Makro case study
-
Upload
taha-yaseen -
Category
Business
-
view
318 -
download
0
Transcript of Makro case study
![Page 1: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/1.jpg)
![Page 2: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/2.jpg)
Content
SWOT
IFE
EFE
![Page 3: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/3.jpg)
Strengths Physical infrastru
cture
Low Prices
Large corporatecustomer base
Merchandise shrinkage and mishandling
Untrained staff
Ordering Issues
Weaknesses
Opportunities Threats
Population
Life styles
Private brand
demand
Competition
Inflation
Interest rate
![Page 4: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/4.jpg)
Strengths Extended busin
ess hours
Provides credit& bulk buying solutions
Backup Storage
Capacity
Geographic expos
ure.
Weakness
Opportunities Threats
Expansion
Wage rate
Seasonal
variation
Government
instability
![Page 5: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/5.jpg)
StrengthsWeight Rating Weighted
score
1) Physical infrastructure 0.1 4 0.4
2) Low Prices 0.2 3 0.6
3)Large corporate customer bas
e
0.05 3 0.15
4) Extended business hours 0.025 3 0.075
5)Provides credit & bulk buying
solutions
0.1 2 0.2
![Page 6: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/6.jpg)
WeaknessesWeight Rating Weighted
score
1)Merchandise shrinkage and mi
shandling
0.15 4 0.6
2) Untrained staff 0.125 4 0.5
3) Ordering Issues 0.1 3 0.3
4) Backup Storage Capacity 0.05 2 0.1
5) Geographic exposure. 0.
1
4 0.4
3.325TOTAL
![Page 7: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/7.jpg)
3.325 it’s above average
![Page 8: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/8.jpg)
OpportunitiesWeight Rating Weighted
score
1) Population 0.15 4 0.6
2) Life styles 0.2 3 0.6
3) Private brand demand 0.2 3 0.6
4) Expansion 0.05 3 0.15
5) Wage rate 0.05 2 0.1
![Page 9: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/9.jpg)
ThreatsWeight Rating Weighted
score
1) Competition 0.14 3 0.42
2) Inflation 0.12 4 0.48
3) Interest rate 0.02 3 0.06
4) Seasonal variation 0.05 2 0.1
5) Government instability 0.02
1
2 0.04
3.15TOTAL
![Page 10: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/10.jpg)
3.15 is above average
![Page 11: Makro case study](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a3a1191a28abe72d8b4706/html5/thumbnails/11.jpg)