MAnual calculation for SPSS
-
Upload
uvasre-sundar -
Category
Documents
-
view
231 -
download
0
Transcript of MAnual calculation for SPSS
-
8/10/2019 MAnual calculation for SPSS
1/32
NAME : SIVANESH . M
REG NO : 3511220031
NAME OF THE COMPANY : KRISHNA BAJAJ
INTERNAL GUIDE : Mrs.K.PRIYA
EXTERNAL GUIDE : KRISHNARAJ.R
-
8/10/2019 MAnual calculation for SPSS
2/32
BAJAJ
CUSTOMER PREFERENCE OF
AUTOMOBILES
-
8/10/2019 MAnual calculation for SPSS
3/32
MANUFACTURING INDUSTRY
Manufacturing industryrefers to those industries which involve
in the manufacturing and processing of items and indulge in either creation
of new commodities or in value addition.
The manufacturing industry accounts for a significant share of the
industrial sector in developed countries.
The final products can either serves as a finished good for sale to
customers or as intermediate goods used in the production process.
-
8/10/2019 MAnual calculation for SPSS
4/32
The Automotive industry is the industry involved in the design,
development, manufacture, marketing, and sale of motor vehicles.
The Automotive industry is a term that covers a wide range ofcompanies and organizations involved in the design, development,
manufacture, marketing, and selling of motor vehicles, towed
vehicles, motorcycles and mopeds.
It is one of the world's most important economic
sectors by revenue.
-
8/10/2019 MAnual calculation for SPSS
5/32
Bajaj Group is an Indian conglomerate found by Jamnalal
Bajaj in 1926, Mumbai.
Bajaj Group is one of the oldest & largest conglomerates
based in Mumbai, Maharashtra.
The group comprises 34 companies & its flagship
company Bajaj Auto is ranked as the world's fourth largest
two- and three-wheeler manufacturer.
-
8/10/2019 MAnual calculation for SPSS
6/32
Bajaj Auto Limited is an Indian motorized vehicle-producing
company. Bajaj Auto is a part of Bajaj Group.
It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is
based in Pune, Mumbai, with plants in Chakan (Pune), Waluj
(near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant
at Akurdi (Pune) now houses the R&D centre ahead.
Bajaj Auto makers and exports automobiles, scooters, motorcycles
and auto rickshaws.
-
8/10/2019 MAnual calculation for SPSS
7/32
To study about the customer preference towards Bajaj two
wheeler from Krishna Bajaj.
To study about the factors influencing the customers to
prefer Bajaj two wheeler from Krishna Bajaj.
To identify the level of satisfaction of customers towards
Bajaj two wheeler from Krishna Bajaj.
To offer suggestions to Krishna Bajaj.
-
8/10/2019 MAnual calculation for SPSS
8/32
This study shall make the retailer aware of the various
expectation of the consumer from the Krishna Bajaj two
wheeler.
So that the retailer can bridge the gap between the customer
expectations from the product and the actual product delivered.
Satisfying the needs and addressing their expectations will
enable the retailer to increase the sales of Bajaj two wheelers.
-
8/10/2019 MAnual calculation for SPSS
9/32
Bajaj Platina 100cc
Bajaj Platina 125 DTS-Si
Bajaj Discover 135 DTS-i
Bajaj XCD 125 DTS-Si
Bajaj XCD 135 DTS-Si
Bajaj Pulsar 180 DTSi
Bajaj Pulsar 200 DTSi
Bajaj Pulsar 220 DTS-Fi
Bajaj Pulsar 220 DTSi
Bajaj Avenger 220 DTS-i
Bajaj Pulsar 200 NS
-
8/10/2019 MAnual calculation for SPSS
10/32
Davis, Inman, and McAlister(1992) also examine the difference
between pre and post promotion brand evaluation at the individual
level but find no evidence that price promotions affect evaluations
for frequently purchased branded package goods.
Kekre, Krishnan and Srinivasan (1995) examine heterogeneity of
effects across individual customers of a single company using a
random effect ordered probity model. These models are similar to the
hierarchical linear models considered here, and a single customer
could be considered a subunit.
-
8/10/2019 MAnual calculation for SPSS
11/32
According to Ambler, 2003 many companies measures brand equity to ensure that
marketing activities are aligned with the companys strategy and to ensure that
investment is used for the right brands.
Consumer intermediate: such as consumer awareness and attitudes. The measureslies in inputs(advertising) and behavior(sales)
Consumer behavior: such as quarterly penetration.
Direct trade consumer: distribution availability
Competitive market measures: market share (measures relatives to a competitor or
the whole market).
Innovation: such share of turnover due to new products.
Financial measures: advertising expenditure or branded evaluation.
-
8/10/2019 MAnual calculation for SPSS
12/32
Research Design
A research design is a plan that specifies the source and type of
information relevant to research problem.
It is a strategy specifying which approach will be used for gathering and
analyzing the data.
The research design used in this study is Descriptive Research design.
Sample Design
The population for the study is finite in nature so under probability
sampling technique simple random sampling method is used.
-
8/10/2019 MAnual calculation for SPSS
13/32
Population Size
The population size is 510 customer of Krishna Bajaj
showroom.
Sample Size
The data was collected from a sample of 150
customers.
-
8/10/2019 MAnual calculation for SPSS
14/32
TYPES OF DATA COLLECTION
Primary Data
The study mainly based upon the primary data.
A structured questionnaire is to collect the data from the customer.
A sample size of 150 customers has been appended in this research
report.
Secondary Data
The secondary data was collected from Website and Advertisement.
-
8/10/2019 MAnual calculation for SPSS
15/32
Weighted average
Chi-Square test.
Percentage analysis
-
8/10/2019 MAnual calculation for SPSS
16/32
Monthly Income
(Rupees)No of Respondents
% of respondents
25,000 22 14.67
Total 150 100
0
10
20
30
40
50
60
70
(Rupees) 25,000
Respondents
Monthly income
Number of Respondents
% of respondents
-
8/10/2019 MAnual calculation for SPSS
17/32
Factors
No of Respondents
% of respondents
Cash 47 31.33
Bank loan 42 28.00
Installment
61
40.67
Total
150
100
0
10
20
30
40
50
60
70
Cash Bank loan Installment
Respondents
Purchase
Number of Respondents% of respondents
-
8/10/2019 MAnual calculation for SPSS
18/32
Factors
No of Respondents
% of respondents
Highly satisfied 12 8.00
Satisfied
90
60.00
Neither satisfied nor
dissatisfied36
24.00
Dissatisfied
5
3.33
Highly dissatisfied
7
4.67
Total 150 100
0
10
20
30
40
50
60
70
80
90
100
Highly satisfiedSatisfiedNeither satisfied nor dissatisfiedDissatisfiedHighly dissatisfied
Respond
ents
Delivery time
Number of Respondents
% of respondents
-
8/10/2019 MAnual calculation for SPSS
19/32
-
8/10/2019 MAnual calculation for SPSS
20/32
O
E
(O-E)
(O-E)^2
(O-E)^2/E
5 5.43 -0.43 0.18 0.03
11 9.13 1.87 3.51 0.38
9 8.63 0.37 0.13 0.02
6 8.63 -2.63 6.93 0.80
6 5.18 0.82 0.67 0.13
5 4.69 0.31 0.09 0.02
8 7.89 0.11 0.01 0.00
5
7.47
-2.47
6.08
0.81
9 7.47 1.53 2.35 0.31
5 4.48 0.52 0.27 0.06
6 4.99 1.01 1.03 0.21
9 8.39 0.61 0.38 0.04
8 7.93 0.07 0.00 0.00
6 7.93 -1.93 3.74 0.47
5 4.76 0.24 0.06 0.01
6 4.99 1.01 1.03 0.21
9 8.39 0.61 0.38 0.04
8 7.93 0.07 0.00 0.00
6 7.93 -1.93 3.74 0.47
5 4.76 0.24 0.06 0.01
TOTAL 4.05
-
8/10/2019 MAnual calculation for SPSS
21/32
Since the calculated value ofX2(4.05) is less than thetable value ofX2(21.0), the Null hypothesis (H0) isaccepted and consequently the Alternative hypothesis(H1) is rejected.
Hence it can be inferred that there is nosignificant relationship between Respondents age andopinion towards the influencing factor.
-
8/10/2019 MAnual calculation for SPSS
22/32
O
E
(O-E)
(O-E)^2
(O-E)^2/E
5 4.99 0.01 0.00 0
7
8.39
-1.39
1.92
0.22
9 7.93 1.07 1.14 0.14
8 7.93 0.07 0.00 0
5
4.76
0.24
0.06
0.01
12
11.73
0.27
0.07
0
22 19.73 2.27 5.14 0.26
18
18.67
-0.67
0.44
0.23
21 18.67 2.33 5.44 0.29
7 11.20 -4.20 17.64 1.57
5
5.28
-0.28
0.08
0.01
8
8.88
-0.88
0.77
0.08
8 8.40 -0.40 0.16 0.01
6
8.40
-2.40
5.76
0.68
9 5.04 3.96 15.68 3.11
TOTAL 6.62
-
8/10/2019 MAnual calculation for SPSS
23/32
Since the calculated value of X2(6.62) is less than thetable value ofX2(15.5), the Null hypothesis (H0) isaccepted and consequently the Alternative hypothesis(H1) is rejected.
Hence it can be inferred that there is nosignificant relationship between Respondents age andopinion towards features of Bajaj.
-
8/10/2019 MAnual calculation for SPSS
24/32
O
E
(O-E)
(O-E)^2
(O-E)^2/E
5 5.6 -0.6 0.41 0.07
16
19.4
-3.4
11.74
0.60
12 10 2.0 3.89 0.39
5 5 0.0 0.00 0.00
9
6.9
2.1
4.44
0.64
7
5
2.0
3.84
0.76
16 17.4 -1.4 1.85 0.11
8
9
-1.0
0.92
0.10
5 4.5 0.5 0.27 0.06
6 6.2 -0.2 0.03 0.00
6
7.3
-1.3
1.74
0.24
30
25.2
4.8
22.91
0.91
12 13 -1.0 1.03 0.08
6
6.5
-0.5
0.26
0.04
7 8.9 -1.9 3.79 0.42
Total 4.43
-
8/10/2019 MAnual calculation for SPSS
25/32
Since the calculated value of X2(4.43) is more than thetable value ofX2(15.5), the Null hypothesis (H0) isaccepted and consequently the alternative hypothesis(H1) is rejected.
Hence it can be inferred that there is significantrelationship between respondents income and modeof purchase.
-
8/10/2019 MAnual calculation for SPSS
26/32
O E O-E (O-E)^2 (O-E)^2/E
15
14.49
0.5
0.26
0.02
6
6.01
-0.01
0.00
0.00
15 15.03 -0.03 0.00 0.00
5 5.47 -0.47 0.22 0.04
9
12.01
-3.01
9.08
0.76
5 4.99 0.01 0.00 0.00
15 12.47 2.53 6.42 0.51
5
4.53
0.47
0.22
0.05
29 26.50 2.50 6.25 0.24
11 11.00 0.00 0.00 0.00
25
27.50
-2.50
6.25
0.23
10 10.00 0.00 0.00 0.00
Total 1.84
-
8/10/2019 MAnual calculation for SPSS
27/32
Since the calculated value of X2(1.84) is more than thetable value ofX2(12.6), the Null hypothesis (H0) isaccepted and consequently the alternative hypothesis(H1) is rejected.
Hence it can be inferred that there is significantrelationship between Respondents of the occupationand price.
-
8/10/2019 MAnual calculation for SPSS
28/32
Majority (24.67%) of the respondents are in the age group 25-30 years. Majority (92.67%) of the respondents are male. Majority (42.67%) of the respondents have qualified UG Majority (78.67%) of the respondents are married. Majority (66.67%) of the respondents have less than 4 members in
their family. Majority (36.67%) of the respondents are private employees. Majority (41.33%) of the respondents earn a monthly income of Rs
10,000-15,000. Majority (38%) of the respondents are aware of the showroom through
friends/relatives. Majority (42%) of the respondents are using bajaj for less than 1 year. Majority (40.67%) of the respondents purchase through installments. Majority (31.33%) of the respondents prefer bajaj due to mileage.
-
8/10/2019 MAnual calculation for SPSS
29/32
Majority (38.67%) of the respondents have black with blue colour vehicle. Majority (78%) of the respondents are aware of all varieties of bajaj two wheeler.
Majority (86%) of the respondents opinion that the company provides all informationabout Bajaj two wheeler before going for a test drive.
Majority (60%) of the respondents are satisfied with the delivery time of two wheeler.
Majority (72%) of the respondents have opined that information provided by theexecutives is good.
Majority (39.33%) of the respondents spend Rs 1501 - 2000 per month on fuel.
Majority (40.67%) of respondents spend Rs 401 600 per month on maintenance.
Majority (52.67%) of the respondents are satisfied with the features of Bajaj.
Majority (55.33%) of the respondents have opined that test drive provided by thecompany is good.
Majority (50%) of the respondents feel that the price is economic.
Majority (43.33%) of the respondents are satisfied with the mileage.
Majority (35.33%) of the respondents agreed that the adequate promotional schemes areprovided by.Bajaj.
-
8/10/2019 MAnual calculation for SPSS
30/32
Effort must be taken to create awareness of specialbenefits and promotional schemes and morepromotional schemes may be offered.
Exchange melas may be offered during festivalseasons.
The showroom can actively take part in arrangingvehicle loan for the customers which will in turn be
helpful for the showroom in sales. More offers and discounts may be provided to the
customers to boost up sales.
-
8/10/2019 MAnual calculation for SPSS
31/32
In the present scenario customers play a vital role inuplifting any kind of products. Automobile industry is onesuch industry where customers are the kings in decidingthe growth of any automobile companies. Two wheelersautomobile sectors are gaining boom now-days.Understanding customers mind set according to thechanging trends.
The company should focus towards satisfying thecustomers not only in terms of quality but also in terms of
service. Krishna Bajaj is one such showroom for bajaj Two-wheelers which is rendering a good service for itscustomers and they always strive to fulfill the needs and
wants of the customer.
-
8/10/2019 MAnual calculation for SPSS
32/32
Books PHILIP KOTLER, Principles of Marketing, sultan chand
and company Ltd, New Delhi, 2002. KOTHARI C.R., ResearchMethodology,Wishwa
Prakashan, New Delhi, 1995. R.S.N. PILLAI, V.BAGAVATHI, Statistics,S.Chand &
Company Ltd, New Delhi, 2003.
Websites ww.wikipedia.com www.bajajauto.com www.bajajgroup.org
http://www.bajajauto.com/http://www.bajajgroup.org/http://www.bajajgroup.org/http://www.bajajauto.com/