man up

www.wecreateworldwide.com

The basics

Focus on the crucial sweetspot at the intersection between brand innovation, leadership, ethical business models & change-management

Established in 2005 to support purpose-driven organisations and leaders accelerate breakthroughs in brands, products, services and business models

1 CEO + 30+ world-class associates to guarantee expertise & fit

Operate as social enterprise, subsidising high-impact projects esp. accelerating social entrepreneurs in Africa & Asia

Selected case studies !

Leadership & empowerment training for doctors, nurses & management of various hospital groups in UK

Top talent leadership assessment, personal leadership plan, leadership development curriculum

Top 100 leadership programme

Systemic innovation process to co-create sustainable enterprise strategy for UK built environment industry

Peer-to-Peer Coaching Program for UK Ministry of Business, Innovation & Skills

TEAM WORK CREATIVITY THRIVINGCHANGE-MAKING MINDFULNESSMAKING CHANGE

BEING GREENCREATIVITYLOVE

CONTEXTis king!

changing constantly

brands thrive when they fit context & co-create future context

empower people with a narrative that locates their role in the future

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MALE ‘LOGIC’Sex (male) vs. gender (masculine) passion so conflict

emerging field

many un-replicated findings

shhh! I am a man

!

MARS VS. VENUS

99.8% shared genes

46% videos games

Sources: Penn State Study, Suckling & Baron-Cohen @ Cam

MALE BRAINSex hormones bathe the foetal brain

1 day old boys prefer mechanical mobile vs human face images

Sources: Baron-Cohen @ Cam

SPACEParietal cortex & hippocampus

enhanced connection between perception and coordinated action

prefer toys that can be propelled through space… hunting?

dead reckoning vs. landmarks

women can be equals with practice

Sources: Siegel & Fishbane, Sci Am

AROUSALAmygdala larger and more connected - rapid response, less control, less good with stress

rough-and-tumble play (heart pumping and adrenaline flowing) Respond more to gist vs detail

show stress as anger, irritability, recklessness

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Sources: Goldstein & Harvard

FFFArea in the hypothalamus for sexual drive 2.5 x

dopamine: craving vs consumption… huntING not the eating

novelty & risk - coolidge effect

gay > hetero > lesbian

!

!Sources: Siegel & Fishbane, Sci Am

MISSIONbrain better at learning and performing a single task

turned on by systematic thinking

inspired to break through obstacles - COMMITMENT HUGE

! Sources: Siegel & Fishbane, Baron-Cohen

EMOTIONShighly emotional, less good at naming them

cognitively process emotion vs. empathy

multiple perspective taking BUT with A distancing

solve vs. listen

Sources: Siegel & Fishbane, Sci Am

wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD

Leadership

3H LEADERSHIP

Emotions, feelings

Thoughts, beliefs

Actions, behaviours

BEHAVIOURS, DRIVEN BY beliefs, driven by emotions

SYSTEM favors predictability (surviving) over creativity (thriving)

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Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt

IRRATIONAL

TESTOSTERONEachieving dominance / mission > aggression

Athletes, actors, TRADES, con artists > clerks, intellectuals

prepare for competition and challenges to status

Sources: Mogil & McGill, Godale PRSB, Eisenegger & Zurich

PARENTINGbrain re-wired by oxytocin (test. agonist) TESTOSTERONE: no kids > dads > active dads > co-sleeperS

BIG BALLS = less CLOSE DADS

low paternal BOND increases: BehavioUr problems, delinquency, depression, substance abuse

Sources: Mogil & McGill, Godale PRSB, Eisenegger & Zurich

LOVE IS…men with “warm” childhood relationships with their mothers:

earned an average of $87,000/ year more

WAY LESS likely to develop dementia when old

INCREASED effectiveness

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warm childhood relations with fathers:

lower anxiety, greater enjoyment of vacations and increased “life satisfaction” at 75

Sources: The Grant Study

CRISIS?over 90% of the prison population; the majority of alcoholics, drug addicts and homeless people; lower levels of university attendance and life expectancy.

goals models, role models, boxer short models

DADS: example, warning or both

pressure from media, children, colleagues, lovers

often feel devalued, fragmented and misunderstood, criticised & disempowEred

‘Hegemonic masculinity’ oppressive for men

MEN’S RIGHTSmen’s movement

Million Man March

Save Indian Family

The Radical Faeries

Promise Keepers

ManKind Project

SNAG

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Neanderthal

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metrosexual

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LAD

MEN COME ALIVE…with mission, adventure, exploration, curiosity

with the feminine: radiance, playfulness, softness, approval (‘good job’) with play & Children

MEN ARE…strong, compassionate, change-making,

definitive, contemplative, chivalrous, charming, charismatic, discerning,

honour, BRAVE, ADVENTUROUS, SEDuctive, craft-Y (MAKER CULTURE, COOKING)

ALL of these AND MUCH MORE

EMPOWERING MEN TO BE

THEIR BEST IN DIFFERENT CONTEXTS

ON THEIR MISSION TO

BETTER THEMSELVES AND FOR THE

WORLD

PRE-ORDER ON AMAZON

NICK JANKEL

HOW TO IGNITE YOUR CREATIVE SPIRIT WITH THE NEW SCIENCE OF BREAKTHROUGH

RECONNECT YOUR HEART. REWIRE YOUR BRAIN. REMIX YOUR WORLD.

Question us. Challenge us. Have breakthroughs with us.

wecreateworldwide. com

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’ !

R. Buckminster Fuller