Managing Chaos: Digital Governane Basics
20
Managing Chaos Lisa Welchman
-
Upload
lisa-welchman -
Category
Business
-
view
111 -
download
2
description
Lisa Welchman explains the basics of digital governance as outlined in her forthcoming book "Managing Chaos: Digital Governance by Design
Transcript of Managing Chaos: Digital Governane Basics
Managing Chaos
Lisa Welchman
ChaosWhy?
When the present determines the future, but the approximate present does not approximately determine the future.
Edward Lorenz (1917 – 2008)
Little things can make a big difference.
“The Butterfly Effect”
If you are not intentional about the controllable events that impact your digital presence, then you will get something that appears to be chaotic and not of your liking---but is actually of your own doing.
We made this mess.
Launch
Organic Growth
Chaos
Basic
Management
Responsive
How it happens
countless decisions
WYSIWYGMarketing in charge
IT in charge
country sites
mobile
e-commerce
pay wallframes
HTML 5
social
XML
no standards
the fix
Chaos
Basic
Management
Governance
is a framework
Governance
is clarity
A framework which effectively distributes decision-making authority for strategy, policy, standards throughout your digital team.
Extended
Committees
Distributed
Core
This is your team
Strategy
Standards
Policy
Governance
Who articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web?
Digital Strategy
establishing goals
Who specifies what your organization must and must not do online?
Digital Policy
risk mitigation
Who determines the exact nature of your digital presence?
Digital Standards
maximizing quality
So, that’s it
•Step one: define your web team
•Step two: establish who is responsible for strategy
•Step three: establish who is responsible for policy
•Step four: establish who is responsible for standards
But, then
Alignment
Building community
Implementing standards
Finding advocacy
Questions?
Lisa Welchman@[email protected]
Get notified when “Managing Chaos: Digital Governance by Design” is released.
rosenfeldmedia.com/books/managing-chaos/
Maximize website effectiveness and user experience
Manage reputational and legal risk
Optimize SEO and marketing activities
Protect brand and increase conversions
www.activestandards.com
The SaaS Web Quality Management Platform for enterprise websites
