Mana women retreat Social Media overview

Mana Women in Business RetreatSaturday 9 August 2014

Utilising Social Media to grow your business

Agenda

• Overview of different Social Media Apps

• Choosing which ones for your business

• Social Media Tips

• Questions

• Brainstorming Session for Social Media content

2www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14

http://www.facebook.com/definedcoach

Why use Social Media?• Get found by people who are searching for your products

or services

• Connect and engage with current and potential customers

• Create a community around your business

• Promote other content you create, including webinars, blog articles, or other resources

• Generate leads for your business

• Helps with SEO for your website

• Promote new products, services and events



Should I be using Social Media for my business?

• Who is your target audience?

-Depends on target audience, eg Are they using Social Media, and if so how which ones and how often etc?

• What do you want to achieve from having Social Media for your business?

-is it for new or existing clients? What are the benefits for liking your page?

• Consistency is essential to keep people engaged!

• Disadvantages:It can be very time consuming and take a long time to convert these leads into customers or clients.





Overview of different Social Media Apps

Social Media Overview

6www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14Source: http://www.melissaleiter.com/how-to-choose-social-media-platforms/


Facebook

Facebook


Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/


Instagram

Twitter

20www.facebook.com/definedcoach Enhance my facebook page seminar 25 Sep 2013


Twitter




Google +

23www.facebook.com/definedcoach Enhance my facebook page seminar 25 Sep 2013


Google +






Choosing which ones for my business

How do I choose which ones for my business?

• Find out which Social Media applications your target market are on

– When are they online?

– How often are they online?

– What are they interested in?



Social Media – by different types of Accounts


Source: http://www.marketingprofs.com/charts/2014/25307/how-people-use-different-social-networks-in-different-ways


Social Media – by Topic Area


Source: http://www.marketingprofs.com/charts/2014/25307/how-people-use-different-social-networks-in-different-ways




Social Media Tips

Create a Social Media Strategy

• Give people a reason to like your pages – there are so many pages out there, why should people like your page?

• Create some measurable goals for your Social Media pages that include timeframes

• Then put a plan in place for achieving these goals

• Keep branding consistent – eg same profile picture, logo, coloursetc

• Use your insights and Google analytics to help track progress and see which Social Media apps are driving traffic to your website



Promoting your Social Media pagesAdd your Social Media URL to different sites:

•link onto your website•include in your email signature•Add to business cards and marketing material



Ways to increase engagement

• Commenting on other Social Media links or other blogs

• Providing updates that are engaging and that people like or comment on

• Linking your newsletter or blog to Social Media

• Do Market Research

– Look at similar industries

– Look at your favourite pages

– What content are people engaging with?



#Hashtags

33www.facebook.com/definedcoach

• Used to create words more searchable – add a # in front of a word

• Great for promoting events

• Search on hashtags

• Discover trending conversations

• Connect with users with similar interest

• Only use 1-2 hashtags per post

Utilising Social Media to grow your business – 9/8/14


Ideas for Content

– Tips and information that can help solve your clients issues

– New and exciting things happening in your industry

– Updates on your team and business

– Events and things you are part of or going to

– Quotes and inspirational things

– Current events relevant to your industry

– Create a Content Calendar - Calendar specific things relevant to your industry – eg Valentines Day, Fathers Day

– Create an event

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Ensure that no more than 20% of your posts are offers

Utilising Social Media to grow your business – 9/8/14


Questions?

Questions & Feedback

• Please go and Like

www.facebook.com/definedcoach

• And feel free to provide comments on the workshop – on my Facebook page

• For more information or a one on one Social Media session please contact me – [email protected] or 04 974 8640



mailto:[email protected]


Mana women retreat Social Media overview

Social Media

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