2015PRCoverageHighlights

2015-ByTheNumbers

206,504,294totalimpressions 14printedi9ongearguideproductplacements 198presshits 27brandstories 171productstories

Fall/Winter 2015 Coverage Highlights

Mammut Sunridge GTX 3L Jacket as seen on:

Gear: Shell Game the Sunridge expects to be put to the test. It looks cute too. - SKI, January 2015

Mammut Ride Protection Airbag as seen on:

Winter Lab: Avalanche Airbags - Mammut Mammut makes a couple different styles of airbags, but this one, the Ride Protection Airbag with SnowPulses Protection Airbag System, wraps around the back of your head and down over your shoulders like a horse collar to provide more protection, and help mitigate head trauma. - Skiing, January 2015

Mammut Alyeska Protection Airbag as seen on:

Gear: Life Vests Sidecountry Flotation Avalanche airbag technology is more wearable than ever, as brands begin incorporating into vests the inflatable tech once designated for backpacks. A few options are currently available: Mammuts Alyeska Protection Airbag Vest - Backcountry, January 2015

Mammut Alpine Rider as seen on:

Gear: Safer Helmets The Scott Couloir and Mammut Alpine Rider are both skiing and climbing certified, in addition to being lightweight, ventilated and outfitted with removable padding for easy transitions from skiing to mountaineering and back. - Backcountry, January 2015

Mammut Moench Zip as seen on:

Middle Ground Versatile Layers Pull Double Duty for Spring The mens Moench top from Mammut is made of stretchy, quick-drying Polartec Power Stretch Pro and has a generous front zip for easy venting. - Modern Luxury - Aspen, February 2015

Mammut Light Protection Airbag as seen on:

Whats In My Backcountry Skiing Pack? Day-long tours usually require a pack around 30 liters; I like the Mammut Light Protection, which is air-bag-ready. - Backpacker, February 2015

Tested and Approved: Packs We tested it at Tellurides Beacon Basin and found the interface intuitive and user-friendly. - Transworld Snowboarding, September 2015

Mammut Pulse Barryvox as seen on:

2016 Buyers Guide: Mens and Womens Shells Gore-Texs new C-Knit backer makes slashing pow turns quieter, while extra-long pit zips and a detachable snow skirt keep you comfy. - SKI, September 2015

Mammut Pischa Kit as seen on:

2016 Buyers Guide: Midlayers The Kira is wonderfully stretchy and warm, like a favorite blanket you can wear all day. - SKI, September 2015

Mammut Kira ML Jacket as seen on:

Gear Guide: Midlayers The Trifts Technostretch outer fabric boasts a four-way give that truly moves with you, while the inner polyester lining does a fine job of wicking and breathing as needed, - Skiing, September 2015

Mammut Trift Midlayer as seen on:

Gear Guide: Packs A small pack for big days. The new offering from Mammut is a sleek, compact 18-liter pack for life-served backcountry day trips. - Skiing, September 2015

Mammut Nirvana Flip 18 as seen on:

Winter Gear Guide: Snow Safety Since speed is essential when deploying a probe, Mammut solves this issue with a camming system that locks the cord in place even if you release it. - Backpacker, October 2015

Mammut Probe 240 Fastlock as seen on:

Airbag Packs: The Packs We Hope Youll Never Use Mammuts new airbag pack with all the bells and whistles, built specifically for smaller frames, offers everything you need in a package that fits. - Skiing, November 2015

Mammut Ride Short Removable as seen on:

The Ultimate Ski Touring Kit Most importantly, though, the Protection Airbag System at the neck deploys to help you maintain an upright body position in the event of an avalanche. - Gear Patrol (print edition), November 2015

Mammut Pulse Barryvox and Ride Protection Airbag

as seen on:

Bar Code: Beacons This beacon is the priciest of the bunch, but for good reason: itll help you be a smarter, faster rescuer. - Powder, November 2015

Mammut Pulse Barryvox as seen on:

Gear Guide Packs Its most outstanding feature: Its Protection Airbag System wraps your body when inflated to provide head, neck, and chest protection. - Freeskier, November 2015

Mammut Ride Protection Airbag as seen on:

Gear Guide Packs Thanks to the built-in harness, these unassuming boardshort look-alikes are perfect for indoors, where you might go from bouldering one minute to climbing on a rope the next. - Realization Shorts, December 2015

Mammut Realization Shorts as seen on:

Gear: Miserable Conditions The Windstopper fabric on the thigh panels fights the foulest weather. Yet these robust tights with a super-soft interior breathe well enough to keep you dry. - Runners World, December 2015

Mammut MTR 201 Pro Tight as seen on:

Gear Geek: Seven Innovative Down Layers Its also one of the more fashion-forward puffy jacket designs, offering a nod to the brands alpine roots without screamin it from some snow-covered summit. - Paste, December 2015

Mammut Trovat IS Hooded Jacket as seen on:

Spring/Summer 2015 Coverage Highlights

The 3 Best Ski Helmets for $100 Mountaineers Certified for both mountaineering and alpine skiing, this is the first helmet to effectively cross over from skiing to alpine pursuits. - Backpacker, March 2015

Mammut Alpine Rider as seen on:

Your Ultimate Backcountry Ski Kit The Nirvana Pro has the compulsory back zip, which allowed me to pack my calories, layers, and crampons in their own compartment without interfering with my shovel and probe. - Outside Online, May 2015

Mammut Nirvana Pro and Probe Plus 280 as seen on:

The First Step At about 12.5 oz. per shoe, the Sloper cuts weight but not versatility and durability thanks to a board-lasted design that creates a sturdy, semi-rigid base. - Climbing, May 2015

Mammut Sloper Low as seen on:

Clip In: Mammut Ski Pants, Climbing Harness Inside If speed is your friend, then slipping into a pair of the Alyeska Realizations could be the start of a wonderful bromance. - Gear Junkie, May 2015

Mammut Alyeska Realization GTX Bibs as seen on:

9 Pieces of Gear Every Climber Needs Mammuts 70-meter Eternity Protect 9.8mm rope is long enough for just about any single0-pitch sport climb, and its water- and abrasion-resistant treatment give it a longer lifetime than just about any rope youll find. Maxim, May 2015

Mammut Eternity 9.8 as seen on:

The 20 Best Hiking Boots of 2015 Each of these lightweight Mammut trail shoes weigh just over 1.5 pounds. In addition to being waterproof thanks to Gore-Tex surround, the shoes also have Mammuts patented Rolling Concept Gear Patrol, June 2015

Mammut Comfort Low GTX Surround as seen on:

The Worlds Skinniest Single Ropes Go Head-to-Head The rope has the softest, most flexible hand of the three I tested, creating a luxuriously dynamic catch, though the result was that I sometimes had difficulty untying my knot after a big whip. Rock & Ice, June 2015

Mammut Serenity 8.7 as seen on:

Peak Gear Awards It should not be legal for fleece to feel this luxurious Elevation Outdoors, June 2015

Mammut Niva Midlayer as seen on:

11 Things You Need To Start Rock Climbing This all-arounder from Mammut has really good handling, a very solid fall rating, a center mark, and protected sheath, and lifetime warranty. Supercompressor, July 2015

Mammut Eternity 9.8 Protect as seen on:

Mountain Kicks 2015 The lightweight Comfort Low hikes like a running shoe thanks to a similar heel-to-toe drop and a smooth-flexing sole. Mountain Magazine, July 2015

Mammut Comfort Low GTX Surround as seen on:

Mammut Pro Short Airbag Pack Review In general, the build quality of the pack is excellent, and it shows a Swiss-level of attention to detail. Almost all of the little things are well thought out and its clear Mammut has designed this pack to stand up to heavy use. Wild Snow, July 2015

Mammut Pro Short RAS as seen on:

2015 Trade Coverage Highlights

New Product Gallery Mammuts Kira IS Hooded Jacket offers tons of warmth in a high-performance package with Pertex Microlight fabric and PrimaLoft Silver down blend - O.R. Daily Day 3, January 2015

Mammut Kira IS Hooded Jacket as seen on:

Year-round ascents Mammuts Nordwand 2.1 High GTX (MSRP $700) is the brands new top-of-the-line climbing boot that uses a warm Thinsulate 200B waterproof lining and features a Vibram Teton climbing sole. - O.R. Daily Day 3, January 2015

Mammut Kira IS Hooded Jacket as seen on:

Staying on top Mammut extends its line of Ride Protection Airbags with the 28L short back length (MSRP $900 with the airbag) designed specifically for women and smaller men. - O.R. Daily Day 3, January 2015

Mammut Ride Short Protection as seen on:

Finding the Perfect Fit The features that are vital to meet these needs include finding the right mix of insulation, weather protection and dexterity. The ability to mesh these components creates a solid design, says Joanna Tomasino, softgoods product category manager, Mammut North America. - Outdoor Insight, January 2015

Mammut Niva Mitten as seen on:

From Lonely Climber to Trending Packs Hardgoods Category Manager for Mammut North America Dave Furman said that the past couple of years have been difficult in the climbing industry - Sporting Goods Business, August 2015

Mammut Brand as seen on:

Comfy climbing Folks will have one less excuse now with the new Mammut Wall Rider MSRP $100), a sub-200 gram lid that offers superb ventilation and comfort - O.R. Daily Day 0, August 2015

Mammut Wall Rider as seen on:

Get smart to go far We see the maximalist trend continuing as well as lightweight, vibrant and clean design aesthetics, Mammut Apparel Category Manager Joanna Tomasino said. - O.R. Daily Day 3, August 2015

Mammut MTR 201-II Boa Low as seen on:

Gear trends The trend of lightweight, vibrant and clean design aesthetics are also represented in Mammuts (#3013) Nubuck-topped (MSRP $179) for men and women, which contains Gore-Texs Surround technology. - O.R. Daily Day 3, August 2015

Mammut Comfort Tour Low GTX Surround as seen on:

Versatile gear for the vertical And for all-day adventures, Mammut has the Multipitch Chalk Bag (MSRP $30) with two zippered pockets and a mesh stow pouch, along with a bungee attachment on the bottom for carrying a jacket. - O.R. Daily Day 3, August 2015

Mammut Wall Rider and Multipitch Chalk Bag

as seen on:

Mammut North America Hires Andrew DAcquisto As North American Sales Director Andrew will drive the North American sales force for Mammut with nearly twenty years of experience in outdoor industry sales. - Transworld Business, September 2015

Mammut N.A. Sales Director Hire as seen on:

Outdoor Retail Gear Trends: 2016 Lifestyle Footwear perfect for post-crag pizza - SNEWS, September 2015

Mammut Sloper Low Canvas as seen on:

Top 10 PR Hits 2015

Spring 2015 Gear Guide - Shells I wore this in a truly torrential downpour over a long slog, reports one tester. Everyone else in my group was soaking, and my rain pants failed, but my top stayed dry. - Backpacker Spring 2015 Gear Guide, March 2015

Mammut Meron Light as seen on:

Spring 2015 Buyers Guide: Long Hauls Think of it as the hiking-boot counterpart to a top-end waterproof-breathable jacket. It shakes off water like my favorite shell, said one tester after hiking soggy Colorado trails. - Outside Spring 2015 Buyers Guide, April 2015

Mammut Comfort High GTX Surround as seen on:

Dani Arnold Smashes Ueli Stecks Matterhorn Speed Record Daniel (Dani) Arnold on April 22 broke the speed-climbing record for the Matterhorn, ascending the north face of the iconic 14,692-foot peak in one hour and 46 minutes. - Forbes, May 2015

Dani Arnolds Matterhorn Speed Record as seen on:

Climbers Use Light To Retrace The Matterhorns First Ascent Commissioned by the Swiss creative agency Erdmannpeisker for Mammut, Bosch knew the pressure was on to get it right. - WIRED, August 2015

Mammut Matterhorn Key Visual as seen on:

Mammut Eternity Dry Duodess 9.8mm Ive been really happy with its performance, even surprised. This rope has surpassed my expectations for durability, and just as impressive, it has remained grime-free. Evening Sends, July 2015

Mammut Eternity 9.8 Dry as seen on:

How a Small Swiss Gear Company One-Upped Google But the news overshadowed an inconvenient truth as far as Googles role as a pioneer was concerned: the Swiss gear company Mammut had beaten Google to the punch by nearly a year. - Outside Online, August 2015

Mammut #Project360 as seen on:

Tested and Approved: Packs A shorter back panel and narrow shoulder-strap design enticed female testers to select this 28-liter pack over the rest of the airbag options. - Transworld Snowboarding, September 2015

Mammut Ride Short Protection as seen on:

Your Ultimate Guide To Mountaineering Notably, Mammuts DRY-treated ropes are the only ones on the market that pass new UIAA (International Climbing and Mountaineering Federation) standards for water repellent ropes. - Indefinitely Wild, October 2015

Mammut Infinity 9.5 DRY, Contact Slings, and Zephir Altitude

as seen on:

Your Ultimate Guide To Mountaineering A lot of these men and women are on the cutting edge of fitness and alpinism, says Gribbin Loring, the marketing manager for Mammut in North America. - Maxim, October 2015

Mammut Athlete Karl Egloff as seen on:

His and Hers: The Luxury Outdoor Holiday Gift Guide 2015 Since 1862 Switzerlands Mammut has been the gold standard for the best made mountain equipment, the choice of discriminating skiers, ice climbers, and serious alpinist even expeditions sponsored by competitive clothing companies often use some Mammut gear. - Forbes, November 2015

Mammut Nordwand HS Jacket as seen on: