Management Strategies to Make MBA Career Series Top-Tier
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Management Strategies to Elevate the Influence and Stature of Career Services in Your School Roy Young Beyond B-School Judi Downey Northeastern University Wendy Tsung Emory University
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Best practices for elevating the stature and influence of MBA career services in business schools.
Transcript of Management Strategies to Make MBA Career Series Top-Tier
Management Strategies to Elevate the Influence and Stature of Career Services in Your School
Roy Young Beyond B-SchoolJudi Downey Northeastern
UniversityWendy Tsung Emory University
2012 Study: Ten Challenges and How MBA Career Services Are Beating Them
Roy YoungFounder, Beyond [email protected]
We asked!
• In-depth interviews•Online survey
Ten challenges…
Ten Challenges… and
Strategies
Budget and ResourcesCHALLENGE 1
Budget and ResourcesCHALLENGE 1
1. Focus on the true customer:
Employers
Budget and ResourcesCHALLENGE 1 ► TRY THIS
2. Leverage
technology
and online tools
Budget and resourcesCHALLENGE 1 ► TRY THIS
3. Secure funds from admissions, alumni and academics
Budget and ResourcesCHALLENGE 1 ► TRY THIS
4. Make a
business case(Operating vs. Staff Headcount)
Budget and ResourcesCHALLENGE 1 ► TRY THIS
Expense vs. Revenue function
CHALLENGE 2
Align with Admissions and
Alumni Relations
Expense vs. Revenue function
CHALLENGE 2 ► TRY THIS
Expense vs. Revenue function
CHALLENGE 2 ► TRY THIS
Expense vs. revenue function
CHALLENGE 2 ► TRY THIS
Expense vs. revenue function
CHALLENGE 2 ► TRY THIS
Expense vs. revenue function
CHALLENGE 2 ► TRY THIS
Expense vs. Revenue function
CHALLENGE 2 ► TRY THIS
Expense vs. Revenue function
CHALLENGE 2 ► TRY THIS
Expense vs. revenue function
CHALLENGE 2 ► TRY THIS
Expense vs. revenue function
CHALLENGE 2 ► TRY THIS
Expense vs. revenue function
CHALLENGE 2 ► TRY THIS
Business Case with Metrics
CHALLENGE 3
Business Case with Metrics
CHALLENGE 3
Business Case with Metrics
1. Influence on
“yield rate”
CHALLENGE 3 ► TRY THIS
Business Case with Metrics
2. Student and Employer
Satisfaction
CHALLENGE 3 ► TRY THIS
Business Case with Metrics
3. Changes in Compensation
CHALLENGE 3 ► TRY THIS
Business School RankingsCHALLENGE 4
Business School RankingsCHALLENGE 4
Business School RankingsCHALLENGE 4 ► TRY THIS
1. Review all published rankings
Business School RankingsCHALLENGE 4 ► TRY THIS
2. Use selective data points(input vs. output variables)
Business School RankingsCHALLENGE 4 ► TRY THIS
SCHOOL PLACEMENT RATE
OVERALL RANKING
1. Tulane 98% 43
2. Ohio State 98% 25
3. Temple University
98% 64
4. Georgia Tech 95% 32
5. Northeastern 95% 56
6. Emory 94% 19
Top Business Schools that Lead to Jobs
Source: U.S. News Best Business Schools 2012
Business School RankingsCHALLENGE 4 ► TRY THIS
3. Consider internal vs. external usage
Relationship with the Dean
CHALLENGE 5
Relationship with the Dean
CHALLENGE 5 ► TRY THIS
Focus on Student Success as #1 Mission
Strengthen Relations with Business Community
Relationship with the Dean
CHALLENGE 5 ► TRY THIS
Department SilosCHALLENGE 6
Department Silos
Admissions
Alumni relations
Academics
CHALLENGE 6
Department SilosCHALLENGE 6 ► TRY THIS
Admissions Applications and yield rate
Alumni relations
Academics
Department SilosCHALLENGE 6 ► TRY THIS
Admissions Applications and yield rate
Alumni relations
Engagement
Academics
Admissions Applications and yield rate
Alumni relations
Engagement
Academics Curriculum input
Department SilosCHALLENGE 6 ► TRY THIS
An “Ivory Tower” FacultyCHALLENGE 7
An “Ivory Tower” FacultyCHALLENGE 7 ► TRY THIS
Employer / Industry Advisory Groups
An “Ivory Tower” FacultyCHALLENGE 7 ► TRY THIS
Class Speakers
An “Ivory Tower” FacultyCHALLENGE 7 ► TRY THIS
Guidance for Curriculum
An “Ivory Tower” FacultyCHALLENGE 7 ► TRY THIS
Compare to law and medical schools (b-schools are also training professionals)
Focus on Local/Regional Employers
CHALLENGE 8
Focus on Local/Regional Employers
CHALLENGE 8
Students unwilling to relocate
Focus on Local/Regional Employers
CHALLENGE 8
Regional schools are competitive
Focus on Local/Regional Employers
CHALLENGE 8 ► TRY THIS
1. Form alliances with other schools in the region
Focus on local, regional employers
CHALLENGE 8 ► TRY THIS
2. Become the authority on regional business
Focus on local, regional employers
CHALLENGE 8 ► TRY THIS
3. Host events of all types
Limits of On-Campus Recruiting
CHALLENGE 9
Limits of On-Campus Recruiting
CHALLENGE 9
Most positions are filled
off campus
1. Alumni Network
Limits of On-Campus Recruiting
CHALLENGE 9 ► TRY THIS
2. Industry Specialization
Limits of On-Campus Recruiting
CHALLENGE 9 ► TRY THIS
3. CRM/Sales Techniques for employer relations
Limits of On-Campus Recruiting
CHALLENGE 9 ► TRY THIS
Variety of Student Populations
CHALLENGE 10
Variety of Student Populations
CHALLENGE 10
Variety of student populations
CHALLENGE 10 ► TRY THIS
Evaluate published rankings of programs
Variety of student populations
CHALLENGE 10 ► TRY THIS
Use technology for communications and skills development
Variety of student populations
CHALLENGE 10 ► TRY THIS
Real-worldapplication of classroom knowledge
Variety of student populations
CHALLENGE 10 ► TRY THIS
Measure outcomes:Career progress and mobility
10 MBA Career Services Challenges and Ways to
Meet Them
Management Strategies to Elevate the Influence and Stature of Career Services in Your School
Roy Young Beyond B-SchoolJudi Downey Northeastern
UniversityWendy Tsung Emory University
