Man

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EDITOR's letter

Welcome to the first edition of Man. It will give you a fresh insight into the world of men’s fashion. For those who religiously follow the industry this magazine will provide you with current trends and inspiration on what to wear. Whilst for those who aren’t such fashion aficionados, Man will not only give you current trends but ways to style these trends and how to recreate the look on a high-street budget. With the incorporation of scan-to-shop technology, if you see something you like, Man gives you the opportunity to buy directly from the magazine using your smartphone.

With London Collections: Men beginning tomorrow, what better time to launch the first issue celebrating the best in British fashion and the menswear industry as a whole. Not sure what London Collections is? Read the article on page 9 which tells you everything you need to know about the biggest menswear fashion event in Britain.

If it is style inspiration you are after, make sure you read ‘Get the Look’ on page 4 to give you the best alternatives to the latest catwalk trends. Or if you are looking for new ways to update your wardrobe, read ‘The Shirt’ on page 24 for vital ways to update that wardrobe staple.

Man aims to bring you weekly updates of the best in men’s fashion, the latest style advice and how to create catwalk looks on a realistic budget. We hope that Man becomes your go-to publication for anything you need to know about men’s fashion and we hope it brings you everything you are looking for. So, don’t forget to pick up your weekly copy every Friday evening with the Evening Standard. Enjoy!

Victoria Wilson

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scan-to-shopinstructions

Download Man’s free scan-to-shop app, and when you see something you like you can purchase it instantly. Every time you see ‘shop’ in the top corner of a product page, scan the symbol and you will be able to choose which product you

want to view and taken directly to this products website.

Alternatively when you scan the symbol ‘scan’ use your smartphone to discover content exclusive to the magazine.

TREND WATCH4 GET THE LOOKThe hottest Spring/Summer13 trends at high street prices.

25 THE SHIRTThe shirt may have been around for centuries, but how exactly should you be wearing that staple wardrobe piece.

FEATURES9 LONDON COLLECTIONS: MENRound three of LC: M begins, marking a return for some of Britain’s finest menswear designers.

10 THE LINE-UPWhich designers should we be watching and what should we be wearing? What to expect from LC: M.

13 FOURTH & MAINTwo men who knew nothing about fashion before they began, are now the founders of a successful British fashion brand. How did they do it?

20 MEN’S NEEDSWhat exactly do men want? Discover the possibilities with the finest menswear this season.

weekly30 ON YOUR RADARA round up of what you should be seeing, hearing and watching in London this week.

CONTENTS

contents 14/06/13

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MEN’S NEEDSpage 20

Front Cover: Bottle Green Wool Coat, Colbat Club Collar Shirt, Burgandy Lambswool Crew Neck. All Fourth & Main A/W13.Photographed by: Jon Attenborough

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TREND WATCH

GET THE

Three of the top Spring/Summer13 trends you should be wearing right now with high street alternatives that won’t break the bank.

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TREND WATCH

One of the biggest trends this summer is camouflage. Seen all over the catwalks, designers are channelling their inner military, as seen here at Valentino. If you think you’ll feel like a member of the army in head to toe camo then opt for a printed jacket teamed with neutral trousers, or accessorise instead with camouflage such as a hat or bag. Street wear brands like Hype and Carhartt are the go to brands for this trend.

CAMO

From top: Beanie by Hype, £20: Topman. T-shirt, 29.99: Carhartt. Jacket by Boxfresh, £90: Topman.

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TREND WATCH

Forget pastel colours this summer, it’s all about neon. If you’re brave enough to ditch your usual navy suit for work then look to Salvatore Ferragamo’s neon orange blazer and trousers for a statement look. However if head to toe neon isn’t really for you, then wear the trend as an accessory a la Vuitton.

From left: Watch by LTD, £40: Topman. Satchel, £89.99. Socks, £5.99. Both Zara.

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TREND WATCH

For an update on a classic summer look, follow Tommy Hilfiger in a nautical stripe ensemble. To make the look more chic than sailor, team a striped crew t-shirt with a pair of chino shorts and boat shoes. To add a touch of formality to the outfit, swap the shorts for trousers and add a blazer. To mix up the look, wear red shorts instead of navy.

From top: Striped T-shirt, £16. Blue chino shorts, £24. Boat Shoes, £32. All Topman.

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LONDON COLLECTIONS: MEN

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LONDONCOLLECTIONS:MEN take three

or those of you that don’t know, London Collections: Men or LC: M for short, is a four day fashion event which showcases the latest in men’s fashion on the catwalk; to put it simply,

creative director, commented, ‘London is the creative heart of Burberry and our global headquarters, so we are incredibly excited to be showing our next men’s collection here.’

Add some exclusive after parties, top name brands and genius new talent to the mix, this LC: M is set to be better than ever. And if you’re not lucky enough to have snatched yourself a ticket to attend the shows in person, you will be able to watch some of the most anticipated shows live from your front room through live streaming. With Topman bringing 360 degree cameras to their shows last year, those watching at home will have a better view than those on the front row.

With the increasing success of LC: M, men’s fashion is only set to get better. So if you want to know now what you should be wearing next summer, you best get watching.

‘LC: M has already contributed to the changing perception of menswear in

this country’ (Dlyan Jones)

fLondon Fashion Week for men has been born. Beginning in June 2012, the biannual event brings the best in British fashion to the forefront of the industry. It emphasises the creative and commercial importance of established British brands as well as supporting emerging talent. As you may have noticed, since the launch last June, the rise in men’s fashion has been on a dramatic increase. As Dylan Jones, chair of the Menswear Committee confirms, ‘LC: M has already contributed to the changing perception of menswear in this country and our plans for the next week will hopefully build on this.’ So what are your views on menswear, do you find yourself taking more consideration over what you wear or the latest trends since the launch of LC: M?

Starting tomorrow, Saturday 15th June, LC: M is back for another season. Showcasing the best spring/summer14 collections Britain has to offer, LC: M is set to take London by storm, again. The weekend kicks off on the Saturday with various drink receptions marking the launch of the third LC: M, whilst Sunday sees the first catwalk show. Starting with Alfred Dunhill Sunday morning and ending with Nasir Mazhar Tuesday evening, the next 4 days sees over 50 shows, presentations and events all celebrating the best in British fashion. Continuing over the weekend we see big names like Alexander McQueen and Tom Ford take to the catwalk, alongside high street favourites Topman as well as MAN the joint venture between Topman and Fashion East which supports the best in emerging talent.

One of the biggest names and most anticipated shows over the 4 days is the return of Burberry. After recently bringing the womenswear show back to the capital, this week sees the Burberry Prorsum menswear spring/summer14 collection back in London having spent the past decadeshowing in Milan. As Christopher Bailey, Burberry’s chief

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THE LINE-UPAlfred Dunhil Lou Dalton John Smedley

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So who is showing at London Collections: Men and on which days can you check out the shows? Here are just a few of designers presenting over the weekend. If you want a run down of the days and times of all your favourite designers, including added information and previews of each designers collections, scan the symbol with your phone for exclusive content.

THE LINE-UPTopman

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Richard Nicoll Agi & Sam

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INTERVIEWINTERVIEW

ourth & MAINf

With London Collections: Men beginning tomorrow, this seems the perfect time to celebrate the best of British fashion. In an exclusive interview with one half of the founders, Nikhil Adwalpalkar explains more about his brand, Fourth & Main, and how he and his partner James Wright came to produce a new fashion brand with no experience in the industry, whilst taking us on a guide through the A/W13 collection

Having previously shown at LC: M, Fourth & Main are out to prove that men can wear quality products, in classic styles, whilst still being sold at an accessible price point. Fourth & Main have given classic menswear styles a contemporary twist in order to appeal to a younger generation. The brand’s goal is to produce clothing inspired by London’s creative culture, whilst selling themselves as a contemporary lifestyle brand. The brands aim is to provide a collection that allows the wearer’s creativity and individuality to shine through.

Interview by Victoria WilsonPhotography by Jon AttenboroughModel Wears: Green Yorkshire tweed blazer and White club collar shirt both Fourth & Main

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NEITHER YOU NOR JAMES WRIGHT HAVE A BACKGROUND IN FASHION, SO WHAT BROUGHT YOU INTO THE FASHION INDUSTRY?We’ve always known what we like and found it difficult to find well made simple clothing at an accessible price point. This was the foundation we started with and we decided on the Journal as a point of difference.

WHAT IS THE INSPIRATION BEHIND YOUR BRAND? We wanted to introduce a contemporary audience back to classic clothing. Our goal has been to create day-to-day style solutions for men. At the same time we wanted to speak to our customers on a taste level outside of clothing, hence the Journal and online Editorial.

WHAT MADE YOU DESIGN AN EXPERIENTIAL STORE WHICH INCORPORATES A BOOKSHOP AND ART GALLERY? HAS IT BEEN SUCCESSFUL?I think it adds a string to your proverbial bow, it always good to experiment with a space and see what works best. However, to be honest, we’ve found the space better used for clothing!

WHAT WAS THE INSPIRATION BEHIND YOUR LATEST COLLECTION? A/W 13 is the first collection we’ve produced in the UK. The collection draws on classic British pieces such as Macs and Field coats and updating them for a younger audience.

WILL YOU BE EXHIBITING AT LONDON COLLECTIONS: MEN AGAIN THIS YEAR?We have shown at London Collections: Men, but we now concentrate on the international tradeshows such as Pitti Uomo in Florence and Capsule in Paris.

BRITISH MEN’S FASHION SEEMS TO BE GOING FROM STRENGTH TO STRENGTH – TO WHAT DO YOU ATTRIBUTE THE SUCCESS?A willingness to experiment and therefore take risks.

WHAT IS THE FAVOURITE PIECE IN YOUR NEW COLLECTION?Navy wool wax cotton mac.

WILL YOU BE SIGNING UP ANY NEW FOURTH & MAIN BRAND AMBASSADORS – IF SO WHO WOULD BE YOUR IDEAL BRAND AMBASSADOR?Yes, we hope to have Ben Whishaw after his feature in Journal Issue 2.

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FOURTH & MAIN

Black watch two-button suitWhite standard collar shirt

Navy knitted silk tie

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FOURTH & MAIN

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Photography: Victoria WardleStyling: Victoria WilsonClothes supplied by Matthew Coles at Top Grain Blog

NEEDSLooking for style inspiration but not quite sure what

you want? Author of the men’s fashion blog, Top Grain, Matthew Coles has provided his favourite pieces

right now for our shoot. Maybe this will give you that inspiration you’re after.

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TREND WATCH

With the launch of Gert Jonkers and Jop van Bennekom’s Fantastic Man’s book ‘Buttoned-Up’ exploring the buttoned-up trend and the impact it has had on the commercial relevance of shirting for menswear, this seems like the perfect time to realise just how important the shirt is in every man’s wardrobe. ‘Buttoned-Up’ illustrates how a piece that is taken for granted, is now a wardrobe staple and has influenced and shaped various menswear movements. The trend of buttoning up a shirt has caused the casual shirt to become more sophisticated, giving it a smarter edge, whilst creating a more relaxed approach to formalwear by allowing for the removal of the tie and the outfit still retaining a sense of sharpness.

The next few pages take you on a style guide on what shirt to wear to what occasion and what to wear it with. If you like what you see, scan the symbol and you will be taken directly to the website to buy the product.

‘Button-Up’ is available to buy from www.penguin.co.uk.

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summerFor a simple take on the summer look, team a denim shirt, buttoned-up to the top, with a pair

of brightly coloured shorts and equally bright accessories. However, if you’re feeling brave, channel Burberry’s look in a floral number.

TREND WATCH

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EVENINGButton up a casual shirt and dress with smart shoes and trousers and mix with simple

accessories to create the perfect outfit for evening. Or team your formal shirt with a pair of chinos and lose the tie for a more relaxed approach.

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Looking for somewhere new to eat in London? Tom Sellers has just opened one of the most anticipated restaurants in London, but you will need to book if you want to eat at Story. With 6 or 10 course meals to choose from, in a literacy-inspired, stunning wood panelled space, this seems like the perfect place to spend your evening.

www.restaurantstory.co.uk

Story

For ultimate comfort food, head to Patty and Bun, who claim to offer a unique and memorable burger experience. Eat in or takeaway, according to GQ, you will be eating the best burgers in London. Enjoy!

www.pattyandbun.co.uk

patty & Bun

ON YOUR RADAR

214 Bermondsey

If gin is your thing, then you need to try 214 Bermondsey. Whether it is a classic gin drink you are after or something more unique, you’ll find it here. This basement bar, with its reclaimed brick, wooden panels and leather seating is the perfect escape from the busy hustle of London.

www.214-bermondsey.co.uk

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If it’s an art exhibition you’re after, then from the end of June why not head to the Tate Britain to see the renowned English artist, Lowry’s exhibition. The aim of the exhibition is to seek re-appraisal for the artist

and to reach a new, extended audience. www.tate.org.uk

With the weather getting warmer and the evenings longer, why not enjoy watching a film with a

difference. Set in 3 stunning locations over London, Rooftop Film Club allows you to watch your favourite films under the stars whilst enjoying their fabulous

food and drink with friends. This is a film experience like no other and the perfect activity for a summers

evening. www.rooftopfilmclub.com

ROOFTOP FILM CLUB

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ON YOUR RADAR

GatsbyBaz Luhurmen, from Moulin Rogue fame, returns

with another show stopping number in the form of The Great Gatsby this summer. With a brilliant cast,

even better costumes, and an amazing soundtrack to accompany, even if all the glitz and glamour isn’t your thing, Gatsby is definitely at the top of our film list this

summer. http://thegreatgatsby.warnerbros.com/

After Earth sees a family affair in the form of Will and Jaden Smith who play father and son stranded on an unrecognisable earth. In this action fuelled, futuristic extravaganza, the film makes us question what would we do if Earth wasn’t Earth anymore? That is

exactly what the Smith’s have to come to terms with.http://www.afterearth.com/site/

After Earth

This summer the Wolfpack return for a final instalment of the Hangover. There are no weddings or bachelor parties involved this time, but when the Wolfpack are around, nothing ever runs smoothly. Has the hangover had its time? Even if it has, there is a rumoured Cheryl Cole cameo to look forward to.

http://www.hangoverpart3.com/

hangover

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[£8.99 Amazon}Written by Nate Silver, the 35, Brooklyn-born blogger and founder of

FiveThirtyEight.com, best known for his political

predictions, has released a book which looks into

the statistical world from the financial crisis to

poker and even predicting the weather.

www.amazon.co.uk

NATESILVER

With the huge success of their new single Get Lucky featuring Pharrell Williams, dance music legends, Daft Punk have released their fourth album titled Random Access Memories, only eight years after their last. This 70s inspired disco record has a lot of excitement surrounding it and is set to be the

soundtrack of our summer.www.daftpunk.com

DAFT PUNK

OTHELLOFancy an evening doing something different? Why not check out Rory Kinnear’s starring role in the adaptation of Shakespeare’s Othello which sees Nicholas Hytner turn the play into a military

production. www.nationaltheatre.org.uk

DISCLOSURE

It seems everyone is taking inspiration from the

return of Daft Punk this summer. But if you want

something newer than the originals, Disclosure’s new

album is set to be a hit.www.disclosureofficial.com

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