MANAGERIAL ECONOMICS

PROJECT WORK

DR VERGHESE KURIEN

SUBMITTED TO SUBMITTED BY MRS.NIRUPINDER KAUR

SNEH LATA(13339)

DR VERGHESE KURIEN

ABOUT DR VERGHESE KURIEN

DR Verghese Kurien was a renowned Indian Social entrepreneur and engineer best known as the “FATHER OF WHITE REVOLUTION” and founder of AMUL.

He has given “BILLION LITER IDEA” the world biggest agricultural development programmers.

This operation took India from a milk- deficient nation to the largest milk producer in the world, surpassing US in 1998, with about 17% of global output in 2010-2011 within 30 years doubled the milk available to every person.

He helped to become dairy farming the India’s largest self- sustaining industry.

EARLY LIFE AND EDUCATION

BORN ON - 26 NOVEMBER 1921PLACE OF BIRTH - CALICUT, MADRAS(now Kozhikode, Kerala)Religion - ChristianFathers NameFather’s occupation -Civil Surgeon in Cochin KeralaQualification - Graduation in physics from Loyola Collage Madras in 1940, Bachelor in Mechanical Engineering from Madras UniversityFurther qualification- Master in Science in Mechanical

Engineering from Michigan United State University in 1948

FAMILY OF DR VERGHESE KURIEN

DR Verghese Kurien married with Molly Kurien in 1954, daughter of Verghese neighbor in Kerala.He has one daughter named Nirmala Kurien.His Grandson name is Siddharth.

CAREER OF DR VERGHESE KURIENWhen Dr Verghese Kurien returned from US on 13 May 1949 he joined government of India’s experimental creamery at Anand in Gujarat.Then he joined farmer cooperative union of process and sell their milk pioneering concept set up by Tribhuvander.This inspired Verghese Kurien to dedicate himself toward the challenging task.Then he founded AMUL . He invented the process of making skim milk powder and condensed milk from buffalo milk

DR VERGHESE KURIEN AS "THE MILKMAN OF INDIA"He made India self sufficient in milk production He helped to create a flood of milk by unique daily cooperative movement.This surpassed US in milk production in 1998 as world largest produce with annual growth of 5 to 6%.He helped to make cooperative from 2 village dairy to 8100 societies with 250 million members and supplying to 1000 cities. his model made milk procurement increased from 20 million metric tones per year in 60s to 122 million metric tonnes in 2011

Then Prime Minster Lal Bahadur Shastri created National Dairy Development Board (NDDB) to replicate the above program nationwide and made him the chairman.Under the chairmanship of Dr Verghase Kurien NDDB instrumental in successful running operational Flood known as “WHITE REVOLUTION”It continued for 26 years and made India the world largest milk producer The three phases was from1. 1st phase -1970 to 19802. 2nd phase - 1981 to 19853. 3rd phase - 1985 to 1996

AMUL PRODUCTS

DR VERGHESE KURIEN – BRAND SETTER OF AMUL

Dr Verghese Kurien was behind operation flood He is an architect who made India the world largest milk producer of worldHe joined a small time dairy cooperative. But since he joined this cooperative grew from few liter a day to over 90 liter a day under a popular brand- AMULAMUL turnover now is 112 million metric liter with 1000 crore cooperative.He made AMUL top milk and milk product brand name.

DR VERGHESE KURIEN: FROM MILK TO MANAGEMENT

DR Verghese Kurien had set up INSTITUTE OF RURAL MANAGEMENT ANAND (IRMA) in 1979In IRMA all kind of innovation were happened and it is a world class institute.It qualifies students and help them to cut competetencies across

THE REVOLUTIONARY DREAMER

HE WAS THE FIRST TO USE BUFFALO MILK TO MAKE MILK POWDER OUT OF IT.HE HELF POOR AND UNEMPLOYED FARMERS TO EMPLOYED AND EMPOWERED THEMHE HELPED IN EMPOWERING KISAN WOMEN

HE MADE AMUL THE SYMBOLE OF INDIAHE MADE THE ORDINARY “DOODHALA” A KEY IN COUNTRY STUGGLER FOR ECONOMIC DOVELOPMENT.HE WAS AN INSTUMENTAL IN LAYING THE FOUNDATION OF DEMOCRATIC ENTERPRISES IN REMOTE VILLAGE

AWARDS WON BY DR VERGHESE KURIEN

Ramon Magsaysy award- For Community Leadership (1963)Padma Shri (1965)Padma Bhushan (1986)Krishi Ratna Award(1986)World food Prize Laueate(1989)International person of the year (1993)Padma Vibhushan(1999)

PROMINENT POST HELD BY

DR VERGHESE KURIEN Chairman of AMUL Chairman of Gujarat Milk Marketing

Federation (1973 to 2006) Chairman of national Dairy Development

Board (1965 to 1998) Chairman of Institute of Rural Management

(IRMA) (1976 to 2006)

Dairy Science Committee and Dairy Education Committee, Government of India - DIRECTOR

THANK YOU