Managing an IP Portfolio in China · Henry Ford from Dr. Sun Yatsen Deng Xiaoping visited US...
Transcript of Managing an IP Portfolio in China · Henry Ford from Dr. Sun Yatsen Deng Xiaoping visited US...
Managing an IP Portfolio in ChinaPresented by Greg Brown
Managing Counsel, Intellectual Property
Ford Motor CompanyCopyright, 2018, Ford Motor Company
FORD’S HISTORY IN CHINA EXTENDS OVER 100 YEARS
1913
1924 1978
1993
1995
1997
2001
2002
2003
2005
2007
2010
2014
2017
First Model T
in China
Letter to
Henry Ford
from Dr. Sun
Yatsen
Deng Xiaoping
visited US
Appointed Retail
Dealership
Ford China
established in
Beijing
First Transit from
JMC
Changan Ford
China Sourcing Office
First Fiesta/Mondeo
From CAF
FAFC
(Ford Credit)
CFME
NJ REC
1 Millionth
Vehicle
Lincoln
China Launch
China 2025 Plan
Zotye Ford JV
NTC opens
1979F-Series
Export to
China
Lincoln
China Delivers
100,000th Vehicle
Chongqing
Nanchang
Shanghai
Ford Nanjing Test Center (opened 2017)
Nanjing
Hangzhou
CAF #1 Assembly Plant
CAF #2 Assembly Plant
CAF #3 Assembly Plant
CAF Engine Plant
CAF Transmission Plant
CAF Technology &
Development Center (opened
2001)
CAF #4 Assembly Plant
CFME Engine PlantChangan Ford (CAF)
Jiangling Motor Co. (JMC)
Ford REC Nanjing (opened 2007)
JMC Assembly Plant
CAF 5# Assembly PlantHarbin
Changan Ford
JMC
Ford Operations
Other JVs
Xiaolan Assembly Plant
Xiaolan Engine Plant
Ford AP HQ/FCO HQ
Ford Credit AP HQ/FAFC
Zotye Ford (subject to regulatory approval)
Jinhua
FORD’S FOOTPRINT IN MAINLAND CHINA
� 42,000 employees spanning 4 joint venture partners
� Research and Engineering Centre (REC) in Nanjing – including a newly opened vehicle test center
� 11 manufacturing plants
� A network of more than 1,000 dealers
JMC Technology and
Development Center
FORD’S CURRENT PRODUCT LINEUP IN CHINA
Starting at
Prices
Starting at
Prices
Starting at
Prices
96,800 RMB 115,800 RMB 259,800 RMB
399,800 RMB
79,800 RMB 169,800 RMB
234,800 RMB
229,800 RMB 265,800 RMB 449,800 RMB
(US)
126,400 RMB528,800 RMB 176,900 RMB
391,800 RMB179,800 RMB
Imported from
Imported
(Thailand)(US)(US)(US)
(Europe) (Europe)
Imported from
Imported from
To be launched in 2018
LINCOLN’S CURRENT PRODUCT LINEUP IN CHINA
1,128,000 RMBStarting at Prices 284,800 RMB 284,800 RMB298,800 RMB 398,800 RMB
All Imported from North America
NEW FOCUS FIRST VEHICLE IN CHINA TO COME WITH CO-PILOT360 TECHNOLOGY
Continuing to set the benchmark in its segment for ingenious technology, the all-new Ford Focus will be
the first vehicle in China to come equipped with Ford Co-Pilot360™, a segment-leading suite of advanced
driver-assist technologies to help people drive more safely and confidently.
By 2020Deliver the company’s first global
full battery electric performance
SUV that offers a range of more
than 450 kilometers. This SUV will
be manufactured in China.
2018Ford’s first PHEV, the
Mondeo Energi, went on
sale in March.
By 2025 15 All-new electrified vehicles
from Ford and Lincoln
70% of Ford nameplates in
China will have electrified
options, including 100% of
those made by CAF
FordPass• Battery status check
• Public charging station locator
• Remote start
• Smart connectivity: embedded
modem technology as standard
with WiFi hotspot for 10 devices
FORD’S AMBITIOUS ELECTRIFICATION PLAN FOR CHINA
To make this possible, Ford is investing USD$11 billion globally from 2015 to 2022
� In July 2017, Ford elected to participate in Baidu’s Apollo open
platform for autonomous vehicle development
� In December 2017, Ford and Alibaba signed a Letter of Intent to
jointly explore areas of cooperation in connectivity, cloud computing,
artificial intelligence, mobility services and digital marketing.
� On March 26, 2018 Ford partnered with Tmall for its first real Super
Test Drive flagship store in Guangzhou in an exclusive way for the
first month. The Tmall Super Test Drive service is one of the
partnership’s key digital marketing initiatives.
PARTNERSHIPS IN CHINA – EXPLORING OPPORTUNITIES IN MOBILITY
MONITORING THE PATENT ENVIRONMENT (DESIGNS)
Local companies leading MNCs in Top 10 design applicants
CHINA HAS MADE GREAT STRIDES IN IMPROVING IP RIGHTS
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INJUNCTIONS FOR EVERYONE!
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ENFORCEMENT COMPARES FAVORABLY WITH OTHER REGIONS
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