Manipulation. EVERYTHING we see, hear, or read in the media is manipulated. Cameras, microphones and...
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Transcript of Manipulation. EVERYTHING we see, hear, or read in the media is manipulated. Cameras, microphones and...
Manipulation
EVERYTHING we see, hear, or read in the media is
manipulated.
Cameras, microphones and computers (typewriters for the old folk) do not occur in
nature.
By using these tools and making conscious decisions about how they are used, we are
manipulating the outcome – the final product that will be seen or heard by the public.
In this world a man must either
be an anvil or hammer.
~ Henry W. Longfellow
Define
Dictionary.comTo manage or influence skillfully, especially in an unfair manner
To adapt or change to suit one’s purpose or advantage
Dictionary “exerting shrewd or devious influence especially for one’s own advantage”
Emotional OrganizationalInterpersonal
Media Political
Manipulation
. “Interestingly, in the wake of real or perceived manipulation (no matter the circumstance or environment), a pit typically forms in the stomach, the throat constricts and the face flushes, as if to reinstate our humanity physically for all to see” (Bugeja, 2008).
Theory
Agenda Setting Theory
Framing
Cultivation/Echo Chamber (form vs. material experience)
Rhetoric
Looking glass self
Uncertainty Reduction Theory
Information Manipulation Theory
Cooperative Principle(Grice)
Expectation of Predictable Behavior
QuantityQualityRelationManner
Information Manipulation Theory
(McCornack)
Covert Violation of Predictable Behavior
QuantityQualityRelationManner
Lie Types
MettsFalsificationDistortionOmission
Turner et al.ConcealmentRelevanceDiversion
Bavelas et al.Message equivocality
Different Media: Different Expectations
Entertainment
Marketing/Advertisement
Opinion/Editorial
News
High
Medium
Medium
Low
News
Framing – can never be avoided.
VerbalVisual
Editing – ContextI hate Bloomington and wish I had never run for Mayor.I don’t ever want anyone to say that (long pause) I hate Bloomington and wish I had never run for Mayor.
News
Staging – Moving things or people to get a different representation of what happened. Asking people to re-enact.
1978
ABC News
Exploding Pinto
Email and Social Media
More personal
What is the sender/receiver relationship?
FriendPublic FigureNews Agency
Photo & Audio Manipulation
Examples
Thoughts….
Positives?Future Implications
How have you been manipulated today?
How have you manipulated others today?
Where do you draw your personal lines?