Hy-Vee, Inc. Employees' Political Action Committee_6282_A_Contributions
MANAGING COMMUNICATION WITH YOUR RD TEAM...JULIE MCMILLIN – AVP RETAIL DIETETICS My Hy-Vee Story...
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MANAGING COMMUNICATION WITH YOUR RD TEAM
Transcript of MANAGING COMMUNICATION WITH YOUR RD TEAM...JULIE MCMILLIN – AVP RETAIL DIETETICS My Hy-Vee Story...
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MANAGING COMMUNICATION WITH
YOUR RD TEAM
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JULIE MCMILLIN – AVP RETAIL DIETETICS
My Hy-Vee Story
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HY-VEE 218 In-Store Dietitians 94% coverage
238 Stores 8 States Founded in 1936 Built on Employee Ownership Do WHATEVER it takes to take care of the customer –
“If the store is on fire: Take care of the customer then put the fire out”
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COMMUNICATION CAN BE TOUGH –
Build a SOP Tracking Outcomes Keeping them informed
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STANDARD OPERATING PROCEDURE (SOP)
Provide Company History. Clearly outline expectations and guidelines.
New Dietitians checklist. What services to provide and how…
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TRACKING OUTCOMES Develop a procedure. Track every touch point. Set projections. Share results prior to inventory.
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KEEPING EVERYONE ON THE SAME PAGE
Dietitian Pick of the Month & Monthly Toolkit
o Recipes o In-store activities o POS materials o Sales projections
Dietitian best practices /promo ideas.
What is working well for their peers?
Company wide up-dates o Sales results with
honorable mentions.
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MAKING LIVES EASIER, HEALTHIER, HAPPIER
