Manuelle Prunier
-
Upload
laura-mcgowan -
Category
Travel
-
view
368 -
download
2
description
Transcript of Manuelle Prunier
CANADIAN BADLANDS LTD
A Partnership for Tourism Development
Canadian Badlands Region
The Canadian Badlands region in
central southern Alberta is host to
some of Canada’s most intriguing
travel experiences. With a rare
combination of assets ranging from
river valley badlands to un‐glaciated
hills, hoodoos to huge skies,
UNESCO world heritage sites and
prairie communities, the area is rich
in potential for greater tourist
visitation than it currently enjoys.
Dinosaurs, Geology, Parks
Native Cultures
Authentic Western Entertainment
Historical Sites
Arts and Culture
Recreation
A Vision and Two Champions
Our Vision
• To develop a region that will become a major tourist destination for Alberta
• To complement the role played by the Canadian Rockies in encouraging travel to
and within the province.
Our Mission •Enhance area quality of life while preserving significant
natural resources
•Expand opportunities to retain, grow and educate a vibrant
workforce
•Provide employment and entrepreneurial opportunities for
area businesses and youth
•Expose visitors to the rich cultural and natural heritage of
the Canadian Badlands, including the very significant First
Nations cultures and history.
CANADIAN BADLANDS LTD
• A not‐for‐profit corporation acting as a facilitator for:
• tourism product and business development• tourism workforce development & training • investment attraction
• The largest regional partnership of its kind in Southern Alberta involving 62 municipal shareholders
FUNDING
• Government Support
• Community involvement: shareholder levy
• RADF – Rural Alberta Development Fund
• RDI – Rural Diversification Initiative • RCAP – Rural Community Adaptation Program
• CAF –
Community Adjustment Fund
Main Focus Areas
1.
Destination and Attraction Development Support
2.
Signage and Infrastructure Programs
3.
Capacity Building and Business Development Programs
Main Focus Areas
1.
Destination and Attraction Development Programs
Parks: Integrated Area Development Planning
Develop integrated tourism development plans for Dinosaur and Dry Island Buffalo Provincial Parks, including surrounding counties and communities, that is supported by key stakeholders (e.g. provincial parks, affected municipal governments, industry stakeholders)
Towns: Tourism Master Planning
17
Communities: Involvement in Tourism Assessment
Attractions: Development Support
• Atlas Coal Mine National Historic Site
• Canadian Badlands Passion Play
• Clay Industries National Historic District
Tourism Operators: Clustering Cluster: a grouping of businesses, including the firms that support the
primary cluster members, which are somehow related. This can be in terms
of geography, markets served, industry, etc... Some high‐profile clusters
include the high‐tech cluster of Silicon Valley in California and the fashion
clusters found throughout Italy
Advantages of Clustering• Strength in numbers• Cooperation and interdependence• Access to the resources needed to become distinct
in the market and more profitable through:
‐
Cooperative Purchasing
‐
Cooperative Branding and Marketing
‐
Creation of Referral Networks
‐
Implementation of standards across the cluster
‐
Access to funding
‐
Access to training
Current Clusters
Main Focus Areas
2.
Signage and Infrastructure Programs
Signage Program
The signage strategy is for municipality welcome signs. Funds are available to assist municipalities on a 50/50 cost share to either incorporate the Canadian Badlands logo on their existing municipality signs and/or to develop new municipality signs.
Infrastructure Program
Scenic Route Feasibility Study
Main Focus Areas
3.
Capacity Building and Business Development Programs
Customer Service Excellence
For front-line staff and volunteers of organizations in the Canadian Badlands tourism industry, with the flexibility for delivery in workshop, video- conference and on-line formats.
Involve colleges in developing a multifaceted workforce and entrepreneurial capacity.
Red Deer College works with the colleges in the region to enhance, develop and coordinate programs, both campus- based and distance-learning based. The initiative is expected to raise the level of service delivery in the Canadian Badlands.
Workforce Development Initiative
Tourism Staff and Volunteers: Customer Service Excellence
For front-line staff and volunteers of organizations in the Canadian Badlands tourism industry, with the flexibility for delivery in workshop, video- conference and on-line formats.
Community Leaders: Tourism Leadership Training
– improve leadership knowledge and skills for elected and volunteer leaders for communities throughout the region
– improve leadership transition in rural areas by expanding the trained volunteer talent pool available
– create a mentor network of training leadership graduates to enhance leadership networking.
30
Blackfoot Crossing Historical Park: Training & Mentoring Program
Development Plan Support• Assist in planning the expansion of the tourism offer
• Program consultation for various services
offered at the Park.
• Staff and community development
• Training in operations, human resource
development, site planning, marketing,
customer service, quality control,
• The Tourism Business Incubator Program provides business training, coaching and mentoring, business development advice and planning support to develop tourism businesses.
• Extensive database of
tourism resources
• www.tourismfutures.ca
Small-to-Medium Enterprises: Tourism Incubator
Artists: Co-op Development Program
• Studio space, business training, retail support, and mentorship.
• Goal: increase the presence of the visual arts in the Canadian Badlands and to nurture artists with the necessary business skills and confidence in order to create sustainable micro-businesses throughout the region.
Farm / Ranch Tourism Initiative
Implement a needs assessment, training and organizational development program to empower private landowners who want to operate commercial outdoor recreation or tourism enterprises on private lands.
Community Leaders & Tourism Operators:
Best Practice Missions
Together We Can Make It Happen !