiatives • Competitive Benchmarking

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Schramm:Schramm: Provides superior drill rigs and services

Markets Served: Energy / Mineral Exploration /Geothermal /Water Well

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Schramm:Schramm’s Future: Mining, Oil and Gas Extraction(Source: Moody’s 2013)

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HPT:HPT: Designs and manufactures equipment and tooling for pharmaceutical packaging applications.

Markets Served: Industrial Machinery / Pharmaceutical / Cosmetics

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HPT:HPT’s Future: Cosmetics and Pharmaceutical packaging equipment (Source: Moody’s 2013)

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Schramm vs. HPT Research Goals

Schramm HPT

New Product Development

Competitive Benchmarking

New Product Launch

Brand Loyalty Assessment

Gauge Market Awareness

Market Positioning Awareness

Competitive Benchmarking

Corporate Branding/ Uniqueness Assessment

Support Corporate Growth Strategy

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Schramm vs. HPT Audiences

04/12/23

Schramm HPT

Oil and Gas Exploration

Prospective Customers

Current Customers (New Markets)

Pharmaceutical Supply Chain

Current Customers

Soft or Former Customers

Prospective Customers

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Results – Schramm

32% Of Schramm’s

market is purchase

ready

31 Prospects generated

Schramm Nations

Top 3 drilling brand

35% Response

rating“2 in 5” Schramm’s

target market is

Brand Loyal

71% Market

awareness

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Results – HPT

56%Customers

believe HPT’s ease of doing is business higher

than OEMs76% Consider HPT for

upcoming projects

50% HPT’s

referral rate

90%Customer

satisfaction rating

100%Believe HPT has

the depth of experience

needed to tackle complex,

technical issues

4 out of 5 customers are aware of HPT

products

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Thank you