About us.

For people who don´t know where to go out with friends at night, Maldita Night is the mobile app that provides real time data about how many people have gone out this night and where are the hottest spots to go out. You will find the hottest bars and nightclubs in real time near you to choose between them and have fun. Unlike other applications, you don´t need to sign up to know how many people are in each venue, we use Foursquare and Google checkins APPI to integrate all the data available.

Our market is based on people like this...

Gabriela Castillo20 years old, studying law at UCALP lives in "Plaza Paso" with a friend, she likes doing spinning and going to the theater. For the night she gets together with friends, goes to bars downtown, recitals (Los totora's fan) and nightclubs in Capital Federal. Favorite bar: wilkenny

Belen Guerra23 years old, she works as a waitress and lives in 4th street, studies ceramics and percussion. He likes to see bands and go to parties (ideally outdoors). Favorite Bar: Old Town.

Facundo Gallenti29 years old, architect, working on a design firm. He goes to discos and parties in Capital Federal. He loves listening to bands on thursdays. Favorite Bar: The Friend's Corner.

Leandro Acosta18 years old, he is at his last year of High School at National College, lives in City Bell, studies Portuguese and plays handball. He like going to parties, bars (any) and loves to play pool. Favorite bar: Pedro Telmo.

This people are innovators and early adopters

Like 35% of Argentinians about their age they...

● Have an smartphone● Have a facebook, twitter

and foursquare account● Like to try new apps,

games, and gadgets● Like to have fun!

Cost of acquisition

At first, we asked people to tell us what you think of our features. With 13 pesos got 81 responses, at a cost of 0.16 pesos per response.

While this is not representative of the cost of acquisition, it gives us an approximation of the attraction of use. Local experts estimate that the cost of acquisition of users for an application like MalditaNight is around 3 pesos.

Facebook metrics: 0.13% CTR, AR$0.7 CPA

Marketing numbers

Since MalditaNight doesn't need a login to provide relevant information to users, cost of acquisition has a high volatility. We will need from as lees as AR$ 0,7 (US$ 0,15) for people to get to know us, up to AR$ 3 (US$ 0,6) to have a user registered.

CPA : AR$0,7 - AR$3

Marketing strategy

Our marketing strategy will be based on facebook ads and google adwords as a way of keep CPA low and trackable. We will reinforce the strategy with offline actions in order to build community, basically with media, public relations and partnerships.

1. Acquisition: social networks, partnership with bars and nightclubs, on-place promotion, special discounts and promotions. Also we will use "tarjeteros" (aides) given in exchange of exclusive t-shirts and other merchandising.

2. Referral: we will maintain a close beta, so users can sign up only by invitation, hoping to get some anxiety.

3. Retention: we will retain our users by providing them new functionalities and keeping the specials discounts and promotions.

Sales

We will sell a service to businesses (B2B), being bar and nightclub owners our key buy-decision makers. They will see value in MalditaNight as user get to our app to decide where to go. They are willing to invest up to AR$ 3,75 in mobile ads to reach costumers.

Our beta-mode way of getting "angel-clientes" will be using our contact network.

Decision maker

We will start our beta test in La Plata, Buenos Aires, Argentina.La Plata have 100,000 people between 18 and 29 years old.They expend $100 on every night they go out.They go out 2 days a week on average.

So every month bars and discos get:100,000 x $100 x 2 days x 4 weeks = $80MFrom that $80M they invest 15% on marketing ($12M per month)Online marketing represents 20% of total mkt budget ($2.4M per month)They spent only 5% on mobile ads. $120.000 per month

AR$80MAR$12MAR$2.4MAR$0.12MAR$3,75

Bar income per monthMkt invest per month

Online mkt per monthMobile ads. per month

Mobile ads. per person per month

Distribution (Channels)

We will use only two channels:

Internet at www.malditanight.comMobile at app stores: GooglePlay, AppStore & BlackBerry App World

In terms of costs we have basically the following:

- Salaries of the founder team (ARS 10.000 x 4)- Legal steps to be taken: constitution of a society, terms and conditions, trademark registration ( ARS 30.000 onetime payment)- Web based costs: web hosting, domain and other related costs. (ARS 1.000)

The latter will mean a monthly cost of roughly ARS 41.000 with a unique payment at the beginning of ARS 30.000. Because our product will be a mobile based product, we don't have the need to incur in costs like customer support.

Because we are not thinking of expanding immediately this product on other cities we can afford the situation of bootstrapping the initial phase.Later we should resize the cost structure to be able to add a physical space where to work.

Revenue Model

MalditaNight uses a freemium monetization model. Bar and nightclub owners will have a venue-profile on our app that the can personalize and use for promotions and discounts by paying a fee.

For La Plata City we have 30,000 people using smartphone between 18-29 year old. Bar and nightclub owner's are willing to suscribe to premium feature if they can reach at least 1.000 people using smartphones per night (3% of our potential market). It's very important for them to verify this by metrics (analytics).

We thing in alternative monetization options as beverage, cigarret and complementary goods and services brand promotions for the near future.

Risk.

Our most important concern from the beginning has been the "people risk", in this sense we have made all the possible attempts to acquire a developer that it is up to the task and also who feels passion about the idea. The latter was principally caused because we've been a business oriented Startup since the beginning with no technical skills. Lucky for us we have found the perfect team member after a long search.

The second risk that we want to address is the "market risk". In order to do that we will make strategic alliances with potential paying customers who want to share the risk by testing a new product and by doing this providing us valuable inside information about what the bars really want and need.

The "technical risk" is the one that presents minus risk of the four because we are not working with high levels of complexity inside the code of the application, and in these sense we will be covered by the team members.The "financial risk" it'll be a more detailed point to analyse once we decide to scale the products into other markets outside our country.

Partners and Allies.

Our major partners will be bar owners who wants to increase their customers by providing new ways to stay informed and connected. Our company will make all the programming and designing of the mobile and web application.

We have made the first strategic bond with a local bar to launch our first paying product inside the mobile app with them. By doing this we have enabled the development in an environment that allows us to test in a controlled manner without massive mistakes with many customers in the market. Once we made this other bars will tend to compete by providing the same feature to their users.

Funding.

At the beginning we will bootstrap the project until we have complete the minimum viable product to go out in a small market.

We think that once we have our MVP done we could apply to an accelerator to reach a bigger market and to scale the product.

Per se our project doesn't need a huge amount of capital because we are a web based project with low capital needs and even better we are a mobile based project.