Managing Digital Footprints - Presentation for UNDP Jordan April 2014
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Managing Digital Footprints Benjamin Kumpf (Sub-Regional Facility) Session with UNDP Jordan, May
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On 7 April programme and operations staff from UNDP's Country Office Jordan convened for a follow-up session on the introduction to UNDP's Emerging Innovation Framework. The session focussed on managing digital footprints and workin out loud & sharing while we work as integral part of our efforts to innovate and improve our work. In this context, particularly the response to the Syria crisis. This session and the support on innovation are provided by the Sub-Regional Facility in response to the Syria crisis.
Transcript of Managing Digital Footprints - Presentation for UNDP Jordan April 2014
Managing Digital Footprints
Benjamin Kumpf (Sub-Regional Facility)Session with UNDP Jordan, May 2014
What are Digital Footprints?
Why this matters for development.
Some tips.
The trail and traces that people leave online.
Web 1.0 – static
Everyone can create content.
Digital Footprints
The trail and traces that people leave online.
• Active footprints: traces created by the users themselves.
• Passive footprints: content generated by others about a person.
Which of the following platformsdo you use?
1. Facebook2. LinkedIn3. Twitter4. A blogging site5. Teamworks
Please open a new tab and open Google.
Kindly type your name and google yourself.
How many of the four first hits refer to you and not someone else with your name?
How many of the first four hits are web pages that you have control over? Content you generated yourself?
Why this matters for development?
Why do clients come to UNDP?
Leadership
ProjectsProjects
Flagship publications
Why do clients and partners expect from UNDP today?
Leadership & expert knowledge
ProjectsProjects, timely updates and knowledge sharing
Publications & micro-content to engage
• Conversation image: 2 people
Dialogue
Thought
Leadership
Why does it matter to you?
Our Perspective
Guardian post from UNDP colleague
Avoid mistakes. Know the rules.
Think about CNN, your mother and your boss.Social media guidelines link
International Civil Servant code of conduct
Always act in interest of UNDP
Integrity, professionalism, respect for
diversity, independence, impartiality
Share cautiously
Prepare for times of crisis
Respect copyright laws, confidentiality,
security of others
Check facts
Identify yourself, use corporate branding
Reacting to negative comments
What’s your objective?
Who’s your audience?
What do partners want?
IT’S NOT ABOUT TOOLS OR PLATFORMS. COMMUNICATIONS PARADIGMS HAVE CHANGED.IT’S ABOUT COMPETENCIES.
Getting started:
Find your footprint
Get top search spots
Create LinkedIn, Google+ and Teamworks profiles
Ask Office of Communications how to feature you on UNDP online platforms
How to get the number one spots
Step Two:
Listen & set filtersFind professional blogs: blogsearch.google.com
Find professional groups: LinkedIn & Teamworks
Add colleagues on Teamworks & subscribe to interesting Twitter users
Step Three:
ContributeComment on blogs
Engage on Teamworks & LinkedIn
Write a blog post
+Blogging!
Do you read blog posts on Teamworks?
Do you read public blogs?
+ Working out loud
Blogging!
+ UNDP’s image:Advocacy - Inquiry
Click here for: Blog Wisdom in an Infographic
Click here to read the blog
post
How much of your work is invisible?
Our approach to innovation
Make the invisible visible
Think of the right audience– internal and/or external?
We all have something to share: what is relevant for others?
Ask before starting a project; share during.
Create your Personal Learning Networks.
Blogging TipsHow-to blog on TeamworksUNDP Blogging GuidelinesInfographic on blogging
How to blog: Tipps for beginners
Professional blogging: What I have learned
You will have to earn your audience
Position Knowledge Products in Conversations (blogs, networks and discussion groups) and on Platforms (Slideshare, Issuu).
Show Thought Leadership through Blogging, LinkedIn Influencers & Speakers Corner.
Establish channels for regular updates on your projects.
Contribute to corporate social media accounts.
Why is our online presence important?
IT’S NOT ABOUT TOOLS OR PLATFORMS. COMMUNICATIONS PARADIGMS HAVE CHANGED.IT’S ABOUT COMPETENCIES.
Social Awareness - Identify networks and audiences, adapt to their modes of communication & collaboration
Critical Thinking – Evaluate content, check validity, contextualize
ICT Skills – Identify right tools for business case, learn to use applications
What’s your objective?
Who’s your audience?
What do clients want?
Don’t waste time.
A final tip.
– Social Media Time Management
An 18-Minute Plan for Managing your Day – Harvard Business Review blog on social media
Thank you!
