MAMA EARTH | MAKING A CHANGE FOR THE BETTER
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Transcript of MAMA EARTH | MAKING A CHANGE FOR THE BETTER
M A M A E A R T H MAKING A CHANGE FOR THE BETTER
The power of art, music and nature affect positive change. Mama Earth’s philanthropic work is accomplished in partnership with schools, universities, community centers and non-profit organizations. Our team is humbled and grateful to have been a part of projects in the US, Africa, Europe, Haiti, South America, the Philippines & more.
17 / OUR PROGRAMS 35 / SPONSORSHIP
2016
CONTENTS 6
WHO WE ARE | WHAT WE DO An overview of the organization.
10
OUR STORY How the Mama Earth project began.
16 OUR PROJECTS
Music, arts enrichment and more.
33 IN GOOD COMPANY
A list of our previous sponsors.
35 SPONSORSHIP OPPORTUNITIES
Reach millions in Los Angeles and abroad while investing in all-ages arts enrichment.
42 THANK YOU | CONTACT US We’d love to hear from you!
Dear friends, This project started with a simple, creative idea and a mission to do something good for others. That idea has grown into years of grassroots community work around
the world, arts enrichment for people of all ages, and beautiful events that raise awareness about issues that affect us all. It never ceases to amaze me when I see someone touched by the power of Art, Music and Nature.
Thank you for your taking the time to learn about our work. We ask for your support in helping the global team that i s M a m a E a r t h o f f e r pathways and opportunities for people of all ages and
backgrounds to give back, be inspired and develop skills and too l s fo r hea l ing , success and happiness. Mahalo,
Jaime Kailani pictured with her eldest son, Marley Van Peebles.
Jaime Kailani Bayot, Founder
WHO WE ARE.
MAMA EARTH is a Los Angeles-based organization that uses the power of
ART, MUSIC and NATURE to make a change for the better.
OUR MISSION is to encourage
Arts Enrichment, Cultural Diversity, Civic Engagement and
Environmental Stewardship.
We build COMMUNITY, encourage CREATIVITY and INSPIRE others to give back.
WHAT WE DO.
WE MAKE IT EASY TO GIVE BACK.
Our events provide people with simple yet profound ways to serve their local
and global communities.
WE PROMOTE ARTS ENRICHMENT.
We support and create much-needed Arts Programming for people of all
ages, backgrounds and income levels.
WE BUILD COMMUNITY.
Our events and programs build bridges between schools, philanthropic initiatives & socially-responsible
businesses.
OUR STORY.
Back in 2007, Hawaii-native, artist and mother of two boys, Jaime Kailani BAYOT, worked as a Booking Manager for her talented younger brother, Bruno.
As she worked with concert venues around Los Angeles, she was insp i red to use these relationships to do something
good for others. As Bayot puts it, “I wanted to give people easy a n d f u n o p p o r t u n i t i e s t o experience how GOOD it feels to
give.” Bayot created a Mama
Earth “Wish Bracelet” with an idea to help schools wi th fundraising and empower kids to
make a change for the better in their own communities. In 2009, she hosted an official launch party in Santa Monica, California
with star-studded performances and a mission to raise money for Shine On Sierra Leone and Nourish the Children. Since that
special night, the world has witnessed Bruno Mars go on to worldwide success and also
fallen in love with his family. The eldest of Bruno’s four sisters, Jaime Kailani has often been
called the “Do Gooder,” always embracing an opportunity to give someone a helping hand. With lots of love from people around the
world, Mama Earth has grown into an organization with followers in more than 40 countries.
In 2009, Andrea Miller joined the team as Director. Andrea was born on the East Coast to South African parents that came to the U.S. in the mid-1960’s and grew up in Orange County, CA. She brought
her unique perspect ive, her production skills, and ongoing grassroots projects about edible gardening and Food Justice.
W i t h h a r d w o r k a n d dedication to this labor of love, Mama Earth is honored to have partnered with nearly 20 schools ( p r e s c h o o l t o u n i v e r s i t y ) , community hubs, senior centers and socially-conscious businesses to present ongoing al l -ages enrichment classes, successful art events and fundraising concerts in the US and abroad.
W i t h m a n y w o n d e r f u l opportunities on the horizon and growing partnerships with amazing schools, historic Los Angeles venues a n d s o c i a l l y - r e s p o n s i b l e companies, we look forward to another year of programming f o c u s e d o n t h e a r t s a n d empowering people of all-ages to make a change for the better, wherever they are.
JAIMEKAILANIINTRODUCESHERBROTHERONTHE
MAMAEARTHSTAGEATZANZIBARINSANTAMONICA.
Photographs by Nery Madrid
A R T S E N R I C H M E N T
OUR PROJECTS.
18 COMMON CULTURE A summer concert at
the Ford Theatres
20 ONE PEACE
Annual Art Show Art by Loren Holland
22 EACH ONE TEACH ONE
All-Ages Enrichment Classes
24 COLORING MANDALAS
Art Therapy for children in the hospital.
26 GROW WHERE YOU ARE
Urban Gardening and Food Justice
MamaEarthishonoredtoworkinpartnership
withtheLAArtsCommission,LosAngelesDepartmentofParksandRecrea=onandtheFordFounda=onin2016.
C O M M O N C U LT U R E A concert under the summer sky celebrating island culture, honoring our living elders and the ancestors. Part of the historic Ford Theatres’ 2016 grand-reopening Summer Season after complete renovation with new stage, new lights, new sound. This concert brings
together celebrated musicians and dancers who have achieved national and international success to honor the pillars of their respective communities. The show will combine Reggae, Afrobeat, Electronic
Soul, Pop and R&B interlaced with the traditions of Haitian, Afro-Cuban and Polynesian Dance & Drums. A night like this, before an audience of this magnitude, is a precious gem in Los Angeles.
MUSIC
ART
O N E P E A C E POP-UP ART SHOW
Mama Earth’s annual exhibit showcases work by emerging and established visual artists of all ages. Through creativity, we can achieve our highest
potential. Art allows us to heal ourselves, one another and the world. Each year, a remarkable group of artists and musicians comes together to create an art experience that crosses all demographics and ages. Previous shows have been held at the historic Bergamot Station and Los Angeles Department of Cultural Affairs’ William Grant Still Arts Center.
PHOTOCREDIT:NERYMADRID
EACH ONE TEACH ONE Mama Earth classes inspire creativity and expression with topics ranging from Writing, Music Production, Metal Work to Percussion. Our roster of world-renowned instructors includes
dancers, musicians, performers, designers and artists. We are proud to have partnered with highly effective non-profit organizations as well as public, private and charter schools to present programming that builds community, encourages the arts and promotes experiential learning.
PHOTOCREDIT:NERYMADRID
ARTSENRICHMENT
COLORING MANDALAS
Mama Earth brings Art Activities to children and families in the hospital due to sickness or injury. Making art provides an easier way to express emotions and feelings. It can help kids and adults cope with grief
and loss, learning disabilities, emotional problems, abuse of any kind and terminal illness. A mandala is a symbol that can be found in every culture a n d r e l i g i o n t h a t r e p r e s e n t s t h e u n i v e r s e .
Coloring Mandalas is a way to express hidden parts of yourself and explore the spiritual process with color and texture. Benefits include relieving tension, anxiety, fear and worry, stimulate creative thinking & problem solving.
ARTSENRICHMENT
NATURE
GROW WHERE YOU ARE Classes and workshops explore the how’s & why’s of Urban Gardening. Students, parents, teachers and community organizers learn helpful information about HOW to garden but more importantly, are reminded WHY we tend the garden: to be grounded, to have a childlike sense of wonder about the world around us, to build community. Mama Earth has presented more than 60 Grow Where You Are workshops and lectures at schools, universities, senior centers and teaching gardens.
MAMA EARTH BROUGHT TEENS FROM MORNINGSIDE HIGH SCHOOL IN INGLEWOOD TO PLANT AN ORGANIC GARDEN FOR VETERANS IN DOWNTOWN LOS ANGELES.
The Mama Earth team is humbled and proud to have supported and/or worked
with non-profit organizations including:
PARTNERS IN ACTION
A STUDENT HOLDS ONE OF 25 NEWLY DONATED FENDER UKULELES FACILITATED BY MAMA EARTH TO BE USED FOR K – 6 T H G R A D E C L A S S E S .
We are grateful to have worked with public, private and charter schools including:
PARTNERS AT SCHOOL
A CRENSHAW HIGH SCHOOL STUDENT GETS READY TO PERFORM A SPOKEN WORD PIECE DURING A 30-WEEK AFTER SCHOOL WRITING AND MUSIC PRODUCTION PROGRAM.
Thank you to our sponsors for their generous suppport to our growing organization.
Previous sponsors include:
IN GOOD COMPANY
SPONSORSHIP OPPORTUNITIES
All Monetary and In-Kind Donations are Tax-Deductible.
We have created a number of custom opportunities that allow for focused integration within Mama Earth’s events.
Do you have a specific target audience or corporate
initiative? We can craft an opportunity to fit your goals.
Focused Sponsorship Opportunities might include:
SPONSOR COMMUNITY
TICKET SHARES FOR LOW-INCOME
YOUTH
SPONSOR HOSPITALITY FOR
OUR COMMON CULTURE
HONORED ELDERS
IN-KIND DONATIONS FOR
GIFT BAGS, GREEN ROOM
CATERING
Place an ad in our common culture 2016
show program
KIDS OF ALL AGES ENJOY LIVE MUSIC AT MAMA EARTH’S ANNUAL ONE PEACE ART SHOW.
FIRE - Presenting $50,000
Premium name/logo positioning (Mama Earth Website, Ford Theatres Website, Electronic Billboard,
Event Posters, Postcards, Tickets, Programs, Ford Theatres electronic billboard)
Logo on all media (print/ online)and all press releases Opportunity to supply talent
VIP Event passes
EARTH - Premiere Sponsor $25,000
Logo on all media (print/digital/online) Logo in all press releases
Opportunity to supply talent VIP Event passes
WATER - Major $10,000
Logo on select media (print/online)
Show Program Sponsorship Opportunity to supply gift bag items
Opportunity to supply talent VIP Event passes
SPONSORSHIP LEVELS
AIR - Supporting $5,000
Logo on select media (print/online) Social media posts and recognition
Full page ad in Show Program On-site name recognition
Logo on 4mamaearth website sponsor page VIP Event passes
FAMILY $2,500
Logo on select media (print/online) Social media posts and recognition
Half page ad in Show Program On-site name recognition
Logo on 4mamaearth website sponsor page VIP Event passes
FRIEND $500
Targeted social media posts and recognition
¼ Page Ad in Show Program Logo on 4mamaearth website sponsor page
VIP Event passes
SPONSORSHIP LEVELS
DAISY ZIN, MOTHER AND SMALL-BUSINESS OWNER, SELLS HER WARES AT MAMA EARTH’S 2 0 1 5 O N E P E A C E A R T S H O W .
SPONSORSHIP BENEFITS
REACH MILLIONS IN LOS ANGELES GROW YOUR GLOBAL AUDIENCE
INVEST IN ALL-AGES ARTS ENRICHMENT
01 / THE FORD THEATRES ELECTRONIC BILLBOARD 1.9 million viewers per week from the Hollywood
Freeway. Operated continuously, 24 hours/7 days a week. Value of visibility is $8,000/wk per
each frame.
02 / PRINT ADVERTISING The Ford Theatre will provide 10,000 4” x 9”
postcards for Mama Earth’s COMMON CULTURE concert.
Acknowledgment in printed show programs. Sponsor acknowledgement on printed tickets.
03 / ONLINE ADVERTISING
Sponsor logo displayed on 4mamaearth website, Ford Theatre event page,
online event listings.
ASSURE DIVERSITY IN MEDIA SUPPORT INTERGENERATIONAL INTERSECTION HONOR OUR LIVING ELDERS AND ANCESTORS
04 / SOCIAL MEDIA
We engage in integrated social media with followers in more than 40 countries.
05 / OUTDOOR ADVERTISING
Banner placement during events
06 / PRODUCT PROMOTION Display, sales and/or sampling can be coordinated for specific events
07 / BUSINESS ENTERTAINMENT
Complimentary tickets and VIP Experience at Mama Earth events and concerts
08 / CUSTOMER RELATIONS
Advance notice of performances, Priority ticket service, Access to dress rehearsals,
promotional performances
SPONSORSHIP BENEFITS
All sponsor opportunities are tax-deductible and customizable to fit the specific needs of our partners. We have the ability to include mailing list outreach, social media campaigns, employee inclusion, integration into programming and more. We look to deliver high benefit service to our partners and the communities we serve by establishing specific, measurable goals and delivering a complete wrap�up report in order to evidence all of the benefits received and the overall impact of our programs. If you have any questions about our organization, our programs or how you may get involved or support, please contact us for more information.
THANK YOU CONTACT US
Jaime Kailani Bayot Founder
Andrea Miller Executive Director
4MAMAEARTH.ORG | @4MAMAEARTH
KIMBERLY MIGUELL MULLEN Dance Ethnologist, Choreographer, Dancer Since 2011, Mama Earth has presented special lectures a n d d e m o n s t r a t i o n s i n partnership with Center for L iv ing Peace in Orange County. On this special day, K i m b e r l y M i g u e l M u l l e n presented a class about Afro-Cuban sacred music and dance and the importance of maintaining and preserving tradition. Says Mullen, “Movement is one of the most profound ways that people connect to themselves, each other, and nature. It’s often where the creative life force is found, and where spirit is defined.”
ALLRIGHTSRESERVED.ALLRITESRESPECTED.PHOTOCREDIT:RANDYNICOLAS