WEB DESIGN: THE FACE OF YOUR BUSINESS

Malcolm GrahamCEO LimeTree

@malcolmcgraham@limetreeonline

WHY IS IT IMPORTANT?Blah Blah Blah.

WHAT IS WEB DESIGN?1. Requirement gathering2. The brief – competitor analysis3. The wire frame4. Interaction design & Use case design.5. Digital design6. Prototyping7. Alpha testing8. Beta testing9. Soft launch10.Go live

WEB DESIGN THAT WORKS

Some of Our Design Work

Tell People What You Want Them To do:

Like Me on FacebookCall Me

Follow Me on TwitterBookmark MeFill in a form

Etc

If you don’t tell people what to doThey probably won’t do it

Figure out what the call to action isand then make it draw the eye

MEASURING WEB DESIGN

Funnels CPABrandingLongevity of siteBenchmarking vs competitors

MEASURING WEB DESIGN

TWEAKING YOUR WEB DESIGN

CONCLUSIONS• Plan, plan and then re-plan.• Don’t forget the wire frames.• Get plenty of feedback on your design.• Make sure your designer is good at listening as well as designing.• Make sure your site is well tested, with no errors.• If its not ready, then don’t put it online. Nothing can be better than something very unprofessional.• Decide on Key Objectives and make sure the design achieves them.

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