Management Science By Bernard Taylor

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Chapter 9 - Multicriteria Decision Making 1 Chapter 9 Multicriteria Decision Making Introduction to Management Science 8th Edition by Bernard W. Taylor III

description

Goal Programming has been first discussed by Charles and Cooper in their research work A lot of research has taken place since the evolution of goal programming. It is used as a tool by operations researchers for finding optimal conditions for their problems . Goal Programming is divided to two types as shown in the document.

Transcript of Management Science By Bernard Taylor

Page 1: Management Science By Bernard Taylor

Chapter 9 - Multicriteria Decision Making 1

Chapter 9

Multicriteria Decision Making

Introduction to Management Science

8th Edition

by

Bernard W. Taylor III

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Goal Programming

Graphical Interpretation of Goal Programming

Computer Solution of Goal Programming Problems with QM for Windows and Excel

Overview

Study of problems with several criteria, multiple criteria, instead of a single objective when making a decision.

Goal programming is a variation of linear programming considering more than one objective (goals) in the objective function.

Chapter Topics

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Beaver Creek Pottery Company Example:

Maximize Z = $40x1 + 50x2

subject to:1x1 + 2x2 40 hours of labor4x2 + 3x2 120 pounds of clayx1, x2 0

Where: x1 = number of bowls produced x2 = number of mugs produced

Goal ProgrammingModel Formulation (1 of 2)

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Adding objectives (goals) in order of importance (i.e. priorities), the company:

Does not want to use fewer than 40 hours of labor per day.

Would like to achieve a satisfactory profit level of $1,600 per day.

Prefers not to keep more than 120 pounds of clay on hand each day.

Would like to minimize the amount of overtime.

Goal ProgrammingModel Formulation (2 of 2)

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All goal constraints are equalities that include deviational variables d- and d+.

A positive deviational variable (d+) is the amount by which a goal level is exceeded.

A negative deviation variable (d-) is the amount by which a goal level is underachieved.

At least one or both deviational variables in a goal constraint must equal zero.

The objective function in a goal programming model seeks to minimize the deviation from goals in the order of the goal priorities.

Goal ProgrammingGoal Constraint Requirements

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Goal Programming: Goal Constraints (1 of 3)

x1 + 2x2 = 40 - d1- + d1

+

40x1 + 50 x2 = 1,600 - d2- + d2

+

4x1 + 3x2 = 120 - d3- + d3

+

x1, x2, d1 -, d1

+, d2 -, d2

+, d3 -, d3

+ 0

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Let Pi= Priority i, where i = 1, 2, 3, and 4.

Labor goals constraint (1, less than 40 hours labor; 4, minimum overtime):

Minimize P1d1-, P4d1

+

Add profit goal constraint (2, achieve profit of $1,600):

Minimize P1d1-, P2d2

-, P4d1+

Add material goal constraint (3, avoid keeping more than 120 pounds of clay on hand):

Minimize P1d1-, P2d2

-, P3d3+, P4d1

+

Goal Programming: Objective Function (2 of 3)

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Complete Goal Programming Model:

Minimize P1d1-, P2d2

-, P3d3+, P4d1

+

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50 x2 + d2 - - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3 + = 120

x1, x2, d1 -, d1

+, d2 -, d2

+, d3 -, d3

+ 0

Goal ProgrammingGoal Constraints and Objective Function (3 of 3)

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Changing fourth-priority goal limits overtime to 10 hours instead of minimizing overtime:

d1- + d4

- - d4+ = 10

minimize P1d1 -, P2d2

-, P3d3 +, P4d4

+

Addition of a fifth-priority goal- due to limited warehouse space, cannot produce more than 30 bowls and 20 mugs daily.

x1 + d5 - = 30 bowls

x2 + d6 - = 20 mugs

minimize P1d1 -, P2d2

-, P3d3 -, P4d4

-, 4P5d5 -, 5P5d6

-

Goal ProgrammingAlternative Forms of Goal Constraints (1 of 2)

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Goal ProgrammingAlternative Forms of Goal Constraints (2 of 2)

Complete Model with New Goals:

Minimize P1d1-, P2d2

-, P3d3-, P4d4

-, 4P5d5-, 5P5d6

-

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50x2 + d2- - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3+ = 120

d1+ + d4

- - d4+ = 10

x1 + d5- = 30

x2 + d6- = 20

x1, x2, d1-, d1

+, d2-, d2

+, d3-, d3

+, d4-, d4

+, d5-, d6

- 0

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Minimize P1d1-, P2d2

-, P3d3+, P4d1

+

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50 x2 + d2 - - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3 + = 120

x1, x2, d1 -, d1

+, d2 -, d2

+, d3 -, d3

+ 0

Figure 9.1Goal Constraints

Goal ProgrammingGraphical Interpretation (1 of 6)

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Figure 9.2The First-Priority Goal: Minimize

Minimize P1d1-, P2d2

-, P3d3+, P4d1

+

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50 x2 + d2 - - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3 + = 120

x1, x2, d1 -, d1

+, d2 -, d2

+, d3 -, d3

+ 0

Goal ProgrammingGraphical Interpretation (2 of 6)

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Figure 9.3The Second-Priority Goal: Minimize

Minimize P1d1-, P2d2

-, P3d3+, P4d1

+

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50 x2 + d2 - - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3 + = 120

x1, x2, d1 -, d1

+, d2 -, d2

+, d3 -, d3

+ 0

Goal ProgrammingGraphical Interpretation (3 of 6)

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Figure 9.4The Third-Priority Goal: Minimize

Minimize P1d1-, P2d2

-, P3d3+, P4d1

+

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50 x2 + d2 - - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3 + = 120

x1, x2, d1 -, d1

+, d2 -, d2

+, d3 -, d3

+ 0

Goal ProgrammingGraphical Interpretation (4 of 6)

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Figure 9.5The Fourth-Priority Goal: Minimize

Minimize P1d1-, P2d2

-, P3d3+, P4d1

+

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50 x2 + d2 - - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3 + = 120

x1, x2, d1 -, d1

+, d2 -, d2

+, d3 -, d3

+ 0

Goal ProgrammingGraphical Interpretation (5 of 6)

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Goal programming solutions do not always achieve all goals and they are not optimal, they achieve the best or most satisfactory solution possible.

Minimize P1d1-, P2d2

-, P3d3+, P4d1

+

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50 x2 + d2 - - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3 + = 120

x1, x2, d1 -, d1

+, d2 -, d2

+, d3 -, d3

+ 0

x1 = 15 bowlsx2 = 20 mugsd1

- = 15 hours

Goal ProgrammingGraphical Interpretation (6 of 6)

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Exhibit 9.1

Minimize P1d1-, P2d2

-, P3d3+, P4d1

+

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50 x2 + d2 - - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3 + = 120

x1, x2, d1 -, d1

+, d2 -, d2

+, d3 -, d3

+ 0

Goal ProgrammingComputer Solution Using QM for Windows (1 of 3)

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Exhibit 9.2

Goal ProgrammingComputer Solution Using QM for Windows (2 of 3)

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Exhibit 9.3

Goal ProgrammingComputer Solution Using QM for Windows (3 of 3)

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Exhibit 9.4

Goal ProgrammingComputer Solution Using Excel (1 of 3)

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Exhibit 9.5

Goal ProgrammingComputer Solution Using Excel (2 of 3)

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Exhibit 9.6

Goal ProgrammingComputer Solution Using Excel (3 of 3)

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Minimize P1d1-, P2d2

-, P3d3-, P4d4

-, 4P5d5-, 5P5d6

-

subject to: x1 + 2x2 + d1

- - d1+ = 40

40x1 + 50x2 + d2- - d2

+ = 1,600 4x1 + 3x2 + d3

- - d3+ = 120

d1+ + d4

- - d4+ = 10

x1 + d5- = 30

x2 + d6- = 20

x1, x2, d1-, d1

+, d2-, d2

+, d3-, d3

+, d4-, d4

+, d5-, d6

- 0

Goal ProgrammingSolution for Alternate Problem Using Excel (1 of 6)

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Exhibit 9.7

Goal ProgrammingSolution for Alternate Problem Using Excel (2 of 6)

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Exhibit 9.8

Goal ProgrammingSolution for Alternate Problem Using Excel (3 of 6)

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Exhibit 9.9

Goal ProgrammingSolution for Alternate Problem Using Excel (4 of 6)

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Exhibit 9.10

Goal ProgrammingSolution for Alternate Problem Using Excel (5 of 6)

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Exhibit 9.11

Goal ProgrammingSolution for Alternate Problem Using Excel (6 of 6)

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Exhibit 9.12

Goal ProgrammingExcel Spreadsheets (1 of 4)

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Exhibit 9.13

Goal ProgrammingExcel Spreadsheets (2 of 4)

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Exhibit 9.14

Goal ProgrammingExcel Spreadsheets (3 of 4)

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Exhibit 9.15

Goal ProgrammingExcel Spreadsheets (4 of 4)

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Goal Programming Example ProblemProblem Statement

Public relations firm survey interviewer staffing requirements determination.

One person can conduct 80 telephone interviews or 40 personal interviews per day.

$50/ day for telephone interviewer; $70 for personal interviewer.

Goals (in priority order):

At least 3,000 total interviews.

Interviewer conducts only one type of interview each day. Maintain daily budget of $2,500.

At least 1,000 interviews should be by telephone.

Formulate a goal programming model to determine number of interviewers to hire in order to satisfy the goals, and then solve the problem.