GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

MANAGEMENT EDUCATION & RESEARCH INSTITUTE

MASTER OF BUSINESS ADMINISTRATION

SEMESTER III BATCH: 2012-2014

Management of International Business Course Code: MS 203, Credits-4

COURSE OUTLINE

Course Instructor: Ms. Monika Sharma

COURSE OBJECTIVES

The objective of this course is to enable the students to manage business when theOrganizations are exposed to international business environment.

METHODOLOGY

1. The pedagogy will be lectures, discussions, case studies, assignments.

2. Audio-Visual aids will be used during the course.

Session No.Theme Number of SessionsChapters from the text

1.

UNIT 1 Nature and Scope of International Management: Introduction to International Business; E.P.R.G. Approach, The Environment Of International Business, Reasons for Going International, Analyzing International Entry Modes, Strategy in the Internationalization of Business, Basic Models forOrganization Design in Context of Global Dimensions; Entry Barriers, Global Competitiveness of Indian Organizations.14Ch 1( Ashwathappa), Ch- 6 ( sumati varma)

Ch 11, 12 ( Aswathappa)

2.Unit II Managing Globally : Global Marketing Management, Global Operations, Cross-Cultural Management : Hofstede Study, Edward T Hall Study, Cultural Adaptation through Sensitivity Training, Global Human Resources Management , Aspects of Global Financial Management 14 Ch 7, 17, 18, 19, 22( Aswathappa)

3.UNIT - IIIFormulating Strategy for International Management: Strategy as a Concept, Implementing Global Strategy, International Competitive Advantage; International Strategic Alliances, Global Mergers and Acquisition14Ch 11, 13 ( Aswathappa)

4. UNIT - IV

Broad issues in Globalization : Emerging Global Players , Ethical issues in Context of InternationalBusiness, The Social Responsibility of the Global Firm , Cross-Culture Communication andNegotiation, Leadership Issues, , Business Improvement: Integrating Quality, Innovation, andKnowledge Management, , The Role of the Parent: Managing the Multi Business Firm, Organizingand Structuring the Multi Business Firm14Ch- 23, 24, 8( Aswathappa)

Ch- 21, 15 ( Sumati Varma)

Total Number of Sessions56

Prescribed Text:

1. K Aswathappa(2010). International Business, Tata Mcgraw Hill.

References:

1. John D Daniels, Lee H Radebaugh Daniel P Sullivan , Prashant Salwan (2010). International Business Environments and Operations, Pearson Education