Management Team: Mohd Fazli Azman 2008270034 Nur Shazleen Yazmeen Ahmad Hawari 2008738521 Zulkifli...
-
Upload
sydney-gordon -
Category
Documents
-
view
262 -
download
0
Transcript of Management Team: Mohd Fazli Azman 2008270034 Nur Shazleen Yazmeen Ahmad Hawari 2008738521 Zulkifli...
Metro Residential ®(8888-XYZ)
Management Team:Mohd Fazli Azman 2008270034Nur Shazleen Yazmeen Ahmad Hawari 2008738521Zulkifli Bin Abdul Rahim 2008720413
IntroductionWe plan to provide a better way of doing online
business (for rent or sale).To provide a platform for advertising.The users can advertise their property for sale or
rent in our website.Our service is unique and different from existing
online advertising. To become a match maker by eliminating middle
man (eg: agent).To benefit all parties. (buyers, sellers & our
business)
Background of CompanyMetro Residential was born in 2010.
Our core business is in the Online advertising.Our focus group is Businesses in the Property Industry. Presently within Malaysia &
Moving forward to enter international market.
Our aimed is to provide unique and efficient services with technology innovation to our value customers.
Making Your Home Our Priority.
Target marketMalaysia (next to be worldwide).Working adults (18 to 60 years old).Developer.Tenant.House owner.
Type of E-Commerce Transaction
(B2B)
• House owner• Interior Designer
Services• Renovation and
Contractor Services• Plumber Services• Maintenance Services• Wiring Services
Business to Customers (B2C)
• Tenant• Buyer
Problem StatementCongrates, you can start next 2
weeks House agent, I need a house. URGENT!!!!
22 weeks ??!
House agent, I need a house . URGENT !!!!
2.30am
ObjectiveTo provide more effective business
channel. Give different experience to customers. Faster business transaction anywhere &
anytime.Provide higher customers satisfaction.Help the industry’s growth.
Mission & VisionMission
Offering the best interactive services that transform traditional property hunting
into unique and most efficient house agent match maker.
Vision“Making Your Home Our Priority”
Value Proposition(i) Agent VS Metro Residential
Agent
• Bias agent.• Hidden cost.• Costly charges.• Trust issue.• Inexperience
agent.
Metro Residential
• Direct deal.• All available
information provided.
• Less charges & more income.
• Trustworthy.• Rating agent
based.
Value Proposition(ii) Existing Online Ad VS Metro Residential
Existing online Advertising
• Complicated.• Late or no
feedback• No sufficient
information.• Not update.
Metro Residential
• Unique & attractive (eg: simulation).
• Immediate feedback.
• Information sharing.
• Latest info.
Competitive Environment• Our Competitors- Existing similar online provider
eg: iProperty, Mudah.com, Sewa Bilik.com ,etc.
• To change customers’ practice from traditional way of business
• eg: newspaper, agent, flyers, etc to online advertising
Market Opportunities“A profitable Big problem with a new or improved solution Expand
the business to other areas”.
• Competitors not address the problem.• Wider use of the Internet is seeing larger
numbers of people use it as their preferred source for solution searching.
• Networking: Start some amazing friendships process.
Marketing Strategy• Social Network & Blog
• Affiliate strategy: To link our services from others website
• Promotion: FREE advertisement for specific period (this offer is limited to Metro Residential customer only)
Competitive Advantage1. Innovation
Increased exposure to more people will open new doors that were previously unavailable (to use advance technology eg: Falsh, Movie, Slideshow, Simulation)
2. Better opportunities for Business growthIncreased exposure to more people will open new doors that were previously unavailable.
3. Efficient Communication tools and mediumTools for Customer Services. Eg: Live chat, FAQ etc
4. Make information more easily available to customers.Share information with the whole world.
Competitive Advantage-cont5. Greater and attractive business promotion to
catch customers & clients eyes.(eg: Interior designer, Utilities services, House renovation).
6. Cut costs & greater profitsDirect contact between seller and buyer will eliminate agents’ commission.
7. Ability to do business 24 hours.
Organizational Development
Year1 2 3
Growth
Introduction stage:
Greater promotion to create customers awareness.
Focus on popular locations (eg: Klang Valley).
Growth stage:
Expand business to cover more location in Malaysia.
Innovation stage:
Enhance services with other related products (eg: Renovation, Shop lot, office, manufacture etc).
0
Green IT
Pushing Green Technology: Less paper for advertising
“Save Paper, Save A Tree, Save The Environment”
1-21
Management TeamMetro
Residential
FounderZulkiflee bin Abd Rahim
Programmer Mohd Fazli bin
Azman
IT DesignerSyazleen
Yazmeen Ahamd Hawari