Managing the flipped classroom llp educators course june 2013

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Managing the Lean LaunchPad Classroom Drag picture to placeholder or click icon to add

Transcript of Managing the flipped classroom llp educators course june 2013

Managing the Lean LaunchPad Classroom

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Agenda

• Philosophy• Logistics

Class Decisions

Structural Issues• Type of startup you are teaching• Goal of the class• Level of student experience• Fit in overall curriculum

Comfort Issues• Level of demands on students• Comfort with failure as part of the process• Comfort with student uncertainty

Class Philosophy

Type of Startup:Who Are You Teaching?

• Lifestyle Entrepreneurs?• Small Business Entrepreneurs?• Buyable startups?• Scalable (high-growth) startups?• Corporate intrapreneurs?• Social Entrepreneurs?• Incubators/Accelerators?• Domain specific – healthcare? Science?

Goal of this Class

• Experiential not theoretical• Not for Demo Day• A methodology for the rest of their lives

– In all it’s uncertainty– In all it’s complexity– With all of it’s stress

• Done by simulating a Lean Startup

You get what you design for

Level of Student Experience

• Undergraduate• Graduate• Existing Startup• Corporate• Engineering, Business, other• Prior startup experience?

Fit in Overall Curriculum

• Theory versus experience classes• Is class part of broader curriculum• Is this the only class• Bandwidth and resources needed for each

Comfort Issues

Level of Demand on Students

• Experiential designed to stretch students• Don’t underestimate their ability• Needs to match your goal

– “Happy” students with great reviews– Students who learn something that lasts a lifetime

Comfort with Failure

• Is it OK knowing that some students will fail?– Fail in finding the right answer each week– Fail by finding the class too demanding– Fail by discovering startups are not for them

• What’s your/school comfort level

Comfort with Uncertainty

• Discovery process is uncertain by design– Makes engineers crazy– Want a step-by-step guide– We walk a fine line on how much we give– Watching them stumble is part of the process

Class Logistics

Class Framework

• Class structure– 8 teams of 4– Admission is by team and by interview

• Select for passion, commitment first

• Emulate the real world– Boot camp by design – never good enough– Experiential and immersive

• Quarter, Semester, 5-week and 5-day versions• Graduate, undergrad, corporate versions

Team Formation

• Info sessions– 6 weeks before class

• Existing student ideas• Ideas from VC’s• Scalable startups vs Small Business

Class Concepts

Search versus execute

• Business Model Canvas as scorecard• Customer Discovery heart of the class• Agile Engineering MVP iterating in class

Class Organization

• Flipped classroom – lectures on Udacity– Classroom more efficient, used for discussion

• Teams stand and deliver weekly– Report on their customer discovery progress

• You teach by critique• No guests, no lectures (discussion)

Unique Aspects

• Emphasis on number of interviews• Canvas as the scorecard• Discovery Narrative as the detail

– This is how you keep track of their progress

• Weekly presentations as the pressure

Teaching Resources

• Minimum Requirements– You– LaunchPad Central Software

• Recommended– Co-instructors (investors, experienced Entrepreneurs, Startup

Weekend instructors)

– Mentors– Teaching Assistant

Classroom Management

• Don’t underestimate what they’re capable of– Push, push, push

• Team dynamics are part of the process– Use them as teaching points

• LaunchPad Central as “early warning”• 2 to 3 out of 10 will be clear failures• 2 to 3 will make you remember why you teach

Lean LaunchPad Resources

• Educators Guide• www.steveblank.com

– Slides/Video tab - steveblank.com/slides/

• Gateway to every syllabus, teaching guide, presentations, faculty handbook

– Startup Tools tab - steveblank.com/tools-and-blogs-for-entrepreneurs/

• Gateway to tools, startup advice, mkt research

• Stanford eCorner - ecorner.stanford.ed

Resources on steveblank.com

Syllabi

Where Does the Class Fit?

Startups Transition Large Company

Search Build Execute

Startups Transition Large Company

Search Build Execute

Business School Curriculum

• Finance Gov’t & Law• Leadership Entrepreneurship• Org Behavior Ethics• Operations Global Business• Marketing Accounting• Strategy Global Mgmt• Supply Chain Small Business• Entrepreneurship

Startups Transition Large Company

Search Build Execute

Lean LaunchPadExperiential Entrepreneurship

ENTR 200 (or ENTR 090 for 5-day)Lean LaunchPad

Corporate

ENTR 202

Business School Curriculum

• Finance Gov’t & Law• Leadership Supply Chain• Org Behavior Ethics• Operations Global Business• Marketing Accounting• Strategy Global Mgmt•Entrepreneurship Small Business

Lean LaunchPadExperiential Entrepreneurship

ENTR 10 (or ENTR 090 for 5-day)

Creativity & Innovation

Business Model Design

Metrics That MatterStartup Finance

Customer DiscoveryMarkets/Opportunities

Building the TeamStartup HR and Culture

Startup Patent Law

Get, Keep and GrowStartup Marketing

From Founder to Operating Executive

Introduction to Startups

Startups Transition Large Company

Search Build Execute

ENTR 100 ENTR 101

ENTR 102 ENTR 103

ENTR 104 ENTR 105

ENTR 106 ENTR 107

ENTR 150

Lean LaunchPadExperiential Entrepreneurship

ENTR 200 (or ENTR 090 for 5-day)

Agile DevelopmentLean Engineering

ENTR 108

New Ventures In Corporations

User DesignWeb/Mobile U/I

ENTR 109

ENTR 300

Lean LaunchPadCorporate

ENTR 202

Finding FuelFunding for Startups

ENTR 110

Business School Curriculum

• Finance Gov’t & Law• Leadership Supply Chain• Org Behavior Ethics• Operations Global Business• Marketing Accounting• Strategy Global Mgmt•Entrepreneurship Small Business

Design Thinking vs. Lean

• Customer discovery is not design thinking– design: Search the problem space– Lean: Test product/market fit

• Both can lead to breakthrough ideas, just different startup points & philosophy