Managing Your Business’s Social Media
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Transcript of Managing Your Business’s Social Media
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Managing Your Business’s Social MediaTHE WHAT/WHY/HOW OF EDITORIAL CALENDARS
USING HOOTSUITE & OTHER TOOLS
Speaker: Jeff Tincher Chester County Marketing GroupMay 2014
CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER
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About ChescoMG Started in March 2011
Hold monthly business networking events and presentations in Northern Chester County, PA
No annual fee to join the group
Provides basic education to area business owners
Find us on Facebook, Twitter, LinkedIn (Page & Group), Google+, YouTube
Join our Email List for Event Updates, Training Workshops and Seminars and news from our blog.
http://eepurl.com/tE10f
CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 3
What are Editorial Calendars? Well they aren’t just calendars!
A content plan that follows a basic publishing schedule and Organizes your content
Can have a master calendar or sub-calendars for blog, social, email, etc.
Makes you job easier in the long run
“Great content is the best sales tool in the world.”
– Marcus Sheridan
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 4
Why is an Editorial Calendar Important?
Helps you and your team stay focused throughout the year
Helps you focus on needs of your audience
Helps you integrate across mediums
Reduce writer’s block; collect ideas along the way
Let’s you see what content works best over time and on which channel
To publish the right content at the right time
An Editorial Calendar is key to publishing a steady flow of content.
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 5
How to Create an Editorial Calendar
Set aside 1-2 hours a month and weekly time to review and edit
Determine how far in advance you may need to go? Annual? Monthly? Weekly?
What is the frequency you want to post (or think you can handle!)
Brainstorm ideas around specific services/products/topics for your business
Add regular/reoccurring features like #TBT, Tip of the Week, etc.
Add in Seasonal & holiday posts; FUN holidays
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 6
Tools and Apps for Editorial Calendars
Plain old spreadsheet (Excel, Google Spreadsheet) – can be the simplest and quickest way to get started
CoSchedule – a drag-and-drop content marketing editorial calendar for WordPress
DivvyHQ – simple content planning and collaboration platform
Kapost – a content marketing software platform
Percolate – a content Marketing platform
WordPress Editorial Calendar [plugin]
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 7
Watch Our Discussions OnAir!The What, Why and How of Editorial Calendars
http://www.chescomarketing.com/editorial-calendar-discussion-plus-resources/
How to Keep Using Your Editorial Calendar
https://www.youtube.com/watch?v=rnPqvAA7VtY
www.ChescoMarketing.com/OnAir
Every other Thursday at 10am ET
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 8
Need Help with Planning Your Calendars?
Give us a call or shoot us an email and we’ll be happy to give you a tip. We also can direct you to one of our preferred members/freelancers for additional work and consulting services.
CONTACT INFO
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 9
Social Media Management Tools
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 10
Who Uses Social Media Tools
The social media tools of choice, according to a recent LeadSift report on LeadSift.com
#1HootSuite is the leader with 36% of Fortune 100 companies using the platform.
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 11
Some Great Tools for Small Business Users
HootSuite – free and paid platform for personal to team management of multi-channel marketing; Free allows up to 5 profiles and 1 user; Pro plan starts at $9.99/mo
SproutSocial – paid tool for small-mid sized businesses to manage; free trial -- $59/mo
Buffer – free tool to manage up to three social media accounts from one account; Paid plan is $10/month
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 12
HootSuite Walk-thruDEMONSTRATION AND WALK-THRU
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CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 13
Thank you for attending
• Schedule of Workshops/Seminars/Monthly Meetings
• Past Presentations in Slide Library
Learn more at ChescoMarketing.com
Facebook.com/ChescoMG
Twitter.com/ChescoMarketing
Linkd.in/ChescoLI
Join our Email List
Gplus.to/ChescoMG
YouTube.com/ChescoMarketing