Mall852 Design Solution Portfolio
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Transcript of Mall852 Design Solution Portfolio
Mall852.com
Design Solution Portfolio
We are mall852
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.3
Inspiration to start the business
• The idea:
– Emerging consciousness of Hong Kong Identity
– HK cultural and heritage reservation
– Build a local brand
©2013P.4
The Concept
“We function as an electronic commerce platform, which
provides original brands of local style, ways of thinking and
cultural inspirations.”
“We would like to establish mall852.com as an outlet for local,
creative production companies as well as a global
representative, promoting local, original brands and related
products by recruiting young local designers and O.D.M
companies.”
©2013P.5
Our Mission
We repackage the unique and diversified
culture of Hong Kong and integrate it into our
product design as well as the product theme.
“We aim to revitalize the previous splendid identity of
Hong Kong, promoting our cultural, heritage, and ways
of thinking to the world.”
©2013P.6
Brand Architecture
The cooperation:We position as HK Creative Powerhouse.
We are experts to tell HK stories in a fun
and creative way.
Positioning:
The supplier of creative fun life,
demonstrating the root of our
local culture.
Brand essence:
PLAY
HONG KONG
Positioning:
The label of our passion and
empathy for lifestyle and
culture of Hong Kong.
Brand essence:
LOVE
HONG KONG
The Brands:
Company Motto
Advocates
The Slogan: LOVE HONG KONG! PLAY HONG KONG!
港產 港撐
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.7
Our Design Formula
=
Subject matters reflecting
sentiments on HK
+
A Message / Hidden
Concept
+
Unique Functional
Product
Consumer’s
Feel Good Factor
©2013
Target Consumers
Retail customers
Corporate clients
Demographic:Primary: male and female aged from 18 to 40yrs
old
Secondary: Overseas tourists looking for souvenirs
reflecting HK culture
Psychographics: cherish and appreciate the unique HK
culture and heritage
Established brands and business organizations in
HK who are looking for design/ branding/ creative
marketing solutions from a partner who
understand well on local market
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
The touch-points : Online
Official website: www.mall852.com
- mall852.com serves as an e-commerce platform which
provides original brands of Hong Kong style, ways of thinking
and cultural arts.
- Over 3,500 members
Homepage
Product Page
cre
ativ
e
ga
llery
Content Page
©2013
Facebook – Page & Group
Mall852.com’s Page –http://www.facebook.com/pages/mall8
52com/302816584812
Creative Mart 852’s Page –https://www.facebook.com/pages/Cre
ative-Mart-852/121556821233590
Facebook page:
No. of fans: Over 2,000
©2013
YouTube Video http://www.youtube.com/user/Mall852
Total Upload Views:
Over 600,000
Product Portfolio
©2013
Original Designs
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.14
Original Designs
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.15
Original Designs
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013
Original Designs
2014
卜公碼頭 天星碼頭
皇后碼頭
©2013P.17
Derivatives works (二次創作)
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.18
Derivatives works (二次創作)
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.19
Derivatives works (二次創作)
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.20
Derivatives works (二次創作)
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.21
Derivatives works (二次創作)
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
特別加推「斜揹袋」款式十二月中旬公開發售
©2013P.22
Derivatives works (二次創作)
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.23
Derivatives works (二次創作)
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.24
Original Designs – Game Collection
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.25
Original Designs – Game Collection
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013
Original Design - Game Collection
P.26
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013
「香港馬照跑」乃香
港首套模擬賽馬運動的桌上遊戲,
玩家每回合需策劃理想檔位逢馬過馬,突圍而出; 善用50張多功能好彩貼士咭,分分鐘能扭轉局面,隨時製造爆冷賽果,反敗為勝!
玩策略、鬥速度、靠走位、嬴博彩,30分鐘內速戰速決,場場新鮮,勁快過癮! 讓你一嘗做冠軍騎師,感受既刺激又有趣的賽馬運動,
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
Original Design - Game Collection
香港馬照跑“Hong Kong Racing Game”
©2013
《遊戲特色》包裝全採用YUPO紙印刷,奪目顏色似足馬經,體積輕巧、容易收藏棄用傳統棋子,遊戲以香港各行各業化身成馬匹棋子,隻隻造型抵死鬼馬遊戲所設的盃賽名字亦極具本地色彩,如香港仔852盃、健華八年重光盃、戰勝沙士紀念盃、粵港澳湛大珠三角一里賽及九龍皇帝盃等多個賽馬術語囊括遊戲的好彩貼士咭中,香港賽馬文化於玩遊戲時真實體驗
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
Appendix C7: Applicant
Portfolio
Sales Outlets Expansion
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
Consignment stores
• Well over 40 sales spots (refer to www.mall852.com)
• G.O.D., PageOne, Metrobooks, Innocentre, TDC, etc.
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.31
Online Store: www.mall852.com
Homepage
Product Page
- mall852.com serves as an e-commerce platform which
provides original brands of Hong Kong style, ways of
thinking and cultural arts.
- Over 3,000 members
©2013P.32
History of our sales outlets
2009
- Checker Shop
- Individual Store
2010 2011 2012 -13
- Lifestyle chain store
- Bookstore chain
- mall852 Concept Store
- on target sites:
G.O.D., BG Club
-Convenient Stores
- Large-scaled bookstore
chain
©2013
2014 >>Flagship Store at PMQ CentralAddress: Unit H313, 3/F, Block B, PMQ, 35 Aberdeen Street, Central, HK
Opening Hours: Mon-Fri (1-8pm) Weekends & Public Holidays (12-8pm)
©2013
2014 >>Flagship Store at PMQ CentralAddress: Unit H313, 3/F, Block B, PMQ, 35 Aberdeen Street, Central, HK
Opening Hours: Mon-Fri (1-8pm) Weekends & Public Holidays (12-8pm)
©2013
Consignment Partners
©2013
Consignment Partners
©2013
PR Coverage
P.37
東方日報 太陽報
蘋果動
藝頻:真的準備好了嗎?—PMQ元創方
民意救活古蹟賣創意
明報 試業三成舖未開元創方商戶嘆冷清
©2013
PR Coverage
P.38
時尚女性雜誌 Cosmopolitan
HK Magazine
日本雜誌 Personal Gift 台灣LaVie雜誌
日本報章-《香港ポスト》
《新樓設計全攻略》
©2013
PR Coverage
P.39
Branding
Roadshow 壹週刊
Yahoo!中小企成功故事
©2013
PR Coverage
P.40
TVB-活得好Easy Ep.11 新假期 Mobile - PMQ 吃買日誌
新加玻旅遊節目《到底住哪里》 TV Tokyo Channel - 香港食道
©2013
PR Coverage
P.41
蘋果動新聞土炮重建中環 消失的碼頭立現
TVB Pearl 明珠檔案Creative License
香港電台尋找香港
蘋果動新聞香港地 傘面上的回憶
©2013
PR Coverage
新Monday
新假期Facebook
Roadshow
壹週Plus
飲食男女
©2013
PR Coverage
原爆者: 香港仔創造港式情懷生意
RIGHTPEOPLES: 美學達人‧談生活‧看腕表
©2013
Online Video Channel
星期五冇女: https://www.facebook.com/fridaylatenightshow
低俗頻道台務: https://www.facebook.com/LowjokePage
低俗頻道群組: https://www.facebook.com/groups/126680484207974/
34,942 Youtube Subscribers
8,978,318 Views
Over 3,200 Subscribers
Gaming-related Customers
(Design and Production)
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.46
Corporate Project:
Galaxy Macau Hotel’s Merchandise Design (1)
“Banker Wins” / “Player Wins”
i-Phone phone case
“Banker Wins” / “Player Wins”
Bedding Set
• Premium design and production for Galaxy Privilege Club
and Galaxy Macau Hotel gift shop
• Incorporating Gaming elements into the products.
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
Corporate Project:
Galaxy Macau Hotel’s Merchandise Design (2)
Chipset Pattern
Coaster
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.48
Corporate Project:
Galaxy Macau Hotel’s Merchandise Design (3)
Chipset Pattern Umbrella
Top side with chipset graphics
inside with roulette graphicshandle pattern:
stack of chipset
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.49
Corporate Project:
Galaxy Macau Hotel’s Merchandise Design (4)
Slot Machine
i-Phone Case
High Value Chipset
Phone Case
(i-Phone, Samsung)
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.50
Corporate Project:
Galaxy Macau Hotel’s Merchandise Design (5)
Ace Tote Bag
Ace Poker
OpenerPai Gow
Nail Clipper
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.51
Corporate Project:
Galaxy Macau Hotel Gift Shop Packaging
• Mall852.com design a Diamond
Blister Pack for Galaxy Macau
Hotel Gift Shop.
• This Diamond Blister Pack function
as a universal packaging for
different products selling in the Gift
Shop.
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.52
Corporate Project:
StarWorld Hotel Red Packet Design
• Mall852.com
designs a set of
Red Packet for
StarWorld Hotel to
select.
• These Red Packet
are for their VIP
Customers.
©2013P.53
Corporate Project:
HKJC Gift Shop – Nostalgic Product Series (1)
• HKJC has appointed mall852.com to design a series of products featuring different exhibits on display in the Hong Kong Racing Museum.
• Using HKJC Racing Museum’s exhibits as a theme.
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.54
Corporate Project:
HKJC Gift Shop – Nostalgic Product Series (2)
• Mall852.com designed a series of trendy lifestyle products, so as to bring the racing culture back to everyday livings.
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.55
Corporate Project:
HKJC Gift Shop – Nostalgic Product Series (3)
Leather version
Nostalgic Notebook
• Including in the Nostalgic product series are:
• two Notebooks
• one Leather Notebook.
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.56
Corporate Project:
HKJC Gift Shop – Destination Product Series
• Mall852 design a set of Keychain and Magnet for HKJC.
• Using Happy Valley and Sha Tin Racecourse as the destination theme.
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
Keychain
Magnets
©2013P.57
Corporate Project:
HKJC Gift Shop – Happy Racing Product Series
• HKJC launched the Happy Racing product series for their Gift Shop.
• Mall852.com proposed a series of products for Happy Racing.
• Mall852.com designs and produces the “Whip Pen” series for Happy Racing.
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013P.58
Corporate Project:
HKJC Gift Shop – Happy Racing Product Series
• Mall852 design a set of Horse Racing Alphabet Eraser.
• Contains 26 vocabularies with colorful graphics that related horse racing.
• Mall852 design a set of Nostalgic Playing Card.
Appendix C7: Applicant
Portfolio
Other Customers
(Design and Production)
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.60
Corporate Project:
MTR - MTR Railway Journey Card Game
• The MTR Railway
Journey Card
Game includes
information of MTR
railway lines and
safety guidelines in
the MTR network
• which helps the
player to recognize
different railway
lines and know
more travelling
information through
the game easily.
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.61
Corporate Project:
Ocean Park, Coke and Mall852.com
Halloween Merchandise design
Working closely with Ocean Park and Coke, Mall852.com design a set of
Halloween themed products for selling during the Halloween festival.
Sold out before the end of the Halloween festival.
Broken Hand
version
Provides cooler
function for
bundle selling
with Coke bottle
drink.
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.P.62
Corporate Project:
Ocean Park, Coke and Mall852.com
Halloween Merchandise design
Pumpkin man
version
For Kids
©2013P.63
Crossover Program:
Mall852.com x Ocean Park Green Pirate Tee
• To promote Green Consumption of Seafood,
mall852.com follows WWF sustainable
seafood guideline to design and produce
Green Pirate Tee series.
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
©2013
Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing
and logo can be copied or reproduced without the prior written permission of A Local Company Limited.
Contact us…
For enquiry, please contact…
• Andrew Au-Yeung – Director
– Direct line: 3178 1120
– Mobile: 9156 0091
– Email: [email protected]
• Samson Chan – Head of Sales
– Direct line: 3173 9878
– Mobile: 9457 0548
– Email: [email protected]
Thank You!!