Manchester Calendar Events Programme2012

To inform business sector planning around key events activity for 2012and identify opportunities for engagement and support

The continued utilisation of events as a growth driver in these challenging economic times is contingent on Manchester being able to create a justifiable, robust annual and events portfolio that is a mixture of established successful events, new events driven by commercial sector partnerships and investment, and the commission of national/international calibre events which the City Council and its partners will bring to Manchester.

The priority in the coming years must be to foster an entrepreneurial environment in which the City seeks

to define a new way of increasing events opportunities – and accepts a level of informed and calculated risk to leverage new streams of income to foster continued growth in the city region sector and to

capture ‘prize’ events that have significant global impact and longer term strategic returns on investment.

• The management of the events calendar and associated partnerships will deliver against the City Councils prioritisation for events to support community and economic growth.

• The events calendar will reflect the core values at the heart of Manchester’s identity – to improve community cohesion and sense of place and drive economic impact, supporting jobs and tourism.

• The calendar supports the economic growth sector of creative, culture, sports and media industries and is integral to the promotion of individual self-esteem, mutual respect and the creation of neighbourhoods of choice.

• The calendar and associated activities sustains neighbourhoods of pride and enriches the positive image of Manchester as a world class city – a place where there is always something going on.

• Events will improve measurement of their activity with more robust analysis of event participation, jobs created and economic impacts.

Objectives / Priorities

2012 Olympics

Five Key strands:• The Live Site in Exchange Square• The Torch Relay• Training Camps• Olympic Football at Old Trafford• City Dressing programme

a) Live Site – ‘A piece of Olympic Space in the city centre’ for the main games time period Olympics period (July 26th – August 12th ) – a vibrant viewing environment with food, drink and sponsor activity along with additional screen activity as part of the 2012 Festival – eg River of Music, Big Dance, One Big Weekend, Torch Relay, etc

b) Torch Relay - On June 23rd Manchester will host the torch on the streets of the city centre culminating in an evening celebration in Albert Square.

The evening celebration Show will run from 17:00 – 19:30 – with Torchbearer arrival in Albert Square scheduled for 18:50.

On the morning of Sunday 24th the Torch Relay will go through Moss Side, Rusholme, Longsight and Levenshulme.

c) Training Camps – Olympic and Paralympic training camps with Australia, Thailand, Brazil and Team GB.

d) Olympics Football – the staging of 9 matches across 7 days at Old Trafford, including at least one Team GB match (July 26th ) and a Quarter Final and Semi-Final.

e) City Dressing programme – 2012 ‘Look’ will be installed in Manchester, Trafford and Salford from June 2012.

2012 Major Events Activities

Manchester Day A second successful Manchester Day was delivered (June 2011) – attracting £130k private sector sponsorship. Parade research commissioned revealed:

• 54% of those who attended the parade would not have visited Manchester if it had not been for the parade taking place.• All spectators agreed that the parade was enjoyable and entertaining (100% agree, 87% strongly agree).• Nearly all spectators agree that the parade is a good event for the City to hold (94%) and is an

event they would recommend to friends and family (87% strongly agree).• Nearly all spectators stated that they felt that the parade was excellent (77%) or good (21%) overall• Attracting an estimated audience of 45,000, it was estimated that over £1.2m additional spend was

generated above a normal weekend in the city centre.• The parade was a showcase for the City of Manchester, making not only regional but also national news. The Press Office identified 160 articles and reports nationwide and AVE of around £650K.

The Manchester Day Parade 2012 will be themed The Sky’s The Limit – A City Of Heroes and take place on Sunday 10th June 2012. Wider engagement with the event across the city is targeted.

Major Commercial Concerts - Stone Roses (220,000 attendees) and Parklife (70,000 attendees) confirmed- Major concerts at the Etihad Stadium – Coldplay, Bruce Springsteen.

Additional Major Events proposals in development- Launch of National Football Museum - Potential fan park - 2012 UEFA European Championships between June 8th and July 1st - Major music event with MTV linked to potential MTV EMA’s in 2014

Commercial Events - In addition to the allocated City Council investment, a key imperative is to drive revenue and maximise sponsorship opportunities around events and public realm usage to meet savings requirements and to reduce public sector funding.

Sponsorship - the development of a coherent strategy for sponsorship to enhance the programme delivery is a priority. A dedicated resource for commercial income and sponsorship development for events is to be put in place.

Commercial Partnership Programme Content - Alongside the direct income generation realised by the management of commercial events in the city centre spaces, agency links are also opening up opportunities to secure addition one off major events at no direct cost to the city eg Vodafone VIP F1 event which drew in an estimated 40,000 attendees on the August Bank Holiday in 2011.

Contact:

Amanda KayeCommercial Events Manager

MCC Events Unit

a.kaye@manchester.gov.ukTel: 0161 234 5214Mob: 07944 763650

Commercial Events Activities

Date Event Detail Attendees / Participants

28 Jan Revolution Cycling Venue: National Cycling Centre 3,000

29th Jan Chinese New Year Venue: Chinatown 30,000

3 – 5 Feb English National Badminton Championships Venue: Manchester Velodrome 3,500

4 – 5 Feb British Gas Water Polo Championships Preliminary Venue: MAC 500

5 – 12 Feb National Squash Championships Venue: National Squash Centre 3,500

18 – 19 Feb British Gas Water Polo Championships Preliminary Venue: MAC 500

March 7th – 11th Irish Festival Venue: City Centre 25,000

14 – 18 March INAS FID World Indoor Athletics Championships and Conference

Venue: Indoor Athletics Arena 1.000

March International Women’s Day Venue: Town Hall 1,000

March 25th SPORT RELIEF Venue : Spinningfields + city centre route 15,000

January – March 2012

April SOCCEREX Major conference event – Manchester Central

April 20th – 23rd St George’s Festival /Parade Parade from Miles Platting via Ancoats into Piccadilly Gardens

10,000

April Final Fours Playoff Weekend Venue: Amaechi Basketball Centre 1,800

April ASA Water Polo National Championships Venue: MAC 500

May 16th – 19th FutureEverything Venue: Various City Centre 50,000

May European Taekwondo Championships Venue: Etihad Campus 1,500

May 13th Last day of Premiership – potential post event activity

n/a n/a

May 17th LOCOG Screen Events – ROH Screening – La Boheme Exchange Square Tbc

19 May Bupa Great Manchester Junior & Mini Run Venue: Etihad Campus 2,500 participants +2,500 approx spectators

20 May Bupa Great Manchester Run & City Games Venue: City Centre 38,000 participants + 40,000 spectators

20th – 25th May BT Paralympic World Cup Venue: Multi- venue 8,000

26th – 27th May Rugby League – Magic Weekend Event Venue : Etihad Stadium 80,000

April – May 2012

June 2nd – 5th. Queen’s Diamond Jubilee Diamond Jubilee – facilitation of local community celebrations, beacons and screen events

tbc

June Pride Games Venue: Various 500

June 9th –10th Parklife Venue: tbc 35,000 per day

June 8th – July 1st

Euro 2012 – Potential Fan Park UEFA 2012 Poland/Ukraine

Proposal in development tbc

10th June Manchester Day Venue: City Centre 50,000

June Tesco Great School Run Finale Venue: Eastlands 5.000

June National Taekwondo Champs Venue: National Cycling Centre 1,000

June Manchester Masters Tennis Venue: The Northern

1 – 3 June The Bingham Cup Venue: Broughton Park FC 5,000

June 8th + 10th Coldplay Concerts Venue: Etihad Stadium 50,000 per day

June 22nd Bruce Sprinsteen Concert Venue: Etihad Stadium 50,000

June 23rd Torch Relay Evening Celebration Albert Square + city centre route 10,000 – Albert Sq.

June 24th Torch Relay – road route Day 2 Morning route 07:00 – 09:00 – via Moss Side, Longsite and Levenshulme.

June 30th Armed Forces Day Venue: Piccadilly Gardens 5,000

June 29th 30th + July 1st.

The Stone Roses Concert Series HEATON PARK 225,000 over 3 days.

June 2012

July 2012

1 Jul British Gas Great Salford Swim Venue: Salford Quays tbc

July 8th Skyride – mass participation cycle event Venue : City centre 15,000

July (mid) 2012 Training Camps Australian Olympic Swimming Teamtraining camp - MAC- Approx 100athletes and coachesThailand Olympic Team training camp – Approx 100 athletes/coaches.

n/a

July 13th – 21st Manchester Jazz Festival Venue: Albert Square/Various 40,000

July 13th & 14th Manchester Summer Mega Mela Venue: Platt Fields 40,000 over 2 days

July 21st - 27th 24:7 Theatre Festival Venue: Various 5,000

July 27th – 29th Urban Moves Venue: city centre 5,000

July 20th – 29th Wythenshawe Games Wythenshawe Park 20,000

18th – 19th July US Olympic Basketball Team Training Camp & Match Venue: MEN Arena tbc

16th – 20th July Basketball Fan Zone Venue : Cathedral Gardens tbc tbc

26th July – 12th August

OLYMPIC LIVE SITE Venue: Exchange Square 20,000 per day

26th July – 7th August

Olympic Football at Old Trafford Old Trafford Match Days – 26th, 29th, 31st, 1st, 4th, 6th + 7th Team GB confirmed for 26th July – SF 7th Aug.

70,000

capacity

August - December 2012

August 2012 Paralympic Training Camps Thailand Paralympic Team training camp –Approx 110 athletes and coaches.Brazil Paralympic Team training camp –also across Greater Manchester. Approx 400-500 athletes and coaches.

Aug 11th & 12th Caribbean Carnival Venue: Alexandra Park 20,000

Aug 24th – 27th Pride Parade + Pride Big Weekend Venue: City Centre 40,000

29 Aug – 9th Sept

PARALYMPIC LIVE SITE Venue: EXCHANGE SQUARE tbc

Sep National BMX Series Venue: Platt Fields Park Tbc

Sept ROWE British Grand Prix Squash Venue: National Squash Centre Tbc

Sept 39th – Oct 4th

Labour Party Conference Major political conference 10,000

Oct British Taekwondo Open Venue: Manchester Regional Arena

Oct Dashehra Diwali Mela Venue: Platt Fields 11,000

Oct Manchester Literature Festival Venue : Various 5,000

Nov/Dec Festive Lights + Festive Programme Management of festive lighting scheme + events programme in Manchester City Centre

n/a

Nov 15th – Dec 22nd

Christmas Markets Established festive offer n/a