Managing Clouds, Smart Networks and Services

RongRong--SyhSyh LinLinChunghwa Telecom Co., LTD.Chunghwa Telecom Co., LTD.

2011.9.23 2011.9.23

Prosperous and Colorful Era

Smart Energy

SmartLogistics

Connecting peopleConnecting the world

Smart Grid

Smart Meter

SCADA RFID

Supply-chain Management

Smart CitySmart Home

Smart BusinessSmart Individual

SmartBuilding

Smart Transportation

SmartHealth Care

Smart Appliance

Security & Fire Alarm

Micro-payment

NFC

RFID

Telemedicine

Physiology Measurement

Health Management

SmartCommunity

SmartEntertainment

SmartPayment

Advanced Public Transportation

Fleet Management

Telematics

Property Property ManagementManagement

Central Central MonitoringMonitoring

Video Video SurveillanceSurveillance

UnifiedUnifiedCommunicationCommunication Smart TVSmart TV

Social mediaSocial media

Interactive Interactive GameGame

HD TVHD TV

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Key Drivers of Change

Network QoS /Customer QoENetwork QoS /Customer QoE

Going Mobile &Going Social

Going Mobile &Going Social

Explosion ofConnected

Devices

Explosion ofConnected

Devices

UbiquitousUbiquitousExplosion of

IP VideoExplosion of

IP Video

Globalization/Localization

Globalization/Localization

Pay-as-you-use Model

Pay-as-you-use Model

Co-creation/Personalization

Co-creation/Personalization

UbiquitousBroadbandUbiquitousBroadband

3

Telco Transformation• Telecommunication services need to

become integrated services across different industry.• Industry competition and cooperation extended.

Telecom industryno longer just

telecom industry

• From the traditional telecommunications service providers to become a full service solutions providers.

Telecom Operatorsno longer just

telecom carriers

• Telecommunications services are new customer-centric lifestyle services.

• Create a living environment for ubiquity.

Telecom servicesnot only

telecom services

• Open platform, multi-service platform.• Open is King! Sharing is Key!

Servicemanagement

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Getting paid by upstream partners as well as downstream end-users

Telco s 2-sided Business Model

Retailer

WholesalePlatform

VASPlatform

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The Theme: Digital Rainforest-An Enabler of Prospering Digital Economy Ecosystem

Broadband Connectivity

Win-Win Innovative

�Promote digital services powered by ICT Platform

�Customer-aware multi-

�xPON

�Enhance 3G HSPA+ and offload data traffic via WiFi

�Evolve to LTE

Win-Win Business

Sustainability

Innovative Services

TechnologyDigital

Rainforest

�Customer-aware multi-screen services, e.g., IPTV

�Green by ICT, Green with ICT, Green of ICT

�Promote Smart Green services

�Collaborate with strategic partners to develop digital services, e.g., Cloud platform, Mobile Hami Book/App Stores, etc.

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Traffic Explosion vs. Bandwidth Upgrade

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BB Network Architecture Evolution

�E.g., for mobile data explosion,� Heterogeneous Network: macro cell + small cell � 3G data off-load: WiFi/Femto introduction� Traffic Tide ���� Cloud-based resources adaptation

Wi-Fi

Multi-layerexpansion

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Femto

PicoMicro

Macro

Bandwidth: Limited Resources

� QoS Policy Control� Differentiated package/tariff

���� Customer Self-determined !

� New Pricing/Business Model

Smart pipe

First class

Economy class

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Customer-aware Innovative Services

Going Social

�E.g., MOD(IPTV) for smart home application,� Home entertainment center� From watching TV to playing TV

Passive

TV Master On-demand,

Interactive

Personal, Internet Video UGC

MOD

Existing TV

All Content All Screens

Cloud-based

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Example IPTV 2.0 Services• Face TV

• Sharing for community• Associated programs

• Internet content, UGC

• Interactive (PVR, ADs)• Personal/customized• Multiple screens• Customer-aware• Integrated

communication More Funs

Going Social

MULTISCREENS

• Open standard• Monitoring interface

• Workflow management• Cloud(storage, mining)

• Flexible packages

• Touch panel• HD interface

• Hot topics zone

• Widgets

Flexible OperationSupport

Friendly User-

interface

MULTISCREENS

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CHTMemberSystem

Payment Gateway

DevelopersDevelopersDevelopersDevelopers

CHT Cloud Service (XaaS) PortalCHT Cloud Service (XaaS) PortalDevelopers (ISV)

registration User ProfileUser Profile(Developers, Partners,

Consumers)

Software online

ISV UserWin-Win Cloud Business

SaaSSaaS Service

creation

Service

creation

Partners

management

Partners

management

Partners

PaaS Service interface PaaS Service interface Component service interfaceComponent service interface

Account Template Deployment Resource ComponentManagement

ComponentAuthorization

ComponentAccounting

CHTCHT CounterCounterCHTCHT CounterCounter MarketMarketMarketMarket

Apps market service Apps market service interfaceinterfaceBrowse Try Buy Evaluate Recom

mend

PaaS

BSS/OSSIaaSIaaS

IaaS Interface Resource Deployment

Resource Deployment

Resource Monitor

Resource Monitor

Resource extensionResource extension

CaaS StaaS

Developement Developement environmentenvironment

Eclipse, Linux +

Apache,SLA

Eclipse, Linux +

Apache,SLA

Visual Studio,Windows +

IIS,SLA

Visual Studio,Windows +

IIS,SLA

CHT service component CHT service component librarylibrary

CHT service component CHT service component librarylibrary

CHT service component CHT service component librarylibrary

Communicationcomponent

Informationcomponent

Bussinesscomponent

Digital content

component

Component calls / transduction /monitoringOperation Performance

ResourceManagement Authorization Accounting

Java IDEJava IDE .NET IDE.NET IDE

Database

Eclipse,Linux

Hadoop,SLA

IOT component

Security Creation CHT Business

online system

Linux +Apache + MySQL + PHP, SLA

Linux +Apache + MySQL + PHP, SLA

PHP IDEPHP IDEBig data Big data

computing computing IDEIDE

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