Managing the Creative Process
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Transcript of Managing the Creative Process
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Managing the creative process.
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Inspiration exists, but it finds you working.
-Picasso
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Aa
• Aa
Don’t Go Near Your MacBook.
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The danger of common sense.
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The power of counter intuitive thinking.
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The
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Be responsible by being irresponsible.
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Simple Rules.
1. Listen
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Simple Rules.
1. Listen 2. Process
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Simple Rules.
1. Listen 2. Process 3. Get all your ideas out
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Simple Rules.
1. Listen 2. Process 3. Get all your ideas out
4. Evaluate
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Put all your ideas on the wall.
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Beware of falling in love with your idea.
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The emotional cost of an idea.
The emotional cost of an idea: Sunken Costs.
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Aa
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Computers are useless. They only give answers.
Picasso
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Draw the person sitting next to you.
You only have 30 seconds.
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Draw a man on the beach.
1 minute.
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Unexpected.
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Creativity is not everything.
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Creativity is not everything the only thing.
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Creativity is the most abused word in the English language besides the word love. Innovative thinking.
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How many creatives does it take to change a lightbulb?
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Robertsons Spices #SkyDine
The Hardy Boys
Bronze: Media Innovations Bronze: Live Activations
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FOX Crime channel Ireland / Davenport Gold: Media Innovation Single Medium Gold: Outdoor Media
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Johnnie Walker One Bottle Bottle Store King James Group.
Gold: Effective Creativity
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Lucuzade Radio Ads – Ogilvy Jnb Grand Prix at Cannes & Loeries.
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