Manitoba’s Hockey Community · Manitoba’s most important hardware this season? AD...

PRINT + DIGITAL MEDIA KIT 2020

Manitoba’sHockeyCommunity

ABOUT PRINT DIGITAL CONTENT SPECIFICATIONS & RATE 2020 GAME ON MEDIA KIT | 2

TO BE CANADIAN IS TO LOVE HOCKEYEven more so in Manitoba, hockey season is what we live for. Game On magazine

delivers content on everything most important to Manitoba’s hockey fans ...And that should include your business.

83%OF CANADIANS WATCH HOCKEY

EVERY WEEK

HOCKEY IS THE

#1MOST POPULAR SPORT IN CANADA

64%OF CANADIANS SUPPORT THEIR CHILDREN PLAYING

HOCKEY

1.3MCANADIAN ADULTS PLAY

HOCKEY ON A WEEKLY BASIS

http://assets.numeris.ca/DNAInsights/How%20Canadians%20Watched%20the%202018%20NHL%20Playoffs.PDFhttps://www.newswire.ca/news-releases/canadas-commitment-to-hockey-remains-strong-eight-in-10-watch-hockey-everyweek-539804511.html

Game On is Manitoba’s magazine for hockey fans. For eight years, Game On has been delivering the most important hockey news in Manitoba, covering everything from the Winnipeg Jets to the rising stars in local leagues.

Hockey is the top sport in CanadaAnd one of the strongest audiences to target, Canada-wide!

HIGH-VALUE MARKETINGOn average, more than half of all readers take action on magazine ads. By aligning your brand with Game On, you communicate directly with the hockey fans in Manitoba. The Manitoba hockey community is comprised of established families with above-average incomes and spending power, who are looking to work with new companies across a variety of industries.

GAME ON IS MANITOBA’S HOCKEY MAGAZINE!Game On is Manitoba’s award-winning, premier magazine where hockey fans meet the stars of the game. With newsstand, retail and arena distribution on top of a paid subscriber base, Game On delivers regular high-value content to those most engaged with Canada’s favourite sport.


32%FEMALE

28%OVER 55

27%$40-75K

21% UNDER $40K 68%MALE

35%35-54

20%$75-$100K

AVERAGE PERSONAL INCOME37%

UNDER 35

33%$100K+

1 IN 4 BOUGHT A NEW CAR IN THE PAST 2 YEARS

$104,000 AVERAGE HOUSEHOLD INCOME

READERSHIP: 25,000Game On magazine boasts over 25,000 readers per issue varying from Jets and Moose hockey fans, active hockey families across our province to the Sunday morning beer league old-timers and the up-and-coming junior hockey stars.

Whether it’s the hockey mom parked in front of Bell MTS IcePlex in the middle of winter, waiting for her daughter’s practice to end, or the father stopping at Tim’s to pick up hot chocolates for his son’s coach on the way to an early Saturday morning playoff game, Game On magazine is but a few steps away.

Game On features one of the highest value audiences in all of Canada. Our readers make and spend more money, especially

with companies that support their favourite sport!

SEASON PREVIEW EDITION – SEPTEMBER 2019 Featuring an in-depth look at some of Manitoba’s greatest amateur athletes in all the

hockey leagues across the province, with an outlook on the upcoming season.AD BOOKING/MATERIALS DEADLINE: AUGUST 28, 2019

PLAYOFF EDITION – MARCH 2020 With the regular season now behind us and the post-season dead ahead, Game On’s Playoff

Edition features stories in preparation for the most exciting time of the year: Playoffs!AD BOOKING/MATERIALS DEADLINE: FEBRUARY 28, 2020

COACHES EDITION – NOVEMBER 2019In turning attention to the support systems behind Manitoba’s best players, Game On

spends one issue focusing on the stories of the many coaches across the province.AD BOOKING/MATERIALS DEADLINE: NOVEMBER 1, 2019

HOLIDAY EDITION – DECEMBER 2019 A perfect stocking stuffer featuring the annual Winnipeg Jets Hockey Challenge minor

hockey tournament at Bell MTS IcePlex.AD BOOKING/MATERIALS DEADLINE: DECEMBER 6, 2019

CHAMPIONS EDITION – JULY 2020 An issue dedicated to all of the champions of the past season of Manitoba hockey - one

final look at the teams of the year, players of distinction and the summer ahead.AD BOOKING/MATERIALS DEADLINE: JUNE 26, 2020

FINALS EDITION – MAY 2020 It’s now or never. The make-or-break point of the year. Who moves on? Who takes home

Manitoba’s most important hardware this season?AD BOOKING/MATERIALS DEADLINE: APRIL 17, 2020

REGULAR SEASON EDITION – FEBRUARY 2020 A look into some of the more exciting storylines highlighting the 2019-20 hockey season,

with stops in the MMJHL, MJHL, WHL, AHL and the NHL.AD BOOKING/MATERIALS DEADLINE: JANUARY 24, 2020

EDITORIAL CALENDAR

Game On‘s digital edition delivers our audience a rich, immersive digital reading experience. Our digital edition is capable of displaying dynamic content like embedded videos and direct links back to our advertising partners’ websites. All advertising placements in print are included in our easy-to-navigate digital edition.

FULLY MOBILE-RESPONSIVE!

GAME ON IS DISTRIBUTED TO PAID SUBSCRIBERS AND CAN BE PURCHASED ONLINE AT WWW.GAMEONHOCKEY.CA/STORE! IN ADDITION TO PAID SUBSCRIPTIONS, COPIES OF GAME ON ARE AVAILABLE AT: • Chapters Indigo• McNally Robinson• IceTime Sports• Bell MTS Iceplex• Seven Oaks Arena • The Rink Training Centre• Keith Bodley Arena• St. Vital Centennial Arena• Gateway Arena• St. James Civic Centre

• Terry Sawchuk Arena• Transcona East End CC• Jonathan Toews Sportsplex • Southdale Community Centre• Notre Dame Arena• Bill Mosienko Arena• Eric Coy Arena• Century Arena• Sam Southern Arena• River East Arena

• Sargent Park Arena• Wayne Fleming Arena - U of M • Bertrand Arena• Charles Barbour Arena• Maginot Arena• Sport Manitoba• Keystone Centre (Brandon)• T.G. Smith Centre (Steinbach)• Rural Manitoba Arenas• And many more!

PREMIUM POSITIONS

2nd Cover

3rd Cover

4th Cover

Cover Gatefold

SPECIAL PLACEMENTS

Opposite 2nd Cover

Within Article of Choice

First 10 Pages

Right-Hand Page

DISPLAY ADVERTISING

2-Page Spread

Full Page

Half Page

1/3 Page

1x

$1,849.50

$1,849.50

$1,999.50

$2,899.50

1x

$2,449.50

$1,549.50

$949.50

$749.50

1x

$250

$225

$200

$200

7x

$1,550

$1,550

$1,700

$2,300

7x

$1,850

$1,250

$750

$550

7x

$200

$175

$150

$150

BLEED

16.76” x 11”

8.38” x 11”

N/A

N/A

BLEED

8.38” x 11”

8.38” x 11”

8.38” x 11”

16.76” x 11”

NON-BLEED

N/A

N/A

6.75” x 4.75”

2” x 9.25”

NON-BLEED

N/A

N/A

N/A

N/A

TRIM

16.5” x 10.75”

8.25” x 10.75”

N/A

N/A

TRIM

8.25” x 10.75”

8.25” x 10.75”

8.25” x 10.75”

16.5” x 10.75”

VIDEO IN DIGITAL

Complimentary

$395

$445

$495

VIDEO IN DIGITAL

Complimentary

Complimentary

Complimentary

Complimentary

ADD TO RATE

Guaranteed Positioning




SAFETY All live matter must be 1/4 inch from trim on all sides. GUTTER SAFETY: 3/16 inch on each side (total 3/8 inch). Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

FILES ACCEPTED Artwork to be supplied as a press-optimized PDF (Acrobat-generated) with all fonts and hi-res images (300 DPI) embedded. Failure to embed high-res images will result in pixelated output.

RATE CARD & SPECIFICATIONS


Visitors/month

6,350Articles published

DAILYAd impressions/month

36,000

Banner AdsWeb banners appear in rotation on a number of

site positions

Native AdsNative ads appear across the website in a variety of positions and categories

Video AdsWeb banners appear in rotation on a number of

site positions

WWW.GAMEONHOCKEY.CA

With over 36,000 page views and more than 5,000 unique visitors monthly, Game On’s website is rapidly growing and will help you reach Manitoba’s hockey fans, families and local players. Game On readers love our printed magazine! And with so many real-time daily updates on Manitoba’s hockey community, Game On has a website like no other for local sports updates and time-sensitive hockey news! Redesigned and re-imagined, Game On features a new website that has been developed to include faster loading times and a responsive design that renders content as well as banner ad placements across any screen size.


VIDEO/GIF ADS

SITE WALLPAPER

LEADERBOARD

LARGE RECTANGLE

BANNER ADS

SITE WALLPAPER

LEADERBOARD

LARGE RECTANGLE

3M

$1,245

$855

$900

3M

$1,050

$675

$600

12M

$3,975

$2,725

$2,875

12M

$3,350

$2,150

$1,950

SIZE

1,700 x 600 px

970 x 90 px

336 x 280 px

SIZE

1,700 x 600 px

970 x 90 px

336 x 280 px

Mobile Leaderboard: 320 x 50 px, mobile Large Rectangle: 300 x 250 px.Please supply creative in .jpg or .png format, 72 dpi, RGB format, and less

than 100kb in size with valid click-through link.

Artwork may be submitted in .gif or mp4 format. For video ads, running time should be under 90 seconds and optimized for web. Site takeover is

not eligible for video and must be submitted in .gif format.

BANNER & VIDEO ADVERTISING

FEATURE YOUR COMPANY ON MANITOBA’S HOCKEY WEBSITE!

Nothing complements your print advertising campaign like a banner ad placement on our site! What’s more, we ensure your static or animated banner ads are placed strategically, resulting in higher visibility and increased click-through rates!

1. Game On web advertising is fast, flexible and trackable!2. Drive traffic to your website & increase conversions.3. Increase brand awareness, credibility & trust.

4. Promote to Manitoba’s hockey community!5. Target hard-to-reach millennials!6. Adjust your ads with new offers and promotions!

Create immersive, dynamic content by incorporating images and videos along with your editorial features.

Inline images are proven to boost engagement and make consumption easier for readers. Take advantage of this by including pictures and videos with your article. Now is your opportunity to tell a story that captures the reader’s attention and introduces your company as exactly what the reader is looking for!

Branded author pages keep all of your content in one place and easy for readers to find later on!

Every author on the Game On website has their own archive page featuring all of their features. You’ll get a picture, byline, social media links and a short bio along with your article. Content marketing is all about creating relationships and building trust, and the best place to start is by introducing yourself.

All advertising partners who book a 7-issue advertising campaign with Game On magazine will receive a complimentary 500-word native advertising placement!

BECOME THE STORYNative advertising is a powerful way to reach new potential customers in an effective and non-invasive manner. By posting informative content that has real, practical value in either Game On magazine, Game On’s website or a combination of both alongside our editorial content, you build tremendous amounts of trust with the audience and make the reader far more likely to purchase from your business. We can run articles anywhere from 500 to 1,500 words that will always be available to our subscriber audience and our web traffic. This means long-lasting effects for your business! Your article will link back to the landing page of your choice to drive traffic back to your website.

NATIVE ADVERTISING

All content will be reviewed by our editorial staff to ensure spelling, grammar and adherence to Game On brand guidelines. Game On reserves the right to refuse any submissions that don’t meet our content standards. Please submit all materials 10 business days before the scheduled posting date.

ARTWORK REQUIREMENTSPlease Supply: • Author description (up to 50 words)• Thumbnail image• Social media/website links• Headline (up to 45 characters)• Editorial (up to 1,500 words)

• Featured image or video (1,000 x 600 px)• Body images/videos (up to 5)• Up to 3 categories to be listed under• Click-through URL

3-PACK

$900

$950

$1,050

10-PACK

$2,600

$3,050

$3,400

DIGITAL NATIVE ADS

500 WORDS, 2 IMAGES

1,000 WORDS, 3 IMAGES

1,500 WORDS, 5 IMAGES OR VIDEOS

NATIVE ADS

500 WORDS, 1 PAGE

1,000 WORDS, 2 PAGES

1,500 WORDS, 4-PAGE FEATURE

EACH

$325

$385

$425

EACH

$1,250

$1,995

$3,250

PRINT & DIGITAL COMBO

NATIVE AD RATES &ARTWORK REQUIREMENTS

JAY CUMMINGAssociate Publisher

[email protected]: (888) 705-8873

JAY AVERBACHPresident


DEREK KRYWYJMedia Consultant


RON ARNSTMedia Consultant


SEAN DAVISPublisher


REBECCA MCLELLANSenior Media Consultant


SCOTT TAYLOREditor-in-Chief


ADVERTISING

EDITORIAL & PUBLISHING

602, 63 Albert St. Winnipeg, MB R3B 1G4

Manitoba’s Hockey Community · Manitoba’s most important hardware this season? AD...

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