Management Science(CP-201)

MBA-II SEMESTER

Course Contents Management Science - Basic concepts and its role in decision- making; Linear programming, meaning, scope & assumptions. Formulation of linear programming problem & solution by graphical & Simplex methods. Some special cases like degeneracy, unbounded ness, infeasibility and multiple optimal solutions. Sensitivity analysis. Integer programming, goal programming, dynamic programming and non-linear Programming. Transportation and Assignment models including trans-shipment and routing problems; Some special cases like minimization , unbalanced problems, degeneracy in transportation models. Queuing theory; Inventory management techniques; PERT/CPM; Decision theory and decision trees; Game theory; Simulation. Suggested Readings : 1.Budnik, Frank S. Dennis Meleavey, Reichard : Principles of Operations Research, 2 nded., Richard Irwin,Illinois – All India Traveller Bookseller, New Delhi, 1995. 2.Gould, F.J. etc. : Introduction to Management Science, Englwood Cliffs, New Jersey, Prentice Hall Inc.,1993. 3.Mathur, K and Solow, D. : Management Science, Englewood, New Jersey, Prentice Hall Inc., 1994. 4.Narang A.S. : Linear Programming Decision-Making. New Delhi, Sultan Chand, 1995. 5.Sharma, J.K. : Operations Research : Theory and Applications, New Delhi, Macmillian India Ltd., 1997. 6.Taha, H.A. : Operations Research – An Introduction, New York, Macmillan, 1989. 7.Theirouf, R.J. and Klekamp, RC. : Decision-Making Through Operations Research, New York, John Wiley,1989. 8.N.D. Vohra : Quantitative Techniques in Management, Tata McGraw Hill, 2001. Prescribed Book:

1. V.K Kapoor.: Operations Research, Techniques For Management

Evaluation Scheme

MBA - SEMESTER-II Paper Code: CP—2O1 Nomenclature: Management Science Max. Marks: 100 External: 70 internal : 30 Time :3 Hours

Assignment No. 1

1. Give the different phases of Operations Research and explain their significance for decision-making.

2. A company is making two products A and B. the cost of producing one unit of

product A and B is Rs. 60 and Rs. 80, respectively. As per the agreement, the company has to supply at least 200 Units of product B to its regular customers. One unit of product A requires one machine hour whereas product B has machine hours available abundantly within the company. Total machine hours available for product A are 400 hours. One unit of each product A and B requires one labour hour each and total of 500 labour hours are available. The company wants to minimize the cost of production by satisfying the given requirements. FORMULATE the problem as a linear programming problem.

3. What do you understand by a Linear Programming Problem? What are its major

limitations?

4. Following data are available for a firm which manufactures three items A, B and C:

(i) Explain the above data in the form of linear programming problem to . maximize the profit from the production, (ii) Solve it by simplex method.

Time required (in hours) Products Assembly Finishing Profit

A 10 2 800 B 4 5 600 C 5 4 300

Firm's Capacity 2000 1009

Assignment No. 2

1. Discuss the similarities and differences between the stepping-stone method And the MODI method in solving a transportation problem.

2. The Bombay Transport Company has trucks available at four different sites in the

following number: State A-% Trucks, Site B- 10 Trucks, Site C-7 Trucks, Site D- 3 Trucks Customers W, X and Y require trucks as shown: Customer W -5 Trucks, CustomerX-8 Trucks, Customer Y -10 Trucks variable costs getting trucks to the customers are : From A to W- Rs. 7, to X-Rs. 3, to Y- Rs.6 From B to W – Rs. 4, to X- Rs. 6, to Y-Rs.8 From C to W- Rs. 5, to X-Rs. 8, to Y- Rs.4 From D to W- Rs. 8, to X-Rs. 4, to Y- Rs.3 Solve the above transportation problem.

3. What is an unbalanced assignment problem? How is the Hungarian assignment method . applied in respect of such a problem? 4. A Salesman has to visit five cities A,B,C,D and E. The intercity distances are tabulated below:

From/To A B C D E A 12 24 25 15 B 6 16 18 7 C 10 11 18 12 D 14 17 22 16 E 12 13 23 25

Note that the distance (in km.) between two cities need not be same both ways. Required: if the salesman starts from city A and has to come back to city A, Which route would you advise him to take so that total distance traveled by him is minimized?

Assignment No. 3

1. A bank has one drive-in counter. It is estimated that cars arrive according to Poisson distribution at the rate of 2 every 5 minutes and that there is enough space to accommodate a line of 10 cars. Other arriving cars can wait outside this space, if necessary. It takes 1.5 minutes on an average to serve a customer, but the service time actually varies according to an exponential distribution. You are required to find:

(a) the probability of time, the facility remains idle; (b) the expected number of customers waiting but currently not being served

at a particular point of time; (c) the expected time a customer spends in the system, and (d) the probability that the waiting line will exceed the capacity of space

leading to the drive-in counter.

2. A company has two manufacturing shops and two tool cribs, one for each shop. Both the tool cribs handle almost identical tools, gangues and measuring instruments. Analysis of service time shows a negative exponential distribution with a mean of 2.5 minutes per workman. Arrivals of workmen follow Poisson distribution with a mean of 18 per hour. The production manager feels that is tool cribs are combined for both shops efficiency will improve and waiting time in the queue will reduce. Do you agree with his opinion?

3. A company is contemplating whether to produce a new product. If it decides to

produce the product it must either install a new division which needs a cash outlay of Rs. 4 crores, or work overtime with overtime expenses of rs. 1.5 crores. If the company decides to install a new division, it needs the approval of government, and the company feels that there is a 70% chance of getting the approval. A market survey has revealed the adjoining facts regarding the magnitude of sales for the new product.

Magnitude of sales prob.

Resulting Profits(in Rs. Crores)

High 0.45 15 Medium 0.3 7

Low 0.2 3 Nil 0.05 -5

However by resorting to overtime, the company will not be in a position to meet the hogh magnitude of sales, it will be able to satisfy upto the level of medium magnitude only, even if high magnitude of sales results. Solve the problem to suggest : which option should be selected?

4. Following is the payoff matrix for player A:

A b c d e a 2 4 3 8 4 b 5 6 3 7 8 c 6 7 9 8 7 d 4 2 8 4 3

Using dominance property, obtain the optimal strategies for both the players and determine the value of the game.

5. Obtain the optimal strategies for both players and value of the game for two

person zero sum game whose pay-off matrix is as follows:

B1 B2 A1 -6 7 A2 4 -5 A3 -1 -2 A4 -2 5 A5 7 -6

Assignment No. 4

1. Describe the advantages and drawbacks of PERT. 2. What are the differences between PERT and CPM?

3. The activities involved in a PERT project are detailed in the following table:

job Duration (days) (i-j) A m b 1-2 3 6 15 2-3 6 12 30 3-5 5 11 17 7-8 4 19 28 5-8 1 4 7 6-7 3 9 27 4-5 3 6 15 1-6 2 5 14 2-4 2 5 8

(a) Draw a network diagram. (b) Find the critical path after estimating the earliest and latest event times for all nodes. (c) Find the probability of completing the project before 31 days? (d) What is the chance of project duration exceeding 40 days? (e) What will be the effect on the current critical path if the most likely time of activity 3-5 gets revised to 14 instead of 11 days given above? 4. The following table gives data on normal time and cost and crash time and cost

for a product.

Normal Crash Activity time(days) cost(Rs) time(days) cost(Rs)

1-2 3 3000 2 4000 2-3 3 300 3 300 2-4 7 4200 5 5800 2-5 9 7200 7 8100 3-5 5 2500 4 3000 4-5 0 0 0 0 5-6 6 3200 4 4100 6-7 4 4000 3 4700 6-8 13 7800 10 9000 7-8 10 10000 9 12000

Indirect cost=Rs. 500 per day (i) Draw the network and identify the critical path with a double line (ii) What are the normal project duration and the associated cost. (iii) Find out the total float associated with each activity. (iv) Crash the relevant activities systematically and determine the optimal

project completion time and cost.

Marketing Management CP-202)

Course Contents UNIT 1: Nature, scope and concept of marketing, Corporate orientations towards the

marketplace; The Marketing environment and Environment scanning; Marketing

information system and Marketing research; Understanding consumer and Industrial

markets;

UNIT 2: Market segmentation, Targeting and positioning; Product decisions —product

mix, product life cycle, new product development, branding and packaging decisions;

Pricing methods and strategies;

UNIT 3: Promotion decisions— promotion mix, advertising, sales promotion, publicity

and personal selling; Channel management – Types and functions, Selection, Cooperation

and conflict management, vertical marketing implementation and systems,

UNIT 4: Marketing Logistics; Organising and implementing marketing in the

organisation; Evaluation and control of marketing efforts; Ethics in Marketing; New

issues in marketing - Globalisation, Consumerism, Green Marketing, Direct Marketing,

Network Marketing, Event Marketing.

Suggested Readings: 1. Kotler, Phil and Armstrong, G. : Principles of Marketing, New Delhi, Prentice Hall of

India, 2002.

2. Kotler, Philip : Marketing Management, 11th Edition, New Delhi, Prentice Hall of

India, 2002

3. Rajan Saxena : Marketing Management, 2nd edition, Tata McGraw Hill, 2002.

4. Czinkota & Kotabe Marketing Management, Vikas Publishing, New Delhi.

5. Ramaswamy, V.S. and Namakumari, S. Marketing Management; Planning, Control,

New Delhi, Macmillan., 1990.

6. Zikmund Marketing, 7th edition, Thomson Learing, Mumbai.

Prescribed Books & References :

1. Paritosh Sharma: Marketing Management, Dhanpat Rai &Co (p) ltd.

2. Notes from different university such as KUK, MDU, GJU etc.

EVALUATION SCHEME MBA II semester

Paper Code:CP-202

Nomenclature: Marketing Management

Maximum Marks: 100

External Assessment: 70

Internal Assessment: 30

Time: 3 hours

Assignment :1

1. What reason are there for believing that marketing in india will be of increasing

importance in future? Explain it with refrence to the Indian economy.

2. What is Marketing Research? Why is it done. Explain the process of marketing

research.

3. Explain the historical development in the evaluation of marketing concept.

Describe the major features of the latest marketing concept

4. Distinguish between Marketing research and Marketing information system. How

does the Marketing Information system operate in a large marketing organization.

5. “No marketer can formulate his strategies without clearly understanding the

overall marketing environment.” –comment. Briefly explain various components

of marketing environment and the techniques of environmental scanning.

6. What are the difficulties which are encountered while understanding buyer

behaviour ? Explain various determinals which influence the behaviour of a buyer

in the market place.

7. In general, how are purchase decision processes for business similar to those of

consumer markets? Also explain how they are different

Assignment No: 2

1. What is market segmentation ? Critically examine the alternative strategies as

applied to various market segments.

2. “New Product Development encompasses the technicalities of product research,

engineering and design” .discuss the statement with suitable examples.

3. Explain the strategies which a marketing firm may adopt as its products move

through different stages of its product life cycle.

4. Discuss the various pricing objectives. Explain different pricing strategies that a

firm may adopt in order to attain these pricing objectives.

5. What is the concept of ‘Product Life Cycle’ ? Do all products have uniform Life

Cycle ? How do you manage a product through its various stages of Life Cycle ?

6. Explain various method through which the prices of various products and

services can be determined . Also describe various alternative pricing strategies

which a firm can adopt.

7. Discuss the various factors which effect the pricing decision in case of a specific

durable product such as a refrigerator.

8. Explain:

a) Price skimming strategies

b) Penetration pricing strategies

Assignment No: 3

1. What is promotion ? what is its place in marketing management? Explain

its elements.

2. What is different between promotions and sales promotion? Explain

various sales promotion tools that a company may use for its customers

and middlemen

3. What is the role of promotion in the overall marketing strategy ? Explain

various steps taken for the formulation of the Promotional Strategy

4. What is the difference between personal selling and publicity.

5. Discuss the importance of an effective distribution channels. What are the

factors impacting the distribution channels.

6. Define promotion mix. Discuss different components of promotion mix.

7. Define different types of advertising. What are the qualities of a good

advertising.

Assignment No: 4

1. “Market logistics objectives are getting the right goods to the right places at the

right time for the least cost”. Discuss the statement

Or

What do you understand by Marketing Logistics? Discuss in detail various

decision areas that fall within management of marketing logistics.

2. Explain the concept of Consumerism. How far has the consumer movement

effected Indian marketers in their decision regarding various elements of the

marketing mix ? Explain giving suitable examples

3. Write Notes on:

a) Consumerism

b) Network Marketing

c) Green Marketing

d) Target Marketing Strategies

e) Ethics in Marketing

f) Test marketing

g) Marketing Myopia.

h) Corporate Retailing

i) Direct Marketing

j) Globalization

k) Event Marketing

Human Resource Management (CP-203)

Course contents Concepts and Perspectives on Human Resource Management; Human Resources Management in a changing environment; Corporate objectives and Human Resource Planning; Career and succession planning; job analysis; Methods of manpower search; Attracting, Selecting and retaining human resources; Induction and socialization; Manpower training and development; Performance appraisal and potential evaluation; Job evaluation and compensation; Employee welfare; Industrial relations & trade unions; Dispute resolution & grievance management, Employee empowerment. Suggested Readings:

1. Aswathappa, K.: Human Resource and Personnel Management, Tate McGraw Hill, New Delhi, 1997.

2. Dc Cenzo, D. A. & Robbins S.P.: Human Resource Management, 5th ed, New

York, John Wiley, 1994.

3. Guy, V & Mattock, 1.: The New International Manager, London, Kogan Page, 1993.

4. Holloway, I. Ed: Performance Measurement and Evaluation, New Delhi, Sage,

1995.

5. Monappa, A & Saiyadain M.: Personnel Management, 2nd., New Delhi, Tata McGraw Hill, 1966.

6. Stone, Lloyd and Leslie W. Rue: Human Resource and Personnel Management,

Richard D. Irwin, Illinois, 1984.The list of cases and specific references including recent articles will be announced in the class at the tune of Launching of the course.

Prescribed Book: 1. V.S.P RAO, Human Resource Management: Excel Books: 3rd Edition

EVALUATION SCHEME

MBA II SEMESTER

Paper Code: CP-203 Nomenclature: Human Resource Management Max. Marks: 100 External: 70 Internal : 30 Time: 3 Hours

ASSIGNMENT: 1

Q1. Define HRM and outline its features and objectives. Q2. What is meant by diversity, and what are the major reasons that have made it a challenge for today’s organizations? Q3. Write short notes on

a) Job analysis b) Job description c) Job specification

Q4. Define HRP. Describe its characteristics and objectives. Q5. Outline the steps involved in Human resource planning process

ASSIGNMENT: 2

Q1. Define recruitment. List the most important merits and demerits of various sources of recruitment. Q2. What is testing in selection? Briefly describe various types of tests used for selection. Q3. What is an interview? What are different types of employment interviews? Q4. Explain the terms “placement” and “induction”. Q5. Explain the components of an employee induction programe. Q6. What do you mean by training? Discuss the various methods of training. Q7. Differentiate between training and development?

ASSIGNMENT:3 Q1. Discuss the methods of executive development. Q2.Write short notes on:

a) Career Counselling b) Career stages c) Career anchors d) Succession planning e) Succession management

Q3. Explain different methods of job evaluation. What are the advantages and disadvantages of each method? Q4. Write short notes on following methods of performance appraisal:

a) Checklist and weighted checklist method b) Graphic rating scale method c) BARS method d) Management by (MBO) e) Ranking method f) Forced distribution method

Q5. What is potential appraisal? What are the various steps to be followed while introducing a good potential appraisal system?

ASSIGNMENT:4

Q1. Write short notes on:

a) Wage boards b) wages c) Minimum wages Act d) Bonus e) Wage differentials f) Dearness allowance

Q2. What do you mean by labour welfare? Explain the legal provisions related to labour welfare in India. Q3. What do you mean by grievance? How would you try to uncover grievances? Also explain the essential prerequisites and steps involved in grievance procedure. Q4. Write short notes on:

a) Quality Circles b) Quality of work life

Q5. Define trade union. Also discuss the objectives, functions and importance of trade union. Q6. What are the problems of trade unions? What measures should be taken to strengthen the trade unions Q7. Explain the machinery for the prevention and settlement of industrial disputes in India.

Financial Management (CP-204) Course Contents Introduction to financial management Objectives of financial management; Time value of money, sources of finance, Investment decisions: Importance, Difficulties determining cash flows, methods of capital budgeting Risk analysis :Cost of capital; Concept and importance, Computations of cost of various sources of finance; Weighted Average Cost of Capital; Capital Structure decisions; Theories of capital structure, Factors determining capital structure. Optimum capital structure; Management of working capital - Cash, Receivables and Inventory Management, Internal Financing and Dividend Policy; Financial Modeling. Suggested Readings: 1. Hamton, John; Financial Decision-Making, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1997. 2. Khan, M.Y. and Jam, P.K. : Financial Management, McGraw Hill, 2001. 3. Prasanna Chandra : Financial Management, McGraw Hill, 2002. 4. Pandey, IM. : Financial Management, Vikas Publication House, 2000. 5. Van Home, James C. : Financial Management and Policy,10th ed., New Delhi, Prentice Hall of India, 1997. 6. Winger, Bemard and Mohan, Nancy: Principles of Financial Management, New York, Macmillan PublishingCompany, 1991. 7. Kishore, Ravi M. : Financial Management, Taxmann Publishers, New Delhi.

Perscribed Books: 1R.K.Mittal V.K.Publication Financial Management 2.Pandey, IM. : Vikas Publication House, 2000. Financial Management 3.D.K. Goel of Avichal Publishing House, Financial Management

EVALUATION SCHEME MBA II SEMESTER

Paper Code: CP-204 Nomenclature: Financial Management Max. Marks: 100 External: 70 Internal : 30 Time- 3 Hours

Assignment-1

Ques-1 Define Financial Management. Discuss its functions. Ques-2 How is wealth maximization objective better than profit maximization objective? Explain. OR Define objectives of Financial Management. Ques-3 “Concept of finance function has changed & keeps changing along with the evolution of the context of finance as a business management activity.” Elucidate. OR Explain approaches of finance function. OR How modern approach of finance is better than the traditional approach.

Assignment-2

Ques-1 Explain the term-NPV. Ques-2 What do you mean by Capital Budgeting? Explain its features & Importance. Ques-3 Explain the term-Average Rate Of Return. Ques-4 What is the difference between NPV & IRR. Ques-5 What is meant by weighted average cost of capital? How is it computed? Ques-6 Write notes on-

(a) Cost of Debt Capital (b) Cost of Preference Capital (c) Cost of Equity Capital

Ques-7 A firm’s after-tax specific cost of capital is as follow- Cost of debt 10% Cost of Preference Share 12%

Cost of Equity Share 15% Following is capital structure source-

Rs. Debt 3,00,000 Preference Share 2,00,000 Equity Share 5,00,000 Calculate weighted average cost of capital.

Assignment-3

Ques-1 Explain Capital Structure. Discuss factors affecting Capital Structure. Ques-2 What do you mean by trading on equity? Ques-3 Explain the meaning of optimum Capital Structure. Ques-4 What is net income approach? Ques-5 Explain M-M approach.

Assignment-4

Ques-1 Explain EOQ Model. Ques-2 Explain Internal source of finance. Ques-3 Explain the term- Stock dividend. Ques-4 Explain M-M Model of Dividend. Ques-5 How would you collect the amount of receivables? Ques-6 Define the following terms-

(a) Credit Discount. (b) Credit Period.

Ques-7 Explain Objectives of Cash Management. What are the motives of handling cash? Ques-8 Define the Conservative Policy of Working Capital Management.

Business Research Methodology (CP-205)

Course Contents Nature and Scope of Research Methodology, Problem Formulation and Statement of Research Objectives; Value and Cost of Information; Bayesian Decision Theory; Research Process; Research Designs - Exploratory, Descriptive and Experimental; Methods of Data Collection — Observational and Survey Methods; Questionnaire and Interviews; Attitude Measurement Techniques; Administration of Surveys; Sample Design; Selecting an Appropriate Statistical Technique. Field Work and Tabulation of Data; Analysis of Data; Use of SPSS and other Statistical Software Packages Advanced Techniques for Data Analysis — ANOVA. Discriminate Analysis, Factor Analysis, Conjoin: Analysis and Clustering Methods. Suggested Readings: 1. Andrews, F.M. and SB. Withey; Social indicators of Wellbeing, Plenum Press, N.Y., 1976 2. Cooper & Sindler: Business Research Methods, TMH, 6th edition. 3. Fowler, Floyd J Jr; Survey Methods, 2nd ed., Sage Pub;1993. 4. Fox, J. A. and P.E. Tracy Randomized response A Method of Sensitive surveys. Sate Pub. 1986. 5. CR. Kothari; Research Methodology, Wishawa Parkashan, 2nd edition. 6. Golden, Biddle, Koren and Maren D. Locke Composing Qualitative Research, Sage Pub., 1997. 7. Salkind, Neil: Exploring Research, 3rd ed., Prentice Hall, NJ, 1997. 8. Bery G.C.: Marketing Rese3arch, Tata McGraw Hill, 2001.

EVALUATION SCHEME

MBA 2nd SEMESTER

Paper Code: CP-205 Nomenclature: Business Research Methodology Max. Marks: 100 External: 70 Internal: 30 Time: 3Hours

Assignment-1 Q1. What is research? Briefly explain the nature & scope of research methodology. Q2. What is research problem. Explain the process of problem formulation. Also discuss the objectives of a research. Q3. Discuss the steps involved in formulation of a problem. Why the problem formulation is necessary? Q4. What is meant by Information? Discuss about the value & cost of information. Q5. Critically evaluate the “Beyesian Decision Theory”.

Assignment-2

Q1. What is meant by Research Process? Explain the steps involved in research process. Q2. What is Research Design? Explain its meaning & significance. Also discuss the criteria of a good research design. Q3. Describe briefly the different types of research designs available, clearly point out the difference in each type. Q4. explain the methods & techniques of data collection in brief. Also distinguish between primary & secondary data. Q5. What is survey? Explain the major steps in conducting a survey. Q6. What is attitude measurement? What techniques are being used in attitude measurement?

Assignment-3 Q1. What is meant by surveys? What techniques are being used for administration of survey? Q2. What do you mean by sample design. Discuss the significance & types of a sample design Q3. why the sampling is used in research. Also discuss the major sources of a non-sampling error. Q4. Discuss briefly the following sampling techniques & merits & demerits of each:- 1. Simple Random Sampling 2. Systematic random sampling 3. Stratified random sampling. 4. Cluster Sampling. Q5. What is sample size? What features would you consider in designing a sample size?

Assignment-4

Q1. What do you understand by field Work? Discuss briefly about the tabulation of data. Q2. What is meant by data analysis? Explain the types, steps & techniques of data analysis. Q3. What is ANOVA? Explain the types of ANOVA. Also discuss the issues related to ANOVA. Q4. Discuss briefly the following techniques of data analysis:- 1. Discriminant Analysis 2. Factor Analysis 3. Conjoint Analysis 4. Clustering Method

Production and Operations Management (CP-206) Course Contents: Nature and Scope of Production and Operations Management; Facility Location; Types of Manufacturing Systems and Layouts; Layout Planning and Analysis; Material Handling : Principles & Equipments; Line Balancing; Production Planning and Control in Mass Production, in Batch and Job Order manufacturing; Capacity Planning; Product Planning and Selection, Process Planning, Aggregate Planning and Master Production Scheduling; Maintenance Management, Work Study : Method Study and Work Measurement, Material Management, Material Management; An Overview of Material Management, Material Requirement Planning and Inventory Control; JIT; Purchase Management; Stores Management; Quality Assurance : Acceptance Sampling, Statistical Quality Control, Total Quality Management; ISO-9000.

Suggested Readings:

1. Admn, E. E. & Ebert, RJ. : Production and Operations Management, 6th ed., New Delhi, Prentice Hall of India 1995. 2. Buffa, E. S. & Sareen: Modern Production Management, New York, John Wiley, 2002. 3. Chary, S.N.: Production and Operations Management, New Delhi, Tata McGraw Hill, 2nd Edition. 4. Norman Gaither, Production and Operations Management Thomson learning, Bombay, 2002. 5. Change, Aquilano & Jacobs: Operations Management for Competitive Advantage, TMH, 9th edition. 6. Chunawalla & Patel: Production and Operations Management, HPH. 7. Nair: Production and Operations Management, TMH. Prescribed Book: 1. Chunawalla & Patel: Production and Operations Management, HPH.

Evaluation Scheme

MBA-II SEMESTER

Paper Code: CP-206 Nomenclature: Production and Operation Management Maximum marks: 100 External: 70 Internal: 30 Time: 3 Hrs

Assignment No:1

Q.No.1: Define the nature and scope of production & operations Management. Q.No.2: What do you mean by Facility location? What are the factors to be considered while selecting facility location? Q.No.3: What do you mean by manufacturing system? Explain various manufacturing systems? Q.No.4: What is a layout? What are different types of layout? Q.No.5: What do you mean by layout planning and analysis? Explain in detail Assignment No: 2 Q.No.1: What do you mean by material handling? What are the tools used in Material Handling? Q.No.2: What are the material handling objectives? Q.No.3: Define Production planning and control? List its objectives & importance. Q.No.4: What are various phases in PPC? List its functions. Q.No.5: Explain PPC in different types of production Systems. Q.No.6: Define capacity planning? Explain product planning & process planning. Q.No.7: Define Aggregate Planning. Q.No.8: Explain Master production scheduling in detail.

Assignment No: 3

Q.No.1: What do you mean by maintenance management? Define its scope, objectives and importance. Q.No.2: Define work study. List its objectives & benefits. Q.No.3: What do you mean by method study? What are its objectives? Explain its procedure. Q.No.4: Explain work measurement in detail. Q.No.5: Give an overview of materials management. Q.No.6: What is MRP? Explain in detail Q.No7: Write notes on: (a) Inventory control (b) JIT (c) Purchase management (d) Store management

Assignment No:4

Q.No1: Define quality in production. What is the meaning of quality assurance? Q.No.2: Explain Acceptance sampling in detail. Q.No.3: What do you mean by SQC? Q.No.4: Explain TQM. Q.No.5: Write detailed note on ISO-9000.

E – Commerce (CP – 207)

Course Contents

Introduction to Electronic Commerce: Framework, applications; network infrastructure

(including internet). Internet Commercialization.

Electronic payment system, inter-organizational commerce & intra—organizational

commerce, EDI, value-added network, digital library;

Security, advertising & marketing on the internet, introduction to e C.R.M. consumer

search & resource discovery, computer based education & training, digital copyrights.

Fundamental of mobile computation and wireless computation, multimedia & digits]

video, software agents; characteristics & properties, technology, tote—script, agent

language, applets & browsers.

Suggested Readings: I. Kienam : Managing Your E-Commerce Business, Prentice Hall of India, N. Delhi.

2. Kosiur: Understanding E—Ccmmerce, Prentice Hall of India, N. Delhi.

3. Kalakota, Whinston, Frontiers of Electronic Commerce, Addison Wesley.

4. Schneider P. Grey, Perry T. James : E—Commerce, Thomson Learning, Bombay.

5. Shurety : E-business with Net Commerce (with CD), Addison Wesley.

6. Napier: Creating a Winning E-business, Vikas Publishing House, New Delhi.

7. Didar Singh : E-Commerce for Manager, Vikas Publishing House, New Delhi.

8. Whitely David : Electronic Commerce, TMH, N Delhi.

EVALUATION SCHEME

MBA 2nd SEMESTER

Paper Code: CP-207

Nomenclature: E- Commerce

Max. Marks: 100

External: 70

Internal: 30

Time: 3Hours

Assignment-1 1. What is network? Define various type of Network.

2. What do you meant by Internet? Explain the role of Internet in E- Commerce.

3. Explain the concepts of E- Commerce? Explain Framework of E- Commerce.

4. Explain internet commercialization. Explain the current role of E- Commerce in

India.

5. Explain the basic components of E- Commerce. Also state the difference between

traditional commerce and E- Commerce.

6. Explain the benefits of E- Commerce to customers, society and organization.

7. Explain the advantage and limitation of E- Commerce.

8. What are the different categories of E- Commerce? Explain and differentiate

them.

9. Explain the different types of e-commerce application.

Assignment-2 1. What is electronic payment system? Explain the different types of E- payment

system.

2. How electronic payment system is different from traditional payment system?

What are the features of digital payment mechanism?

3. Explain the concept of EDI with architecture. Describe its components.

4. Explain the interconnection layer of EDI architecture.

5. Why EDI applications are required?

6. What is Value Added Network? Mention briefly the major problems that can be

solved by VAN.

Assignment-3

1. Mention the ideal security requirements in E- Commerce?

2. Why transaction security is required? What are the different types of security

attacks related to transaction?

3. Define CRM. Write various steps involve in CRM.

4. Explain implementation strategy of CRM Process.

5. Write brief note on:

a. Consumer search and Resource discovery.

b. Digital Library.

c. Computer based education & training.

d. Digital copyrights.

Assignment-4 1. What is mobile computing? State its advantages.

2. How many types of mobile computing applications are available? Explain them.

3. Differentiate wireless and mobile. Explain the three types of wireless media.

4. What is meant by software agents? Explain the characteristics and properties of

software agents?

5. What do you understand by the applets and web browser?

6. Explain the three types of web documents.

7. Write short note on:

a. Technology.

b. Tele - script.

c. Agent language.