1. DELTA STATE UNIVERSITY Division of Management, Marketing, and Business Administration Unit Strategic Plan and Annual Report 2007-08 ___X____Academic Unit______ Administrative/Support UnitI. Unit Title: Division of Management/Marketing/Business Administration School/College or University Division: College of Business Unit Administrator: Dr. Cooper Johnson, Chair Mission Statement: The objective of the Division of Management, Marketing and Business Administration is to provide students degree programs whichafford a broad range of career opportunities for individuals who desire to specialize in Management, Marketing, Hospitality ServicesManagement, or General Business. In addition to a well-balanced background in general education, the curriculum includes corecourses in accounting, economics, data processing, finance, and communication in order to establish a strong common body ofknowledge in business administration. Management: The management major is designed for the student with a broad interest in management activities and problems. International Business and Development: The international business and development track is designed for students interested ininternational business. Marketing: The marketing major is designed to develop individual skills for use in the dynamic area of business which matches theproduct offerings of a firm to the needs of its customers. Hospitality Services Management: The hospitality services management major is to prepare students for an entry-level position inthe service industry. Gaming Management: The gaming management track in the hospitality services management major address needs of the gamingindustry and provides individuals with skills required to succeed and advance within the gaming industry.Management, Marketing and Business Administration Plan and Report 2007-08 1

2. General Business: The general business major is designed to give students a basic understanding of all business areas. Students canalso choose the Entrepreneurship track of study which allows them to focus on the skills and knowledge needed to operate a smallbusiness.II. Educational Program Learning Outcome Assessment Plan (Academics)Division of Management/Marketing/Business Administration A. Learning OutcomeB. Data Collection and C. Results ofD. Use of EvaluationWhat should a graduate in themajor know, value, or be able to do at AnalysisEvaluation Resultsgraduation and beyond? 1. What assessment tools and/orWhat were the findings of the 1.List any specific recommendations. methods will you use to determineanalysis? 2. Describe changes in curriculum, achievement of the learning outcome? courses, or procedures that are 2. Describe how the data from theseproposed or were made/ are being tools and/or methods will be/havemade as a result of the program been collected.learning outcome assessment 3.Explain the procedure to analyze process. the data. Division majors will 1) At least 50% of the Division majors 43% of Division majors passed the In 2007-08 faculty increased thedemonstrate effective oral and will earn credit on the writingWriting Proficiency Examination innumber of written assignments in an proficiency Examine data from2007-08.effort to improve the basicwritten communication skills.Writing Proficiency Exam communication skills of students.47% of Division majors passed theGE 3Writing Proficiency Examination in2006-07. 59% of Division majors passed theWriting Proficiency Examination in2005-06.2) At least 90% of the Division of An overall average of 93% ofAn overall average of 93% of graduates responding to therespondents reported that the College respondents reported that the College Alumni/Graduate Survey will report of Business program enhanced theirof Business program enhanced their that the College of Business program presentation/writing skills.presentation/writing skills. The enhanced their presentation/writingSpecifically, 91% of graduatesresults will be used to ensure that skills.reported their business degree from courses offered in the division willDSU enhanced their interpersonalcontinue to addressManagement, Marketing and Business Administration Plan and Report 2007-082 3. skills, 91% reported enhancement of presentation/writing skills of thewritten skills, 94% reportedstudents. Discussions will be heldenhancement of oral presentationduring 2008-09 faculty meetings andskills, and 96% reported their degree curriculum meetings to identify whatprovided the ability to deliver action is needed to maintain/improvebusiness presentations. An average of the current results.93% of respondents reported that theCollege of Business program Division majors will1) At least 80% of the Division85% of Division professors required Data show the percentage of demonstrate the ability to useprofessors will require use of the use of business technology in their professors who required the use of technology in their classes as classes 2007-08.technology increased from 83% in and manage business evidenced by course syllabi. 2006-07 to 85% in 2007-08. technology.83% of Division professors required Professors will continue to bethe use of business technology in their encouraged to require the use of GE 4 classes in 2006-07. business technology in their classes. 85% of Division professors requiredthe use of business technology in theirclasses 2005-06.2) At least 90% of the DivisionAn overall average of 89% ofAn overall average of 89% of graduates responding to therespondents reported that the College respondents reported that the College Alumni/Graduate Survey will report of Business program enhanced theirof Business program enhanced their that the College of Business program ability to use and manage businessability to use and manage business enhanced their ability to use andtechnology. Specifically, 89% oftechnology. The results will be used manage business technology.respondents reported that the College to ensure that courses offered in theof Business program enhanced theirdivision will stress the importance ofability to use and manage businessbusiness technology. Discussionstechnology while 88% reported the will be held during 2008-09 facultyability to use the internet to research a meetings and curriculum meeting tobusiness related problem. identify what action is needed tomaintain/improve the current results. Division majors will1). MFT testing will be annually.In 2007-08, management majors Based on 2006-07 results, division demonstrate a broad Students will score 50 % or greater as performed the best in the areas offaculty meetings were held to identify measured by the ETS assessment Quantitative Business Analysisoptions for improvement. understanding of the functional indicators. The ETS Field(44.4%), Management Core Concepts Discussions were and will continue to areas of business.Achievement Test in Business is the(43.4%), and Marketing Core be held in efforts to improve areas of U.S. standard benchmarking measure Concepts (36.9%). Marketing majorsweaknesses. GE 6of business core administered to performed the best in the areas of business seniors.Management Core Concepts (50.0%), Management, Marketing and Business Administration Plan and Report 2007-08 3 4. Marketing Core Concepts (48.8%),and Quantitative Business Analysis(42.8%). General business majorsperformed the best in the areas ofQuantitative Business Analysis(44.4%), Management Core Concepts(43.4%), and Marketing CoreConcepts (36.9%). In 2006-07, management majorsperformed the best in the areas ofQuantitative Business Analysis(42.9%), Management Core Concepts(40.8%), and Marketing CoreConcepts (40.8%). Marketing majorsperformed the best in the areas ofQuantitative Business Analysis(61.2%), Marketing Core Concepts(51.4%), and Legal and Social Issues(48.4%). General business majorsperformed the best in the areas ofQuantitative Business Analysis(42.9%), Management Core Concepts(40.8%), and Marketing CoreConcepts (40.8%).2) At least 90% of the DivisionAn overall average of 92% of An overall average of 92% of graduates responding to therespondents reported that the Collegerespondents reported that the College Alumni/Graduate Survey will report of Business program enhanced their of Business program enhanced their that the College of Business program ability to understand the functional ability to understand the functional enhanced their ability to understand areas of business. Specifically, 92 %areas of business. The results the functional areas of business.reported an understanding of the exceeded the set goal of 90%. Thebroad fundamental areas in business, results will be used to ensure that92% reported being able to apply courses offered in the division willbusiness theory to real worldcontinue to address students abilityproblems, 91% reported being able to to understand the functional areas ofidentify/define business problems, business. Discussions will be held94% have the ability to thinkduring 2008-09 faculty meetings andstrategically, 91% have the ability to curriculum meetings to identify stepsmake ethical business decisions, and that are needed to maintain/improveManagement, Marketing and Business Administration Plan and Report 2007-084 5. 89% reported having good decisionthe current results.making skills.ManagementA. Learning OutcomeB. Data Collection andC. Results ofD. Use of Evaluation What should a graduate in the major know, value, or be able to do Analysis EvaluationResults at graduation and beyond? 1. What assessment tools and/orWhat were the findings of the1.List any specific recommendations. methods will you use to determineanalysis?2. Describe changes in curriculum, achievement of the learning courses, or procedures that are outcome? 2. Describe how the data proposed or were made/ are being from these tools and/or methods willmade as a result of the program be/have been collected. learning outcome assessment process. 3.Explain the procedure to analyze the data. Identifies and uses management core MFT testing will be annually.In 2007-08, management majorsChanges were made based on 2006-07 conceptsStudents will score 50 % or greater as performed the best in the areas of data in the management and general measured by the ETS assessment Quantitative Business Analysis business curriculums to allow students GE 6indicators. The ETS Field(44.4%), Management Core Conceptsadditional exposure to management Achievement Test in Business is the(43.4%), and Marketing Corecore concepts. U.S. standard benchmarking measure Concepts (36.9%). Results showed of business core administered to weaknesses in the areas of Finance Professors were encouraged to business seniors.(25.6%), Legal and Socialcontinue offering help sessions in theEnvironment (30.0%), and MFT assessment areas. Students wereInternational Issues (34.1%).offered incentives related to classes to review core concepts in each of theIn 2006-07, management majorsMFT assessment areas to improve allperformed the best in the areas of scores and increase knowledge in theQuantitative Business Analysis assessment areas.(42.9%), Management Core Concepts(40.8%), and Marketing CoreBased on 2006-07 results, divisionConcepts (40.8%). Results showed faculty meetings were held to identifyweaknesses in the areas of Finance options for improvement. Discussions(25.4%), Economics (32.3%), andwere and will continue to be held inAccounting (32.3%).efforts to improve areas of weaknesses. In 2005-06, management majorsperformed the best in the areas ofQuantitative Business AnalysisManagement, Marketing and Business Administration Plan and Report 2007-08 5 6. (52.7%), Management Core Concepts(48.5%), and Marketing CoreConcepts (45.1%). Results showedweaknesses in the areas of Finance(29.7%), Economics (33.3%), andAccounting (36.1%).An overall average of 93% ofBusiness Graduate Survey will beAn overall average of 93% ofrespondents reported that the Collegeconducted every 2 years beginning management graduates reported thatof Business program enhanced theirspring 2006 using a mail survey.the College of Business program ability to understand the functionalMailing list of graduates from the past enhanced their ability to identify andareas of business. The results exceeded5 years will be obtained from Alumniuse management core concepts. the set goal of 90%. The results willand department records. Results of aSpecifically, 100% reported the ability be used to ensure that courses offeredseries of questions designedto think strategically, 87% reportedin the division will continue to enhancespecifically to rate knowledge of and understanding of decision makingstudents ability to identify and usemanagement core concepts will beskills, 87% reported the ability to management core concepts.tabulated and cross-tabulated.identify and use management coreDiscussions will be held duringComparisons will be made with concepts and 97% reported an2008-09 faculty meetings andresults of Employer Survey. Once aunderstanding of the broad functional curriculum meetings to identify stepsbaseline is established, data will be areas of business.that are needed to maintain/improvecompared to previous years results.the current results.At least 90% of management majorswill report that the College ofBusiness program enhanced theirability to identify and usemanagement core concepts. Demonstrates problem solving,MFT testing will be annually. In 2007-08, management majors Changes were made based on 2006-07 communication, and planning skills Students will score 50 % or greater asperformed the best in the areas ofdata in the management and general necessary for solving management measured by the ETS assessmentQuantitative Business Analysisbusiness curriculums to allow students issues.indicators. The ETS Field (44.4%), Management Core Concepts additional exposure to managementAchievement Test in Business is the (43.4%), and Marketing Core core concepts. GE 1 U.S. standard benchmarking measureConcepts (36.9%). Results showed GE 3 of business core administered toweaknesses in the areas of FinanceProfessors were encouraged tobusiness seniors. (25.6%), Legal and Social continue offering help sessions in theEnvironment (30.0%), andMFT assessment areas. Students wereInternational Issues (34.1%). offered incentives related to classes toreview core concepts in each of theIn 2006-07, management majors MFT assessment areas to improve allperformed the best in the areas ofscores and increase knowledge in theQuantitative Business Analysisassessment areas.Management, Marketing and Business Administration Plan and Report 2007-086 7. (42.9%), Management Core Concepts (40.8%), and Marketing CoreBased on 2006-07 results, division Concepts (40.8%). Results showed faculty meetings were held to identify weaknesses in the areas of Finance options for improvement. Discussions (25.4%), Economics (32.3%), andwere and will continue to be held in Accounting (32.3%).efforts to improve areas of weaknesses.In 2005-06, management majors performed the best in the areas of Quantitative Business Analysis (52.7%), Management Core Concepts (48.5%), and Marketing Core Concepts (45.1%). Results showed weaknesses in the areas of Finance (29.7%), Economics (33.3%), and Accounting (36.1%).An overall average of 93% of Business Graduate Survey will beAn overall average of 93% of respondents reported that the College conducted every 2 years beginning management graduates reported theof Business program enhanced their spring 2006 using a mail survey.College of Business programproblem solving, communication, and Mailing list of graduates from the past enhanced their problem solving,planning skills necessary for solving 5 years will be obtained from Alumnicommunication, and planning skills management issues. and department records. Results of anecessary for solving management The results exceeded the set goal of series of questions designedissues. Specifically for problem 90%. The results will be used to specifically to rate teamwork skillssolving, 87% reported having skills to ensure that courses offered in the will be tabulated and cross-tabulated.identify/define business problems, division will continue to enhance Comparisons will be made with 89% reported the ability to make students ability in problem solving, results of Employer Survey. Once aethical decisions, and 100% reported communication, and planning skills baseline is established data will bethe ability to interact in group settings. necessary for solving management compared to previous years results.As to communication skills, 91%issues. Discussions will be held during At least 90% of management majors reported adequate interpersonal skills,2008-09 faculty meetings and will report that the College of 92% reported adequate written skills,curriculum meetings to identify steps Business program enhanced their 87 % reported adequate oralthat are needed to maintain/improve problem solving, communication, and presentation skills, while 100% stated the current results. planning skills necessary for solving they have the ability to interact in a management issues.group setting. For planning, 100% Management, Marketing and Business Administration Plan and Report 2007-08 7 8. reported the ability to thinkstrategically, 87% reported adequatedecision making skills, 97%indicatedan understanding of the functionalareas f the functional areas ofbusiness, and 100% reported the skillsneeded to interact in a group setting. In 2007-08 faculty increased the At least 50% of management majors47% of management majors passednumber of written assignments in an will earn credit on The Writingthe Writing Proficiency Examinationeffort to improve the basic Proficiency Examination. in 2007-08 communication skills of students. 50% of management majors passedthe Writing Proficiency Examinationin 2006-07 59% of management majors passedthe Writing Proficiency Examinationin 2005-06 Demonstrates the ability to work as a MFT testing will be annually.In 2007-08, management majorsChanges were made based on 2006-07 team member when completing Students will score 50 % or greater as performed the best in the areas of data in the management and general management tasks. measured by the ETS assessment Quantitative Business Analysis business curriculums to allow students indicators. The ETS Field(44.4%), Management Core Conceptsadditional exposure to management GE 9Achievement Test in Business is the(43.4%), and Marketing Corecore concepts. U.S. standard benchmarking measure Concepts (36.9%). Results showed of business core administered to weaknesses in the areas of Finance Professors were encouraged to business seniors.(25.6%), Legal and Socialcontinue offering help sessions in theEnvironment (30.0%), and MFT assessment areas. Students wereInternational Issues (34.1%).offered incentives related to classes to review core concepts in each of theIn 2006-07, management majorsMFT assessment areas to improve allperformed the best in the areas of scores and increase knowledge in theQuantitative Business Analysis assessment areas.(42.9%), Management Core Concepts(40.8%), and Marketing CoreBased on 2006-07 results, divisionConcepts (40.8%). Results showed faculty meetings were held to identifyweaknesses in the areas of Finance options for improvement. Discussions(25.4%), Economics (32.3%), andwere and will continue to be held inAccounting (32.3%).efforts to improve areas of weaknesses.In 2005-06, management majors Management, Marketing and Business Administration Plan and Report 2007-08 8 9. performed the best in the areas of Quantitative Business Analysis (52.7%), Management Core Concepts (48.5%), and Marketing Core Concepts (45.1%). Results showed weaknesses in the areas of Finance (29.7%), Economics (33.3%), and Accounting (36.1%). 100% of management graduates Business Graduate Survey will be100% of management graduates reported the College of Business conducted every 2 years beginning reported the College of Business program enhanced their ability to work spring 2006 using a mail survey.program enhanced their ability toas a team member when completing Mailing list of graduates from the past work as a team member when management tasks. The results 5 years will be obtained from Alumnicompleting management tasks. exceeded the set goal of 90%. The and department records. Results of a results will be used to ensure that series of questions designed courses offered in the division will specifically to rate teamwork skills continue to enhance students ability to will be tabulated and cross-tabulated. work as a team member when Comparisons will be made withcompleting management tasks. results of Employer Survey. Once aDiscussions will be held during baseline is established data will be 2008-09 faculty meetings and compared to previous years results. curriculum meetings to identify steps At least 90% of management majorsthat are needed to maintain/improve will report that the College ofthe current results. Business program enhanced their ability to work as a team member when completing management tasks.MarketingA. Learning OutcomeB. Data Collection andC. Results ofD. Use of Evaluation What should a graduate in the major know, value, or be able to do Analysis EvaluationResults at graduation and beyond? 1. What assessment tools and/or What were the findings of the1.List any specific recommendations. methods will you use to determine analysis?2. Describe changes in curriculum, achievement of the learningcourses, or procedures that are outcome? 2. Describe how the dataproposed or were made/ are being from these tools and/or methods will made as a result of the program be/have been collected.learning outcome assessment process. 3.Explain the procedure to analyze Management, Marketing and Business Administration Plan and Report 2007-08 9 10. the data. Identifies and uses marketing core MFT testing will be annually. In 2007-08, marketing majors Changes were made based on 2006-07 concepts Students will score 50 % or greater asperformed the best in the areas of data to ensure appropriate coverage ofmeasured by the ETS assessmentManagement (50.0%), Marketingmarketing core concepts. GE 6 indicators. The ETS Field Core Concepts (48.8%), andAchievement Test in Business is the Quantitative Business Analysis Professors were encouraged toU.S. standard benchmarking measure(42.8%). Results showed weaknesses continue offering help sessions in theof business core administered toin the areas of Finance (30.7%), MFT assessment areas. Students werebusiness seniors. Economics (31.7%), and Accountingoffered incentives related to classes to(33.3%). review core concepts in each of the MFT assessment areas to improve allIn 2006-07, marketing majors scores and increase knowledge in theperformed the best in the areas of assessment areas.Quantitative Business Analysis(61.2%), Marketing Core Concepts Based on 2006-07 results, division(51.4%), and Legal and Social Issues faculty meetings were held to identify(48.4%). Results showed weaknesses options for improvement. Discussionsin the areas of Accounting (23.0%),were and will continue to be held inEconomics (29.0%), and International efforts to improve areas ofIssues (34.4%).weaknessesIn 2005-06, marketing majorsperformed the best in the areas ofManagement Core Concepts (58.7%),Legal and Social Issues (54.2%), andMarketing Core Concepts (51.2%).Results showed weaknesses in theareas of Finance (24.3%), Economics(33.3%), and Accounting (37.2%). Business Graduate Survey will be86% of marketing graduates reported86% of respondents reported that theconducted every 2 years beginning the College of Business programCollege of Business programspring 2006 using a mail survey.enhanced their ability to identify and enhanced their ability to identify andMailing list of graduates from the past use marketing core concepts. use marketing core concepts. The5 years will be obtained from Alumni results will be used to ensure thatand department records. Results of a courses offered in the division willseries of questions designed stress the importance of studentsspecifically to rate knowledge ofability to identify and use marketingmarketing core concepts will becore concepts. Discussions will beManagement, Marketing and Business Administration Plan and Report 2007-08 10 11. tabulated and cross-tabulated.held during 2008-09 faculty meetings Comparisons will be made with and curriculum meetings to identify results of Employer Survey. Once asteps that are needed to baseline is established data will bemaintain/improve the current results. compared to previous years results. At least 90% of marketing majors will report that the College of Business program enhanced their ability to identify and use marketing core concepts. Demonstrates the ability to work as a MFT testing will be annually.In 2007-08, marketing majors Changes were made based on 2006-07 team member when completing Students will score 50 % or greater as performed the best in the areas of data to ensure appropriate coverage of marketing tasks.measured by the ETS assessment Management (50.0%), Marketingmarketing core concepts. indicators. The ETS FieldCore Concepts (48.8%), and GE 9Achievement Test in Business is theQuantitative Business Analysis Professors were encouraged to U.S. standard benchmarking measure (42.8%). Results showed weaknesses continue offering help sessions in the of business core administered to in the areas of Finance (30.7%), MFT assessment areas. Students were business seniors.Economics (31.7%), and Accountingoffered incentives related to classes to(33.3%). review core concepts in each of the MFT assessment areas to improve allIn 2006-07, marketing majors scores and increase knowledge in theperformed the best in the areas of assessment areas.Quantitative Business Analysis(61.2%), Marketing Core Concepts Based on 2006-07 results, division(51.4%), and Legal and Social Issues faculty meetings were held to identify(48.4%). Results showed weaknesses options for improvement. Discussionsin the areas of Accounting (23.0%),were and will continue to be held inEconomics (29.0%), and International efforts to improve areas ofIssues (34.4%).weaknesses In 2005-06, marketing majorsperformed the best in the areas ofManagement Core Concepts (58.7%),Legal and Social Issues (54.2%), andMarketing Core Concepts (51.2%).Results showed weaknesses in theareas of Finance (24.3%), Economics(33.3%), and Accounting (37.2%).Business Graduate Survey will be An overall average of 89% of 89% of respondents reported that theManagement, Marketing and Business Administration Plan and Report 2007-08 11 12. conducted every 2 years beginning marketing graduates reported the College of Business programspring 2006 using a mail survey.College of Business programenhanced their ability work as a teamMailing list of graduates from the past enhanced their ability to work as amember when completing marketing5 years will be obtained from Alumniteam member when completingtasks. The results will be used toand department records. Results of amarketing tasks. Specifically, 89% ensure that courses offered in theseries of questions designedreported having the teamwork skillsdivision will stress the importance ofspecifically to rate teamwork skillsneeded to effectively performstudents ability to work as a teamwill be tabulated and cross-tabulated.marketing responsibilities and 87% member when completing marketingComparisons will be made with reported the skills needed to interact tasks. Discussions will be held duringresults of Employer Survey. Once ain a group setting.2008-09 faculty meetings andbaseline is established, data will becurriculum meeting to identify whatcompared to previous years results. action is needed to maintain/improveAt least 90% of marketing majors willthe current results.report that the College of Businessprogram enhanced their ability towork as a team member whencompleting marketing tasks. Demonstrates problem solving,MFT testing will be annually. In 2007-08, marketing majors Changes were made based on 2006-07 communication, and planning skills Students will score 50 % or greater asperformed the best in the areas of data to ensure appropriate coverage of necessary for developing marketing measured by the ETS assessmentManagement (50.0%), Marketingmarketing core concepts. strategies and a comprehensive indicators. The ETS Field Core Concepts (48.8%), and marketing plan.Achievement Test in Business is the Quantitative Business Analysis Professors were encouraged toU.S. standard benchmarking measure(42.8%). Results showed weaknesses continue offering help sessions in the GE 1 of business core administered toin the areas of Finance (30.7%), MFT assessment areas. Students were GE 2 business seniors. Economics (31.7%), and Accountingoffered incentives related to classes to(33.3%). review core concepts in each of the MFT assessment areas to improve allIn 2006-07, marketing majors scores and increase knowledge in theperformed the best in the areas of assessment areas.Quantitative Business Analysis(61.2%), Marketing Core Concepts Based on 2006-07 results, division(51.4%), and Legal and Social Issues faculty meetings were held to identify(48.4%). Results showed weaknesses options for improvement. Discussionsin the areas of Accounting (23.0%),were and will continue to be held inEconomics (29.0%), and International efforts to improve areas ofIssues (34.4%).weaknesses In 2005-06, marketing majorsperformed the best in the areas ofManagement Core Concepts (58.7%),Management, Marketing and Business Administration Plan and Report 2007-08 12 13. Legal and Social Issues (54.2%), and Marketing Core Concepts (51.2%). Results showed weaknesses in the areas of Finance (24.3%), Economics (33.3%), and Accounting (37.2%).Business Graduate Survey will beAn overall average of 90% of majors An overall average of 90% of conducted every 2 years beginning reported that the College of Business respondents reported that the College spring 2006 using a mail survey.program enhanced their abilityof Business program enhanced their Mailing list of graduates from the past problem solving, communication, and problem solving, communication, and 5 years will be obtained from Alumniplanning skills necessary for planning skills necessary for and department records. Results of adeveloping marketing strategies and a developing marketing strategies and a series of questions designedcomprehensive marketing plan. comprehensive marketing plan. specifically to rate problem solving, Specifically for problem solving, 92% The results exceeded the met goal of communication and planning skills reported having skills to 90%. The results will be used to will be tabulated and cross-tabulated.identify/define business problems,ensure that courses offered in the Comparisons will be made with 90% reported the ability to makedivision will continue to enhance results of Employer Survey. At leastethical decisions, 87% reported the students ability in problem solving, 90% of marketing majors will report ability to interact in group settings,communication, and planning skills that the College of Business programand 98% reported the ability to apply necessary for developing marketing enhanced their ability problemmarketing principles to businessstrategies and a comprehensive solving, communication, and problem solving. As tomarketing plan. Discussions will be planning skills necessary for communication skills, 92% reportedheld during 2008-09 faculty meetings developing marketing strategies and a adequate interpersonal skills, 84%and curriculum meeting to identify comprehensive marketing plan. reported adequate written skills, 95% what action is needed to reported adequate oral presentation maintain/improve the current results. skills, while 87% stated they have the ability to interact in a group setting. For planning, 92% reported the ability to think strategically, 84% reported adequate decision making skills, and 87% reported the skills needed to interact in a group setting.Students will complete a MarketingThis will begin in the fall 2008Full-time marketing faculty will Senior Portfolio annually beginning semester. conduct examination and assessment in fall 2008. of portfolios as proficient, adequate or unacceptable.At least 50% of marketing majors will 62% of MKT majors passed theIn 2007-08 faculty increased the Management, Marketing and Business Administration Plan and Report 2007-0813 14. earn credit on The Writing Writing Proficiency Examination innumber of written assignments in an Proficiency Examination. 2006-07 effort to improve the basiccommunication skills of students.50% of MKT majors passed theWriting Proficiency Examination in2006-07 30% of MKT majors passed theWriting Proficiency Examination in2005-06.General Business AdministrationA. Learning OutcomeB. Data Collection and C. Results of D. Use of Evaluation What should a graduate in the major know, value, or be able to do AnalysisEvaluation Results at graduation and beyond? 1. What assessment tools and/orWhat were the findings of the 1.List any specific recommendations. methods will you use to determineanalysis? 2. Describe changes in curriculum, achievement of the learningcourses, or procedures that are outcome? 2. Describe how the dataproposed or were made/ are being from these tools and/or methods will made as a result of the program be/have been collected.learning outcome assessment process. 3.Explain the procedure to analyze the data. Demonstrates an understanding ofMFT testing will be annually.In 2007-08, general business majors Changes were made based on 2006-07 economic business conditionsStudents will score 50 % or greater as performed the best in the areas ofdata in the management and general (inflation, employment, growth) and measured by the ETS assessment Quantitative Business Analysisbusiness curriculums to allow students their impact on the U.S. economyindicators.(44.4%), Management Core Concepts additional exposure to management The ETS Field Achievement Test in(43.4%), and Marketing Core core concepts. GE 1Business is the U.S. standardConcepts (36.9%). Results showed GE 3benchmarking measure of business weaknesses in the areas of FinanceProfessors were encouraged to GE 6core administered to business(25.6%), Legal and Social continue offering help sessions in the seniors. Environment (30.0%), andMFT assessment areas. Students wereInternational Issues (34.1%). offered incentives related to classes toreview core concepts in each of theIn 2006-07, general business majors MFT assessment areas to improve allperformed the best in the areas ofscores and increase knowledge in theQuantitative Business Analysisassessment areas.(42.9%), Management Core Concepts(40.8%), and Marketing Core Based on 2006-07 results, divisionConcepts (40.8%). Results showedfaculty meetings were held to identify Management, Marketing and Business Administration Plan and Report 2007-0814 15. weaknesses in the areas of Financeoptions for improvement. (25.4%), Economics (32.3%), and Discussions were and will continue to Accounting (32.3%). be held in efforts to improve areas of weaknesses. In 2005-06, general business majors performed the best in the areas of Quantitative Business Analysis (52.7%), Management Core Concepts (48.5%), and Marketing Core Concepts (45.1%). Results showed weaknesses in the areas of Finance (29.7%), Economics (33.3%), and Accounting (36.1%).92% of general business majors will An overall average of 92% ofBusiness Graduate Survey will be report that the College of Business respondents reported that the College conducted every 2 years beginning program enhanced their understandingof Business program enhanced their spring 2006 using a mail survey.of economic business conditions understanding of economic business Mailing list of graduates from the past (inflation, employment, growth) and conditions (inflation, employment, 5 years will be obtained from Alumnitheir impact on the U.S. economy. growth) and their impact on the U.S. and department records. Results of aSpecifically, 96% indicated the ability economy.. series of questions designedto identify/define business problems, The results exceeded the set goal of specifically to rate knowledge of 91% reported the ability to think 90%. The results will be used to economic business conditions will bestrategically, 96% have anensure that courses offered in the tabulated and cross-tabulated.understanding of the broad functional division will continue to enhance Comparisons will be made with areas in business, 97% report the students understanding of economic results of Employer Survey. Once aability t apply business theory to real business conditions (inflation, baseline is established data will beworld practice, 90% have the skills employment, growth) and their impact compared to previous years results.needed to understand the keys toon the U.S. economy. Discussions At least 90% of general businesssuccessful economic development,will be held during 2008-09 faculty majors will report that the College of81% report the ability to distinguish meetings and curriculum meetings to Business program enhanced their between profit, wage rate, inflations,identify what action is needed to understanding of economic businessand economic growth, and 91% have maintain/improve the current results. conditions (inflation, employment,an understanding of economic growth) and their impact on the U.S.business conditions. economy.Management, Marketing and Business Administration Plan and Report 2007-0815 16. Demonstrates problem solving,MFT testing will be annually. In 2007-08, general business majors Changes were made based on 2006-07 communication, and planning skills Students will score 50 % or greater asperformed the best in the areas ofdata in the management and general necessary for conducting businessmeasured by the ETS assessmentQuantitative Business Analysisbusiness curriculums to allow students analyses and developing strategicindicators. The ETS Field (44.4%), Management Core Concepts additional exposure to management business decisions.Achievement Test in Business is the (43.4%), and Marketing Core core concepts.U.S. standard benchmarking measureConcepts (36.9%). Results showed GE 1 of business core administered toweaknesses in the areas of FinanceProfessors were encouraged to GE 2 business seniors. (25.6%), Legal and Social continue offering help sessions in theEnvironment (30.0%), andMFT assessment areas. Students wereInternational Issues (34.1%). offered incentives related to classes toreview core concepts in each of theIn 2006-07, general business majors MFT assessment areas to improve allperformed the best in the areas ofscores and increase knowledge in theQuantitative Business Analysisassessment areas.(42.9%), Management Core Concepts(40.8%), and Marketing Core Based on 2006-07 results, divisionConcepts (40.8%). Results showedfaculty meetings were held to identifyweaknesses in the areas of Financeoptions for improvement.(25.4%), Economics (32.3%), and Discussions were and will continue toAccounting (32.3%). be held in efforts to improve areas ofweaknesses.In 2005-06, general business majorsperformed the best in the areas ofQuantitative Business Analysis(52.7%), Management Core Concepts(48.5%), and Marketing CoreConcepts (45.1%). Results showedweaknesses in the areas of Finance(29.7%), Economics (33.3%), andAccounting (36.1%).Business Graduate Survey will beAn overall average of 96% of majors An overall average of 96% ofconducted every 2 years beginning reported that the College of Business respondents reported that the Collegespring 2006 using a mail survey.program enhanced their abilityof Business program enhanced theirMailing list of graduates from the past problem solving, communication, and problem solving, communication, and5 years will be obtained from Alumniplanning skills necessary for ability problem solving,and department records. Results of aconducting business analyses andcommunication, and planning skillsManagement, Marketing and Business Administration Plan and Report 2007-08 16 17. series of questions designed developing strategic businessnecessary for conducting business specifically to rate problem solving,decisions. Specifically for problemanalyses and developing strategic communication and planning skillssolving, 96% reported having skills to business decisions.. will be tabulated and cross-tabulated. identify/define business problems, The results exceeded the set goal of Comparisons will be made with96% reported the ability to make 90%. The results will be used to results of Employer Survey. At least ethical decisions, 96% reported theensure that courses offered in the 90% of general business majors willability to interact in group settings, division will continue to enhance report that the College of Businessand 91% reported the ability tostudents ability with problem program enhanced their problem understand economic business solving, communication, and planning solving, communication, andconditions. As to communicationskills necessary for conducting planning skills necessary forskills, 96% reported adequatebusiness analyses and developing conducting business analyses and interpersonal skills, 96% reported strategic business decisions. developing strategic businessadequate written skills, 100% reported Discussions will be held during decisions. adequate oral presentation skills, 2008-09 faculty meetings andwhile 96% stated they have the ability curriculum meeting to identify whatto interact in a group setting,action is needed to maintain/improveand100% indicated having the current results.communication skills which aid in job.performance. For planning, 91%reported the ability to thinkstrategically, 96% reported adequatedecision making skills, 96% reportedthe skills needed to interact in a groupsetting, 96% reported the ability toidentify/define business problems, and96% reported an understanding of thefundamental areas of business.20% of GBA majors passed theWriting Proficiency Examination in2006-07.At least 80% of general business 65% of GBA majors passed the In 2007-08 faculty increased the majors will earn credit on The Writing Proficiency Examination in number of written assignments in an Writing Proficiency Examination. 2006-07. effort to improve the basic communication skills.64% of GBA majors passed theWriting Proficiency Examination in2005-06.Management, Marketing and Business Administration Plan and Report 2007-0817 18. Hospitality Services ManagementA. Learning OutcomeB. Data Collection andC. Results of D. Use of Evaluation What should a graduate in the major know, value, or be able to do Analysis Evaluation Results at graduation and beyond? 1. What assessment tools and/or What were the findings of the 1.List any specific recommendations. methods will you use to determine analysis? 2. Describe changes in curriculum, achievement of the learning courses, or procedures that are outcome? 2. Describe how the data proposed or were made/ are being from these tools and/or methods willmade as a result of the program be/have been collected. learning outcome assessment process. 3.Explain the procedure to analyze the data. Demonstrates knowledge of MFT testing will be annually. There were no results for HSM Results of the test in 2008-09 will be hospitality industry principles and Students will score 50 % or greater asmajors this year. analyzed and necessary adjustments practices.measured by the ETS assessmentwill be made to the curriculum to indicators. The ETS Field improve the learning process. GE 6Achievement Test in Business is the GE 9U.S. standard benchmarking measure of business core administered to business seniors.Business Graduate Survey will beNo HSM graduates responded to the The feedback from future surveys will conducted every 2 years after the first survey. be analyzed and necessary HSM graduates using a mail survey.adjustments will be made to the Mailing list of graduates from the past curriculum to improve the learning 5 years will be obtained from Alumniprocess. and department records. Results of a series of questions designed specifically to rate knowledge of hospitality industry will be tabulated and cross-tabulated. Comparisons will be made with results of Employer Survey. Once a baseline is established data will be compared to previous years results. At least 90% of hospitality services management majors will report that the College of Business program enhanced their Management, Marketing and Business Administration Plan and Report 2007-0818 19. knowledge of hospitality industry principles and practices. Demonstrates the ability to work as a MFT testing will be annually. There were no results for HSM Results of the test in 2008-09 will be team member when completing Students will score 50 % or greater asmajors this year. analyzed and necessary adjustments hospitality management tasks. measured by the ETS assessmentwill be made to the curriculum to indicators. The ETS Field improve the learning process. GE 9Achievement Test in Business is the U.S. standard benchmarking measure of business core administered to business seniors. Business Graduate Survey will beNo HSM graduates responded to the The feedback from future surveys will conducted every 2 years after the first survey. be analyzed and necessary HSM graduates using a mail survey.adjustments will be made to the Mailing list of graduates from the past curriculum to improve the learning 5 years will be obtained from Alumniprocess. and department records. Results of a series of questions designed specifically to rate teamwork skills will be tabulated and cross-tabulated. Comparisons will be made with results of Employer Survey. Once a baseline is established data will be compared to previous years results. At least 90% of hospitality services management majors will report that the College of Business program enhanced their ability to work as a team member when completing hospitality management tasks. Demonstrates problem solving, MFT testing will be annually. There were no results for HSM Results of the test in 2008-09 will be communication, and planning skillsStudents will score 50 % or greater asmajors this year. analyzed and necessary adjustments necessary for solving hospitality measured by the ETS assessmentwill be made to the curriculum to management issues.indicators. The ETS Field improve the learning process. Achievement Test in Business is the GE 1U.S. standard benchmarking measure GE 2of business core administered to business seniors.Management, Marketing and Business Administration Plan and Report 2007-0819 20. Business Graduate Survey will beNo HSM graduates responded to the The feedback from future surveys willconducted every 2 years after the first survey. be analyzed and necessaryHSM graduates using a mail survey.adjustments will be made to theMailing list of graduates from the past curriculum to improve the learning5 years will be obtained from Alumniprocess.and department records. Results of aseries of questions designedspecifically to rate problem solving,communication and planning skillswill be tabulated and cross-tabulated.Comparisons will be made withresults of Employer Survey. At least90% of hospitality servicesmanagement majors will report thatthe College of Business programenhanced their problem solving,communication, and planning skillsnecessary for solving hospitalitymanagement issues.At least 50% of hospitality services0% of HSM majors passed the In 2007-08 faculty increased themanagement majors will earn creditWriting Proficiency Examination innumber of written assignments in anon The Writing Proficiency2006-07.effort to improve the basicExamination.communication skills.100% of HSM majors passed theWriting Proficiency Examination in2006-07. No HSM majors took the WritingProficiency Examination in 2005-06.III. Goals - Division/Department Goals for 2007-08 A. Goal # 1- The division will employ additional faculty members to support and enhance the Gaming Management track of the Hospitality Services Management major. 1. Institutional Goal(s) supported by this goal:Management, Marketing and Business Administration Plan and Report 2007-08 20 21. SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. 2. Evaluation Procedure(s):Analyze the divisions budget. 3. Actual Results of Evaluation:Funding for the faculty position was not provided. 4. Use of Evaluation Results: Efforts will continue to employ faculty members that will allow the division to offer required classes for the GamingManagement track of the HSM major.B. Goal # 2 The division will encourage students to participate in internship classes. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities.SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation.SP#5: The citizens of the region will benefit from increases in university outreach, service, and partnership initiatives.QEP#1: Delta State University will enhance student engagement through increased student- student interaction and faculty- student interaction.QEP#4: Student engagement in free-flowing, multi-directional communication with faculty and other students will increase. 2. Evaluation Procedure(s): Employer and instructor evaluations will be examined. 3. Actual Results of Evaluation Management, Marketing and Business Administration Plan and Report 2007-0821 22. Division students participated in internship in the following majors: HSM, Management, Marketing, and Gaming Management. 4. Use of Evaluation Results:Internships provide opportunities for students to gain knowledge and work experience. Additionally, these classes provide aservice to those organizations who hire students.C. Goal # 3 Faculty will engage in service, research, and other scholarly activities. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities.SP#5: The citizens of the region will benefit from increases in university outreach, service, and partnership initiatives.QEP#3: Delta State University students will grow in the knowledge and practice of a variety of communication skills by having these skills reinforced in all courses. 2. Evaluation Procedure(s): Faculty annual reviews will provide information to determine if the goal is met. 3. Actual Results of Evaluation 100% of division faculty engaged in service, research, and other scholarly activities. 4. Use of Evaluation Results: Faculty will bring current information to the classroom and share the information with stakeholders of the university.D. Goal #4 The division will evaluate and make changes to curriculums to meet stakeholder expectations. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities. Management, Marketing and Business Administration Plan and Report 2007-0822 23. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. 2. Evaluation Procedure(s): Evaluate curriculum committee meeting information. 3. Actual Results of Evaluation Changes to the curriculum for all majors were made. 4. Use of Evaluation Results: Changes to curriculums will be made when needed to meet the expectations of stakeholders. These changes will result inimprovement to programs and services offered to the community.E. Goal # 5 The division will offer classes in various formats in an effort to increase enrollment. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. QEP#2: Delta State University will enhance student engagement through increased use of technology and web-basedcommunication in classroom activities and assignments. QEP#3: Delta State University students will grow in the knowledge and practice of a variety of communication skills byhaving these skills reinforced in all courses. 2. Evaluation Procedure(s): Division information (syllabi, schedule of classes, etc) will be evaluated. 3. Actual Results of Evaluation Classes are offered during the day, evenings, and online. 4. Use of Evaluation Results: Management, Marketing and Business Administration Plan and Report 2007-08 23 24. The effectiveness of course formats and delivery methods will continue to be examined. Appropriate changes will be implemented for improvement.F. Goal # 6 Recruiting efforts for the division will be addressed. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities.SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. QEP#4: Student engagement in free-flowing, multi-directional communication with faculty and other students will increase.2. Evaluation Procedure(s): Information addressing student enrollment provided by Institutional Research will be evaluated. 3. Actual Results of EvaluationRecruiting efforts increased. 4. Use of Evaluation Results: Enrollment for the division will increase. Additionally, the effectiveness of recruiting methods will be examined.Appropriate changes will be implemented for improvementGoals - Division/Department Goals for 2008-09 A. Goal # 1- The division will employ additional faculty members to support and enhance the Gaming Management track of the Hospitality Services Management major. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. 2. Evaluation Procedure(s):Analyze the divisions budget.Management, Marketing and Business Administration Plan and Report 2007-08 24 25. 3. Expected Results of Evaluation:Funding for the faculty positions will be provided and hiring will take place. 4. Use of Evaluation Results: Efforts will continue to employ faculty members that will allow the division to offer required classes for the GamingManagement track of the HSM major.B. Goal # 2 The division will encourage students to participate in internship classes. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities.SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation.SP#5: The citizens of the region will benefit from increases in university outreach, service, and partnership initiatives.QEP#1: Delta State University will enhance student engagement through increased student- student interaction and faculty- student interaction.QEP#4: Student engagement in free-flowing, multi-directional communication with faculty and other students will increase. 2. Evaluation Procedure(s): Enrollment data will be examined to determine participation in internship programs. 3. Expected Results of EvaluationDivision students will participate in internship in the following majors: HSM, Management, Marketing, and GamingManagement. 4. Use of Evaluation Results:Internships provide opportunities for students to gain knowledge and work experience. Additionally, these classes provide aservice to those organizations who hire students. Management, Marketing and Business Administration Plan and Report 2007-0825 26. C. Goal # 3 Faculty will engage in service, research, and other scholarly activities. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities.SP#5: The citizens of the region will benefit from increases in university outreach, service, and partnership initiatives.QEP#3: Delta State University students will grow in the knowledge and practice of a variety of communication skills by having these skills reinforced in all courses. 2. Evaluation Procedure(s): Faculty annual reviews will provide information to determine if the goal is met. 3. Expected Results of Evaluation 100% of division faculty will engage in service, research, and other scholarly activities. 4. Use of Evaluation Results: Faculty will bring current information to the classroom and share the information with stakeholders of the university.D. Goal #4 The division will evaluate and make changes to curriculums to meet stakeholder expectations. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities.SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. 2. Evaluation Procedure(s): Evaluate curriculum committee meeting information.Management, Marketing and Business Administration Plan and Report 2007-08 26 27. 3. Expected Results of Evaluation Changes to curriculums will be made where needed. 4. Use of Evaluation Results: Changes to curriculums will be made when needed to meet the expectations of stakeholders. These changes will result inimprovement to programs and services offered to the community.E. Goal # 5 The division will offer classes in various formats in an effort to increase enrollment. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. QEP#2: Delta State University will enhance student engagement through increased use of technology and web-basedcommunication in classroom activities and assignments. QEP#3: Delta State University students will grow in the knowledge and practice of a variety of communication skills byhaving these skills reinforced in all courses. 2. Evaluation Procedure(s): Division information (syllabi, schedule of classes, etc) will be evaluated. 3. Expected Results of Evaluation Classes will be offered during the day, evenings, and online. 4. Use of Evaluation Results: The effectiveness of course formats and delivery methods will continue to be examined. Appropriate changes will beimplemented for improvement.F. Goal # 6 Recruiting efforts for the division will be addressed. Management, Marketing and Business Administration Plan and Report 2007-08 27 28. 1. Institutional Goal(s) supported by this goal:SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contributeto the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. QEP#4: Student engagement in free-flowing, multi-directional communication with faculty and other students will increase. 2. Evaluation Procedure(s): Information addressing student enrollment provided by Institutional Research will be evaluated. 3. Expected Results of Evaluation Recruiting efforts will increase. 4. Use of Evaluation Results: Enrollment for the division will increase. Additionally, the effectiveness of recruiting methods will be examined. Appropriate changes will be implemented for improvementIV.Data and information for department:Mission Statement:The objective of the Division of Management, Marketing and Business Administration is to provide students degree programs which afford a broad range of career opportunities for individuals who desire to specialize in Management, Marketing, Office Administration, or Business Education. In addition to a well-balanced background in general education, the curriculum includes core courses in accounting, economics, data processing, finance, and communication in order to establish a strong common body of knowledge in business administration.Management, Marketing and Business Administration Plan and Report 2007-0828 29. Number of Majors: The following table displays the divisions number of majors:Division of Management, Marketing, and Business AdministrationNumber of Majors 2002-20082002* 2003 20042005 200620072008** GBA 373500 463417395 346 130 MGT 309217 221252285 276 104 MKT 171161 158130146 11450 OAD 705056 37 3225 6 BED 736348 20 2515 5 HSM2 2 35 304920 TOTAL 998993 949861913 825 315 * Prior to Divisions' Merger ** Spring semester onlyCredit Hour Production: The following table displays the divisions credit hour production: Division of Management, Marketing, and Business AdministrationCredit Hour Production 2002-20082002*2003 2004 2005 2006 2007 2008**GR 9571,5301,854 1,359 1,284 1,023 429UG 7,2589,7679,103 8,513 8,733 8,651 4,0838,2111,2910,959,87 10,01 9,67TOTAL 5 7727 44,512 Management, Marketing and Business Administration Plan and Report 2007-0829 30. * Prior to Divisions' Merger** Spring semester onlyNumber of Graduates: The following tables display the divisions number of graduates for 2005-06 and 2007-08.Div. of Mgt, Mkt, & Bad Graduates2005-06 & 2007-08 2005-06 2007-08GBA 28 26MGT 40 42MKT 12 17OAD* 30HSM03BED* 10TOTAL 84102* Major no longer offeredGrants, Contracts, Partnerships, Other AccomplishmentsSelected Data A 4.5 year average shows that the Division has approximately a 20% higher credit hour production than the Division ofAccounting, Computer Information Systems, and Finance. The higher credit hour production results in an additional $184,270 revenue for Delta State University over a 4.5 year period. Currently, the Division has 14 faculty with approximately 80% being terminally qualified. The Division offers 2 online programs to meet student demand. Management, Marketing and Business Administration Plan and Report 2007-08 30 31. A 4.5 year average shows that the Division has approximately 10% more majors than the Division of Accounting, Computer Information Systems, and Finance . The Division is responsible for 64% of courses for the business core. The Division of Accounting, Computer Information Systems, and Finance is responsible for 36% of courses for the business core. The Division is responsible for 70% of the IMBA courses. The Division is responsible for 67% of the Traditional MBA core courses. The Division is responsible for GBA 204, a special degree requirement for all business majors. The Division offers multiple courses for the School of Nursing for the Masters level programs. The Division has a proven history of eliminating majors with insufficient enrollment. The Division has a proven history of allowing resources to be used in high demand areas, for example the International Business and Development Program. The Chair of the Division was directed by President Hilpert to develop and implement a Gaming Management Program. Little to no resources (faculty, travel, training, equipment, etc.) has been provided since the programs inception in the summer of 2006. However through effective and efficient leadership, the program has approximately 30 majors and continues to grow. The Division has developed a Corporate Education Program and worked in conjunction with the DSU Foundation in developing a Corporate Scholarship Program. 60 % of faculty and staff is minority 50% of student workers are minority 50% of adjunct faculty is minority 2 handicapped faculty Encouraged university faculty diversity through scholarly activities, university/community service, and teaching $13,075 from 11 scholarships can be applied for by students Management, Marketing and Business Administration Plan and Report 2007-0831 32. $12,000 donation by David Abney for the International Business Symposium Paid internships $35,000 on average per year from Intersession classes (around $17,000 per intersession) Developing a Masters of Science in HSM/Gaming Management Developing a 2+2 HSM program with 10 community/junior colleges Developing a Cooperative Education Program with East Central University Ada, OK Assisted with the development of the I-MBA program Assisted with the development of Module II for the I-MBA program Recruited students to the I-MBA program Led in the recruitment of students for COB graduate and undergraduate programs Coordinated meetings with corporate representatives of the Isle of Capri in St. Louis, MO Developed Corporate Education Program Promoted Corporate Education Program to 8 organizations Developed and promoted Corporate Scholarship Program Promoting HSM/Gaming programs to 12 gaming organizations Developed and implemented Gaming management degree and certificate programs specialized to gaming industry Developed and implemented Hospitality services management degree and certificate programs specialized to hospitality and gaming industry Developed and implemented Management degree program specialized to service industry 20 online classes on average offered each semester by the division Management, Marketing and Business Administration Plan and Report 2007-0832 33. 20 online intersession classes on average offered by the division 90% of COB intersession classes are offered by the division 35 students on average enroll in online classes offered by the division 70% of the I-MBA classes are taught by division faculty 30 students enrolled in the online HSM/Gaming program 8 online classes offered during summer sessions Developing an online Masters of Science in HSM/Gaming Management Three online programs offered by Division: Gaming Management, Hospitality Services Management, and International Business and Development The division leads the COB in meeting demand for online classes 100% of faculty engaged in scholarly activities 100% of faculty attended conferences, seminars, workshops, and/or symposiums 100% of faculty engaged in service to the university and the community 79% of faculty participated in training session for online instruction 7 journal publications 4 proceedings publications 9 submissions for publication 71 presentations 29 workshops/seminars/consulting 23 works in progressManagement, Marketing and Business Administration Plan and Report 2007-08 33 34. 10 editorial boards/conference chairs/ conference discussants 1 grant 5 research teams formed 1 faculty member attended a grant writing workshop 1 faculty completed doctoral degree 93% of faculty uses the Internet for research 93% of faculty use E-mail for teacher/student communication and student group communication 100% of faculty requires the use of software such as Microsoft Office: Word, PowerPoint, and Excel for class assignments 72% of faculty teaches classes in their entirety online 100% of faculty has an online component for their classes 2 classes require subject specific software Established, built, and maintained, strong relationships with alumni Established, built, and maintained, strong relationships with industry professionals Established, built, and maintained strong relationships with gaming organizations Selected Accomplishments Teaching Course delivery methods: traditional, on-line, and hybrid classes. Courses offered during the day, evenings, weekends, and intersession. Students granted the freedom of choice to select the course format that is conducive to attaining their educational goals. Economic development activities by the division.Management, Marketing and Business Administration Plan and Report 2007-08 34 35. Interns in the division were employed by Delta area organizations as part-time employees and completed projects specificto these organizations. Faculty provided assistance to organizations through the development of management training and development programs. The International Business and Development program continues to grow with an average class size of thirty per class. Theprogram has been enhanced with David and Sherry Abneys generous financial contribution. The division faculty have prepared a survey that will be distributed to industry and alumni in order to receive feedback thatwill better inform the faculty of the needs of those who are in industry and to allow for the curriculum of the majors to reflectthose needs Additional Division Accomplishments Reduced the number of on-campus adjunct instructors. Efficient use of financial resources provided to the division. Actively participated in the Student Engagement Program. Actively participated in the QEP. 11Faculty members were involved in academic research, consulting, university service, or community service. Students took advantage of internship classes. Students improved technology skills by using contemporary software and equipment to complete class projects. Increased the number of web-based classes offered by the division allowing improved access to educational opportunities. The division maintains a comprehensive program of student advisement to increase student retention and graduation rates. Improved student engagement by utilizing technology, in-class exercises, group work, and application exercises. Contributed to the universitys reaccredidation by SACS. Faculty served on division, college, and university committees to ensure accomplishment of the universitys mission. Faculty assisted with recruitment of students by attending college recruitment fairs, orientation sessions, and meeting withindividual students. Information about the Gaming/HSM Programs Management, Marketing and Business Administration Plan and Report 2007-08 35 36. A Gaming Management option has been added to the Hospitality Services Management major to address the needs of thegaming profession. Meetings have been held with various gaming organizations and the first class was offered summer 06. Several gamingclasses have been offered and have had solid enrollment numbers. The Hospitality Services Management major has shown growth which is expected to continue. The addition of the gaming management option to the major provides growth opportunities as the division strives to meeteducational needs in the hospitality and gaming industries. International Business Symposium The second annual International Business Symposium was held bringing attention to the International Business andDevelopment Program. The symposium helped to increase student interest in global business, recruit students, retain students, build communityrelations, and build university relations. The Division established relationships with the esteemed speakers in the field of international business. Scholarship Faculty presented at state, regional, national or international conferences. Faculty published in journals, books, and conference proceedings. Several faculty members participated in DSUs Faculty Technology Institutes, which addresses the universitys goal ofincreasing the use of technology in the classroom. Student Recruitment Students granted the freedom of choice to select the course format that is conducive to attaining their educational goals. A Gaming Management option has been added to the Hospitality Services Management major to address the needs of thegaming profession. Meetings have been held with various gaming organizations and the first class was offered summer 06. Management, Marketing and Business Administration Plan and Report 2007-08 36 37. o Student recruitment continues to be a goal of the division. A marketing committee developed a marketing plan to promote the division and College of Business. The divisions web site provides information regarding majors, contact information for faculty, and additional informationregarding the division.o Faculty assists the admissions and recruiting office with recruitment of students. The division assisted the admissions and recruiting office to sponsor College of Business recruiting days. Faculty members participated in parent orientation, student orientation, Delta Focus, college fairs, and visited high schoolsand community colleges, and business organizations in recruiting efforts. Student Recruitment A Marketing Committee formed to address student recruitment. A Web Site division web site provides information regarding all majors in the division and contact information for thefaculty and staff. Assist Admissions the division continues to assist the admissions and recruiting office with recruitment of students. Online Classes online class offerings have been increased to recruit additional students. Curriculum Changes curriculum for all majors were updated to address changes dictated by industry. The addition of a gaming management and international business and development program has resulted in increased interestof business students. Method of Delivery for all programs of study is evaluated to address the needs of students. Delta Focus Athletics - Recruitment Parent Orientation Student Orientation College of Business Recruitment Days COB Advisory Committee Management, Marketing and Business Administration Plan and Report 2007-0837 38. Local High Schools Community Colleges Survey Industry and Alumni Internship Programs Student Employment Current Students and AlumniCommunity Service Economic development activities by the division. Interns in the division were employed by Delta area organizations as part-time employees and completed projects specificto these organizations. Faculty provided assistance to organizations through the development of management training and development programs. Faculty participate in community development programs; workshops, training, and consulting for the community; and offer,when appropriate, seminars for the university and business community. Faculty members are active in civic, business, and community organizations. Faculty members participate in a variety of ways to ensure that business is supported by the university, such as training anddevelopment of employees and marketing research. The division will continue to build and strengthen relationships with professionals, political entities, and residents of the Deltacommunity. Instruction and Scholarly Activity Conference Presentations Conference Discussants Conference Session Chairs Attendance at State, Regional, and National MeetingsManagement, Marketing and Business Administration Plan and Report 2007-08 38 39. Editorial Boards Journals Journal Publications Proceedings Publications Books Consulting Workshop Presentations Training Presentations Memberships in Professional Organizations Faculty Web Pages On-line Courses Innovative Instruction Faculty Development Application Exercises Case Studies Guest Speakers Faculty members were actively involved in professional associations Grants Economic Development The division participated in numerous economic development activities. Delta area businesses were served by students in internship and marketing research courses. Interns in the division were employed by organizations as part-time employees and completed projects specific to these organizations. Faculty provided assistance to organizations through the development of management training and development programs. The division will continue the following: to support internship classes; have faculty participate in community development programs; participate in business related workshops for the business community; and offer, when appropriate, seminars for the university andManagement, Marketing and Business Administration Plan and Report 2007-08 39 40. business community. Faculty members are active in civic, business, and community organizations which promote economicdevelopment. Faculty members also participate in a variety of ways to ensure that business is supported by the university, such astraining and development of employees and marketing research. Additionally, economic development will be enhanced through theuse of on-line instruction. These classes provide additional educational opportunities for individuals in the region.Diversity Compliance Initiatives and ProgressMinority faculty members are provided resources to encourage activities that will lead to promotions. Support was in the areas ofresearch and other scholarly activities.The division believes the fields of study offered in existing programs will attract other race students interested in the various areas ofmanagement and marketing. Fields of study are continuously monitored and changes are made to reflect demands of the businesscommunity.An International Business and Development option has been added to the management major. Additionally, a Gaming Managementoption has been added to the Hospitality Services Management major. These options have the potential of attracting other racestudents and faculty.Qualifying minority students are encouraged to apply for Community College Department Head scholarships and divisionalscholarships. Effort is made to place other race students in internships. V. Personnel:Noteworthy activities and accomplishments:PHYLLIS BUNNAwards: S.E. Kossman Outstanding Teacher AwardService to the University: 27Service to the Community: 7Publications: 1Presentations: 6KIMBERLY DEANProfessional Development: 7Service to the University: 14Service to the Community: 5Service to the Profession: 3Publications: 3Presentations: 4Management, Marketing and Business Administration Plan and Report 2007-08 40 41. Works in Progress: 2 ROBERT FLEMING Professional Development: 4 Service to the University: 6 Service to the Community: 2 Conferences Attended: 2 RENEE FOSTER Service to the University: 21 Service to the Community: 8 Publications: 4 Presentations: 4 Conferences Attended: 3 REBECCA HOCHRADEL Service to the University: 3 Service to the Community: 3 Publication Submissions: 3 Presentations: 2 Works in Progress: 4 COOPER JOHNSON Service to the University: 53 Service to the Community: 25 Service Learning Activities: 4 Supervised Internships: 5 Faculty Development Activities: 26 Teaching Effectiveness Activities: 14 Publications: 3 Presentations: 15 Works In Progress: 3 Service to the Profession: 6 Seminars, Training, and Consulting: 15 GOKHAN KARAHANManagement, Marketing and Business Administration Plan and Report 2007-0841 42. Publications: 1 Presentations: 7 Works in Progress: 9 Professional Meetings: 6 Memberships in Professional Organizations: JAMYE LONG Professional Development: 28 Service to the University: 58 Service to the Community: 34 Supervised Internships: 2 Teaching Effectiveness Activities: 20 Service Learning Activities: 6 Publications: 3 Presentations: 10 Works in Progress: 7 Professional Meetings Attended: 15 Workshops, Training, and Consulting Activities: 16 LARRY MAGEE Service to the University: 4 Presentations: 2 Professional Meetings Attended: 2 Conference Discussant: 2 Memberships in Professional Organizations: 4 MICHELLE MATTHEWS Service to the University: 3 Service to the Community: 4 Publications: Presentations: 3 Professional Meetings Attended: 3 Memberships in Professional Organizations: 2Management, Marketing and Business Administration Plan and Report 2007-0842 43. CAMERON MONTGOMERY Service to the University: 9 Service to the Community: 2 Publications: 5 Presentations: 3 Professional Meetings Attended: 2 Conferences Attended: 2 Workshops Attended: 3 GARRET ROSS Service to the University: 12 Service to the Community: 3 Presentations: 3 Conferences Attended: 3 CLINT WOOD Service to the University: 5 Service to the Community: 6 Presentations: 12 Professional Meetings Attended: 2 Conferences Attended: 5 Memberships in Professional Organizations: 3New position(s) requested, with justification: An additional faculty member is requested to support and enhance the Gaming Management Tract of the Hospitality Services Management Major.A Gaming Management tract has been added to the Hospitality Services Management major to address the demands of industry for individuals trained in Gaming Management. The Gaming Management track supports Delta State Universitys Strategic Goal #1. Therefore, faculty with background in gaming management and hospitality management; is necessary for the division to offer classes in this new area of study.The division request approval to fill the marketing faculty position due to the resignation of Elise Jenkins.The position must be filled to assure continued offering of quality degree programs in the College of Business.Management, Marketing and Business Administration Plan and Report 2007-08 43 44. Recommended change of status Dr. Gokhan Karahan recommended for promotion to Associate Professor of Management (Approved) Dr. Larry Magee recommended for promotion to Professor of Management (Approved) VI. Degree Program Addition/Deletions and/or Major Curriculum Changes:Changes made in the past year A Gaming Management tract has been added to the Hospitality Services Management major to address the demands of industry for individuals trained in Gaming Management. The Gaming Management track supports Delta State Universitys Strategic Goal #1. Changes have been made in course offerings and requirements for majors in all areas as deemed appropriate by the division's faculty.Recommended changes for the coming year(s) An Integrated MBA program is being developed to replace the EBBA.Implementation of 2+2 programs at the GHEC and Clarksdale Center. Management, Marketing and Business Administration Plan and Report 2007-08 44