Maninder Final Food Land)

8/8/2019 Maninder Final Food Land)

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Presented By :

Chinmay Rathi Deepak Singh

Mohit Agarwal Paras Agarwal Rajat Jain Luhadiya Ramakant Sharma



MC DONALD·S PHILOSPHY

´One World,One Burgerµ



M C D ONALD ·S I NDIA : AT A GLANCE

McDonald·s Corporation: One of the world·s mostwell-known and valuable brands. 30,000restaurants,119 countries.47 million customers everyday

McDonald·s India: 54 restaurants, 2000 employees,serving 1.5 lakh customers every day

F actors for success: Global support, local management.Investment in food supply chain, Localization,Suitable pricing, Product customization, Structured

process for real estate acquisition, Vegetarian productdevelopment for India. F uture plans, India: Open 15 new outlets a year.Double investment to US$ 174 million. Tie-up forsetting up outlets at gas stations



In a year, McDonald·s consumes a minimum of 4.6 crore

buns, 17 lakh bottles of sauce, 1,200 tonnes of iceberglettuce, six crore patties and hundreds of tonnes of dairyproducts and other ingredients & the key challenge is toensure that none of these ingredients runs out of stock inany of the outlets at any point of time.

McDonald·s, through its unique cold chain, has been ableto cut down on its operational wastage as well asmaintain the freshness and nutritional value of raw andprocessed food products.

All supplier partners and distribution centres in the coldchain work cohesively to ensure that the final productreaches customers consistently.



IN SEARCH O F PER F ECT LOGISTICS

Once McDonald·s has procured all necessary ingredients,how does it store and distribute them to its outlets acrossthe country? H ere comes the role of RadhakrishnaFoodland , which operates distribution centres for all

McDonald·s restaurants in the country. These distributioncentres have focused all their resources to meetexpectation of cold, clean, and on-time delivery and play avery vital role in maintaining the integrity of the productsthroughout the entire cold chain.Ranging from liquid products from Punjab to lettuce fromPune, the distribution centres receive items from differentparts of the country. These items are stored in rooms withdifferent temperature zones and are finally despatched tothe McDonald·s restaurants on the basis of theirrequirements.



The company has both cold and dry storage facilities withcapability to store products up to -22º C as well as deliverytrucks to transport products at temperatures ranging fromroom temperature to frozen state.

RFPL stored the products in controlled conditions inMumbai & New Delhi & supplied them to McDonald¶s outletson a daily basis.

By transporting the semi-finished products at a particular temperature,the cold chain ensured freshness & adequatemoisture content of the food.



Especially for India, McDonald·s also re-engineered its operations to ensure theseparation of vegetarian and non-vegetarian food

products throughout the various stages of thecold chain ³ procurement, cooking and serving.So much so that the mayonnaise and the softserve they use here are also 100 per centvegetarian.



The success of McDonalds India was achieved bysourcing all its required products from within thecountry.

Today, McDonalds India works with 38 differentsuppliers on a long term basis and several otherstand alone restaurants for its various otherrequirements.



R AD H AKRIS H NA F OODLAND



M C D ONALD 'S ² C H ALLENGES FACED BYRKFL

F ull Supply Chain responsibilityMulti Temp. Products - Over 65 % temperaturecontrolledStores as far as 500 ² 1000 kmDrops per month - Over 1000Movement mainly by roadRegular movement of perishables by airRouting Challenges

No margin for error ² Operations critical clientNo Stock Outs at storeOn time delivery record ² above 97 %Clean delivery record ² above 99 %Unfailing inbound supply chain



A n integral part of the Radhakrishna Group, Foodlandspecializes in handling large volumes, providing theentire range of services including procurement, qualityinspection, storage, inventory management, deliveries,data collection, recording and reporting.



INFRASTRUCTURE OF RKFL

DISTRIBUTION CENTRES VEHICLES



1. Food Park, KalamboliF

irst of its kind in IndiaDesigned as per global standardsThe centre procures, value adds, stores and distributesvarious kinds of perishable and non-perishable foodproducts

2 . Food Park ² FeaturesSpread over 33,000 sq metersMulti Temperature ZonesBenchmarked against global standardsCodex / USDA / P F A compliant

Dedicated storage for specific categoriesRipening Rooms, Crate Wash F acilities, Blast F reezer,F lake Ice Machine

Value Added Services ² Processing of Vegetables & F ruits,Meat, Sea F ood and Poultry



Food Park ² CapacityCan store 70,000 cases with 1,700 pallet positionsand over 4,000 pick faces

Processingy Vegetable & F ruits ² 21 tonnes per dayy Meat ² 3 tonnes per dayy F ish ² 3 tonnes per day

BlastF

reezing ² 6 tonnes ² per dayIce Machine ² 2.4 tonnes per day



2 . Delhi DC (Noida)Dedicated to operations in the NorthHighly functional DC

Chiller / F reezer / Dry StorageCapacity to manage 576 pallet positions

3 . Bangore : 2004

4 . Kolkotta : 2007



V E H ICLES

Over 200 vehicles of different sizesCan carry multi temperature products, such as F rozen

(below -18ºC), Chilled (1ºC to 4ºC) & Ambient



McDonald's entered its first distributionpartnership agreement with Radha KrishnaF oodland, a part of the Radha Krishna Groupengaged in food-related service businesses. Theassociation goes back to July 1993, when itstudied the nuances of McDonald's operationsand requirements for the Indian market.Cold Chain was one of the unique concepts of McDonalds supply chain in India, on which it had

spent more than six years to get the system intoplace.



McDonald·s worked on supply chain managementwell ahead of its formal entery into India.They spent 7 years to develop the supply chain.

The first McDonald·s came to India way back in1989.



C ONCLUSION



Thank You

Maninder Final Food Land)

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