Manoj Book

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Presented to: Mrs. Neelu Pandey

presenting by: Manoj Malav

Book reviewon

“CREATIVITY AND PERSONALITY”

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Name of the book: Creativity and Personality

Edition: First edition

Author: M. Asch

Publication: IVY Publishing House, New Delhi

Distributors: Sarup & Sons, New Delhi

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CHAPTER 1

Learning to be creative

You have creativity

How to learn creativity

Why do weird things

Enforcement never help

Encourage for creativity

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Chapter 2Imagination and creativity in

education “Creativity is an exciting process. To observe it,

recognize it or experience it are some of the mostsatisfying aspect of human condition....we are just

beginning to understand the value of the emotioncomponents of the creativity”.( Sandra W. Russ,

Ph.D., professor of psychology at case westernreserve university)

“Creativity depends on a merging of influence andreason”.

( Janas Salk, Ph.D. , founder of the salk institute

for biological studies and the author of „the

anatomy of reality‟)

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CONT…

The ability to exercise imagination and creativity

has a strong impact on our lives

Creativity includes flexibility, divergent thought,originality, and the ability to organize perception

and emotions

Environment, intuition of mind, imagination is the

major source for development of creativity

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Chapter 3Fifteen ways to leave

your.......Un- creativity 1. Creativity triggers: add, subtract, empathize,

animate, superimpose, substitute, fragment,

isolation, distort, disguise, parody, lie,metamorphose ,repeat, combine

2. Unconscious problem solving: think hard aboutyour problem then stop thinking about it, thenforgot it for a while or go for sleep after tellingyourself to wake up with new idea.

3. TRIZ method: consider (1) that systems evolveuniformly and (2) an inventive problem representsconflict between new requirements and old

systems. Solution may come from investigating

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CONT...

4. The eight step basadur simplex problem solvingprocess:

Find the problem

Find the fact around problem Define the problem

Find ideas

Evaluate and select solution from ideas

Plan action

Gain acceptance for the solution

Take action on the solution

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CONT...

5. The golden egg: reframe problem so it doesn‟t looklike a problem

6. The bucky fuller linking approach: “all things,

regardless of their dissimilarity, can be linked together

either symbolically, physically, or psychologically,”said Buckminster fuller

7. Storyboarding: the point is to be able to glance at theboard and quickly see what is going on and how you

can add to it. You can use it to immerse yourself andyour group in a problem, then to plan, brainstormideas, create communication, and organize.

8. Sensanation- A technique created by Mike Vance:

think about your problem in terms of your five senses-taste, feel, smell, look, sound

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CONT...

9. The why question: ask why five time

Eg. I ate Apple

Why?-I was hungry

Why?- I skipped lunch

Why?- I had to meet deadline

Why?- I was afraid I‟d get fired if I missed it.

Why?- I‟m afraid of my Boss

10. The William Gordon synectics theory: creativeoutput increase with awareness of psychologicalprocesses that control behaviour.

11. The six basic question: why, what, where, when,

how, and why

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CONT...

12. Attribute listing: list out the current attribute andthink about the possible changes in eachattribute. It develops new product

13. Mind mapping: use one word per line andconnect it to other words. Include lots of color and

images. Its lot like a storyboarding.

14. Creative problem solving in a Business: startsolution search from end users. Define problem,

get good ideas for solving problems from endusers, think multiple solution

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CONT...

15. Fuzzy thinking: ( pioneered by Lotfi Zadeh): Asktrue or false questions, then look for answers thatdemonstrate immediate levels of trueness andfalseness. If you wonder about the value of fuzzy

logic, it‟s what make evaluators and car withantilock braking systems stop smoothly.

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CHAPTER 4

HOW LEADER CAN SUPPORT

CREATIVITY 1. Encourage your staff to learn about and

improve their own creative processes.

2. Show your own creativity to your staff like howtop manager level taking classes in figuredrawing

3. Reward for creativity even when they fail.

4. Always ready to expose your organization tonew environmental conditions

5. Always think on new and fresh ideas to dealimmediately and effectively with endless

changes of today‟s business

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CONT…. 5. Hire speakers on creative talk. You can hire them

from your competitor, to understand creativity ofboth companies. It helps to prevent entry of newplayers by mutual understanding

6. Schedule creativity: just call to some key players andask them for ideas. Do it regularly enough that theycome to expect that call from you

7. Ask your staff for different creations

8. Boost your visibility: by schedule visit inorganization, you can ask staff or observe for newcreation

9. Do a creative visit: find out where most of your ideas

are coming from and why.

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Chapter 5 The importance of reinvesting

the wheel To cut the costs of development and producing

anything new, it‟s important to make sure you‟re

not duplicating effort or even violating a copyrightor patent.

Creativity block: irrational inhibitors of creativity

are more important than the rational ones. The

emotional element play vital role for creation ofnew ideas. But people afraid of rejection of theirideas so they stopped thinking

The cost of limiting creativity: if one company stop

thinking on new ideas, it also affects otherindustries

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CONT….

Busting the idea dam: if you are lead productdevelopment team, encourage your team for

brainstorming new ideas

In business environment is changing day byday and creativity is become very important inthat scenario when problems come. If we try tosolve the problems when trouble comes then it

involves lot of funds and doubting on success ofplan. If you take brainstorming season before

them it becomes easier.

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Chapter 6Creativity and criticism in writing

education

Creativity and criticism in writing education

Role of literacy experience for criticism.

Necessity of training-vacuum

Analytic approach for criticism

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Chapter 7

Inspiration

“The intellect of the wise is like glass: it admits the

light of heaven and reflects it”

HARE

following articles are example of how we cancultivate this element of the creative process andincorporate it into our daily life

Creative mind has the spirit of warrior (qualities like

clear goal, fearless determination, and willingness). Myths exert the powerful force on the mind and pull

you in stories and concentrate your imagination

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CONT… Our subconscious mind makes us stronger then we

appear in reality and we can create our activities bycontrolling subconscious mind. This change willmake drastic positive change in our creativity.

We should apply our creative thoughts in our dailylife and we can change any circumstance in our life.

We have to compile the literature regardingcreativity processes used by various renown

geniuses.

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CONT…

Creativity sanity is a personal testimony of howthe creative impulse allowed the author to riseabove a very negative environment and find joyas a result.

We have experienced our will at the time toovercome difficult circumstance.

Control your thought direction as like youcontrolling breath.

Study the work of genius people and prepareyour own perception and feel truly inspire.

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Chapter 8Creative will

Importance of willingness.

Persistency and clear goal

Strong determination

Eg. Dr. Glenn Cunningham-run the world‟s fastest

mile

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Chapter 9Creative breath

creativity needs clear unobstructed mind

mind for fresh thinking.

Here are three methods for increasing brain

hormonal and hemispherical balance. One method is slow deep breathing, holding the

breath momentarily between breaths. Holding thebreath oxygenates the brain and facilitates clarity.

Breathe through alternative nostrils. Relax and hold the breathe as long as possible.

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Chapter 10

Studies in genius

most brilliant artist of all time M.C. Escher.-theepitome of open and enchanted mind. He work isthe perfect form of the self portrait.

He embellished his work with imagination andstretched the limits of artistic expression.

Study others work and develop your own way

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Chapter 11

Creativity, innovation and

problem solving Apply your creativity to solving the problem of end

users. First find out the problem and customersneed, restate it and find creative way to solve it

First stated problem is rarely a true problem. Sohave to find out real problem by restate theproblems again and again, By asking frequentquestion from relevant respondent.

For solving problem creatively we should usedifferent tools, tricks, procedure for analysis.

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CONT… Scan your environment for getting good ideas; it

may be from your competitors, peers, literature,your own subconscious mind.

Serendipity is process for coming with new ideas,

but it your open mind and power of imagination.In this you can learn from nature by solving itsunsolved problems

We should try to find more than one solution forone problem because it decrease your risk.

In initial stage respondent are encourage to throwand idea. And letter analyses, modify, improveand combine them for producing final solution.

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CONT…

Study the patent and projects of others and tryfind out the some innovative from it.

When we apply creativity somewhere we shouldthink on profit point of view because it is the

ultimate goal.

E.g. Newton‟s low inspired by a combination of

visual images:-

Newton‟s gravity concept is came out whenhe observed an apple falling and the same timenoticed the moon in the sky

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THANK YOU

Manoj Book

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