Manajemen Strategi-040110
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Transcript of Manajemen Strategi-040110
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MANAJEMEN STRATEGI
Jumat, 8 Januari 2010
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Management Issues
Annual objectives
Policies
Resources
Organizational Structure Restructuring (downsizing, rightsizing,
delayering)
Rewards/Incentives
Resistance to Change Natural Environment
Supportive Culture
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Production/Operation Issues
Plant size
Inventory/Inventory control
Quality control
Cost control
Technological innovation
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Human Resource Issues
Assessing staffing needs/costs
Developing performance incentives
ESOPs
Child-care policies
Worklife balance issues
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Marketing Issues
Marketing strategy :
Segmentation
Targeting Positioning
Marketing Mix
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Marketing Issues
Market SegmentBasis
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Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 9
Region County size City or SMSA size Density Climate
Marketing Issues
Geographic
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Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 10
Age Family size Family life cycle Income/occupation Education Religion
Race/nationality
Marketing Issues
Demographic
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Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 11
Social class
Lifestyle Personality
Marketing Issues
Psychographic
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Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 12
Use occasion Benefits sought User status Usage rate Loyalty status Readiness stage Attitude toward product
Marketing Issues
Behavioral
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Marketing Issues
ProductPositioning
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Finance/Accounting Issues
Acquiring needed capital
Developing projected financial
statements
Preparing financial budgets
Evaluating worth of a business
What a firm owns, earns, will bring to market
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Finance/Accounting
Decisions Raise capital short-term, long-term,
preferred, or common stock
Lease or buy fixed assets Determine appropriate dividend payout ratio
Extend time of Account Receivable
Establish % discount on accounts for terms
Determine the amount of cash kept on hand Debt vs Equity decisions (EPS analysis)
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R & D Issues
1st firm to market new technological
products
Innovative imitator of successful
products
Low-cost producer of similar but less
expensive products
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Information System Issues
Information collection, retrieval, and
storage
Keeping managers informed
Coordination of activities among
divisions
Allow firm to reduce costs
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Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall 24
Strategy Review, Evaluation, and
Control
Evaluate strategies from 4 perspectives:
1. Financial performance
2. Customer knowledge
3. Internal business processes
4. Learning & growth
Balanced Scorecard
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BALANCED-SCORE CARD
Visionand
Strategy
FinancialTo succeed financially, how shouldwe appear to our shareholders ?
Learning and GrowthTo achieve our vision, how will wesustain our ability to change and
improve
CustomerTo achieve our vision, how should
we appear to our customers?
Internal Business ProcessTo satisfy our shareholders and
customers, what business processmust we excel at ?
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Questions?