Manual Dishwash Brochure

8/13/2019 Manual Dishwash Brochure

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ManualdishwashingWhy enzymes shouldget you excited



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Wash faster, wash better,work less

Now you can differentiate your detergent onparameters that truly matter to consumers.Welcome to the exciting world of enzymaticmanual dishwashing.

Even in households with a dishwasher, heavily soiled items arewashed by hand

Share of items being washed up manually

Germany Italy Sweden UKDinner plates 7% 31% 9% 19%

Soup plates 23% 27% 14% 17%

Cups 12% 43% 26% 26%

Saucers 17% 62% 11% 26%

Bowls 25% 42% 29% 27%

Casseroles 25% 62% 33% 43%

Plastic items 39% 47% 45% 40%

Plastic items 64% 49% 28% 73%

Pots 51% 62% 71% 58%

Pans 71% 54% 91% 65%

Other items 65% 78% 80% 77%

Source: Richter (2010)

1 proDERM Institute for Applied Dermatological Research, Hamburg, Germany

2 Novozymes efficacy trials, September 2012

Enzymes make a differenceManufacturers have been using enzymes in laundry detergents and automatic dishwashing

products for years – to the delight of demanding consumers. But enzymes have not become

a standard part of European manual dishwashing detergents . . . until now.

Incorporating Novozymes enzymes in your formulation means that consumers will not haveto work nearly as hard when they do dishes. They will be able to tackle even the most stub-

born dishwashing challenges more quickly and effectively. And they will have the power it

takes to spend less time on soaking. All because enzymes are tough on soils and mild on

skin1 and dishes.

Twice as fast, twice as easy for busy consumersToday’s busy consumer wants to get household chores done quickly and efficiently. Even

people with a dishwasher do dishes manually – often soaking and scrubbing pots, pans and

other items and adding manual dishwashing detergent to the soak (see Fig. 1 + Fig. 2).

As you will see on the coming pages, Novozymes’ powerful enzymatic solutions have been

documented to reduce both the required soaking time and the need for scrubbing by a full

50%, compared to traditional non-enzymatic detergents 2.

Once consumers discover the power of enzymes in manual dishwashing liquid, a fast,

effective soak will be in high demand. Now that is something forward-thinking detergent

manufacturers can get excited about.

Fig. 1. Because these items are often also soaked before washing, enzymes in manual

dishwashing detergent have clear consumer benefits



Watch your benefits stack up

• Powerful cleaning effect

– even at low concentrations

• Cuts soaking time in half

• Cuts scrubbing effort in half

• Tough on stains, mild on skin

• Enables new, differentiating claims

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More than 90 million households in Western Europe will still wash up manuallyin 2020

Source: EuromonitorWithout a dishwasherWith a di shwasher

Western Europedishwasher penetration

% of households

Western EuropeMillion households

0%

2005 2010 2015 2020 2005 2010 2015 2020

10%

20%

30%

40%

50%

60%

0

20

40

60

80

100

120

Fig. 2. Although the number of households with a dishwasher is increasing, the opportunities for manual

dishwashing detergent manufacturers are significant.



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Documented to out-performnon-enzymatic detergents

Let us work with you to find the enzyme mix and dosagethat meets your specific needs. These examples will giveyou an idea of what types of results are possible.

Consumers need your helpStarches and proteins such as baked-on cheese, pasta, rice, minced meat and eggs are a nightmare for

consumers to wash off pots, pans and other items. With enzymes, you can offer your customers the

convenience of breaking down tough soils with little or no scrubbing. Consumers only have to soak

heavily stained items for approximately 10 minutes to be able to easily wipe them clean with a brush

or sponge.

Considerably reduced soaking time 50% reduction in scrubbing effort

Fig. 3. Results on a starch-containing soil (CFT DM 177 – mixed starch severe) show that

by applying the same amount of scrubbing force after just a few minutes of soaking with

amylase, performance is more than doubled and the effect is visually evident.

Fig. 4. Results on a starch-containing soil (CFT DM 177 – mixed starch severe) show that

the addition of amylase to a regular detergent enables over double the performance with

half the scrubbing effort.

Withenzyme

Withenzyme

Without

enzyme

Without

enzyme

0

5

10

15

20

25

30

EU concentrated manual dishwashing detergent, 15°dH, startsoaking temp = 43°C, CFT DM 177 (mixed starch severe)

Non-enzymatic detergent only

– 100% mechanical action

Detergent with Novozymes

amylase (lower dosage)


0 10 20 30 40 50 60Soaking time / minutes

S o

i l r e m o v a l / R 4 6 0

05

10

20

15

25

30

35

0 10 20 30 40 50 60Soaking time / minutes

EU concentrated manual dishwashing detergent, 15°dH, startsoaking temp = 43°C, CFT DM 177 (mixed starch severe)

Non-enzymatic detergent only


Detergent with Novozymes

amylase (higher dosage)


S o i l r e m o v a l / R 4 6 0



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Synergistic effect observed Excellent enzyme stability during storage

Fig. 5. Synergy studies on a protein- and starch-containing soil (CFT DM 06 – diet baked cheese) show that the

effect of proteases and amylases alone is low compared to the performance boost that is given by combining the

two. The combination of the two enzymes allows the soaking time to be reduced by more than 50% and the

mechanical action by 50% while still achieving superior soil removal.

Fig. 6. Measurements of residual enzyme activity after storage show

95% stability after 8 weeks at 30°C in the tested liquid formulations.

Because some variability is expected from detergent to detergent due

to composition, Novozymes Customer Solutions is available to help

customers achieve maximum stability.

0

10

20

30

40

50

60

70

EU concentrated manual dishwashing detergent, 15°dH, start soaking temp = 43°C,CFT DM 06 – baked diet cheese (relative to unwashed tile)

Non-enzymaticdetergent only

– 120 min,100% mechanical action

Detergent withNovozymes protease

– 60 min, 50%mechanical action

Detergent withNovozymes amylase

– 60 min, 50%mechanical action

Detergent withNovozymes amylase

+ Novozymes protease– 60 min, 50%

mechanical action

D e l t a

R 4

6 0

0

20

40

60

80

100

0 2 4 6 8

Storage time / weeks

Storage stability of enzymes in EU concentrated manualdishwashing detergent, 0-8 weeks at 30°C

Novozymes proteaseNovozymes amylase

R e s i d u a l a c t i v i t y

/ %



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At your service

With Novozymes as your partner, you can tap into anextensive portfolio of services to maximize your investmentin enzymes – and the future.

Add value and subtract risk with the enzyme expertNovozymes’ services are tailored to meet your specific needs. For example, our expert staff can help

you develop the most cost and performance-effective enzymatic formulations, as well as design,

conduct and analyze the washing trials required to screen or verify your formulations. Our trained

staff can also help with other verification testing of your formulation, such as stability testing, to

ensure your new formulation meets the demands of your consumers.

Perhaps you face a particular soil challenge? We can prepare special soils based on specic

commercial or traditional homemade foods that are especially relevant in your market. Then we

can document your detergent’s washing performance on these customized soils. It’s a great way

to team up your local knowledge with our extensive experience to potentially create convincing

new claims and consumer demos.

Differentiate your product with new brand claimsWe can also help you fine-tune your marketing tools. The examples here demonstrate just three of

many different directions you could explore to market your product on an enzymatic foundation.

Your Novozymes representative can help you develop even more.

Partnering with Novozymes gives you access to far more than enzymes: there is a world of

professional resources at your fingertips. For further details on available services, please contact

your Novozymes representative.

Concept

Clean faster, clean smarter

Target audience

Anyone with a busy schedule and who

thinks life is too short to spend at the sink

Benefits

Get your chores done faster and get more time for yourself. This advanced enzymatic

dishwashing detergent enables you to quickly soak dishes, swipe them with a brush or

sponge, then store when dry. It could not be faster or easier – or more intelligent.

Reasons to believe

Within just 10 minutes of soaking, enzymes dissolve even difficult soils. A few swipes

with the sponge or brush, and dishes come clean.



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NEW !

E n z y m e s a t t a c k f o o d r e s i d u e

N o p r e - r i n s i n g n e c e s s a r y

10 m i n u t e s o a k = S u p e r c l e a n !

TECHNOLOGY E n z y m e P O W E R

The listed claims are indicative only and do not constitute a representation or warranty of any kind, including without limitation a warranty of merchantability or fitness for a particular purpose or use.

The party using the listed claims holds the sole responsibility for its use of the detergent hereunder in terms of ensuring regulatory compliance of any kind and non-infringement of third party rights.

Concept

The power of enzymes

Target audience

People who want more performance from

their manual dishwashing liquid

Benefits

A new superhero in the kitchen can tackle even the most stubborn of soils. Tough-acting

enzymes dissolve your dishwashing challenges thoroughly and easily.

Reasons to believe

Soil-targeting enzymes quickly degrade starch- and protein-based soils like baked-on cheese,

pasta, rice and eggs. Just soak for 10 minutes, then easily wipe clean with a sponge or brush.

Concept

Feel the clean

Target audience

The “sensitive” consumer

Benefits

Now you can literally feel how much cleaner your dishes can get. You do not have to scrub to make

a noticeable difference – just quickly soak dishes. Hard on soils, enzymes are easy on hands, dishes

and the environment.

Reasons to believe

Enzymes, some of nature’s tiniest but mightiest tools, remove virtually every trace of soil. Simply

soak dishes for 10 minutes, then wipe with a brush or sponge. Dishwashing enzymes are proven

safe for hands and dishes.

Manual Dishwash Brochure

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