012018 Media Kit

MansionAUSTRALIA

2018 MEDIA KIT

022018 Media Kit

The Weekend Australian Mansion Australia was launched in April 2016 with great commercial support.This is a magazine aimed at whetting the appetites of our exclusive and influential audience as we open the doors to some of the nation’s most prestigious homes.

This is the only gloss publication (with an interactive digital execution) that can reach an elite national and international audience.

The alignment with The Australian and The Wall Street Journal brands, teamed with the quality and breadth of the elite audience, make this the perfect vehicle to market premium products and properties.

www.mansionaustralia.com.au

Mansion Australia features listings from Australia’s top agents reaching local and international buyers.

Mansion Australia

Overview

2018 Media Kit03

15,000 of our audience are Chief Executives, General Managers or Legislators

18,000* are business decision makers

Automotive31,000 of our readers intend to purchase a new car in the next 12 months

50,000 intend to spend an average amount of $44k in the next 12 months on a new or used car

Home, property & furniture20% or 1 in 5 own or have a mortgage

Nearly 3x more likely intend to buy a property in the next 12 months

31,000 intend to buy a property to live in within the next 12 months

41,000 or over 1 in 3 have gone shopping at a home interiors store within the last 3 months

18,000 have done renovations to their house/apartment in the last month and are 17% more likely to have done so than a non-reader

Travel Our audience are 24% more likely to stay at a 5 stay hotel and are 68% more likely to fly business or first class when travelling domestic or internationally

THE MANSION AUDIENCE^

Profile

Male

59%Female

44%Social grade A

41%*Avg full time personal income

$148,743Average HHI

$135,103Average Investment Portfolio

$610,288Over 1 million in investments

13,000Readership

117,000*

^Source: emma conducted by ipsos Media CT 12 months ending October 2017, Mansion host figure*

042018 Media Kit

If you are serious about marketing a prestige property, then you need to consider advertising in Mansion Australia. I was attracted not only by its national reach but also by its ability to target international buyers through its link with the Wall Street Journal. This is a high-quality publication visually and editorially.

Ben Collier – The Agency

When marketing a luxury home it is important that you are targeting the right demographics with the right publications. The Mansion Australia has provided me with quality national cut through to the right audience and has proven to be the perfect platform to market prestige properties. 

Matt Lancashire – Ray White New Farm

When showcasing our new global prestige residential team launch in Australia, Mansion Magazine was the perfect vehicle to start with. With such a beautifully elegant and luxury focus across a national audience made it an easy decision. We have had such wonderful local and international feedback on the result. This is an ongoing and trusted relationship that we are very keen to nurture and continue and so are our clients.

Deborah Cullen – Head of Prestige Sales, Knight Frank Australia

Testimonials

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052018 Media Kit

Talent

Editorial profiles

Turi CondonTuri Condon is The Australian’s Property Editor. With over 20 years of experience in property and business journalism, Turi has covered local and international residential, prestige and commercial property markets providing news, trends analysis,profiles and commentary.

JONATHAN CHANCELLORJonathan Chancellor has been writing about residential property since the early 1980s. He writes weekly columns for The Saturday Daily Telegraph and Sunday Telegraph in Sydney.

Lisa AllenLisa Allen is The Australian’s Prestige Senior business reported and has covered real estate, tourism and state politics for over 18 years.

DAVID MEAGHERDavid Meagher has been the editor of The Australian’s WISH magazine since 2007. He was previously staff writer on The Australian Financial Review Magazine and the deputy editor of the AFR’s Life & Leisure section.

062018 Media Kit

Mansion Magazine, as part of The Weekend Australian was launched in April 2016 with great commercial support. This is a magazine aimed at wetting the appetites of our exclusive and influential audience as we reveal some of the nation’s most prestigious homes.

The alignment with The Australian and The Wall Street Journal, teamed with the quality of journalism and breath of the elite audience makes this the perfect vehicle to market premium products and properties.

Our property content

Regular columnists include home grown, now internationally recognised horticulturalist and landscape designer, Jamie Durie. Joined by property writer Jonothan Chancellor whose experience in real estate reporting has been attested and regarded for more than 25 years. Audiences can be assured when they pick up Mansion Magazine the content is of the highest level and industry understanding of the ever changing market, and evolving design trends.

072018 Media Kit

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My Stylet r oy t i n d i l l , f o u n d E r , v E l a

d E s i g n H E r o E s

Jonathan Zawada&Walter Barda

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ela is a space to experience honourable design that is sensibly produced. we have collaborated with local and global creatives from the fashion, architecture and art world who understand our passion for design and quality craftsmanship. all of our pieces at

vela celebrate a modern way of living and are teamed with respected design that will last for generations.

my father was a mechanic for a racing team and my mother worked for a wallpaper business, which meant my weekends were often spent redecorating, or working on cars, boats or the house. when i was growing up i was fascinated by the effort that goes into creating something of quality. as i grew older my love of sailing came to the fore, and i spent more time building boats and redesigning sails. my passion for design never wavered and i always had an idea that i would return to working in design in this current form.

when opening vela, i wanted to ensure that i could create pieces of the highest quality and to support local production. our Queensland workshop employs a team of 20 talented craftsmen and we can deliver in four to six weeks.

at present our focus is on vela in woollahra, and upholding our ethos of quality and short lead times. However a Brisbane showroom would be a natural fit as it is close to our workshop in Queensland.

Clockwise from top right: Balance lamp; Chippensteel chair; Transcience mirror; Equilibre F3 floor lamp; Glam T1 table lamp; Lustro armchair; Neon Runner by Tanya Linney (on wall)

MY LIFE DESIGN STORIES Phoenix Kitchen, design CR&S Varenna.

SYDNEY MELBOURNEPOLIFORMAUSTRALIA.COM.AU

To further strengthen the content, in February 2017 a new interiors section of the magazine was introduced to focus on the best in residential interior design.

Each edition looks at what is new in furniture and home accessories, stepping inside some of Australia most lavish and chic homes. The section includes interviews with leading architects and interior designers to inspire and advise readers in designing their homes. Mansion interiors is expertly lead by David Meagher, the editor of all things luxury including The Australian’s WISH Magazine.

Mansion Australia new Interiors section will focus on the best in residential interior design.

Interiors

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Round o� the year in style with these statement pieces that will

inject an element of luxe and raise the tone of the holiday season

1. O T T O M A NSancal La Isla ottoman, in three sizes and a selection of fabrics.From KE-ZU

2. D E S KPalette desk inspired by Alexander Calder in Nero Marquina marble or stained ash veneer. From Great Dane

3. T A B L EHandcrafted Bell coffee table by Sebastian Herkner with glass base and metal top. From ClassiCon

4. S I D E B OA R DShamsian Nizwa sideboard inspired by Oman’s Nizwa Fort. Jade stained maple with ombré effect. From Living Edge

5. A R T W O R KPart of a curated selection by Los Angeles-based Natural Curiosities. From Coco Republic

6. C H A I RCaristo low-back armchair with powder-coated satin black, lacquered brass or pewter finish frame. From Space

7. S O FAMondrian sofa, part of a system conceived using a selection of different armrests and backrests. From Poliform

8. L A M PLamp by Adelaide Bragg with classic onion-shaped china base and shade in off-white linen or ticking. From Bragg & Co

balance

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My Stylea d E l a i d E b r ag g , i n t E r i o r d E s i g n E r

y style is contemporary classic, which means our interiors are timeless and have the ability to evolve. we also call it “foundation decorating”, which provides good, strong bones and foundations for a house or room. this means high-quality furniture – sofas, curtains, furniture and flooring that will last. i also like to use pieces

of furniture from the clients’ own collections, which means it is their house and has their own personal touch.

i draw inspiration often from social media, but also from interior magazines, books and travel. i also have friends like anna spiro, charlotte coote and others within the design industry whom i talk to, and we share our loves, suppliers and new products. i do find those personal friendships and collaborations inspiring.

i use fabric as my starting point on a new commission. sometimes i remember a fabric i think would be perfect and other times i search until i find it. i work from that one fabric, adding layer upon layer, and use this as my guide for each room. the house also needs to flow and i often use a subtle repetition of a certain colour to help with the flow.

we have just launched our lifestyle brand bragg&co, which we are very excited about. our first product is a range of beautiful coloured ceramic lamps that are available in 12 colours and three shapes. this collection will evolve, as will our range of products. we will also introduce a range of furniture in 2018.

d E s i g n H E r o E s

Sibyl Colefax and John Fowler, Marion Hall Best&Thomas Hamel

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Melbourne-based interior designer Adelaide Bragg starts with fabric when working on a new project, building layers and colours to create a flow from room to room

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Beachfrontj o n A T H A n c H A n c E L L o R

memories of the fibro shack holidays of the past are fading. Luxury is what’s demanded these days, no matter what the beach.

Some say Sydney’s palm beach and melbourne’s portsea are old hat, others claim noosa and byron bay are way too crowded. but most Australians – and certainly the rich and famous – have historically enjoyed frolicking in the waves around our coastline. The richest also own on the foreshore.

A minimalist, architect-designed waterfront at curlewis, outside of melbourne on corio bay, may look like a futuristic render but marino builders constructed the four-bedroom, four-bathroom home with walls of sliding glass about a decade ago. The home sits on a 2ha parcel and has direct access to a sandy beach. There’s a championship tennis court, self-contained guest accommodation and an infinity edge pool.

jeremy Fox at RT Edgar recently sold the home for $5.6 million on behalf of Aaron kanat, the former managing director of Hugo boss. The buyer was an executive with nAb.

It was built around the same time as cunana, across the bay at merricks, on the mornington peninsula. The deluxe box-like design of that home was no doubt influenced by the owner having held a senior position at a luxury hotel and resort group for many years. The three glass sides offer views of the ocean, vineyards and rolling hills.

beach houses have evolved considerably over the years, from rustic to the new wave of ultra luxury, from the quintessential cottages our grandparents secured on pristine waters to contemporary masterpieces.

Holiday homes traditionally have been all about an early

Holiday homes traditionally have been all about an early morning walk and swim, reading, afternoon snoozes, a game of monopoly and cocktails, and possibly surfing and beach fishing. But these days it is crucial that they open themselves up to the great outdoors

house,” the owner once said. “we let the light in, but you can still hear the wind whistle enough to soothe you to sleep. It’s not so much state-of-the-art, more of a state of grace.”

The white House sits a few houses down from the byron bay record breaker, a record that has stood since 2006. Sydney developer danny Goldberg paid $16 million for wategos House, on 1500 sq m.

The priciest nSw beach home has been at palm beach, where the 1920s ocean Road beach bungalow kalua fetched $22 million in 2012 when businessman Ian joye sold it to retired car dealer Laurie Sutton. The Hordern family reputedly sent their architect to Hawaii to copy the dillingham plantation residence before building the home.

In Victoria, the $26 million portsea mansion Ilyuka held the state record for six years before a recent sale in Toorak (see story page 34). The luxury home, sold by computershare co-founder michele o'Halloran to bRw Rich Lister john Higgins, has direct access to point king beach.

In Queensland, melbourne millionaire toy manufacturer manny Stul paid the top price last year when he bought the mermaid beach trophy home of former billabong director Scott perrin for $25 million.

The dearest beach house at the moment is tennis legend pat Rafter’s opulent Sunshine coast home. Tom offermann and Eric Seetoo are asking offers over $18 million for the 2010-built, seven- bedroom U-shaped home designed by john burgess around a central infinity pool.

Queensland Sotheby’s agent Simon j. cowan says a great beach house has plenty of open plan living space, with large doors opening out to big deck space. “The liberal use of louvres and shutters is important,” he says. “For the flooring, timber floors or tiles and kyoya carpets and mats.” He says it’s important that beach houses have versatile rooms that can be used for other purposes.

cowan is marketing a home in Far north Queensland that also goes by the name The white House. A key difference is its position.Located at mission beach, it sits on an absolute beachfront 810sq m parcel with nothing but tropical gardens and a palm-tree lined border separating it from the pristine white sand.

Renowned Sunshine coast designer Stephen kidd created the home. It features vast open spaces that allow in the ocean breeze to come in from the ocean. broad verandahs and cantilevered columns sit under a dramatic skillion roofline.

This white House has five bedrooms, four Italian limestone bathrooms, and a living and dining area that overlooks the private heated pool terrace. The asking price is $3.2 million.

Homes fronting the 6km mission beach stretch of sand come with direct views out to dunk Island, where mount kut-Tay rises out of the coral Sea. Last month the trophy home known as kut-Tay at South mission beach sold for $1.795 million. The home sits in the gated Lugger bay estate designed by architect chris Vandyke on a vast 3777sq m parcel. The three-level, four-bedroom home was built from local timbers.

cowan suggests that mission beach, between Townsville and cairns, is a little like byron bay was 30 years ago, describing it as a “quiet hideaway”.

“It’s a quiet, relaxed location that has a lot going for it – the long beach, the close tropical rainforest, the resort on dunk Island for a sunset drink... ” he says.

mission beach attracted singer Grace jones. when she visited Australia in 2008, she stayed at Altitude one40, a hilltop home just north of mission beach that comes with its own private helipad.

Ease of access, the prices now being paid, and changes in employment and lifestyle have made beach homes more than the lock-up seasonal homes of the past.

back in the ’60s, Sydney architect brian mazlin adapted the style that became known as mid-century modern, which was eminently suited to the evolution of the beach house. He built a classic beach house in the idyllic pearl beach, a small hamlet between the sea and the bush on the nSw central coast.

Evoking california’s case Study Houses experimental program, the 1963 home received a restoration by Tom Ferguson’s TFAd in 2010. Floor-to-ceiling glass blends mazlin’s early vision – for his sister's holiday home – and TFAd’s contemporary design. Its recent marketing through marcus Lloyd-jones at the modern House agency pegged the home as a “pure Australian beach house”.

“pearl beach House speaks of the landscape and a simpler era,” Lloyd jones says. The elevated linear box set amid eucalypts and angophoras was priced at $2.6 million before its recent sale. Last traded for $1.52 million in 2007 when bought by Sydney creative director Tim dyroff, the Green point Road home has 126sq m of internal space.

Simple in plan and execution, the home has a post and beam structure, with a verandah-wrapped elevated platform offering views along the beach. As mazlin says, true beach houses draw you again and again towards the sea.

morning beach walk and swim, reading, afternoon snoozes, a game of monopoly and cocktails, and possibly surfing and beach fishing. but these days it is crucial that they open themselves up to the great outdoors, sandless and air-conditioned, inviting in the surroundings.

concrete more than timber, with wide verandahs, floor-to-ceiling glass doors and outdoor entertaining terraces that front the beach are essential inclusions during the construction phase.

The white House at byron bay, overlooking the secluded wategos beach, is the epitome of a classic beach house. Set on the exclusive, although non-beachfront, marine parade, The white House has been designed to frame the expansive ocean views from its elevated north-facing location.

Four of the five bedrooms have ocean views, while the hub of the home is the second-level open plan living and dining area which opens out to a large ocean-facing entertaining deck. The top floor of the striking tri-level home is occupied by the master retreat, which has its own ensuite and private balcony, also facing the beach.

byron bay property Sales agent jeremy bennett is marketing the home with an $8.9 million price tag. It cost $5.5 million in 2009 when the Arnott family acquired it from the founder of Sausage Software, Steve outtrim, who had paid $2.2 million for it in 2000.

The house has been rented by the likes of kate moss and Elle macpherson, who paid $14,000 a week for the privilege – not that it’s ostentatious.

“It was a little unloved when we bought it. our intention was to bring it back to life and retain the integrity of an authentic beach

Main picture: The 10-year-old minimalist home on Corio Bay was ahead of its time Top: Mazlin house at Pearl Beach Middle: The White House at Mission Beach Above: Pat Rafter's Noosa homeLeft: The White House at Byron Bay overlooking Wategos Beach

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092018 Media Kit

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pittwater’s prestige property market recently saw the sale of one of its most impressive trophy homes. cooinda, set on Avalon’s exclusive Stokes point, sold for close to $13 million.

offered by LJ Hooker mona Vale selling agent Lachlan Elder, it stands as pittwater’s highest sale since 2003.

cooinda’s buyer, builder Robert Yazbek, has signalled that he will use it as his weekender. but Elder notes that in the current digital age weekends are getting much longer for his prestige buyers: “The old Friday night to Sunday afternoon weekenders are becoming Thursday to Tuesday nowadays – and why not, I say.”

Looking out to palm beach and beyond towards Lion Island, the five-bedroom home has been transformed by architect Rosalie Stollery since it traded for $6.5 million in 2006.

Stollery says the design emerged from the location itself, where water laps over sandstone and against the sandstone sea wall. The elements were borrowed and extended into the house. ponds encircle the home, a huge wet edge pool appears to flow into pittwater and the house sits on a sandstone podium.

Opposite: The view from the 1960s house in Avalon designed by Doug Snelling. This page: The home’s living area (top) and the pool

The sloping 1630sq m parcel leads down to a 30m frontage with a sandy beachfront, boatshed and sheltered deep-water berthing.

Elder says top-end buyers look for aspect, access, quality, privacy, value and boating facilities. The sellers had kept a 20.3m boat, choosing sailing over the surf.

Shacks no more. The unsophisticated pittwater of the past is fast fading, though a remaining Riverview Road, Avalon, cottage is being marketed as a rare opportunity due to its prized 1160sq m parcel.

Riverview Road had the first hint of a mega-mansion transformation in the 60s when a vast home designed by douglas Snelling, one of the most accomplished interpreters of california modern design, was built for the late office construction tycoon Arthur Little. The Tiki-style home is now up for sale at $13 million through Ray white agent noel nicholson.

The home was first sold in 1993 at $2 million and most recently sold for $9.65 million in 2006. Set in tropical gardens on a 4200sq m parcel, it has a billiard room with bar opening to a central terrace with pool that overlooks the water. There’s also a 3000-bottle cellar.

Once a laid-back enclave combining the attractions of bushland and water, Pittwater is now a magnet for discerning buyers seeking stylish homes and upmarket amenities

PENINSULA drEAmS

J o n A T H A n c H A n c E L L o R

Sales Contact

For more information, or to book advertising,

please contactCRAIG WARREN

Category Manager, Property

M 0422 009 901 E craig.warren@news.com.au