managing social media
Transcript of managing social media
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
MNREM Broadband for Business Webinar Series
Minnesota Renewable Energy MarketplaceAs part of the Minnesota Rural Intelligent
Communities (MIRC) Project
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
This webinar series is sponsored by MIRC – Minnesota Intelligent Rural Communities in partnership with the MNREM - Minnesota Renewable Marketplace and the Blandin Foundation. MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available www.blandinfoundation.org
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Managing Social Media Tools:Only as good as your last tweet
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Agenda• Understanding Interactions (Edges)• Create a Calendar & Plan• Using the Tools• Hootsuite• Building a Balance• Common Sense
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Social Media is social – interaction is good, popularity is
good. You decide which you want.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Lifespan of Info• Facebook Post – 3 hours• Twitter – 2 hours• LinkedIn – a week• Google+ – unknown
• Exception - events
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
When to post?• Optimal time of the day to get ReTweets is 5:00PM• Content posted later in the day gets more likes and
shares.• Peak posting time for likes and share is 8:00PM• Peak share time is 6:00PM• Saturday and Sunday have the like percentage• 33% of Facebook postings are mobilehttp://www.inboundmarketingagents.com
BUT….
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How often should you post?• Facebook Post – 1-2 times a day• Twitter – 5-10 times a day• LinkedIn – weekly• Google+ – 5 times a day BUT….
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Value is in quality, not quantity!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What is Edgerank?• Affinity: built by repeat
interactions with a Brand's Edges.
• Weight: comments have a higher value than Likes.
• Time Decay: the older it is the less valuable it is.
http://whatisedgerank.com
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Create a Calendar
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Create a Plan • Use the blog as the
base for content• Amplify via Social
Media• Tools are available
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Use the Tools
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WordPress.com• Setup Publicize
Settings• Use #hashtag to
catalog post• WordPress.org?– http://leenk.me
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Facebook Scheduler
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Twitter Apps
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HootSuiteManage all of your social networks
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Setup Social Networks
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The DashboardSocial Media Channels
Place To Interact
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Queuing a Post
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Other features…
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Pros
• Easy to do in advance• Easy to manage multiple
personalities• Easy to analyze• Easy to share
responsibilities
Cons
• Doesn’t score as well with Edgerank
• Queued posts can be wrong!
• Not there for immediate interaction
Hootsuite
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Build a Balance• Schedule some posts (based on blog articles
for example)• Be spontaneous – serendipity works!• Share, Retweet, Repost, Pin• Reply and post on other walls• Do what works for you!! Scheduled
Spontaneous
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Tips• Recognize that each media is different• Consistency throughout is good; verbatim
messages isn’t• Track success – to replicate and focus• Go mobile – Tweet from the DMV
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/