ManageFlitter MasterClass - 14th May 2014 - NYC
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Transcript of ManageFlitter MasterClass - 14th May 2014 - NYC
ManageFlitter Master ClassWednesday May 14, 2014
Outline
1. Engagement: Tweet Analytics, @Inbox, & PowerPost2. Five Tips To Maximize ROI on Your Twitter Account3. The Ins and Outs of ManageFlitter’s PowerMode4. ManageFlitter Advanced Tips and Tricks5. Twitter Direct Engagement Strategy
5 Tips To Maximize ROI From Your Twitter Account
1. Create an Engaging Profile2. Tweet Regularly3. Tweet to Get Clicks4. Grow Your Twitter Followers5. Twitter Direct Engagement Strategy
1. Create an Engaging Profile
The Five Things You Should Optimize:a. Profile Imageb. Cover Imagec. Biod. URLe. Location
1. Create an Engaging Profile
The Five Things You Should Optimize:a. Profile Image: 400x400 px
1. Create an Engaging Profile
The Five Things You Should Optimize:b. Cover Image: 1500x500 px
1. Create an Engaging Profile
The Five Things You Should Optimize:c. Bio: 160 CharactersGrab interestKeywordsWhat will you Tweet?
1. Create an Engaging Profile
The Five Things You Should Optimize:d. URL: begin with http:// (Twitter will remove it and make it a clickable link)
Out of ideas? Use yourLinkedIn bio URL
1. Create an Engaging Profile
The Five Things You Should Optimize:e. Location: keep it simple
2. Tweet Regularly
At least 10 times per day
2. Tweet Regularly
Schedule with PowerPost
(You can use Buffer toobut you want the datafrom MF’s Short URLAnalytics)
2. Tweet Regularly
Need help?● Feedly.com● ManageFlitter Tweet Search
3. Tweet To Get Clicks
What do people wanton Twitter?
3. Tweet To Get Clicks
What words to use?
3. Tweet To Get Clicks
Beginning = 1st CharacterEnd = 140th Character
~25-30% through theTweet
3. Tweet To Get Clicks
Examples:From Twitter To Close: <LINK> A repeatable social sales funnel
Fake Twitter Accounts: <LINK> Identify and remove them in 3 easy steps! via @ManageFlitter
Check this out: <LINK> incredible new iPhone cover with built-in angled camera lens
3. Tweet To Get Clicks
Templates:● [Blog Title] <LINK> [Blog Tagline or Subtitle]● (Please) Check this out: <LINK> [Description]● Huge savings: <LINK> [Description]● Check out our free trial: <LINK> [Description]● Really helpful [Thing]! <LINK> [Title or Description]● VIP deal just for you! <LINK> [Description, “Use
code...”]
4. Grow Your Twitter Followers
1. What We Mean:
Systematically increase the number of targeted Twitter users following you and your content
4. Grow Your Twitter Followers
2. Why You Should:● More interactions on Tweets (clicks, retweets, favorites,
replies)● More people will follow you and add you to lists
because you have more followers
4. Grow Your Twitter Followers
3. Twitter Ads MethodTwitter Ads:
4. Grow Your Twitter Followers
3. Targeted Following+Unfollowing Method
600
Targeted Following Through ManageFlitter:
2400
4. Grow Your Twitter Followers
3. Twitter Ads vs. Targeted Following+Unfollowing
600
Targeted Following:
2400Would you rather spend $742 or only 12 hrs/month?
Twitter Ads:
5. Maximize ROI withTwitter Direct Engagement Strategy
1. Find Prospects on Twitter2. Catalogue Prospects on Twitter3. Engage Prospects on Twitter
Up Next… (and Later)
Dave…● PowerMode for Better Targeting● List Management● Maintaining A Positive Follower RatioI’ll be back with…● Twitter Direct Engagement Strategy● Demos! :D
Q & A
Maximize ROI withTwitter Direct Engagement Strategy
1. Find Prospects on Twitter2. Catalogue Prospects on Twitter3. Engage Prospects on Twitter
Twitter Direct Engagement Strategy: Account Search (or Power Mode)
Finding Prospects:AccountSearch
Twitter Direct Engagement Strategy
Finding Prospects:
AccountSearch
Twitter Direct Engagement StrategySelect all, then click “update list” in search results
Twitter Direct Engagement StrategyGo to Twitter.com/your_username/lists & pick your list, then click “Members”
Twitter Direct Engagement StrategyClick the gear icon to the right of a user, then click “Tweet to @___”
What To Tweet?
Tweet to get clicks!
Case Study
Castaway With Purpose Documentary Kickstarter…
Targets:
● Explorers, adventurers● Travel bloggers● Documentary lovers● Turkish people (he’s an icon to many)
Case Study #2
Wedding Photography
Targets:
● People who Tweeted “plan wedding”, “wedding planning” near Seattle or near WA
● People who Tweeted “She said yes”, “popped the question” near Seattle or near WA
Demonstrations
Let’s pick a Kickstarter...
Demonstrations
Alex and Edrick’s HealthGreatness.com
Target?
Demonstrations
Venture Capital, Investors, etc
Demonstrations
Clients for Digital Marketing
Recap: Getting Maximum ROI From Your Twitter Account
1. Defining Your Target, Finding on Twitter2. Growing Your Twitter Followers3. Twitter Direct Engagement Strategy
Defining Your Target Market
Step 1: What Problem Is Your Product/Service Attempting To Solve?
Step 2: Who Has That Problem? And How Do They Identify Themselves?
Finding Your Target Market
All Twitter Users
...also Target Location
Twitter Users who
Tweet Target
Interests
Twitter Users
with Target Interests
in Bios...
Finding Your Target Market
All Twitter Users
...also Target Location
Twitter Users who
Tweet Target
Interests
Twitter Users
with Target Interests
in Bios...
Sweet Spot
Finding Your Target Market
All Twitter Users
...also Target Location
Twitter Users who
Tweet Target
Interests
Twitter Users
with Target Interests
in Bios...
Sweet Spot
Using ManageFlitter =
ManageFlitter’s Tweet Search
ManageFlitter’s Account Search or PowerMode
ManageFlitter’s Account Search
Thanks for coming!