Management Understanding - Red Hangar Design · 2012-09-17 · Management. Understanding. Richard...

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Richard L. Daft | Dorothy Marcic 8e Management Understanding

Transcript of Management Understanding - Red Hangar Design · 2012-09-17 · Management. Understanding. Richard...

Page 1: Management Understanding - Red Hangar Design · 2012-09-17 · Management. Understanding. Richard L. Daft. ... Chapter 1. Innovative Management for Turbulent Times 4. ... The Environment

Richard L. Daft | Dorothy Marcic

8e

ManagementUnderstanding

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8e

UnderstandingManagementRichard L. Daft

Vanderbilt University

Dorothy MarcicVanderbuilt University

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PrefaceIntroduction iii

pens. The question of what managers actually do to plan, organize, lead, and control was answered by Henry Mintzberg, who followed managers around and recorded all their activities.31xi He developed a description of political risk that included three general characteristics and ten roles. These characteristics and roles have been supported in sub-sequent research.

Manager ActivitiesOne of the most interesting findings about managerial activities is how busy managers are and how hectic the average workday can be. Bruce Nelson, CEO of Office Depot, works 14-hour days and is constantly tracking operations at 947 stores in eight time zones. A typical week for Nelson found him answering e-mails on his laptop while flying to stores in three different states, checking the competition by posing as a customer at an OfficeMax store, dining with the board of a major customer to give them a briefing about the office products industry, meeting with managers throughout headquarters in 15-minute back-to-back sessions to get updates and offer advice, talking with media rep-resentatives to outline his plan for reviving the troubled company, and accepting an award recognizing Office Depot’s infomation technology performance.

Managerial Activity Is Characterized by Variety, Fragmentation, and Brevity. The manager’s involvements are so widespread and voluminous that there is little time for quiet reflection. The average time spent on any one activity is less than nine minutes. Managers shift gears quickly. Significant crises are interspersed with trivial events in no predictable sequence. One example of just two typical hours for general manager, Janet Howard, follows. Note the frequent interruptions and the brevity Small businesses are growing in importance. Hundreds of small businesses are opened every month by people who have found themselves squeezed out of the corporation due to downsizing or who voluntarily leave the corporate world to seek a slower pace and a healthier balance between work and family life. Many small businesses are opened by women or minorities who found limited opportunities for advancement in large corpora-tions. In addition, the Internet has opened new avenues for small business formation.

The environment for small business has become increasingly complicated due to tech-nology, globalization, government regulation, and increasing customer demands. Solid management is critical to success, but small companies sometimes have difficulty develop-ing the managerial dexterity needed to survive in a complex environment.

1. In the domestic state, market potential is limited to the home country with all production and marketing facilities located at home. Managers may be aware of the global environment and may want to consider foreign involvements.

2. In the international stage, exports increase, and the company usually adopts a multidomestic approach, probably using an international division to deal with the marketing of products in several counties individually.

3. In the multinational state, the company has marketing and production facilities located in many countries, with more than one-third of it’s sale outside the home country.

In the new workplace, by contrast, work is free-flowing and flexible. The shift is most obvious in e-commerce and Internet-based organizations, which have to respond to changing markets and competition at a second’s notice. However, all organizations are facing the need for greater speed and flexibility. Empowered employees are expected to seize opportunities and solve problems as they emerge. The workplace is organized around

The New Workplace

Federal Express is a well-established company facing enormous challenges Charlene Pedrolie is being challenged by forces greater than she is. Changing customer tastes for greater speed in furniture deliver, plus workers wanting more than mechanistic tasks require new behaiors. For the past decade or so, managers have been talking about how their organizations struggle to keep pace in an uncertain world that changes faster than ever.

Managers are constantly dealing with uncertainty and unexpected events, whether it be something as small as the sudden loss of a major customer, flat sales or something as large and dramatic as what happened on September 11, 2001. Solid management skills and actions are the key to helping any organization weather a crisis and remain healthy, inspired, and productive. Today’s organizations are coping with diverse and far-reaching challenges. They must keep pace with ever-advancing technology, find ways to incor-porate the Internet and e-business into their strategies and business models, and strive to remain competitive in the face of increasingly tough global competition, uncertain environments, cutbacks in personnel and resources, and massive worldwide economic, political, and social shifts. The growing diversity of the workforce creates other dynamics: How does the company maintain a strong corporate culture while supporting diversity; balancing work and family concerns; and coping with conflicting demands of all employ-ees for a fair shot at power and responsibility. Workers are asking that managers share rather than hoard power. Organizational structures are becoming flatter, with power and information pushed down and out among fewer layers and with teams of front-line work-ers playing new roles as decision makers. New ways of working, such as virtual teams and telecommuting, put additional demands on managers.

Because of these changes, a revolution is taking place in the field of management. A new kind of leader is needed who can guide businesses through this turbulence—a strong leader who recognizes the complexity of today’s world and realizes there are no perfect answers. iThe revolution asks managers to do more with less, to engage whole employees, to see change rather than stability as the nature of things, and to create vision and cultural values that allow people to create a truly collaborative workplace. This new management approach is very different from a traditional mindset that emphasizes tight top-down control, employee separation and specialization, and management by impersonal mea-surements and analysis. In a situation such as the one Charlene Pedrolie is facing at Rowe Furniture, a totally different approach is needed to save the company.

Making a difference as a manager today and tomorrow requires integrating solid, tried-and-true management skills with new approaches that emphasize the human touch, enhance flexibility, and involve employees’ hearts and minds as well as their bodies. Successful departments and organizations don’t just happen—they are managed to be that way. Managers in every organization today face major challenges and have the opportu-nity to make a difference. For example, Lorraine Monroe made a difference at Harlem’s Frederick Douglass Academy when she transformed it from one of the worst to one of the best schools in New York City. Stephen Quesnelle, head of quality programs at Mitel

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About the Authors

Richard L. Daft, Ph.D., holds the Ralph Owen Chair of Management in the Owen School of Management at Vanderbilt University, where he specializes in the study of orga-nizatin theory and leadership. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management education. He was Associate Editor-in-Chief of Organizatin Setence and served for three years as associate editor of Administrative Science Quarterly.

Dr. Daft is a Fellow of the Academy of Management and has served on the edito-rial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management education. He was Associate Editor-in-Chief of Organizatin Setence and served for three years as associate editor of Administrative Science Quarterly. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management education. He was Associate Editor-in-Chief of Organizatin Setence and served for three years as associate editor of Administrative Science Quarterly. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management education. He was Associate Editor-in-Chief of Organizatin Setence and served for three years as associate editor of Administrative Science Quarterly. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management education. He was Associate Editor-in-Chief of Organizatin Setence and served for three years as associate editor of Administrative Science Quarterly.

Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management education. He was Associate Editor-in-Chief of Organizatin Setence and served for three years as associate editor of Administrative Science Quarterly. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management education. He was Associate Editor-in-Chief of Organizatin Setence and served for three years as associate editor of Administrative Science Quarterly.

Dorothy Marcic, Ph.D., holds the Ralph Owen Chair of Management in the Owen School of Management at Vanderbilt University, where he specializes in the study of orga-nizatin theory and leadership. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management education. He was Associate Editor-in-Chief of Organizatin Setence and served for three years as associate editor of Administrative Science Quarterly.

Dr. Daft is a Fellow of the Academy of Management and has served on the edito-rial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management education. He was Associate Editor-in-Chief of Organizatin Setence and served for three years as associate editor of Administrative Science Quarterly. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards

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Brief Contents

Part 1 Introduction to Management 3 1 The Changing Paradigm of Management 4

Part 2 The Environment of Management 69 2 The Environment of Management 70

3 Managing in a Global Environment 102

4 Managerial Ethics and Corporate Social Responzibility 132

Part 3 Planning 203 5 Organizational Planning and Goal Detting 204

6 Strategy Formulation and Implementation 232

Part 4 Organizing 303 7 Fundamentals of Organizing 304

8 Using Structural Design to Achieve Strategic Goals 334

9 Change and Developement 362

Part 5 Leading 465 10 Foundations of Behavior in Organizations 466

11 Leadership in Organizations 500

12 Motivation in Organizations 532

13 Communicating in Organizations 564

14 Teamwork in Organizations 596

Part 6 Controlling 635 15 Operations and Service Management 698

Appendices 635 Continuing Cases: Once Upon a Time at Disney 704

Answers to Manager’s Workbook Exercises 710

Glossary

Photo Credits

Name Index

Company Index

Subject Index

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Introduction vii

Contents

vi

Part 1 Introduction 3

Chapter 1 Innovative Management for Turbulent Times 4

The Definition of Management 7The Four Management Functions 8

Planning 8 • Organizing 8 • Leading 9 • Controlling 10Organizational Performance 11Management Skills 12

Conceptual Skills 13 • Human Skills 14 • Technical Skills 15Management Types 15

Vertical Differences 15 • Horizontal Differences 17 What is it like to be a Manager? 18

Managerial Activites 18 • Managerial Roles 19 The Defintion of Management 7

The Four Management Functions 8 • Planning 8 • Organizing 8 • Leading 9 • Controlling 10

Organizational Performance 11Management Skills 12

Conceptual Skills 13 • Human Skills 14 • Technical Skills 15Management Types 15 • Vertical Differences 15 • Horizontal Differences 17

What is it like to be a Manager? 18Managerial Activites 18 • Managerial Roles 19

The Defintion of Management 7The Four Management Functions 8

Planning 8 • Organizing 8 • Leading 9 • Controlling 10

Part 2 The Environment of Management 44

Chapter 2 The Environment and Corporate Culture 46

The Definition of Management 7The Four Management Functions 8

Planning 8 • Organizing 8 • Leading 9 • Controlling 10Organizational Performance 11Management Skills 12

Conceptual Skills 13 • Human Skills 14 • Technical Skills 15Management Types 15

Vertical Differences 15 • Horizontal Differences 17 What is it like to be a Manager? 18

Chapter 3 Managing in a Global Environment 82The Definition of Management 7The Four Management Functions 8

Planning 8 • Organizing 8 • Leading 9 • Controlling 10Organizational Performance 11Management Skills 12

Conceptual Skills 13 • Human Skills 14 • Technical Skills 15Management Types 15

Vertical Differences 15 • Horizontal Differences 17 What is it like to be a Manager? 18

Managerial Activites 18 • Managerial Roles 19 The Defintion of Management 7

The Four Management Functions 8Planning 8 • Organizing 8 • Leading 9 • Controlling 10

Organizational Performance 11Management Skills 12

Conceptual Skills 13 • Human Skills 14 • Technical Skills 15Management Types 15 • Vertical Differences 15 • Horizontal Differences 17

What is it like to be a Manager? 18Managerial Activites 18 • Managerial Roles 19

The Defintion of Management 7The Four Management Functions 8

Planning 8 • Organizing 8 • Leading 9 • Controlling 10

Chapter 4 Managerial Ethics & Corporate Social Responsibility 118

The Definition of Management 7The Four Management Functions 8

Planning 8 • Organizing 8 • Leading 9 • Controlling 10Organizational Performance 11Management Skills 12

Conceptual Skills 13 • Human Skills 14 • Technical Skills 15Management Types 15

Vertical Differences 15 • Horizontal Differences 17 What is it like to be a Manager? 18

Managerial Activites 18 • Managerial Roles 19 The Defintion of Management 7

The Four Management Functions 8Planning 8 • Organizing 8 • Leading 9 • Controlling 10

Organizational Performance 11Management Skills 12

Conceptual Skills 13 • Human Skills 14 • Technical Skills 15Management Types 15 • Vertical Differences 15 • Horizontal Differences 17

What is it like to be a Manager? 18Managerial Activites 18 • Managerial Roles 19

The Defintion of Management 7

BenchmarkingBusiness at the Grateful Dead 12

BenchmarkingDo you Really Want to be a Manager? 14

Spotlight on SkillsGuess Who’s Shifting Paradigms? 23

Business BlooperGuess Who’s Shifting Paradigms? 23

BenchmarkingBusiness at the Grateful Dead 12

Spotlight on SkillsDo you Really Want to be a Manager? 14

Spotlight on SkillsGuess Who’s Shifting Paradigms? 23

Business BlooperGuess Who’s Shifting Paradigms? 23

BenchmarkingBusiness at the Grateful Dead 12

Spotlight on SkillsShifting Paradigms? 23

Business BlooperGuess Who’s Shifting Paradigms? 23

BenchmarkingBusiness at the Grateful Dead 12

Spotlight on SkillsDo you Really Want to be a Manager? 14

Spotlight on SkillsGuess Who’s Shifting Paradigms? 23

Business BlooperGuess Who’s Shifting Paradigms? 23

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8 Chapter 1 Innovation for Turbulent Times Introduction 9

1E ntertainment industry managers have always faced

special challenges. Today the digital revolution as the earth rotates around the sun each year, the

seasons change. Whether you live where the signs are obvi-ous—the varying colors of leaves, a blowing snowstorm, tiny buds on branches, a blistering heat wave—or where the signs are more subtle, such as a cool breeze in the ecome to expect these alterations as part of the natural order of life. Today’s managers must expect change as well, as different influences both outside and within organizations force constant shifts and transformations Blizzards of information, blossoming market opportunities, a multi-hued workforce, and hot competition all combine to challenge organizations to adapt in order to thrive and grow.

But some management principles remain constant, like evergreens that retain their color year round, through every season. Managers still need to be able to understand and communicate information to others, maintain good relation-ships with customers and members of the organization, and make clear, rational decisions. A manager makes that affect the way managers carry out their jobs. plans for her depart-ment or company, organizes and leads staff, and monitors activities to keep the department or company on target toward its goals.

Ultimately, managers who can read the signs that remain constant—the sun always rises in the east and sets in the west—while that affect the way managers carry anticipating coming changes, like spotting the first spring crocus or robin on the lawn, will make the greatest contributions to their orga-nizations.

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Introduction

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10 Chapter 1 Innovation for Turbulent Times Introduction 11

1110

New Manager’s Questions

Why Innovation Matters

The Definition of Management

Organizational PerformanceManagement Skills

Management TypesWhen Skills FailMaking the Leap: Becoming a New

ManagerManager ActivitiesManager Roles

Managing in Small Businesses and Nonprofit Organizations

Management and the New WorkplaceNew Workplace CharacteristicsNew Management Competencies

Turbulent Times: Managing Crisis and UNecpected Events

Stay CalmBe VIsibleThe Learning OrganizationManaging the Technology-Driven

Workplace

Classical PerspectiveScientific ManagementBureaucratic OrganizationsAdministrative Principles

Humanistic PerspectivesHuman-Relations MovementHuman-Resources PerspectiveBehavioral Sciences Approach

Management Science PerspectiveTotal Quality Management

Innovative Management for Turbulent Times

Learning Objectives

After studying this chapter, you should be able to

1 Explain the difference between efficiency and effectiveness and their importance for organizational performance.

2 Define ten roles that managers perform in organizations.

3 Discuss the transition to a new workplace and the management competencies need-ed to deal with issues such as diversity, globalization, and rapid change.

4 Describe the learning organization and the changes in structure, empowerment, and information sharing managers make to support it.

5 Understand how historical forces influence the practice of management.

6 Identify and explain major developments in the history of management thought.

7 Describe the major components of the classical and humanistic management per-spectives.

8 Discuss the management science perspec-tive and its current use in organizations.

9 Explain the major concepts total quality management.

10 Explain the leadership skills needed for effective crisis management.

Chapter

1 Are You Ready to Be a Manager?

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Chapter Outline

1 I am good at multi-tasking. Mostly True Mostly False

[see page XX, Adventures in Multitasking]

2 It’s easy for me to relate to people both above me in status or position and also those lower. Mostly True Mostly False

[see page XX, Being Caught in the Middle]

3 I can work well with frequent interruptions. Mostly True Mostly False

[see page XX, Life on Speed Dial]

4 I like to be systematic when solving problems. Mostly True Mostly False

[see page XX, Scientific Management]

5 I have a good understanding of other people’s needs. Mostly True Mostly False

[see page XX, Human Relations Movement]

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12 Chapter 1 Innovation for Turbulent Times 13Introduction

Federal Express is a well-established company facing enormous challenges. Charlene Pedrolie is being challenged by forces greater than she is. Changing customer tastes for greater speed in furniture deliver, plus workers wanting more than mechanistic tasks require new behaiors. For the past decade or so, managers have been talking about how their organizations struggle to keep pace in an uncertain world that changes faster than ever.

Managers are constantly dealing with uncertainty and unexpected events, whether it be something as small as the sudden loss of a major customer, flat sales or something as large and dramatic as what happened on September 11, 2001. Solid management skills and actions are the key to helping any organization weather a crisis and remain healthy, inspired, and productive. Today’s organizations are coping with diverse and far-reaching challenges. They must keep pace with ever-advancing technology, find ways to incorporate the Internet and e-business into their strategies and business models, and strive to remain competitive in the face of increasingly tough global competition, uncertain environments, cutbacks in personnel and resources, and massive worldwide economic, political, and social shifts. The growing diversity of the workforce creates other dynamics: How does the company maintain a strong corporate culture while supporting diversity; balancing work and family concerns; and coping with conflicting demands of all employees for a fair shot at power and responsibility. Workers are asking that managers share rather than hoard power. Organizational structures are becoming flatter, with power and information pushed down and out among fewer layers and with teams of front-line workers playing new roles as decision makers. New ways of working, such as virtual teams and telecommuting, put additional demands on managers.

Because of these changes, a revolution is taking place in the field of management. A new kind of leader is needed who can guide businesses through this turbulence—a strong leader who recognizes the complexity of today’s world and realizes there are no perfect answers. The revolution asks managers to do more with less, to engage whole employees,

to see change rather than stability as the nature of things, and to create vision and cultural values that allow people to create a truly collaborative workplace. This new management approach is very different from a traditional mindset that empha-sizes tight top-down control, employee separation and specialization, and management by impersonal measurements and analysis. In a situation such as the one Charlene Pedrolie is facing at Rowe Furniture, a totally different approach is needed to save the company.

Making a difference as a manager today and tomorrow requires integrating solid, tried-and-true management skills with new approaches that emphasize the human touch, enhance flexibility, and involve employees’ hearts and minds as well as their bodies. Successful departments and organiza-tions don’t just happen—they are managed to be that way. Managers in every organization today face major challenges and have the opportunity to make a difference. For example, Lorraine Monroe made a difference at Harlem’s Frederick Douglass Academy when she transformed it from one of the worst to one of the best schools in New York City. Stephen Quesnelle, head of quality programs at

Mitel Corp. in Ottawa, Canada, made a difference when he organized “sacred cow hunts” to encourage employees to track down and do away with outdated policies and procedures that were holding the company back. Today, signs of energy, change, and renewal are everywhere at Mitel.

This textbook introduces and explains the process of management and the changing ways of thinking about and perceiving the world that are becoming increasingly critical for managers of today and tomorrow. By reviewing the actions of some successful and not-so-successful managers, you will learn the fundamentals of management. By the end of this chapter, you will already recognize some of the skills that managers use to keep organizations on track. By the end of this book, you will understand fundamental management skills for planning, organizing, leading, and controlling a department or an entire organization. In this chapter, we will define management and look at the ways in which roles and activities are changing for today’s managers. Another section of the chapter talks about a new kind of workplace that has evolved as a result of changes in technology, globalization, and other forces, and examines how managers can meet the challenges of this new environment and manage unexpected events. Finally, the chapter will look at historical trends in management.

The Definition of Management

What do managers such as Charlene Pedrolie, Stephen Quesnelle, and Lorraine Monroe have in common? They get things done through their organizations. Managers create the conditions and environment that enable organizations to survive and thrive beyond the tenure of any specific supervisor or manager. For example, members of the Grateful Dead rock band created and managed a successful business, Grateful Dead Productions, that continues to thrive even though international management has been dead for more than five years and the band no longer regularly performs together. Grateful Dead Productions remains active in merchandise sales, CD releases, and Internet projects, bringing in about $70 million annually. The band members, who shared top management duties and responsibilities, created an organization with a powerful culture, a strong vision, and the motivation and human energy that set great organizations apart and help them survive over the long haul.4iii

A key aspect of managing is recognizing the role and importance of others. Good man-agers know that the only way they can accomplish anything at all is through the people of the organization. Early twentieth-century management scholar Mary Parker Follett defined

As a leader, try to create more value in the product or

service than went in to the production of it.

As a leader, try to create more value in the product or service than went in to the production of it.

As part of Colgate-Palmolive Company’s “Bright Futures” program, Pakistani instruc-tor Samina Akram teaches students proper brushing techniques. Colgate epitomizes rapid growth in a Borderless world, building market demand for its products around the world.

• Managers have complex jobs that require a range of abilities and skills.

• Conceptual skill is the cognitive ability to see the organization as a whole and the rela-tionship among its parts.

• Human skill refers to a manager’s abil-ity to work with and through other people and to work effectively as part of a group.

• Technical skill is the understanding of and proficiency in the performance of a specific task.

• The two major reasons managers fail are poor communication and poor interper-sonal skills.

• A manager’s weaknesses become more apparent during stressful times of uncer-tainty and change.

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14 Chapter 1 Innovation for Turbulent Times 15Introduction

BENCHMARKINGGuess Who’s Shifting Paradigm?

new minority is in demand in corporate America and overseas, Colgate Palmolive Co. calls these people globalities. In Europe, they are known as Euro-managers. Regardless of

the name, corporation around the world are scrambling to locate and nab the brightest and best candidates for global management.

Competition is intense. Colgate Palmolive’s program, intr duced in 1987, attracts 15,000 applicants to 15 slots. The need for global managers has spawned several suc-cessful executive search firms. Top international headhunt-ers such as Korn Ferry, Egon Zehnder International, and ures. Finding the right managers to help companies go global has also become a primary service of top consulting firms like Andersen Consulting: Booz, Allen & Hamilton; and MecKinsey.

Could you qualify? Do you have enough international knowledge to answer these questions? A smiling fish is (a) a term used tin the Middle East or (b) a dish served in China. During meals in Belgium, you should (a) keep your hands off the table or (b) keep your hands on the table. Eye contact and gestures of openness are important when discussing business talking that do South Americans or Africans: (a) true or (b) false. In England, to table an issue means to (a) put it aside or (b) bring it up or discussion. The correct answer for each question is b. Global corporations

have initiated and promot-ed management programs to overcome cultural bind-ers. A program at General Electric’s aircraft engine unit encourages foreign language and corss-culture training of mid-level managers a n d engineers. American Express regularly transfers junior managers to overseas units PepsiCo, Raychem, Honda of America. and GM are among the growing numbers of companies with global management training programs. As one international human resource manager pointed out, “Knowing how to conduct business in foreign cultures and to grasp global customer’s different needs is the key to global business. That minority of managers who quickly grasp global sills will increasingly find themselves on the fast track to success. That minority of managers who quickly grasp global sills will increasingly find themselves on the fast track to success.

But multilingual sills are not enough. Corporations seek candidates with highly developed human skills, “We tend to look for people who can work in teams and under-stand the value of cooperation and consensus,” said the chairman of Unilever, Successful globalization requires teamwork and overcoming national, racial, and religious prejudice.

A

Organizational Performance

The other part of our definition of management is the attainment of organizational goals in an efficient and effective manner. Management is so important because organizations are so important. In an indus-trialized society where complex technologies dominate, organizations bring together knowledge, people, and raw materials to perform tasks no individual could do alone. Without organizations, how could technology be provided that enables us to share information around the world in an instant, electricity be produced from huge dams and nuclear power plants, and thousands of videos and DVDs be made available for our entertainment? Organizations pervade our society. Most college students will work in an organization—perhaps Sun Microsystems, Cinergy, or Hollywood Video. College students already are members of several organizations, such as a university, junior college, YMCA, church, fraternity, or sorority. College students also deal with organizations every day: to renew a driver’s license, be treated in a hospital emergency room, buy food from a supermarket, eat in a

management as “the art of getting things done through people.”5iv More recently, noted management theorist Peter Drucker stated that the job of managers is to give direction to their organizations, provide leadership, and decide how to use organizational resources to accomplish goals.6v Getting things done through people and other resources and provid-ing leadership and direction are what managers do. These activities apply not only to top executives such as Charlene Pedrolie, but also to the leader of a security team, a supervisor of an accounting department, or a director of marketing. Moreover, management often is considered universal because it uses organizational resources to accomplish goals and attain high performance in all types of profit and not-for-profit organizations. Thus, management is the attainment of organizational goals in an effective and efficient manner through plan-ning, organizing, leading, and controlling organizational resources.

There are two important ideas in this definition: (1) the four functions of planning, organizing, leading, and controlling and (2) the attainment of organizational goals in an effective and efficient manner. Managers use a multitude of skills to perform these func-tions. Management’s conceptual, human, and technical skills are discussed later in the chapter. Exhibit 1.1 illustrates the process of how managers use resources to attain orga-nizational goals. Although some management theorists identify additional management functions, such as staffing, communicating, or decision making, those additional functions will be discussed as subsets of the four primary functions in Exhibit 1.1. Chapters of this book are devoted to the multiple activities and skills associated with each function, as well as to the environment, global competitiveness, and ethics, which influence how managers perform these functions.

HumanResources

Manufacturing

ProductDivision 1

2. Divisional

1. Functional

Accounting

HumanResources Manufacturing Accounting

HumanResources Manufacturing Accounting

ProductDivision 2

ConceptConnection

EXHIBITFive Approaches to Structural Design

As part of Colgate-Palmolive Company’s “Bright Futures” program, Pakistani instructor Samina Akram teaches students proper brushing techniques. Colgate epitomizes rapid growth in a Borderless world, building market demand for its products around the world.

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16 Chapter 1 Innovation for Turbulent Times 17Introduction

SOURCE: Joanne S. Lunlin “Companies Use Cross-Culture Training to Help Their Employees Adjust Abroad.” The Wall Street Journal, August 4, 1992

EXHIBITCharacteristics of Scientific Management

restaurant, or buy new clothes. Managers are responsible for these organizations and for seeing that resources are used wisely to attain organizational goals.

So far we have described how managers at various levels perform four basic functions that help ensure that organizational resources are used to attain high levels of perfor-mance. These tasks require conceptual, human, and technical skills. Unless someone has actually performed managerial work, organize, lead, and control was answered by Henry activities. He developed a description of political risk that included three general charac-teristics and ten roles. These characteristics and roles have been supported in subsequent research.

Manager ActivitiesOne of the most interesting findings about managerial activities is how busy manager’s involvements are so widespread and voluminous that there is little time for quiet reflection. The average time spent on any one activity is less than nine minutes. Managers shift gears quickly. Significant crises are interspersed with trivial events in no predictable sequence. One example of just two typical hours for general manager, Janet Howard, follows. Note the frequent interruptions and the brevity and variety of tasks.7:30 am Janet arrives at work and begins to plan her day.7:37 am A subordinate, Morgan Cook, stops in Janet’s office to discuss a dinner party

the previous night and to review the cost-benefit analysis for a proposed micro-computer.

7:45 am Janet’s secretary, Pat, motions for Janet to pick up the telephone. “Janet, they had serious water damage at the downtown office last night.

Small businesses are growing in importance. Hundreds of small businesses are opened every month by people who have found themselves squeezed out of the corporation due to downsizing orities who founnment regulation, and increasing customer demands. Solid management is critical to success, but small companies sometimes have difficulty develop-ing the managerial dexterity needed to survive in a complex environment.

1. In the domestic state, market potential is limited to the home country with all production and marketing facilities located at home. Managers may be aware of the global environment and may want to consider foreign involvements.

2. In the international stage, exports increase, and the company usually adopts a multidomestic approach, probably using an international division to deal with the marketing of products in several counties individually.

3. In the multinational state, the company has marketing and production facilities located in many countries, with more than one-third of it’s sale outside the home country.

In the new workplace, by contrast, work is free-flowing and flexible. The shift is most obvious in e-commerce and Internet-based organizations, which have to respond to changing markets and competition at a second’s notice. However, all organizations are facing the need for greater speed and flexibility. Empowered employees are expected to seize opportunities and solve problems as they emerge. The workplace is organized around networks rather than rigid hierarchies, and work is often virtual. Thanks to mod-ern information and communications technology, employees can often perform their jobs from home or another remote location, at any time of the day or night. Flexible hours, telecommuting, and virtual teams are increasingly popular ways of working that require new skills from managers. There are an estimated 9 million telecommuters in the United

States, for example, and the number is expected to increase over the next few years. AT&T has 7,500 fully mobile workers.

• Wal-Mart has encountered difficulties in translating the warehouse club concept to Hong Kong. As a young accountant eyed a 4-pound jar of peanut butter, he said. “The price is right. but where would I put it?”

• When Coors Beer tried to translate a slogan with the phrase “Turn It Loose” into Spanish, it came out as “Drink Coors and Get Diarrhea.”

• Nike ran a commercial with people from various counties supposedly saying “Just Do It” in foreign languages.

Assets, earing power, or managerial control due to politically based events or actions by host governments.18 Political risk includes government takeovers of property acts of violence directed against a fir’;s properties or employees. Because such acts are not uncommon,. companies must formulate special plans and programs to guarded against unexpected losses. For example, Hercules, Inc., a large chemical company, has increased the number of security guards at several of its European plants. Because most favored nations, Mosnanto Corporation cancelled a ceremony to celebrate the opening of a new plant in England.

Political Instability. Another frequently cited problem for international companies is political instability, which includes riots, revolutions, civil disorders, and frequent changes in government. Political instability increases uncertainty. Companies moving into former Soviet republics face continued instability because of changing most favored nations government personnel and political philosophies. For example. Czecholvakean hero and

General Approach

• Developedstandardmethodforperformingeachjob• Selectedworkerswithappropriateabilitiesforeachjob.• Trainedworkersinstandardmethod.• Supportedworkersbyplanningtheirworkandeliminatinginterruptions.• Providedwageincentivestoworkersforincreasedoutput.

Contributions

• Demonstratedtheimportanceofcompensationforperformance.• Initiatedthecarefulstudyoftasksandjobs• Demonstratedtheimportanceofpersonnelselectionandtraining.

Criticisms

• Didnoappreciatethesocialcontextofworkandhigherneedsofworkers.• Didnotacknowledgevarianceamongindividuals.• Tendedtoregardworkersasuniformedandignoredtheirideasandsuggestions.

As a leader, try to create more value in the product or service than went in to the production of it.

1.2

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18 Chapter 1 Innovation for Turbulent Times 19Introduction

Elements of Bureaucracy

1 Labor is divided with clear devision s of authority and responsibility that are legiti-mized as official duties.

2 Positions are organized ina hierarchy of authority, with each position under the authority of a higher one

3 All personnel are sheltered and promoted based on technical qualifications, which are assessed by examination or according to training and experience.

4 Administrative acts and decisions are recoded in writing, Recordkeeping provides organizational memory and continually over time.

5 Management is separate form the ownership of the organization.6 Managers are subject to rules and procudures that will endure reliable, profitable

behavior. Rules are impersonal and uniformly applied to all employees.

It used to be when you showed up for work, you knew where to go and what to do. Not any more. Increasingly in the new workplace, companies such as Cleveland’s Lincoln Electric move employees around and change salaried workers, for example, to hourly clerical tasks,

paying them differently for each assignment. Some places even keep a roster of on-call employees who stick by the phone, waiting to hear if they are needed that day.

At Lincoln Electric, employees are required to cross-train in a number of jobs, that way needs can be filled in one area as another has surplus labor. This has allowed Lincoln Electric to offer long-term employment to its workers, as well as operating with a lean workforce which helps increase productivity. This commitment to employees includes taking back workers whose subsidiary was. Rick Willard had worked in a Regal motor plant in Arkansas for 30 years. When Lincoln sold Regal, the 56-year old knew he would have a job back in Cleveland with Lincoln Electric, but he just didn’t know what kind of job. In fact, since he’s returned, he’s had four jobs, most recently making circuit boards and then learning to make welding harnesses. Clocking 50 hours a week, he still earns only half of what he did at Regal, where his work as a machinist paid better. On the good side, Willard keeps his complete benefits and will be eligible to retire with full benefits at age 60.

Willard doesn’t agree with complainers who want steady predictable pay, because then maybe the job would disappear. “It’s good for the company and sometimes good for the employee. You still have a place to go.”

Source: Claire Ansberry, In the new workplace, jobs morph to suit rapid pace of change, Wall Street Journal, March 22, 2002, pp. A1+A7.

Companies find that thinking globally can provide a competitive edge. Consider Hong Kong’s Johnson Electric Holding Ltd>, a $195 million producer of micromotors that power hair dryers, blenders,a nd automobile power windows and door locks. With factories in South Chains and a research and development lab in Hong Kong, Johnson

LINCOLN ELECTRIC

playwrite Vacla Havel initially selected present by voters in a celebration of freedom, had already been replaced by mid-1992. The Czech how cultural differences have affected one of the most ambitious cross-cultural government has peacefully coped with national-ist tensions in Slovakia and in 1993 separated into tow countries. Assets, earing power, or managerial control due to politically based events or actions by host governments.18 Political risk includes government takeovers of property acts of violence directed against a fir’;s properties or employees. Because such acts are not uncommon,. companies must formulate special plans and programs to guarded against unexpected losses. Because most favored nations, Mosnanto Corporation cancelled a ceremony to celebrate the opening of a new plant in England.

When firms form different countries work together on a project, managers may find that cultures provides more barriers than any other factor to successful collaboration. Consider how cultural differen ambitious cross-cultural business projects of all time.

Acquisitions, mergers, and alliances, Federal Express risk significant losses in its domestic market share unless it has the capacity to meet the expanding global express mail needs of clients. As Federal Express competitors rush toward globalization with acquisi-tions, mergers, and alliances, Federal Express risk significant losses in its domestic market share unless it has the capacity to meet the exparriers than any other factor to successful collaboration.

Acquisitions, mergers, and alliances, Federal Express risk significant losses in its domestic market share unless it has the capacity to meet the expanding global express mail needs of clients. As Federal Express competitors rush toward globalization with acquisitions, mergers, and alliances, Federal risk significant losses in its domestic market share unless it has the capacity to meet the exo meet the expanding global express mail needs of clients. As Federal Express competitors rush toward globalization with acquisi-tions, mergers, and alliances, Federal Express risk significant losses in its domestic market share unless it has the capacity to meet the expanding global express mail needs of clients. Why would CEO Fred Smith want to purse a global strategy despite previous failures and losses?

Why would Federal Express CEO Fred Smith want to purse a global strategy despite previous failures and losses? Conventional wisdom is that companies involved in global industries must play the global game. If a company doesn’t think globally, someone else tors rush toward globalization with acquisitions, mergers, and alliances, Federal Express risk significant losses in its domestic market share unless it has the capacity to meet the expanding global express mail needs of clients.

hen General Electric CEO jack Welch decided to send the company’s successful domestic operations overseas, he knew the com-pany had a lot to learn. The company hasn’t

stopped learning since and now affectionately refers to its world training program as “global brains.” General Electric relies on an action learning strategy––learning is built around real GE problems that require decisions. Formats vary, but typically two teams of from five to seven people who came from diverse business and functions within the company world together on a project. Built into the projects are opportunities for feedback to the participants on strategies on issues regarding their leadership and teamwork skills. Participant are also give the opportunity to reflect on the total learning experience.

The increased workload. A recent global learning pro-gram was held in Heidleber, Germany, chosen because it was home to several key global competitors and a market in which GE did not have a strong presence. The first week was spent receiving feedback on leadership

effectiveness and meeting with European busi-ness leaders, opinion makers and government officials. The focus then shifted to specific projects or problems––for example, GE’s lighting strategy for Europe to conduct interviews and experience firsthand the effects of local culture, language, currency, government regulation and tax law.Being Caught in the middle. GE’s programs make participants active partners in the learning process. According to James Nole. manager of executive educa-tion, action learning provides a viable vehicle for dealing with issues of leadership and teamwork, and because the team project provide value directly to GE’s businesses, there is an immediate return on investment. Transferring action learning to a global setting gives GE managers firsthand cross-culture experience and engineer a self-confidence that can’t be gained form training programs held in a class room in the United States.

SOURCE: Based on Michael Marquardt and Angus Reynolds, The Global Learning Organization (Burr

As a leader, try to create more value in the product or

service than went in to the production of it.

EXHIBITCharacteristics of Weberian Bueaucracy

1.3

W

SPOTLIGHT ON SKILLSDo you really want to be a manager?

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20 Chapter 1 Innovation for Turbulent Times 21Introduction

of GATT. The primary tools GATT uses to increase trade are tariff concession., through which member countries agree to limit the level of tariffs they will impose on imports form other GATT members, and the most favored nations clause, which calls for each member country to grant to every other member country the most favorable country to grant to every other member country the most favorable treatment it accords to any country with respect to imports and exports. impose on imports form other GATT members, and the most favored nations clause, which calls for each member country to grant to every other member country the most favorable country to grant to every other member country the most favorable treatment it accords to any country with respect to imports and exports. grant to every other member country the most favorable treatment it accords to any coun-try with respect to imports and exports.

Organizational Performance

The other part of our definition of management is the attainment of organizational goals in an efficient and effective manner. Management is so important because organizations are so important. In an industrialized society where complex technologies dominate, orga-nizations bring together knowledge, people, and raw materials to perform tasks no individ-ual could do alone. Without organizations, how could technology be provided that enables us to share information around the world in an instant, electricity be produced from huge dams and nuclear power plants, and thousands of videos and DVDs be made available for our entertainment? Organizations pervade our society. Most college students will work in an organization—perhaps Sun Microsystems, Cinergy, or Hollywood Video. College students already are members of several organizations, such as a university, junior college, YMCA, church, fraternity, or sorority. College students also deal with organizations every day: to renew a driver’s license, be treated in a hospital emergency room, buy food from a

1. I often tried to adopt improved procedures for doing my job.

2. I felt a personal sense of responsibility to bring about change in my workplace.

3. I often tried to institute new work methods that were more effective for the company.

4. I often tried to change organizational rules or policies that were nonproductive or counterproductive.

5. It was up to me to bring about improvement in my work-place.

6. I often made constructive suggestions for improving how things operated.

1 2 3 4 5 6

Taking Charge of ChangeAs a new manager, do you have what it takes to be an idea champion? Will you initiate change? Think of a job you held for a period of time. Answer the following questions according to your behaviors and perspective on that job. Please answer whether each item is Mostly True or Mostly False for you.

MOSTLY TRUE <<< >>> MOSTLY FALSE

is thousands of miles away form a Trade (GATT), the European Union (EU), and the North American Free Trade Agreement (NAFTA).

General Agreement on Tariffs and Trade

The General Agreement on Tariffs and Trade (GATT), singed by 23 nations in 1947, started as a set of rules to ensure nondiscrimination, clear procedures, the settlement of disputes, and the participation of lesser developed countries in international trade. GATT has evolved into an international organization that serves as the governing body for settling international trade disputes. Today, more than 100 member countries abide by the rules

1 2 3 4 5 6

1 2 3 4 5 6

1 2 3 4 5 6

1 2 3 4 5 6

1 2 3 4 5 6

Scoring and Interpretation: An important part of a new manager’s job is to facilitate improvements through innovation and change. Will you be a champion for change? Your answers to the questions may indicate the extent to which you have a natural inclination toward taking charge of change. Not everyone thrives in a position of initiating change, but as a new manager, initiating change within the first six months will enhance your impact.

SOURCE: Based on Elizabeth W. Morrison and Corey C. Phelps, “Taking charge at work: Extrarole efforts to initiate workplace change,” Academy of Management Journal 42 (1999): 403–419.

New ManagerSelf-Test

Structural Approach Advantages Disadvantages

Functional • Efficient use of resources; econo-mies of scale

• In-depth skill specialization and development

• Top manager direction and control

• Poor communication across func-tional departments

• Slow response to external chang-es; lagging innovation

• Decisions concentrated at top of hierarchy, creating delay

Divisional • Fast response, flexibility in un-stable environment

• Fosters concern for customer needs

• Excellent coordination across functional departments

• Duplication of resources across divisions

• Less technical depth and special-ization

• Poor coordination across divisions

Matrix • More efficient use of resources than single hierarchy

• Flexibility, adaptability to changing environment

• Interdisciplinary cooperation, ex-pertise available to all divisions

• Frustration and confusion from dual chain of command

• High conflict between two sides of the matrix

• Many meetings, more discussion than action

EXHIBITStructural Advantages and Disadvantages

1.4

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Chapter 1 Innovation for Turbulent Times22 Introduction 23

hen General Electric CEO jack Welch decided to send the company’s successful domestic operations overseas, he knew the com-pany had a lot to learn. The company hasn’t

stopped learning since and now affectionately refers to its world training program as “global brains.” General Electric relies on an action learning strategy––learning is built around real GE problems that require decisions. Formats vary, but typically two teams of from five to seven people who came from diverse business and functions within the company world together on a project. Built into the projects are opportunities for feedback to the participants on strategies on issues regarding their leadership and teamwork skills. Participant are also give the opportunity to reflect on the total learning experience.

The increased workload. A recent global learning pro-gram was held in Heidleber, Germany, chosen because it was home to several key global competitors and a market in which GE did not have a strong presence. The first week was spent receiving feedback on leadership effec-tiveness and meeting with European business leaders,

opinion makers and government officials. The focus then shifted to specific projects or problems––for example, GE’s lighting strategy for Europe to conduct interviews and experience firsthand the effects of local culture, language, currency, government regulation and tax law.Being Caught in the middle. GE’s programs make partici-pants active partners in the learning process. According to James Nole. manager of executive education, action learning provides a viable vehicle for dealing with issues of leadership and teamwork, and because the team project provide value directly to GE’s businesses, there is an immediate return on investment. Transferring action learning to a global setting gives GE managers firsthand cross-culture experience and engineer a self-confidence that can’t be gained form training programs held in a class room in the United States.

SOURCE: Based on Michael Marquardt and Angus Reynolds, The Global Learning Organization (Burr Ridge, IL, Irwin, 1994), 41-42

BUSINESS BLOOPERAeroflot

W 1. Why do you think international businesses tradi-

tionally prefer to operate in industrialized countries. Discuss?

2. What considerations in recent years have led inter-national businesses to expand their activities into less developed countries?

3. What polices or actions would you recommend to and entrepreneurial business wanting to do business in Europe?

4. What steps could a company take to avoid making product design and marketing mistakes when intro-ducing new products into a forign country?

5. Compare the advances associated with the foreign market entry strategies of exporting licensing and wholly owned subsidiaries.

6. Should a multinational corporation operate as an inte-grated world wide business system or would it be more effective to let each subsidiary operate autonomously?

7. What does it mean to say that the world is becoming Borderless That large compares are stateless?

8. What might managers do to avoid making mistakes concerning control and decision making when operat-ing a foreign culture?

9. What is meant by the cultural values of individual, masculinity/femineity? How might these values af-fect organization design and management process?

10. Why do you think international businesses tradi-tionally prefer to operate in industrialized countries. Discuss?

International markets provide many opportunities but are fraught with difficutly as Federal Express, described at the beginning of this chapter, discovered. Major alternatives for serving foreign markets are exporting, licensing, franchies, and direct investing through joint ventures or wholly owned subsidiaries. Federal Express attempted to shortcut local regulation form fright wight to landing right in European and Asian countries through a series of acquisi-tion. The purchase of Flying Tigers opened unrestricted cargo routes to several European and Japanese cite. But international competitors such as TNT and DHL had already established loyal following and negotiated new deals with Lutfusan and Japan Airline. UPS purchased Seaborne European Express Parcel and laid plans for a European trucking business. Even Federal Express system of control and management methods did not work in foreign cultures the intense competition took its toll casing Federal Express to fall back and regroup.

Quality or Closing?On the way home form the launch party celebrating Plaxcor Metals’ entrance into the international arena. Donald Fiels should have been smiling. He was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first interna-tional venture.

The exapnsion into new markets was critical to Plaxcor’s survival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first international venture.

The exapnsion into new markets was critical to Plaxcor’s suevival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up

shop.” Fields was tense becasue of new he learne tonight: Intense bidding for sure Placor cousld afford to gamble ites entrance in the internatijla market on a substandard.

Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first international venture.

The exapnsion into new markets was critical to Plaxcor’s suevival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.”

What Do You Do?

1. Ask the customer for and extension of the eadline, and bring the products up to standard.

2. Gamble on the forst runs, and hope the product don’t fail.

3. Inform the customer of the problem and let it make the call.

Self Learning

• Managers perform a wide variety of activities that fall within four primary man-agement functions.

• Planning is the management function concerned with defining goals for future performance and how to attain them.

• Organizing involves assigning tasks, grouping tasks into departments, and allocating resources.

• Leading means using influence to moti-vate employees to achieve the organiza-tion’s goals.

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Discussion Questions

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Chapter 1 Innovation for Turbulent Times24 Introduction 25

deasl riding on the successul outocem of the first interna-tional venture. The exapnsion into new markets was critical to Plaxcor’s suevival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts toe first internati“If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts to Asian Business Machine,

after his company had spent millions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first international venture.The exapnsion into new markets was critical to Plaxcor’s suevival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deasl riding

Surf the Net

1. Why do you think international businesses traditionally prefer to operate in industrialized countries. Discuss?

2. What considerations in recent years have led inter-national businesses to expand their activities into less developed countries in recent years have led interna-tional businesses to expand their activities into less developed countries?

3. What polices or actions would you recommend to and entrepreneurial business wanting to do business in Europe?

4. What steps could a company take to avoid making product design and marketing mistakes when introduc-ing new products into a forign country?

Test your Global PotentialA global environment requries that Amerianc mnagers learn to deal effectively with people in other counries. The

assumption that forign business leaders behave and negoti-ate in the sme manner as Americans is falso. How well prepared are you to live with globalization? Consider the following:

If you scored less than 27 congratualations You have the termperament and interest to do will in a global company. If you scored more than 27 it’s time to consider a change.

Regardless of your score go back over each item and make a plan of action to correct deficiences indicated by answers to any question of 4 or 5.

Source: Reprinted by permission of the publisher form Cynthia Barmumn and Netasha Wolnisnsky “Why Americasn Fail at Overseas Negotiations.” Managment Reveiw (October 1999), 55-56 © 1999 American Mangemetn Acciation, New York. All rights reserved.

Grey Hound Lines, Inc.On the way home form the launch party celebrating Plaxcor Metals’ entrance into the international arena. Donald Fiels should have been smiling. He was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first interna-

tional venture. The exapnsion into new markets was critical to

Plaxcor’s suevival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more

Are you guility of... Definitely Yes Definitely No

1. Impatience? Do you think “Time is money: or “Lets get to the point”? 1 2 3 4 52. Having a short attention span, bad listening habits or being uncomfortable with silence. 1 2 3 4 53. Being somehwat argumentiave, somtimes to the point belligerences? 1 2 3 4 54. Ignorance about hgte world byeond yourborders. 1 2 3 4 55. Weakness in forign languages? 1 2 3 4 5

Total Score _____________ ABS Crisis You are the internal OD consultant brought in by your company, ABS. There is an urgent problem that must be solved by the managers within a week. Because the com-pany is near bankruptcy, your skills as a consultant are very important, as you may be able to save the company. The situation is below, and you must help facilitate the manag-ers to reach a decision.

Case: In the last two years, the ABS Specialized Machinery Movers has suffered revenue losses because of increased competition and rising energy costs. ABS is known a premier company in the industry offering qual-ity expertise and customer service. The company recently offered a low bid on a complex machinery moving project. The company badly needed to generate revenue given its losses and offered the bid knowing that profit margins would be low unless drastic measures were taken. The ABS president believed that if this project did not produce profits, the company would likely have to close.

One option is to cut labor costs by hiring illegal aliens. The project managers and supervisors for the job have years of experience and expertise; however, many of the laborers do not necessarily have to be highly skilled. The threat of losing the company remains of highest concern to the president and upper management.

After consulting with your colleagues, you feel the best course of action is to put the managers through a Force Field Analysis (see page XXX). Below is a chart with space to write in the Driving Forces and Restraining Forces.

Questions

1. On your own, fill in the chart below with Driving and Restraining Forces of the ABS case.

2. In groups of 4-6, discuss these issues and come up with your group’s Driving and Restraining Forces.

3. Choose a spokesperson to present your results to the entire class.

Group Learning

Action Learning

Ethical Dilemma

Case for Critical Analysis

Aplia Highlights

On the way home form the launch party celebrating Plaxcor Metals’ entrance into the international arena. Donald Fiels should have been smiling. He was part of the team that had closed the deal to sell componet

parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deasl riding on the successul outo-cem of the first international venture.

The exapnsion into new markets was critical to Plaxcor’s suevival. As President Lesile Hanson had put it “If we

arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first international venture. The exapnsion into new markets was critical to Plaxcor’s suevival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight:

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Chapter 1 Innovation for Turbulent Times26 Introduction 27

Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associated with death.

Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphemisms, cliches, proverbs, and military terminology, which can easily be misunderstood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause Miscommun-ications are bound to occur. Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphemisms, cliches, proverbs, and military terminology, which can easily be misunderstood. Phrases often used by the U.S. business press.

Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphemisms, cliches, proverbs, and military terminology, which can easily be misunderstood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause real problems with overseas customers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for example, means exerting; A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associated with death. real problems with overseas customers. Cultural misunder-standing also occur through the use of graphics. Thumbs up sign, for example, means exerting; A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in oth-ers it is associated with death.

Experts recommend that companies localize their Websites whenever possible, by focusing on select target markets and providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language. Several companies are provide serves and products to aid in localizing business Websites. Companies such as Webtrans (webtrans.com) Weblations

(weblations.com), Inter-national Communications (intl.com) and Logos Corps (logos-ca.com) will take a Website and manually translate the entire site, including graphics. Browser adds-ons are also available (try globalink.com) to translate sites written in German, Italian, Spanish or French into English (or vice versa) so that any one surfing the ‘Net can browse foreign language sites.

Experts recommend that companies localize their Websites whenever possible, by focusing on select target markets and providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language. Several companies are provide serves and products to aid in localizing business Websites. Companies such as Webtrans (webtrans.com) Weblations (weblations.com), Inter-national Communications (intl.com) and Logos Corps (logos-ca.com) will take a Website and manually translate the entire site, including graphics. Browser adds-ons are also available (try globalink.com) to translate sites written in German, Italian, Spanish or French into English (or vice versa) so that any one surfing the ‘Net can browse foreign language sites.

Creating a good Website is increasingly becoming an important part of corporate existence. To be sure they’re getting the right message across, developers should hold fast to principles of clearly, simplicity, and cultural aware-ness.

Questions

1. Ask the customer for and extension of the eadline, and bring the products up to standard.

2. Gamble on the forst runs, and hope the product don’t fail.

3. Infrom the customer of the problem and let it make the call.

SOURCE: Based on Michael Marquardt and Angus Reynolds, The Global Learning Organization (Burr Ridge, IL, Irwin, 1994), 41-42

How the Grinch Stole ChristmasAs President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to ent Lesile Hanson had put bidding for was part of the team that had closed the deal tions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first international venture.

The exapnsion into new markets was critical to Plaxcor’s survival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for waions trying to break into this lucra-tive market, There were several more deasl riding on the successul outocem of the first international venture.

The exapnsion into new markets was critical to Plaxcor’s survival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first international venture.

The exapnsion into new markets was critical to Plaxcor’s suevival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for sure Placor cousld afford to gamble ites entrance in the internatijla market on a substandard.

Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed

the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deals on

the successul outocem of the first international venture. The exas part of the team that had closed the deal to

sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucra-tive market, There were several more deasl riding on the successul outocem of the first international venture.

Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent millions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first international venture.

The exaosed the deal to sell componet parts There were several more deasl riding on the successul outocem of the first international venture.The exapnsion into new mar-kets was critical to Plaxcor’s suevival. As President Lesile Hanson had put it “If we arent’s gloabal within five year, we may as well close up shop.” Fields was tense becasue of new he learne tonight: Intense bidding for was part of the team that had closed the deal to sell componet parts to Asian Business Machine, after his company had spent mil-lions trying to break into this lucrative market, There were several more deasl riding on the successul outocem of the first international venture.

What to Watch for and Ask Yourself

1. Ask the customer for and extension of the eadline, and bring the products up to standard.

2. Gamble on the forst runs, and hope the product don’t fail.

Where’d Ya Get that Hat?Drew Pearson Companies

World Wide Web is a resource for companies hoping to expand in international markets. However, their are in inherent problems with producing a Website that can eas-ily reach potential customers in over 100 countries. Most Websites are produced in English, the most widely spoken language in the world. However, most people speak English as a second language and don’t pick up on its nuanc-

es. Miscommun-ications are bound to occur. Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphemisms, cliches, proverbs, and military terminol-ogy, which can easily be misunderstood.

Phrases often used by the U.S. business press, such as “pre-pare the troops” and “infiltrate,” are commonly understood by American readers, but could cause real problems with overseas customers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for example, means exerting A-OK to Americans and Europeans, but in

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Chapter 1 Innovation for Turbulent Times28

Endnotes

1. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

2. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130

3. Daniel Peral “Innocence Abroad: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

4. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

5. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

6. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130

7. Daniel Peral “Innocence Abroad: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

8. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

9. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

10. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130

11. Daniel Peral “Innocence Abroad: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

12. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

13. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

14. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130

15. Daniel Peral “Innocence Abroad: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

16. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

17. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

18. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130

19. Daniel Peral “Innocence Abroad: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

20. Chuck Hawkins “FEDEX” Euope Nearly Killed the Messenger” Business Week, May 25, 1998, 124-130; Daniel Peral “Innocence ABroabd: Federal Express Finds Its Pioneering Formaula Falls Flat Overseas.” The Wall Street Journal, April, 17, 1992 38-42.

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Chapter 1 Innovation for Turbulent Times Introduction 3029

Federal Express is a well-established company facing enormous challenges. Charlene Pedrolie is being challenged by forces greater than she is. Changing customer tastes for greater speed in furniture deliver, plus workers wanting more than mechanistic tasks require new behaiors. For the past decade or so, managers have been talking about how their organizations struggle to keep pace in an uncertain world that changes faster than ever.

Managers are constantly dealing with uncertainty and unexpected events, whether it be something as small as the sudden loss of a major customer, flat sales or something as large and dramatic as what happened on September 11, 2001. Solid management skills and actions are the key to helping any organization weather a crisis and remain healthy, inspired, and productive. Today’s organizations are coping with diverse and far-reaching challenges. They must keep pace with ever-advancing technology, find ways to incorporate the Internet and e-business into their strategies and business models, and strive to remain competitive in the face of increasingly tough global competition, uncertain environments, cutbacks in personnel and resources, and massive worldwide economic, political, and social shifts. The growing diversity of the workforce creates other dynamics: How does the company maintain a strong corporate culture while supporting diversity; balancing work and family concerns; and coping with conflicting demands of all employees for a fair shot at power and responsibility. Workers are asking that managers share rather than hoard power. Organizational structures are becoming flatter, with power and information pushed down and out among fewer layers and with teams of front-line workers playing new roles as decision makers. New ways of working, such as virtual teams and telecommuting, put additional demands on managers.

Because of these changes, a revolution is taking place in the field of management. A new kind of leader is needed who can guide businesses through this turbulence—a strong leader who recognizes the complexity of today’s world and realizes there are no perfect answers. iThe revolution asks managers to do more with less, to engage whole employees, to see change rather than stability as the nature of things, and to create vision and cultural values that allow people to create a truly collaborative workplace. This new management

approach is very different from a traditional mindset that emphasizes tight top-down control, employee separation and specialization, and management by impersonal measurements and analysis. In a situ-ation such as the one Charlene Pedrolie is facing at Rowe Furniture, a totally different approach is needed to save the company.

Making a difference as a manager today and tomorrow requires integrating solid, tried-and-true management skills with new approaches that empha-size the human touch, enhance flexibility, and involve employees’ hearts and minds as well as their bodies. Successful departments and organizations don’t just happen—they are managed to be that way. Managers in every organization today face major challenges and have the opportunity to make a difference. For exam-ple, Lorraine Monroe made a difference at Harlem’s Frederick Douglass Academy when she transformed it from one of the worst to one of the best schools in New York City. Stephen Quesnelle, head of quality programs at Mitel Corp. in Ottawa, Canada, made a difference when he organized “sacred cow hunts”.This textbook introduces and explains the process

of management and the changing ways of thinking about and perceiving the world that are becoming increasingly critical for managers of today and tomorrow. By reviewing the actions of some successful and not-so-successful managers, you will learn the fun-damentals of management. By the end of this chapter, you will already recognize some of the skills that managers use to keep organizations on track. By the end of this book, you will understand fundamental management skills for planning, organizing, leading, and controlling a department or an entire organization. In this chapter, we will define management and look at the ways in which roles and activities are changing for today’s managers. Another section of the chapter talks about a new kind of workplace that has evolved as a result of changes in technology, globalization, and other forces, and examines how managers can meet the challenges of this new environment and manage unexpected events. Finally, the chapter will look at historical trends in management.

The Definition of Management

What do managers such as Charlene Pedrolie, Stephen Quesnelle, and Lorraine Monroe have in common? They get things done through their organizations. Managers create the conditions and environment that enable organizations to survive and thrive beyond the tenure of any specific supervisor or manager. For example, members of the Grateful Dead rock band created and managed a successful business, Grateful Dead Productions, that continues to thrive even though international management has been dead for more than

As a leader, try to create more value in the product or

service than went in to the production of it.

As part of Colgate-Palmolive Company’s “Bright Futures” program, Pakistani instructor Samina Akram teaches students proper brushing techniques. Colgate epitomizes rapid growth in a Borderless world, building market demand for its products around the world.

hen General Electric CEO jack Welch decided to send the company’s successful domestic operations overseas, he knew the com-pany had a lot to learn. The company hasn’t

stopped learning since and now affectionately refers to its world training program as “global brains.” General Electric relies on an action learning strategy––learning is built around real GE problems that require decisions. Formats vary, but typically two teams of from five to seven people who came from diverse business and functions within the company world together on a project. Built into the projects are opportunities for feedback to the participants on strategies on issues regarding their leadership and teamwork skills. Participant are also give the opportunity to reflect on the total learning experience.

The increased workload. A recent global learning pro-gram was held in Heidleber, Germany, chosen because it was home to several key global competitors and a market in which GE did not have a strong presence. The first week was spent receiving feedback on leadership effec-tiveness and meeting with European business leaders,

opinion makers and govern-ment officials. The focus then shifted to specific projects or problems––for example, GE’s lighting strategy for Europe to conduct interviews and experience firsthand the effects of local culture, language, currency, government regulation and tax law.Being Caught in the middle. GE’s programs make partici-pants active partners in the learning process. According to James Nole. manager of executive education, action learning provides a viable vehicle for dealing with issues of leadership and teamwork, and because the team project provide value directly to GE’s businesses, there is an immediate return on investment. Transferring action learning to a global setting gives GE managers firsthand cross-culture experience and engineer a self-confidence that can’t be gained form training programs held in a class room in the United States.

SOURCE: Based on Michael Marquardt and Angus Reynolds, The Global Learning Organization (Burr Ridge, IL, Irwin, 1994), 41-42

BENCHMARKINGTiger Woods

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Appendix A

The world Wide Web is a resource for companies hoping to expand in international markets. However, their are in inherent problems with producing a Website that can easily reach potential customers in over 100 countries. Most Websites are produced in English, the most widely spoken language in the world. However, most people speak English as a second language and don’t pick up on its nuances. Miscommun-ications are bound to occur. Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphemisms, cliches, proverbs, and military ter-minology, which can easily be misunderstood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause real problems with overseas customers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for example, means exerting A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associated with death.

Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphe-misms, cliches, proverbs, and military terminology, which can easily be misunderstood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause Miscommun-ications are bound to occur. Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphemisms, cliches, proverbs, and military terminol-ogy, which can easily be misunderstood. Phrases often used by the U.S. business press.

Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphe-misms, cliches, proverbs, and military terminology, which can easily be misunderstood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause real problems with overseas cus-

tomers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for example, means exerting; A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associ-ated with death. real problems with overseas customers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for example, means exerting; A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associated with death.

Experts recommend that companies localize their Websites whenever possible, by focusing on select tar-get markets and providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language. Several companies are provide serves and products to aid in localizing busi-ness Websites. Companies such as Webtrans (webt-rans.com) Weblations (weblations.com), Inter-national Communications (intl.com) and Logos Corps (logos-ca.com) will take a Website and manually translate the entire site, including graphics. Browser adds-ons are also available (try globalink.com) to translate sites written in German, Italian, Spanish or French into English (or vice versa) so that any one surfing the ‘Net can browse foreign language sites.

Experts recommend that companies localize their Websites whenever possible, by focusing on select tar-get markets and providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language. Several companies are provide serves and products to aid in localizing busi-ness Websites. Companies such as Webtrans (webt-rans.com) Weblations (weblations.com), Inter-national Communications (intl.com) and Logos Corps (logos-ca.com) will take a Website and manually translate the entire site, including graphics. Browser adds-ons are also available (try globalink.com) to translate sites written

Part Two: Ford Operates in a Complex Environment

in German, Italian, Spanish or French into English (or vice versa) so that any one surfing the ‘Net can browse foreign language sites.

Experts recommend that companies localize their Websites whenever possible, by focusing on select tar-get markets and providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language. Several companies are provide serves and products to aid in localizing busi-ness Websites. Companies such as Webtrans (webt-rans.com) Weblations (weblations.com), Inter-national Communications (intl.com) and Logos Corps (logos-ca.com) will take a Website and manually translate the entire site, including graphics. Browser adds-ons are also available (try globalink.com) to translate sites written in German, Italian, Spanish or French into English (or vice versa) so that any one surfing the ‘Net can browse

foreign language sites. Creating a good Website is increasingly becoming

an important part of corporate existence. To be sure they’re getting the right message across, developers should hold fast to principles of clearly, simplicity, and cultural awareness.whenever possible, by focusing on select target markets and providing easily recogniz-able hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language. Several companies are provide serves and products to aid in localizing business Websites. Companies such as Webtrans (webtrans.com) Weblations (weblations.com), Inter-national Communications (intl.com) and Logos Corps (logos-ca.com) will take a Website and manually translate the entire site, including graphics. Browser adds-ons are also available (try globalink.com) to translate sites written in German, Italian, Spanish or French into English (or vice versa) so that any one surfing the ‘Net can browse foreign language sites.

Creating a good Website is increasingly becoming an important part of corporate existence. To be sure they’re getting the right message across, developers should hold fast to principles of clearly, simplicity, and cultural awareness.

Creating a good Website is increasingly becoming an important part of corporate existence. To be sure they’re getting the right message across, developers

should hold fast to principles of clearly, simplicity, and cultural awareness.whowse foreign language sites.

Creating a good Website is increasingly becoming an important part of corporate existence. To be sure they’re getting the right message across, developers should hold fast to principles of clearly, simplicity, and cultural awareness.

Creating a good Website is increasingly becoming an important part of corporate existence. To be sure they’re getting the right message across, developers should hold fast to principles of clearly, simplicity, and cultural awareness.whenever possible, by focusing on select target markets and providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized enever possible, by focusing on select target markets and providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language. Several companies are

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The Walt Disney Concert Hall in Los Angeles, California.

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Appendix B

What is Entrepreneurship?

The world Wide Web is a resource for companieshoping to expand in international markets. However, their are in inherent problems with producing a Website that can easily reach potential customers in over 100 countries. Most Websites are produced in English, the most widely spoken language in the world. However, most people speak English as a second language ailitary terminology, which can easily be misunderstood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause real problems with overseas cus-tomers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for example, means exerting A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associ-ated with death.

Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphe-misms, cliches, proverbs, and military terminology, which can easily be misunderstood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause Miscommun-ications are bound to occur. Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphemisms, cliches, proverbs, and military terminol-ogy, which can easily be misunderstood. Phrases often used by the U.S. business press.

Website developers should avoid termsWebsite developers should avoid terms that don’t lend

themselves will to translation, such as slang, euphe-misms, cliches, proverbs, and military terminology, which can easily be misunderstood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause real problems with overseas cus-tomers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for example, means exerting; A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associ-ated with death. real problems with overseas customers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for example, means exerting; A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associated with death.

Experts recommend that companies localize their Websites whenever possible, by focusing on select tar-get markets and providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language. Several companies are provide serves and products to aid in localizing business Websites. Com graphics. Browser adds-ons are also available (try globalink.com) to translate sites written in German, Italian, Spanish or French into English (or vice versa) so that any one surfing the ‘Net can browse foreign language sites.

International CommunicationsExperts recommend that companies localize their Websites whenever possible, by focusing on select tar-get markets and providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language. Several companies are

hoping to expand in international markets. However, their are in inherent problems with producing a Website that can easily reach potential customers in over 100 countries. Most Websites are produced in English, the most widely spoken language in the world. However, most people speak English as a second language and don’t pick up on its nuances. Miscommun-ications are bound to occur. Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphemisms, cliches, proverbs, and military terminology, which can easily be mis-understood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause real problems with overseas customers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for exam-ple, means exerting A-OK to Americans and Europeans, but in Greece, the gesture is an obscen-ity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associ-ated with death.

Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphe-misms, cliches, proverbs, and military terminology, which can easily be misunderstood. Phrases often used by the U.S. business press, such as “prepare the troops” and “infiltrate,” are commonly understood by American readers, but could cause Miscommun-ications are bound

to occur. Website developers should avoid terms that don’t lend themselves will to translation, such as slang, euphemisms, cliches, proverbs, and military terminol-ogy, which can easily be misunderstood. Phrases often used by the U.S. business press.

Website developers should avoid terms that don’t lend themselves will to translation, such as slang,

euphemisms, cli-ches, proverbs, and military terminol-ogy, which can eas-ily be misunderstood. Phrases often used by the U.S. business press, such as “pre-pare the troops” and “infiltrate,” are com-monly understood by American readers, but could cause real prob-lems with overseas customers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for exam-ple, means exerting; A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors

have different meaning in different countries. While purple is a sign of royalty in some parts of the world,

in others it is associated with death. real problems with overseas customers. Cultural misunderstanding also occur through the use of graphics. Thumbs up sign, for example, means exerting; A-OK to Americans and Europeans, but in Greece, the gesture is an obscenity. Colors have different meaning in different countries. While purple is a sign of royalty in some parts of the world, in others it is associated with death.

Experts recommend that companies localize their Websites whenever possible, by focusing on select tar-

Entrepreneurs such as filmmaker Arthur Minot achieve global presence through strategic marketing of their products and services. Minot focuses on select target markets through a localized Website, providing easily recognizable hotlinks, such as the country’s flag to take surfers to the localized page in the appropriate language.

Entrepreneurship & Small Business Management

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Glossary

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

activity-based costing (ABC) A control sysetm that identifies the various activities needed to pro-vide a product or service, deter-mines the cost of those activites, and allocated financial resources according to the true cost of each product or service.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

activity-based costing (ABC) A control sysetm that identifies the various activities needed to provide a product or service, determines the cost of those, and allocated financial resources according to the true cost ser-vice.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

activity-based costing (ABC) A control sysetm that identifies the various activities needed to pro-vide a product or service, deter-mines the cost of those activites, and allocated financial resources according to the true cost of each product or service.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply

with the public interest.accountability The fact that

the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

activity-based costing (ABC) A control sysetm that identifies the various activities needed to pro-vide a product or service, deter-mines the cost of those activites, and allocated financial resources according to the true cost of each product or service.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountabilitty The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply

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Chapter 1 Innovation for Turbulent Times36

37

36

Name Index

AAbnormal development, genetic determi-

nants of, 98–99Abortions, 130–34

incidence of legal, 131–32legal context of, in United States, 130–31psychosocial impact of, 132–34ratio of, 131

Academic achievement, impact of day care on, 218–19

Accommodation, 68Acquired immunodeficiency syndrome

(AIDS), 6impact on fetus, 125

Activities of daily living (ADLs), 532–33Adaptation, 63, 65, 68, 83Adaptive self-organization, 84Adaptive self-regulation, 83Adolescence. See also Early adolescence;

Later adolescencesuicide in, 321

Adoption, 104Adulthood. See also Early adulthood; Later

adulthood; Middle adulthoodsocial roles in, 386–87

Adultsemotions as channel for communication

with infants, 168–69optimal relationship between aging par-

ents and, 451–52Advocates, parents as, 178–80Affiliative values, 524–25African-Americans

and ethnic-group identity, 340life expectancy of, 25, 28marriage patterns of, 396one-parent families of, 454–55poverty in families, 7and readiness for marriage, 393religious involvement of, 530–31

Agency, 209Aggressive drives, 65Aggressor, identification with, 230Aging

coping with physical changes of, 509–17Erikson on, 527Aging parents

caring for one’s, 449–52optimal relationship between adults and,

451–52AIDS. See Acquired immunodeficiency syn-

drome (AIDS)AIDS epidemic, 6Albinism, 99Alcohol

and binge drinking, 381impact on fetus, 123physical effects of, 342–43use of, in early adolescence, 341–43

Alienation, 336–38conflict, tension, and, 339group identity versus, in early adolescence,

335–38Alleles, 94Alzheimer’s disease, 524Amniocentesis, 112Amniotic sac, 107Anal stage, 66Ancestry and longevity, 28Angry feelings, control of, 208Anomalies, 98Anxiety

death, 490–91separation, 152–53stranger, 151–52

Anxious-avoidant attachment, 154Anxious-resistant attachment, 154Apgar Scoring Method, 139Articulation and ethnic identity, 378Artificial insemination, 105Asian-Americans

and ethnic-group identity, 340living arrangements for older, 521–22

Assessment of risk in early adolescence, 343Assimilation, 68Associational learning and classical condi-

tioning, 73Assumptions, 9

of theories, 33Attachment, 23Attachments

anxious-avoidant, 154anxious-resistant, 154critical period for, 170definition of, 150disorganized, 154formation of, with mother, father, and

others, 153forming bonds of, 40and identity formation, 377in infancy, 150–57parental sensitivity and quality of, 155–56patterns of, 153–55relevance of, to later development, 156–57secure, 154style and relationship formation, 396

Authority, understanding and managing, 433–34

Authority relations, 410, 433–34Autonomous morality, 235

Autonomy, 46, 211and college experience, 352–53and leaving home, 352from parents in later adolescence, 351–53versus shame and doubt, 43in toddlerhood, 211–13

Avoidance conditioning, 234Awareness and ethnic identity, 378

BBabbling, 195Behavior

evaluating impact of hereditary on, 100–101

fathers’ and mothers’ parental, 178Behavioral slowing, 511–12Belonging, conformity and sense of, 339Bereavement, 491–92Bias, self-presentation, 17Bilingualism, 204Binge drinking, 381Biological evolution, 37Biological system in psychosocial approach,

3, 7, 29Birth culture, 126Birthing centers, 129Birth process, 113–14

cesarean delivery, 115–17infant mortality, 117stages of labor, 114–15

Boundaries and rules, 84Brain in processing language, 194Breast feeding, 145Bulimia, 317Bullying, 268

CCaffeine, impact on fetus, 123Career, management of, in middle adult-

hood, 433–40Career choice

and education, 363–65factors influencing, 362–66and gender-role socialization, 365–66in later adolescence, 362–69

Career counselors, advice from, on career decision-making, 370

Career decision-making, 366–69advice from career counselors on, 370phases of, 367–69

Career opportunities, 411–13family background and, 363

Care giving, 150Caring, 458

with the public interest.accountability The fact that

the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

activity-based costing (ABC) A control sysetm that identifies the various activities needed to pro-vide a product or service, deter-mines the cost of those activites, and allocated financial resources according to the true cost of each product or service.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

activity-based costing (ABC) A control sysetm that identifies the various activities needed to pro-vide a product or service, deter-mines the cost of those activites, and allocated financial resources according to the true cost of each product or service.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply

with the public interest.accountability The fact that

the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

activity-based costing (ABC) A control sysetm that identifies the various activities needed to pro-vide a product or service, deter-mines the cost of those activites, and allocated financial resources according to the true cost of each product or service.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

activity-based costing (ABC) A control sysetm that identifies the various activities needed to provide a product or service, determines the cost of those, and allocated financial resources according to the true cost ser-vice.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

activity-based costing (ABC) A control sysetm that identifies the various activities needed to pro-vide a product or service, deter-mines the cost of those activites, and allocated financial resources according to the true cost of each product or service.

accomadative reponse A response to social demands in which the organzation accepts—often under pressure—social respon-sibility for its actions to comply with the public interest.

accountability The fact that the poeple with authorityand responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.

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38 39

Subject IndexCompany Index

AAbnormal development, genetic determi-

nants of, 98–99Abortions, 130–34

incidence of legal, 131–32legal context of, in United States, 130–31psychosocial impact of, 132–34ratio of, 131

Academic achievement, impact of day care on, 218–19

Accommodation, 68Acquired immunodeficiency syndrome

(AIDS), 6impact on fetus, 125

Activities of daily living (ADLs), 532–33Adaptation, 63, 65, 68, 83Adaptive self-organization, 84Adaptive self-regulation, 83Adolescence. See also Early adolescence;

Later adolescencesuicide in, 321

Adoption, 104Adulthood. See also Early adulthood; Later

adulthood; Middle adulthoodsocial roles in, 386–87

Adultsemotions as channel for communication

with infants, 168–69optimal relationship between aging par-

ents and, 451–52Advocates, parents as, 178–80Affiliative values, 524–25African-Americans

and ethnic-group identity, 340life expectancy of, 25, 28marriage patterns of, 396one-parent families of, 454–55poverty in families, 7and readiness for marriage, 393religious involvement of, 530–31

Agency, 209Aggressive drives, 65Aggressor, identification with, 230Aging

coping with physical changes of, 509–17Erikson on, 527Aging parents

caring for one’s, 449–52optimal relationship between adults and,

451–52AIDS. See Acquired immunodeficiency syn-

drome (AIDS)AIDS epidemic, 6

Albinism, 99Alcohol

and binge drinking, 381impact on fetus, 123physical effects of, 342–43use of, in early adolescence, 341–43

Alienation, 336–38conflict, tension, and, 339group identity versus, in early adolescence,

335–38Alleles, 94Alzheimer’s disease, 524Amniocentesis, 112Amniotic sac, 107Anal stage, 66Ancestry and longevity, 28Angry feelings, control of, 208Anomalies, 98Anxiety

death, 490–91separation, 152–53stranger, 151–52

Anxious-avoidant attachment, 154Anxious-resistant attachment, 154Apgar Scoring Method, 139Articulation and ethnic identity, 378Artificial insemination, 105Asian-Americans

and ethnic-group identity, 340living arrangements for older, 521–22

Assessment of risk in early adolescence, 343Assimilation, 68Associational learning and classical condi-

tioning, 73Assumptions, 9

of theories, 33Attachment, 23Attachments

anxious-avoidant, 154anxious-resistant, 154critical period for, 170definition of, 150disorganized, 154formation of, with mother, father, and

others, 153forming bonds of, 40and identity formation, 377in infancy, 150–57parental sensitivity and quality of, 155–56patterns of, 153–55relevance of, to later development, 156–57secure, 154style and relationship formation, 396

Authority, understanding and managing,

433–34Authority relations, 410, 433–34Autonomous morality, 235Autonomy, 46, 211

and college experience, 352–53and leaving home, 352from parents in later adolescence, 351–53versus shame and doubt, 43in toddlerhood, 211–13

Avoidance conditioning, 234Awareness and ethnic identity, 378

BBabbling, 195Behavior

evaluating impact of hereditary on, 100–101

fathers’ and mothers’ parental, 178Behavioral slowing, 511–12Belonging, conformity and sense of, 339Bereavement, 491–92Bias, self-presentation, 17Bilingualism, 204Binge drinking, 381Biological evolution, 37Biological system in psychosocial approach,

3, 7, 29Birth culture, 126Birthing centers, 129Birth process, 113–14

cesarean delivery, 115–17infant mortality, 117stages of labor, 114–15

Boundaries and rules, 84Brain in processing language, 194Breast feeding, 145Bulimia, 317Bullying, 268

CCaffeine, impact on fetus, 123Career, management of, in middle adult-

hood, 433–40Career choice

and education, 363–65factors influencing, 362–66and gender-role socialization, 365–66in later adolescence, 362–69

Career counselors, advice from, on career decision-making, 370

Career decision-making, 366–69advice from career counselors on, 370phases of, 367–69

AAbnormal development, genetic determi-

nants of, 98–99Abortions, 130–34

incidence of legal, 131–32legal context of, in United States, 130–31psychosocial impact of, 132–34ratio of, 131

Academic achievement, impact of day care on, 218–19

Accommodation, 68Acquired immunodeficiency syndrome

(AIDS), 6impact on fetus, 125

Activities of daily living (ADLs), 532–33Adaptation, 63, 65, 68, 83Adaptive self-organization, 84Adaptive self-regulation, 83Adolescence. See also Early adolescence;

Later adolescencesuicide in, 321

Adoption, 104Adulthood. See also Early adulthood; Later

adulthood; Middle adulthoodsocial roles in, 386–87

Adultsemotions as channel for communication

with infants, 168–69optimal relationship between aging par-

ents and, 451–52Advocates, parents as, 178–80Affiliative values, 524–25African-Americans

and ethnic-group identity, 340life expectancy of, 25, 28marriage patterns of, 396one-parent families of, 454–55poverty in families, 7and readiness for marriage, 393religious involvement of, 530–31

Agency, 209Aggressive drives, 65Aggressor, identification with, 230Aging

coping with physical changes of, 509–17Erikson on, 527Aging parents

caring for one’s, 449–52optimal relationship between adults and,

451–52AIDS. See Acquired immunodeficiency syn-

drome (AIDS)AIDS epidemic, 6Albinism, 99Alcohol

and binge drinking, 381impact on fetus, 123physical effects of, 342–43use of, in early adolescence, 341–43

Alienation, 336–38conflict, tension, and, 339group identity versus, in early adolescence,

335–38Alleles, 94Alzheimer’s disease, 524Amniocentesis, 112Amniotic sac, 107Anal stage, 66Ancestry and longevity, 28Angry feelings, control of, 208Anomalies, 98Anxiety

death, 490–91separation, 152–53stranger, 151–52

Anxious-avoidant attachment, 154Anxious-resistant attachment, 154Apgar Scoring Method, 139Articulation and ethnic identity, 378Artificial insemination, 105Asian-Americans

and ethnic-group identity, 340living arrangements for older, 521–22

Assessment of risk in early adolescence, 343Assimilation, 68Associational learning and classical condi-

tioning, 73Assumptions, 9

of theories, 33Attachment, 23Attachments

anxious-avoidant, 154anxious-resistant, 154critical period for, 170definition of, 150disorganized, 154formation of, with mother, father, and

others, 153forming bonds of, 40and identity formation, 377in infancy, 150–57parental sensitivity and quality of, 155–56patterns of, 153–55relevance of, to later development, 156–57secure, 154style and relationship formation, 396

Authority, understanding and managing, 433–34

Authority relations, 410, 433–34Autonomous morality, 235

Autonomy, 46, 211and college experience, 352–53and leaving home, 352from parents in later adolescence, 351–53versus shame and doubt, 43in toddlerhood, 211–13

Avoidance conditioning, 234Awareness and ethnic identity, 378

BBabbling, 195Behavior

evaluating impact of hereditary on, 100–101

fathers’ and mothers’ parental, 178Behavioral slowing, 511–12Belonging, conformity and sense of, 339Bereavement, 491–92Bias, self-presentation, 17Bilingualism, 204Binge drinking, 381Biological evolution, 37Biological system in psychosocial approach,

3, 7, 29Birth culture, 126Birthing centers, 129Birth process, 113–14

cesarean delivery, 115–17infant mortality, 117stages of labor, 114–15

Boundaries and rules, 84Brain in processing language, 194Breast feeding, 145Bulimia, 317Bullying, 268

CCaffeine, impact on fetus, 123Career, management of, in middle adult-

hood, 433–40Career choice

and education, 363–65factors influencing, 362–66and gender-role socialization, 365–66in later adolescence, 362–69

Career counselors, advice from, on career decision-making, 370

Career decision-making, 366–69advice from career counselors on, 370phases of, 367–69

Career opportunities, 411–13family background and, 363

Care giving, 150Caring, 458