manipalmart.comA case study on

Group

presents

About manipalmart

This was started in the year 2009 by Mr Shivananda Pai with minimal investment of 6k.

His craze and passion about computers has given rise to manipalmart.com

Business Performance

It has got 5 lakh clicks in a year. The no of visitors has reached 6,88,905 which is due to the admissions in 2010.

Customized adwords from Google

Substantial amount of revenue generated

Contd..

The website has customers who work in well known companies and gets calls from many parts of the world

The primary target segment is the student community of Manipal

Business strategies to retain customers

The site also uses referral marketing with the concept “write blogs and win prizes.”

Integration of many services under one website.

Features of the site

Services :Buy/rent/sell, cell phone recharge, online print etc

Student center: lodges, print files etc Online shop: cinema hall, railway &

bus tickets etc. Places to visit Gallery

KEY INGREDIENTS OF BUSINESS MODEL

Value proposition

Integration of services

Quality of its services & customer service

Functionality is simple and hence user user friendly

Revenue model of manipalmart Based on transaction- Brokerage model The website uses transaction based

revenue model and sellers paid commission on the transactions facilitated by the site.

Contd..

- Affiliate model – amazon.com

- Advertising model - Rs 100 for advertising on the website

Business model on the type of participant

- B 2 C

Contd..

Target Segment: The primary target segment is the

student community of ManipalCompetitive Environment: Local vendors go from brick & mortar

to click & mortar

Services provided by the site

Free services

Paid services

Free services

There are various services by the site where the user can find the source list for services like:

- Beauty parlor- Tracking railways and flight- Cooking gas

Contd..

- Courier service- Gym- Departmental store- Marriage hall- Police station- Waste management

Contd..

- Travel agents- VIP phone numbers- News updates- Coaching for entrance- Gift shop- Cloth shop- Cinema hall

Paid services

The website takes certain percentage as transaction fee which is the commission paid by the service renderer.

- Buy/sell/rent- Ticket booking- Hotel reservation- Mangalore store

Contd..

- Print photo- Recharge DTH & mobile - *PG Accommodation- Rent a vehicle- *Rose to a friend

Contd..

- *Call an auto- *Medical tourism- *Packers and movers- *Pay my bill- *Money exchange

* - Some of the opportunities identified by manipalmart and which are in the process of implementation

Other services

Places to visit List of places, distance from here,

best time to visit, how to get there and other details are given.

Gallery

7 C’S

Applied one’s

Context: the website has a drop down menu

of services at the home page only from which the user can choose his required services

Commerce: the website uses paypal as a

payment gateway

Contd..

Connection: have connection with many of the sites. There is

an association with many sites in every page.

Communication: - two way communication through blogs - Website strive to reply individually to users emails within one business day. - Users can also find the answers to commonly asked questions in Help centre at helpdesk@manipalmart.com.

SWOT ANALYSIS

Strengths

The website is a first mover

Listed in major SE’s

Integration of services

Contd..

Information regarding the local offline stores have been made available onlline.

More emphasis on customer service and building up customer loyalty.

Contd..

Has established associations with many enterprises in a short span.

No competition

Niche marketing

Weakness

Problems in transaction because of non-payment of taxes.

As the website is managed solely there are lots of pending jobs.

Too many banners

Contd..

Mistakes in spelling which could lead to miscommunication.

Few of the listed services are not activated.

No privacy policy maintained.

Contd..

Advertisement program needs to more specific.

Opportunities

Offline store

Tours for places around Manipal

Event management

Blood bank

Movie ticket booking

Contd..

Dabbawala services

Source for notes

Focus on local ads

Job classifieds

Contd..

Focus on the distribution channel

Games

Order for cake

Social networking

Threats

Generally - Advancement in technologies

Presence of brokers

Presence of other sites with similar features

Matching cultural differences

Contd..

Competition by new entrants or offline competitors

Change in the demand of students due to the change in the trends, styles, tastes and preference.

Udupipages.com

Contd..

Transaction base may reduce due to increased infrastructure of the university – hostels

Can the whole show be managed by a single person?? Should they go for alliances??

Thank you