MANAGED LINKEDIN SERVICES

 How  to  use  the  world’s  largest  B2B  network  for  lead  generation  and  prospecting  

 February  24,  2014  

2 |

The vendor’s dilemma

 The  way  buyers  buy  has  changed  dramatically.    

 Every company that sells high ticket, complex products knows it.

 Buyers self-educate, postponing the moment they engage with a sales person as long as possible.

 It’s increasingly difficult to get to the table using conventional tactics.

Research

Define needs

Assess Options

Make decision

Today’s B2B buyers are well over half way through the buying process before contacting a sales person.

Sales  &  marketing  need  a  new  approach.  

3 |

Social media changes the game plan.

You  can  get  into  the  conversation  earlier.  

4 |

And LinkedIn is the place to be.

It’s  where  your  buyers  are.  

5 |

What gets in the way?  LinkedIn is perhaps the most powerful lead generation and prospecting channel to present itself in many years. It has its own set of rules, and questions often cause paralysis.

 It’s hard to know how to jump in and drive maximum results from a network of 300 million members and 2 million groups. Especially one that is changing constantly and what works today may not work tomorrow.

 But, if you’re not on LinkedIn you’re not likely to be in the conversation.

.

Massive and Complex

Time Consuming

Largely Misunderstood & Often Abused

Challenging to Track

LinkedIn Challenges

6 |

How to get on the fast track.

To  achieve  quantifiable  sales  and  marketing  results,  every  B2B  LinkedIn  program  needs  someone  to:  

•  Find qualified prospects for you

•  Build relevant networks

•  Tell you which groups to join

•  Determine what content you need

•  Monitor groups & let you know when to comment

•  Create discussions on your behalf

•  Develop & manage a custom group for you

•  Provide B2B marketing and LinkedIn expertise

•  Nurture your prospects toward a sales call

•  Track actions, determine which efforts are working best and fine-tune the program.

7 |

Introducing: Managed  LinkedIn  Services  

Strategy is the biggest difference between a company that merely

dabbles on LinkedIn and one that is wildly successful. The Conversion

Company can develop yours for you.

No time to take care of those time-consuming daily activities that keep your LinkedIn program running? Let The Conversion

Company do it all for you.

Buyers on LinkedIn are willing to connect with your sales team – if you have the right approach. We help our clients connect, engage and develop

their wish list of prospects.

8 |

Elements of a LinkedIn marketing and sales program

High Value Content

Individual Outreach

Group Participation

Community Development Intelligent

Prospecting

 LinkedIn Sales and Marketing programs from The Conversion Company incorporate:

 * One-to-one outreach to connect, engage and grow individual networks, which collectively cast a vast net for the company.

 * Individual participation in a host of existing LinkedIn groups to raise visibility and influence.

 * Development of a unique, private community that serves as a hub to help prospects self-educate as well as a warm incubator for nurturing leads.

 * Intelligent prospecting to locate and develop key prospects.

 All of our LinkedIn programs are based on a solid foundation of your high quality content.

9 |

We do it all for you

10 |

Sample results  Custom  group  attracts  hundreds  of  high-­‐level  execs  from  global  organizations  Military software vendor was unknown in the private sector. Sales team was finding it impossible to get to targeted execs. We’ve created a group that grew from zero to 300 members in four months. Group continues to grow and boasts members from companies such as Pfizer, Nestle, Proctor & Gamble, IBM, Oracle, Chevron, Levi Strauss, General Motors …..

 3620%  increase  in  LinkedIn  traffic  in  just  six  weeks  LinkedIn traffic to this HR software company’s website increased 20% within the first week of implementing our program and reached a 3620% increase 5 weeks later – with no advertising.

 LinkedIn  program  delivered  highest  number  of  qualified  leads  Global AV integrator conducted a 4-month lead generation program using LinkedIn, email, pay-per-click advertising, online media and telemarketing. Our LinkedIn program delivered more qualified new customer leads (buyers with interest and budget) than all the other channels combined.

 Profile  makeover    increases  profile  viewing  by  375%  Daily profile views jumped nearly 400% when we published a new version of this marketing executive’s LinkedIn profile. When we turn a resume-based profile into a sales and marketing tool, profile owners suddenly become easier to find and more interesting to view.

11 |

Who are we?  We are passionate marketers focused on harnessing the power of the LinkedIn network to generate leads, develop prospects and establish thought leadership positions for our clients. We’ve been doing it since 2011 – using our proven process to produce amazing results.

 The  Conversion  Company  Partners  

 Liz  Lawson,  Partner  

 Expertise:  Technology  Sales  &  Marketing  

Channel  Development  Program  Management  

 Susan  Tatum,  Partner  

 Expertise:  LinkedIn  Marketing  &  Prospecting  

B2B  Lead  Generation  Content  Marketing  

12 |

How to contact us

By  phone:  +1  919-­‐246-­‐9936    By  email:  info@theconversioncompany.com    By  mail:  6300  Creedmoor  Rd,  Suite  170  #193  Raleigh,  NC  27612    USA    Or  visit  our  website:  theconversioncompany.com