Manhattan Communication | Social | Search | Network | Web Development

Manhattan Communications

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MANHATTAN COMMUNICATIONS


Manhattan Communications India Pvt Ltd is a 360 degree marketing solutions company operating from offices in U.S, Canada, UK and India. The company offers Advertising, Branding, Public Relations, Marketing (Media, Interactive, Above the line and Below the line) and Events in India and abroad.

With an extensive pool of global resources and partners we effectively deliver on clients' objectives. Our subsidiary companies include MediaMorphosis LLC the leading ethnic marketing agency in North America, Canada and UK too and Manhattan Digital – the full service Digital agency.

We offer Marketing, Advertising and Other services across Media platforms :

- Offline Services - Television and Radio- Theatrical- Events and Promotions

- Online services- Digital services on Internet- Digital services on Mobile

www.mymanhattancom.com


OUR SERVICES

Online Reputation Management (ORM)

Social Media Optimization (SMO)

Social Media Marketing (SMM)

Campaign Management

Content Management

Account Management

Social Media Strategies

Fan Acquisition

App Development

Performance Campaign Management

Web 2.0 Integration

Word Press Site Development

Blog Set-up and Design

YouTube Channel Customization

Twitter Management

Twitter Background Design

Newsletter Design

Email Campaign Management

Social SEO

Banner Design

Facebook Ad Design


EON |Our Ad Network


• 4000+ publishers

• 5 bn impressions /month

• 500 mn unique visitors

• Targeting:

-Geo Location

-Demographic / Behavioral

-Age

-Male / Female

• Frequency Capping

• Branding Campaigns – CPM

• Performance Campaign – CPC


VARIOUS VERTICALSBUSINESS & FINANCE

NEW MOVIE

SPORTS

MEN’S INTEREST

TECHNOLOGY

HEALTH & FITNESS

NEWS & INFORMATION

TRAVEL & TOURISM

WOMEN’S INTEREST

ENTERTAINMENT


COST PER LEAD

5,000 LEADS EVERY MONTH

2,500 VERIFIED LEADS EVERY MONTH


CPL

Delivered 500 leads in 1 month

targeting UK and UAE


CPL

Delivered 300 leads in a month


OUR PUBLISHER REACH


RETARGETING• Generally 2% of shoppers convert on the first visit to an online

store

• Retargeting brings back the other 98%

• Retargeting works by keeping track of people who visit your site

and displaying your retargeting ads to them as they visit other sites

online.


VIDEO AD NETWORK


WHY VUDO?

• Video eco-system

• Over 100 publishers of different verticals and regions.

• VuDotorial – Content Driven Activity

• Real-time reporting (ZEDO Ad Server)

• Simple and hi-tech Video technology (Longtail Video – World’s No.1 Video Technology)

• Increases Brand awareness and intention to buy

VuDo is a Video Ad Network is a part of Manhattan Communications

VUD


VUD

WHY VUDO?VuDo is a cost effective video platform that starts from awareness goes till purchase intent

Ads by VUDO

Ads by VUDO

Mobile Advertising

Smartphones are empowering consumers to communicate, searchfor businesses, and even purchase, no matter where they are.

To date, approximately

27 MillionSmartphones have been soldin India

Current market share of smartphone operating systems in India

6%IOS & Windows

56% Android

The Rise of the SmartphoneThe growth of mobile Internet usage is made possible by the rise in

smartphone ownership.

12% Blackberry

8% Bada

MOBILE

18% Symbian


• M Konnect is a mobile ad network

• Integrated with over 5,000+ publishers around the globe, so we have the supply for you

• We have 28 categories- They are business, finance, games, social networking, entertainment etc.

• Inventory – 5 bn /month

• We are able to target relevant users based on many variables through their iPhone, Android, Blackberry etc.

mKonnect - OUR MOBILE NETWORK


TARGETING & CAMPAIGNS

• Branding Campaigns – CPM

• Performance Campaign – CPC & CPL

• CPD ( Cost per Download )

Handset/Device OS & Version Geo Location Carrier / Connection Demographic / Behavioral Frequency Capping In-App, Mobile Web or Both

*Dedicated campaign manager for your campaigns who will manage, run and optimize your mobile campaigns

INDICATIVE PUBLISHER BASE:

• NEWS/BUSINESS:

• ENTERTAINMENT:

• OTHERS:


an exclusive Online Digital service targeting women


• 40% Indian internet users are women

• These are mainly women between 18 to 45 of age, who are

digitally savvy

• They make conscious calculated buying decisions through the

online medium

• Women are indeed the main decision makers, directly or

otherwise

• Research has shown that even decisions made by the males are

largely influenced by female preferences


La Belle offers a comprehensive Digital media package which includes:

- A set of specialised women targeted websites

- A Social Media forum – La Belle on Face book and soon on Twitter

and Pinterest

- An email database of half a million women in SEC A and B

categories

- A premium Mobile ad network targeting this audience


SEO |Search Engine Optimization


REPORTING FORMAT

• Our weekly reporting pattern includes

Keyword Ranking

Google analytics

Webmaster Tools

Link building


GOOGLE ANALYTICS

Search Traffic - Search engine traffic is that traffic that comes from visitors clicking on links on a search results page for any search engineReferral Traffic - Referring site traffic, which is sometimes called referrer traffic or referral traffic, counts those visitors that click a link on another site and land on your site. Referral traffic can be indicative of social media marketing successDirect Traffic - Direct traffic represents those visitors that arrive directly and immediate on your site by: (1) typing your URL into the browser's address bar; (2) clicking on a bookmark; or (3) clicking on a link in an email, SMS, or chat message


GEOGRAPHIC TRAFFIC OVERVIEW


ORM |Online Reputation Management


Online Reputation Management is the process

of measuring, monitoring and shaping conversations about your brand, on

the Internet. In simple terms, it involves a 3 step process:

• Listening to the online conversation around your brand

• Understanding what is being said about it and why they are saying it

• Interacting with your consumers to mitigate any damage to your brand

that could potentially arise as a result of negative feedback about your

company, product or business methods

WHAT IS ORM?


Features• RSS feed crawling

• Blog crawling

• Review websites crawling

• Forums crawling

• Social Bookmarking crawling

• Search engine crawling

Keyword based crawling

Social media & XML

OUR TOOL


SMO |Social Media Optimization

SOCIALAs the use of social media continues to grow, it’s becoming moreimportant for your business to be active in this space.

2005

Social Media Use is on the RiseSince 2005, social networking has been the fastest-growing online activity. 66% of adultInternet users access social media. This has grown significantly from only 8% of online adults using social media in 2005. In fact,

today Internet users spend 1 out of 6 online minutes using social media.

%Growth

in 8 Years

2006 2007 2008 2009 2010 2011Growth in number of adults using social media18

812

2012

Consumers “Like” FacebookThere are 64 million Facebook users in India and over 955 million active monthlyusers in the world. Chances are, many people in your target marketing audience are using Facebook.

No matter who your target audience is, Facebook is a good place totarget your messages and connect with consumers.

64 MillionFacebook Usersin INDIA

}

SOCIAL

24% Ages 18-24

14% Ages 55+13% Ages 45-54

Percentage of India Facebook user base by age22

17% Ages 35-449% Ages 13-17

23% Ages 25-34


FACEBOOK POSTS


EDUCOMP- STORY OF HUMERA

Managed a CSR campaign for Educomp on YouTube educating the rural Indians


What is it?It’s a beautiful platform for storing and sharing your brand’s images which helps drive traffic to your company website or even help sell products

MissionPinterest’s goal is to connect everyone in the world through the 'things' they find interesting


HOW DOES IT WORK?

Create or upload a pinwith an image or video

Create a pinboard ofyour interest, categorizeall your pins and startsharing

Follow people or justthe pinboards you like


HOT FOR BUSINESS?

• Pinterest is driving more traffic to brand sites than YouTube, LinkedIn and Google+ combined!

• In the last 6 months ideeli.com saw 446% increase in traffic driven through Pinterest


eKONNECT


EMAIL: THE NEW NEXUS


• Database of over 20mn audience

• Geographic segmentation

• Demographic segmentation

• Generation of leads

EMAILERS


Website |Development & Management


APPLICATIONS


• Developed an application

for Videocon D2H

• A Quiz contest with 3 sets

of 4 questions each

i.e. total of 12 questions

• We announced “Winner of the Week”

• The questions were changed

fortnightly


SOME OF OUR ESTEEMED CLIENTSBFSI Health & Fitness Entertainment

Consumer Durables

Retail

THANK YOU…For more information please email us [email protected]

Mumbai New York39-15, 29th Street, Long Island CityNY - 11101, U.S.A.

London9, Devonshire Square, London EC2M 4YFU.K

Daniel OcnerMobile: +1 91758 61605Email: [email protected]

Nitin MenonMobile: -+44 75745 52668Email:[email protected]

Ajay BhatiaMobile: -+1 416 312 4014 Email:ajay@mediamorphosisinc .com

Toronto4 Robert Speck Parkway , Suite 1500Mississauga, Ontario L4Z1S1Canada

Mobile: +91 9819459560

[email protected]:

602, Eco Space Off ,Old Nagardas Road, Near Subway, Andheri East, Mumbai 400 069

Mansi Shah

Manhattan Communication | Social | Search | Network | Web Development

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Transcript of Manhattan Communication | Social | Search | Network | Web Development