mamd_2016

master in architecturalmanagement & designiemadrid · london

“ bridging the gap between advanced design and business management in the field of architecture...”

school of architectureand design

2 ie master in architectural management & design

about ie

90+ nationalitieson campus

More than 60different scholarships available

50,000 aluMnihold management positions in over 100 countries

More than 200student and alumni organizations and clubs

29international offices around the globe

since 1973focused on academic excellence

international careers Fair held annuallywith more than 100 multinational organizations

More than 40graduate programs

More than 500 Faculty MeMBers28% of whom are women

ie master in architectural management & design 3


IE School of Architecture and Design places emphasis on design, innovation and entrepreneurial spirit.

Students are encouraged to take a creative approach to architecture, think critically when confronted with a challenge and not be afraid to think outside the traditional boundaries of architecture and design.

Diversity among our students and faculty, who come to us from all over the world, creates a rich blend of cultures and a broad learning experience. Graduates can aspire to work all over the globe and are able to consider the world as their town.

Our programs integrate the following four dimensions:

about ie school of architecture and design

IE School of Architecture and Design offers the following programs:

• VibrantDesignCulture.The highest quality design education is the backbone of our School. We engage experienced, top architects and designers who are committed to teaching, as well as successful in their professional careers.

• LectureSeries. Our special guest lecturers provide direct contact with leading international professionals. By sharing their experiences and engaging in open dialog, our students are able to directly benefit from theses expert’s knowledge and understanding of the field.

• Therealworld. Whether through blended courses that allow students to work and study at the same time, or our internship program, IE always seeks to relate what is learned in the classroom to the real world.

•Becomeadesignentrepreneur. Design, management and visual and verbal communications skills are essential for today’s professionals. Knowing how to run your own office, lead projects and teams or be an effective part of an organization all depend on knowledge, skills and a compelling vision.

BachelorinArchitecture

Master in Real Estate Development

(2017)

Master in ArchitecturalManagement andDesign

MasterinDesignfor Work, Retail andLearningEnvironments

Today it is important to learn across disciplines. This enriches the educational experience and allows students to chart their own future.

MarthaThorne,Dean of IE School of Architecture and Design and Executive Director of the Pritzker Prize

BachelorinDesign(2017)


a word of welcome

Dear prospective student,

Throughout the history of architecture there has been a general consensus that the best designs are those created by artists who are not bound by the financial constraints of business.

Contemporary architecture has proven, however, that excellence of design, although necessary, is not quite enough to ensure success. Most architects are entrepreneurs and vocational designers who need a specific management toolkit to build the career they want. In response to this scenario, IE School of Architecture & Designhas launched the Master in Architectural Management and Design, in collaboration with IE Business School, to bridge the gap between advanced design and business management in the Architecture, Engineering and Construction (AEC) field. The result is a program that addresses the design implications of business decisions and vice versa.

Located in Madrid, IE Business School is considered one of the world s leading business schools by international press such as Financial Times, The Economist and Wall Street Journal.

Renowned for its marked focus on the entrepreneurial spirit and its humanistic approach, IE’s world-class faculty is comprised of entrepreneurs, executives, academic experts and authors published in top journals. Many of these professors have held executive positions in start-up companies or multinationals. They bring intellectual diversity and practical insights straight to the classroom to create rich and challenging programs.

Based in Segovia and Madrid, IE School of Architecture & Design is a stand-alone extension of the highly successful IE Business School model to the world of design. As a result of the collaboration between these two institutions, the Master in Architectural Management and Design offers key differentiating factors, providing a unique environment to analyze and reflect on contemporary design, coupled with the entrepreneurial and management knowledge needed for success in the AEC field.

It is therefore our pleasure to invite you to explore this prospectus and apply to join this groundbreaking program.

Warmest regards,

JuanLago-Novás,PhD.Director

IE Master in Architectural Management and Design


quick facts about MAMD

The idea that cutting-edge design can only come from architects who remain untouched by the constraints of business or finance is now obsolete. In fact, contemporary practice has shown that although excellence of design is necessary for success, it is by no means the only requirement.

Business acumen and management know-how now play a key role in the success of an architectural practice. The Master in Architectural Management and Design bridges the gap between advanced design and the management skills that are essential to succeed in the Architecture, Engineering and Construction (AEC) industry today. The program is designed to cover the specific needs of professionals who already have a sound working knowledge of theoretical and applied principles, and now wish to acquire and apply business expertise in the field of AEC. It is a fact that today the majority of architects are freelance professionals, entrepreneurs and vocational designers, who face business responsibilities without adequate tools and training. This program addresses the design implications of business decisions and vice versa.

Furthermore, students can expect to develop their interpersonal skills through hands-on practice and extensive teamwork.

INTAkE

February

ForMAT

Blended (residential modules in Madrid & London + interactive

online classes)

LANguAgE

English

AgErANgE

27-45 years

DurATIoN

1 year

AV.WorkExPErIENCE

5 years


My experience at IE´s Master in Architectural Management and Design has been out-standing in every aspect. I found the right environment to strengthen my professional potential as an entrepreneur in the area of architecture and design. Furthermore, I met outstanding faculty who made it very exciting to grasp new areas of knowledge.

PaulaEcheverriMontes,Colombia www.echeverrimontes.com


program modules and courses

MoDuLE6

ArChITECTSBACkSTAgE

FEB

Madrid(3 weeks) Online London

(3 weeks)

MAR APR MAY JUN JUL

MoDuLE3

INTroDuCTIoNMoDuLE5

MoDuLE1

INTroDuCTIoNMoDuLE3

INTroDuCTIoNMoDuLE2 MoDuLE2

INTroDuCTIoNMoDuLE4

MODULE 1

THE AEC PROFESSIONAL AS AN ENTREPRENEUR I

— Entrepreneurial Management

— Personal Strategy

— Design and Business Communication

Since its inception, IE Business School has embraced the entrepreneurial spirit as a core value, and is now an international reference in the field of entrepreneurship. In fact, the School itself was founded by entrepreneurs, and the entrepreneurial spirit is an integral part of its day-to-day fabric. In this first module, students will learn how to develop a compelling business model. They are encouraged to come up with new venture ideas, form teams with colleagues and spend several months developing business models that are “investor ready.” For many, the culmination of this exercise is a reality check of their business models, for others it is the beginning of turning these ideas into their future entrepreneurial ventures.

MODULE 2

THE AEC PROFESSIONAL AS A MANAGER I

— Financial Planning

— Economic Environment

— Strategy Fundamentals

— Marketing Fundamentals

This module will provide students with foundation in general management which helps them build a solid foundation for the in-depth exploration of an organization as a whole, not just as a sum of its parts. Most areas of management are studies using practical cases, which deal with real or fictional problems that may arise in different company contexts, and are analyzed from global or national perspectives.

MODULE 3

THE AEC PROFESSIONAL AS A DESIGNER

— Introduction to Design Management

— Strategic Design

— Cost Control Design

— Marketing and Design

— Computational Design

— Building Information Management

The third module addresses how design decisions have business implications and vice-versa. It also provides advanced design skills and state-of-the-art software knowledge to be applied in a multidisciplinary integrated practice. In London, as part of the Architects Backstage series, students will have lectures with architects representing top practices such as Foster and Partners, AHR-Global, Chipperfield, OMA, Rogers Stirk Harbour and Partners, GENSLER and Zaha Hadid Architects. Each one of these practices excels in coupling their management and design strategies and will share with students their experience in the back office work needed to achieve outstanding design.


ArChITECTSBACkSTAgE

FEB

Madrid(1 week)Online

SEP OCT NOV DEC JAN

MoDuLE5

MoDuLE4

MODULE 4

THE AEC PROFESSIONAL AS A MANAGER II

— Project Management

— Technology Management

— Managing Legal Issues

— Human Resource Management

During this module, a more in-depth approach will be explored through the techniques of strategy implementation in multinational organizations, to provide students with the necessary tools to adapt to an environment of constant change.

MODULE 5

THE AEC PROFESSIONAL AS AN ENTREPRENEUR II

— Venture Lab

The program culminates with the Venture Lab, which allows students to conceptualize their own architectural businesses through a business plan that integrates all their recently acquired management and design skills. As opposed to the standard practice of judging purely design and technical excellence, the Venture Lab will extend criteria beyond the project’s design to include critical business aspects such as marketing, finance, strategy, etc.

MODULE 6

SOFT SKILLS LAB

Students will have the opportunity to participate in innovative workshops in areas such as team building and effective communication, virtual collaboration, and decision-making that will push them beyond their comfort zone and expose them to real-world professional situations.

SUMMERBREAK


program structure

tyPical Face-to-Face WeeK

— You will meet all professors and classmates face-to-face.

— 4 sessions a day.

— 1 hour session of group work per day.

— All sessions take place in Madrid and London.

ArchitectsBackstageStudents will also meet top-tier, internationally recognized architecture and design professionals who will share real world experiences through specialized lectures. They will have a unique opportunity to learn from practitioners, about the processes and strategies which have helped shape their careers and achieve excellence. Featured speakers in past intakes include Rogers Stirk Harbour + Partners, Foster + Partners, Zaha Hadid and OMA.

tyPical online WeeK

Online learning sessions run for one week and comprise 3 main phases:

1. Individual preparation: reading cases, chapters, technical notes, etc.

2. groupdiscussionandassignment:Case discussion and completion of the group assignment as indicated by the professor.

3. onlineforum:Case discussions from Monday to Thursday each week, allowing students and professors, time to read and assimilate the opinions posted before submitting their own well-thought-out comments to the forum. Several discussions are held in parallel, facilitating links among the different aspects under discussion, thus enriching the learning process. As the online campus runs actively 24/7, you can choose the time that best suits your schedule to participate. The online discussions are moderated by the professors, who guide students’ reflections in order to obtain the best possible results for each case.

Furthermore, every Friday from 5 p.m. to 8:30 p.m, students participate in LiveVideoconferenceswhich allow both professors and students to transmit audio and video material live via webcam.

Youwillonlyneedtotaketimeoffworkfor7weekstoattendface-to-facesessionsoveraperiodof 1year.Thiswillonlyrequire2tripstoMadridand1toLondon:

1STTrIP

Madrid. February, 3 weeks

at the beginning of the Master

2NDTrIP

london. July, 3 weeks

At the end of the 3rd term

3rDTrIP

Madrid. February, 1 week

at the end of the program, which includes your graduation ceremony


ie leaders in blended education

1. INTErACTIVE,oNLINEPErIoDS Thanks to innovative use of new technologies, which allow us to

replicate face-to-face teaching techniques, you will be able to enjoy the same experience you would have in a traditional classroom.

2.FACE-To-FACEPErIoDS The face-to-face periods allow you to create personal relationships

and meaningful bonds with the people you will work with throughout the year. It combines workshops, company visits, meals and a number of classes that require physical presence. The residential periods, an essential part of the Blended experience, allow you to foment a deeper relationship and understand the different angles and viewpoints of your classmates.

3.PLATForM:TheIEonlineCampus The IE Online Campus is a web platform that allows students to

access all of the program’s online activities any time they want from any location. The campus is also accessible from smartphones and tablets.

IE is not only recognized worldwide for its full-time Master Programs, but also for the online education that the institution offers, mainly for Executive Education. IE´s online MBA programs were ranked 1st worldwide by Financial Times (2015 ranking).

how is the MaMd blended structure work?


10 reasons to join the MAMD

1 Becomeadesignentrepreneur.Design, management and visual and verbal communication skills

are essential for the contemporary architect. Knowing how to set up and run your own studio, lead

projects and teams, and communicate your vision to others will make you a leader in the design

professions.

2 ExcellentFaculty: International professors who are working in director positions in the architecture,

design and construction field or who are recognized academics.

3 Balancedlifebetweenworkandclasses:Thanks to the course workload and the part-time structure

of the program. You will take time off your job only for 7 weeks to attend face to face sessions in a

period of 1 year.

4 ArchitectsBackstagesSeries. Leading professioanls in architecture and design share key

information about their companies and firms and engage in candid dialog with students.

5 IE’sCareerManagementCenter is available to assist students enrolled the master and at any time

in the future.

6 Architecture&Design+Management: Students will integrate the latest changes of the architecture

field, with managerial and analytical knowledge taught by professors of IE’s top worldwide business

school.

7 Alumninetwork:You will be part of the life-long alumni global network comprising over 50.000

former students in more than 100 countries.

8 IE is a leader in blended education and is always innovating to enhance andimprovethelearningexperience.

9 VibrantDesignCulture. The highest quality design is the backbone of our school. We engage top

and experienced designers who are committed to academics as well as the professional sphere.

10 IE’sinnovativeandpracticalapproach to learning focuses on real-world projects, case studies,

multimedia simulators, debates, team projects and the most innovative architecture and design

tools used in the industry.


class profileIE´s Master in architectural Management and design is aimed a range of profiles in the field, from young professionals who wish to start their own practice or ascend in their current firm, designers engineers or planners who wish to acquire the tools and expertise needed to advance and undertake new roles, to partners in AEC firms who want to update and hone their skills.

averageage

29,2years old

age range

27-45years old

Professionalexperience

5,4years

nationalities Gender

17 50%FEMALE

50%MALE


countries of residence

8% Kuwait

4% Germany

15% UAE

8% United States

8% Mexico

8% Lebanon

4% Dominican Republic

4% Taiwan

4% Belgium

12% Spain

4% India

8% Saudi Arabia

4% UK

4% Egypt

4% Chile


career opportunitiesWhere our alumni work

coMPany Position country

Sustainability Team Lead Abu Dhabi, UAE

Senior Architect & Urban Designer London, UK

Senior Architect Sharjah, UAE

Project Director Wijnegem, Belgium

Senior Architect Dubai, UAE

Founder Lagos, Nigeria

Senior Design Architect Amman, Jordan

Founder Bogota, Colombia

Architect London, UK

Associate Abu Dhabi, UAE

Senior Design Architect Doha, Qatar

Founder Salzburg, Austria

Founder Ottawa, Canada

Project Manager Mexico DF, Mexico


Profile

38% Architects & Engineers

31% Partners

12% Juniors

19%Associates & Senior Architects

career opportunities

coMPany Position country

Principal Architect Houston, USA

Director Rome, Italy

Founder Barcelona, Spain

Senior Executive Manager Mexico DF, Mexico

Architectural Designer Hong Kong

Projects & Facilities Manager Beirut, Lebanon

Associate London, UK

Revit Architectural Technologist Kuwait City, Kuwait

Director Bogotá, Colombia

Designer Irvine, USA

Site Architect Riyadh, Saudi Arabia

Senior Architect Bilbao, Spain


the faculty

www.ahr-global.com www.article-25.org www.astudioarchitecture.com www.davidchipperfield.co.uk

www.fosterandpartners.com www.gensler.com www.arup.com

www.aecom.com

www.pdplondon.com

www.shoparc.com www.snoarc.no

www.scb.com

www.rsh-p.com

www.uha-london.com www.ing-media.comwww.zaha-hadid.com

The faculty of the Master in architectural Management & design includes a combination of academics and practitioners from IE School of Architecture & Design and IE Business School. Partners from prestigious architecture practices will provide key insights in the Architects Backstage series.


Faculty:

Javier BernardPresentationandCommunicationProfessor.Founder of Speak & Span.

Jon BlasbyProjectManagementProfessor.Director Castiel Group.

José María compagniMarketingFundamentalsProfessor.Owner and Managing Director, Docensas.

ignacio conde-ruizEconomicEnvironmentProfessor.Ph.D. in Economics, Universidad Carlos III, Madrid. External Consultant at the World Bank.

iben FalconerIntroductiontoDesignManagementProfessor.Business Development Manager, BIG (Bjarke Ingels Group) New York City.

rebecca FangerLeadershipandCoachingProfessor.Associate Coach and Leadership Facilitator, Center for Creative Leadership.

Paolo GiancaneFinancialPlanningProfessor.Board member, Vesenda.

Borja GómezVentureLabProfessor.Architect at IDOM.

everett hollanderIntroductiontoDesignManagementProfessor.Operations Director, BIG (Bjarke Ingels Group) New York City.

Manuel JiménezNegotiationandDecisionMakingProfessor.Captain and Instructor at Air Nostrum.

carl KockStrategyFundamentalsProfessor.Ph.D. in Management, Wharton, University of Pennsylvania.

Juan lago-novásMAMDDirector.CostControlandDesignProfessor.Ph.D. in Architecture, ESAYA. Founder and Principal, DSC Architecture. Vice Chairman, Juan de la Cosa Foundation.

Jesús llamazaresVentureLabProfessor.Partner, ACXT-Idom.

laura MaguireTeamworkProfessor.Executive Director of Doctoral Programs, IE Business School.

Kate MarkshumanresourcesManagementProfessor.Managing Director, Evolutionhr.

daniel MayoralPersonalStrategyProfessor.Founder of PDM.

roberto MolinosBuildingInformationManagementandTechnologyManagementProfessor.Founder of Modelical.

Peter MurrayDesignandBusinessCommunicationandMarketingandDesignProfessor.Chairman of Wordsearch, Founder and exhibitions director of New London Architecture (NLA).

William MurrayDesignandBusinessCommunicationandMarketingandDesignProfessor.Director and owner of Wordsearch.

Juan carlos olarraManagingLegalIssuesProfessor.Managing partner at Lexinter Lawyers.

Javier Pérez-herrerasStrategicDesignProfessor.Ph.D. in Architecture, University of Navarra. Founding partner of TBA.

Joseph PistruiEntrepreneurialManagementandVentureLabProfessor.Ph.D. in Strategic Management and Entrepreneurship from Universidad Autónoma de Barcelona. Founder of Nextsensing.

Javier QuintanaStrategicDesignProfessor.Ph.D. in Architecture, University of Navarra. Director of IDOM Ltd.

diego romónNegotiationandDecisionMakingProfessor.Partner PDPTalentum. Co-founder Miramusei.

Balvinder singh PowarVirtualCollaborationProfessor.Board Member and Director at BOOSTER Space Industries and AERDRON.

savina torrisiCostControlandDesignProfessor.Co-founder Partner, NOI architects. Senior Tutor, Royal College of Art (RCA- Industrial Design Engineering Department).

Miguel VidalComputationalDesignProfessor.Architect at Foster+Partners, London.


admission processThe main objective of the admissions process is to select students with the greatest potential who can make a significant contribution to the learning experience. We seek candidates who are dynamic, motivated, creative, and who not only present an excellent academic and professional background, but also offer the kind of interpersonal skills that will allow them to obtain maximum benefit from the program.

— The admissions process starts upon your submission of the online application along with the supporting documents. IE’s online application is designed to be completed over several sessions. You are able to work on or review your online application at any time, as the content will only become available to the Admissions Department upon submission.

— Admissionisgrantedonarollingbasis and although there is nodeadlineforapplicationsfor a particular intake, earlyapplicationisrecommendedgiven the limited number of places on the program.

— Should the Admissions Committee grant you an interview upon the review of your application and supporting documents, you will be contacted to schedule an interview.

— After the interview, it will take roughly 1-3 weeks for the Admissions Committee to review your file and provide you with a final decision. Admissionisvalidfortwointakes, the intake you apply to and the following.

— For further information regarding the admissions process, please refer to the website www.ie.edu/mamd where you also will find our online application.

Virtual Insight Sessions

We encourage you to join one of our Virtual Insight Sessions to find out more about the program. These online sessions are scheduled on a regular basis and provide you with the opportunity to “meet” with faculty and staff from the program, to ask questions and better understand how the Master inArchitecturalManagementandDesignmight fit with your needs, interests and career plans. For details of the next session, please e-mail [email protected], or visitwww.ie.edu/mamd

Admissionrequirements

— Online Application

— Bachelor degree (or equivalent) from an accredited university

— Photocopy of passport or ID card

— Photo and copy of passport

— 1 page Curriculum Vitae

— A portfolio or graphic sample of your work, contained in a PDF format of 5 pages (max file size of 15 MB)

— English proficiency (written and oral) is required for the course and will be evaluated during the interview stage of the admissions process

— Application fee €125

FinancialAid&Scholarships

To further foster diversity within our programs, the IE Foundation awards tuition funding assistance to talented students in need of financial aid based on merit, distinctive competences and academic excellence.

IE also has agreements with leading banks to offer students attractive loan packages to finance tuition and living expenses. To learn more about the opportunities mentioned above, visit IE’s Financial Aid website at financialaid.ie.edu.

Find out more at:[email protected]

www.ie.edu/mamd

IE’S GLOBAL PRESENCE www.ie.edu/offices

Please do not hesitate to contact the office nearest to you should you need any additional information. You can also contact us [email protected]

Please note: The information contained in this brochure is subject to change. IE reserves the right to modify program content, regulations and policies when deemed appropriate and in the best interest of the IE community. Please contact the program management team should you have any queries.

euroPe [email protected]

France - [email protected]

Germany, switzerland & austria - [email protected]

italy, croatia & slovenia - [email protected]

Portugal - [email protected]

russia & ukraine - [email protected]

spain - Madrid & [email protected]

turkey - [email protected]

uK & ireland - [email protected]

north aMericaUSA & Canada

los [email protected]

[email protected]

new [email protected]

[email protected]

latin aMerica [email protected]

argentina & uruguay - Buenos [email protected]@ie.edu

Brazil - sao [email protected]

chile - santiago de [email protected]

colombia - Bogota [email protected]@ie.edu

ecuador - [email protected]

Mexico city - [email protected]

Peru, Bolivia & Paraguay - [email protected]@[email protected]

Venezuela - [email protected]

asia-PaciFic [email protected]

australia & new Zealand - [email protected]

china - [email protected]

india & south asia - [email protected]

Japan - [email protected]

singapore & southeast asia - [email protected]@ie.edu

south Korea - [email protected]

Middle east/[email protected]@ie.edu

saudi arabia - [email protected]

uae, Qatar, Bahrain, Kuwait, iran & oman - [email protected]

nigeria - [email protected]

other Ways to Get in touch:ie school oF architecture and desiGnAdmissions DepartmentMaría de Molina 11Madrid, Spain

[email protected]: + 34 915 689 610

July

201

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www.ie.edu/mamd

mamd_2016

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